Imba yekutengesa imba kana chibvumirano pakushandiswa kweimwe pfungwa yebhizinesi, inoitwa muchokwadi mumba mako (furati, kamuri rekushandisa, nezvimwewo), ine zvese zvayakanakira uye zvimwe zvakakanganisika zvine chekuita nenjodzi dzakasiyana dzesangano nemutemo. Nayo pachayo, chero franchise, kunyangwe imba yekutengesa, zvinoenderana nemasangano anoverengeka anoshamisa epasi rese, iri nzira yenzira yekuwedzera bhizinesi. Chokwadi, kana ivo vanogadzira purojekiti inobatsira uye inovimbisa yevanamuzvinabhizimusi vachida kupinda mumisika mitsva uye vasingaite zvesimba kuronga kana kutambisa zviwanikwa panguva imwe chete, vanogona kuita izvi nekupedzisa zvibvumirano zvefranchise nevamabhizimusi vemuno. Izvi zvinobatsira kune vanotengesa mari nekuti ivo havangotakuri mari yekuvandudza misika mitsva asiwo vanogamuchira mubhadharo wekutanga uye miripo yemwedzi nemwedzi kubva pakushandisa trademark franchisee. Vaya vanotenga mukana wekutengesa vanowana zvavanogona vakatokwidziridza zvinhu uye masevhisi anozivikanwa kune vazhinji vatengi anosanganisira tii yekubikisa, matekinoroji ekugadzira, zvigadzirwa, uye zvigadzirwa zvekutengesa, zvigadzirwa zvekushambadzira, uye kunyange, kana zvichidikanwa, rubatsiro mukusarudzwa nekudzidziswa kwevashandi. Zvisinei, mune izvo zvinonzi imba franchise, mamwe matambudziko anogona kumuka.

Kune rimwe divi, zvibvumirano zvakadaro zvefranchise, zvakagadzirirwa zvidiki, dzimwe nguva hunyanzvi, mabhizinesi, sekutonga, anosanganisira kubhadharwa kudiki uye mashoma emari yemitero. Iyi inogona kuve yekumba mini-mabheka, runako uye chengetedzo masevhisi, kugadzirisa kweakasiyana michina, mbatya kana dehwe zvinhu, kubvunza, nezvimwewo Panguva imwecheteyo, mutengesi anofanirwa kuziva chaizvo mutemo wezvemutemo waari kuzoshanda. Iyi nyaya haifanire kuregeredzwa. Nehurombo, vazhinji vanoshuvira vanamuzvinabhizimusi vekumba vanokanganwa nezve izvi uye vanomanikidzwa kudzora zvavakaita, semuenzaniso, nekuda kwekuratidzira kwevavakidzani vanotadziswa neiri bhizinesi kugara murunyararo. Izvo hazvizokuvadze kuverenga mutero mutoro pamberi. Kunyangwe iwe ukaronga kubata nyaya yacho chete nekuedza kwenhengo dzemhuri yavo, mitero ichiri kufanira kubhadharwa. Izvo zvakare zvakakosha kuti udzidze musika zvirinani zvepamusoro.

Ehezve, zvakabikwa zvinhu (zvinonyanya kugadzirwa pamba) chigadzirwa chine kusimba kwakadzika kwekuda. Iyo inongogara iri kudiwa uye, zvinoita, bhekari rinofanira kungove rinobatsira (kunyanya munzvimbo yekugara). Nekudaro, kana paine mamwe matatu akafanana mukati memakamuri mashoma anotevera, tarisiro yechina yatove isina chokwadi. Asi kazhinji, iyo imba franchise inokwezva kwazvo, kupihwa yakaderera mitengo yekuvawana uye nekumisikidza bhizinesi. Nebasa rakaringana uye kuita bhizimusi kweiyo franchisee, ivo vanokwanisa kurega kuve madiki mabhizinesi uye vochinja kuita hombe bhizinesi chirongwa.

Varume franchise - chikamu ichi chine zvinopihwa zvevarume uye avo vanonamira kune bhizinesi revarume. Aya mafranchise anosanganisira mapurojekiti ane chekuita nemusangano, mota masevhisi, kugadzira, kuvaka. Semutemo, kuti uve nefranchise yevanhurume, unofanirwa kuve neruzivo rwehunyanzvi kana hunyanzvi mune rimwe bhizinesi kana kunyatsoziva imwe nyaya. Kunyangwe nguva ichitaridza kuti varume havasi kushora kuita zvekudya, kuendesa chikafu, kana nzvimbo dzakasarudzika mukutengesa zvigadzirwa, semuenzaniso, kutengeswa kwezvinonaka. Munguva pfupi yapfuura, varume vanonyatsoda musoro wenyanzvi wekubika, semuenzaniso, masaga kana mabhanzi. Sezvo nguva yaratidza, yakasimba hafu yevanhu inofarira mafashoni mapurojekiti mumunda wemitambo uye dhizaini.

Izvi zvinosanganisira kuvhurwa kwemitambo yemakirabhu, zvikoro zvevabhabhabhasi, masalon evarume, mashopu ekuridza mazwi. Kune zvakare zvirevo zvisina kujairika, semuenzaniso, iyo 'Stroytaxi' franchise kana iyo 'Dating' sevhisi. Vanhurume franchise zvakare anosanganisira maturusi kana zvigadzirwa zvekushandisa muzvitoro. Chero ipi sarudzo yaunosarudza, yeuka kuti franchising yevarume inobatsira zvikuru biz. Kuziva kugona kwako chinhu chakakosha chehupenyu hwerunyararo. Maitiro azvino ebhizinesi anobatsira kwazvo nzira yekubudirira. Muchokwadi, unogona kushandisa nzira dzakatoratidzwa uye matekiniki ekuita bhizinesi.

Kukwezva kwemafranchise evarume kuri nekuda kwezvinhu zvakawanda, kushanda nechiratidzo chakaratidzwa iwe unowana kudzikiswa kwakakura munjodzi dzezvemabhizimusi, mukana wekutanga nekukurumidza mubhizinesi pasi pezita rinozivikanwa , rubatsiro kubva kune franchisor. Panguva imwecheteyo, haufanire kushandisa mari yakawanda mukusimudzira bhizinesi rako. Uyezve, iwe unowana kuraira kunoshanda pane iyo biz yako uye kuongororwa kwayo kwakakodzera. Zvakare, vamwe vatengesi vanopa mukana wekukweretesa, inishuwarenzi, uye mamwe mabhonasi evamwe. Mune yedu katalog, iwe unowana zvinopihwa kubva kune epasirese uye epamba marangi. Kuti utarise chikumbiro chakanyatsokodzera, iwe unongofanirwa kuteedzera iyi link uye uchave nekwaniso kune: mazwi ekubatana, mutengo wenyaya, ongororo, uye rumwe ruzivo rwema franchise. Isu takaunganidza kwauri zvinopihwa chete kubva kune anovimbwa mhando dzevarume franchise, vhura rako bhizinesi pasina njodzi uye kurasikirwa.

Imba yekugadzirisa franchise chirongwa chebhizinesi, mairi zvirinani kuyeuka kuti iwe unofanirwa kuwana zviwanikwa zvemari zvakakwana kuti usangovhara zvako chete. Iwe zvakare unofanirwa kuita shanduko kune iyo franchisor pamwedzi wega wega. Paunenge uchishanda nefranchise, unofanirwa kutevedzera zvese zvirevo zvakatemwa nemumiriri wechiratidzo. Uyu mutemo wakajairika unoshandiswa nevose chete vaparidzi. Iyo franchise yekugadzirisa mabasa epamba ichaita nemazvo mashandiro ehofisi chete kana zvikaitwa nemazvo. Nekugona kuita, tinoreva kugadzirira kwekutanga, uko kunosanganisira kuitiswa kwezviito zvekuongorora.

Kuongorora kweswot kwakanakira kuona kuti franchise iri kuita nemazvo sei. Tora hanya nekugadziriswa kwemhuri zvakanaka uye nemazvo, uchichiita nebhandi rekutakura uye pasina zvikanganiso. Nerubatsiro rwefranchise, iwe unozokwanisa kuzadzikisa mhedzisiro inoshamisa mumakwikwi ekukwikwidzana nekuda kwekuti iwe uchave uine chapa chinozivikanwa zita, pamwe neepamusoro-kirasi matekinoroji.

Kugadziriswa kwemhuri kunofanirwa kupihwa kutarisisa kwakakodzera, ungave uri kuzviita pasi pechirango kana wega. Chikamu chepamusoro chehunyanzvi chevashandi vako chinofanira kuwanikwawo. Kana iwe uchimhanyisa franchise yekugadzirisa imba, iwe zvakare unozofanirwa kupfekedza nyanzvi mune dzekupfeka kodhi, kana mamiriro akadaro aripo. Uye zvakare, nzvimbo dzako dzekugamuchira dzinofanirwa kuve dzakashongedzwa mune yemakambani masitayera ayo anowanikwa munzvimbo dzese dzinoshanda pasi pechiratidzo cheiyi kambani. Imba yekugadzirisa franchise inounza iwe zvakakosha mabhenefiti kana iwe ukaita bhizinesi chirongwa pasina kukanganisa. Kuti uwane ichi mhedzisiro, zvinodikanwa kuti ugadzirire pamberi uye usvike nyaya yacho nehanya zvakanyanya.

Imba inoshanda mushe yekugadzirisa franchise chirongwa chebhizinesi chinounza iwe mabhenefiti akakosha, chero iwe ukabatana nevatengi zvinehunyanzvi. Izvo zvakakoshawo kuyeuka kuti iwe unofanirwa kushandira mutengi wega wega anomuka zvakanaka. Izvi hazvingosimudze chete huwandu hwako hwekuvimba pakati pevatengi asi zvakare zvinokudzivirira iwe kana zvikaitika izvo zvinonzi zvakavanzika shopper.

Haasi ese mashopu uye mafranchise anogona kupa yemhando yepamusoro kugadziridzwa kwemidziyo, kugadziriswa kwemidziyo yemumba kunosanganisira kushanda zvinoenderana neiyo chaiyo bhizimusi modhi, yakavakirwa zvichienderana nekuyedza uye kukanganisa, uchifunga nezve hunyanzvi hwekupa kwehumwe mabasa eimba. Haasi munhu wese anokwanisa kuchengeta iyo mhando uye nekupa yepamusoro-soro kugadziridzwa kwemidziyo yemumba kune vatengi. Nemaitiro ane hunyanzvi uye chishuwo chekuwedzera padanho rematunhu, zvakaoma kuongorora mhando, nekudaro zvinobatsira kuvhura matavi nemakona kuburikidza nenzira yefranchise. Kuti uwane franchise uye ushande mumunda wekugadzirisa zvishandiso zvemumba, iwe unongoda kuenda kukirogiresi yekambani uye uwane kupihwa kwakakodzera, uko kunotsanangura zvakadzama maitiro ebasa, misimboti, uye mamiriro. Mutengo wefranchise unofanirwa kutariswa pasina mari yemubhadharo, iyo inopfupikiswa kubva pamubhadharo wefranchisor uye inofanira kubhadharwa panguva yekusaina chibvumirano pakati pemapato. Kunze kwezvo, mabasa emufranchisor kune franchisee anosanganisira rubatsiro pakuronga nzvimbo yebasa, kupa ruzivo pamusoro pemisimboti yezviito nemachipisi, data pamusoro pekutengwa kwemidziyo yakakosha, zvikamu zvekusiya, nezvimwe.

Kuenda pakuvhurwa kwematavi matsva mune imwe nharaunda. , kupihwa kwevatengi base, uye kudzidziswa kwehunyanzvi zvinosanganisirwa mupakeji yakatengwa. Kuti uongorore musika, enzanisa zvinopihwa, enzanisa mutengo wefranchise, iwe unofanirwa kubata madhairekitori nyanzvi. Isu tinoonga pamberi pekutaura nesu uye tinotarisira kubatana kwekubudirira.