Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Imba yekugadziridza franchise chirongwa chinogona kunge chiri kubatsira asi chine njodzi chinoda kutariswa kwakadzama kana chikaitwa. Kana iwe uri kuita franchise, saka unofanirwa kurangarira, pamusoro pemutengo weyakajairwa, iwe zvakare unofanirwa kutora izvo zvinopihwa sekurebesa kwenguva refu kwemabhizimusi echiratidzo uye seti yemabhenefiti iwe aunotarisira kugamuchira mukati kuwedzera. Shandisa franchise zvakanaka uye zvinobudirira, kudzivirira zvikanganiso mukuitwa kweichi basa revafundisi. Kuwanika kwemhando yepamusoro software kunokubatsira kunyatsobata nechero huwandu hwemabasa, zvinoreva kuti haufanire kuregeredza. Kana iwe uri kuronga kuve uchiita mukugadzirisa, saka iyo franchise inofanirwa kuenderana nerudzi rwekuenda kuita chiitiko ichi. Uyu mutemo wakajairika uye hachisi chinhu chitsva.

Kunyanya kutarisirwa kunobhadharwa kugadziridzwa kweimba pane chikamu chevamwe vateereri vateereri. Saizvozvo, kana uchiita franchise, iwe unofanirwa kunyatso kuona hunhu hweavo vanhu vanozofarira kutenga masevhisi ako.

Imba uye kugadziridzwa kwayo kunofanirwa kupihwa kutarisisa kwakaringana, uye kana uchiita franchise, unofanirwa kuongorora kwekutanga kweswot. Rudzi urwu rwekufungidzira fungidziro runobatsira iwe kuona kusimba uye kushaya simba kwebhizinesi chirongwa chaunenge wave kuda kuita. Iko kukwikwidzana kuongorora zvakare kunobatsira iwe kuti unzwisise kuti vangani vanhu vari kuita mufurati muguta rako uye ndeapi mabhenefiti avanopa kana uchiita kugadzirisa. Ehezve, kana iwe ukafambidzana nefranchise, saka pakutanga iwe unowana mukana mumakwikwi muchimiro chechiratidzo chinozivikanwa pasi rese. Asi izvi hazvina kukwana kukwikwidza zvine mutsindo nevakwikwidzi. Izvo zvinodawo kuzadzisa purojekiti bhizinesi repamhepo padanho repamusoro rekuita kwemhando yepamusoro, pasina kubvumidza zvikanganiso zvakakura.

Inobatsira iyo franchise yekugadziriswa kweimba. Iwe haugamuchire kwete chete chirongwa chinoshanda chinoshanda chebhizinesi asiwo iwe unokwanisa kudzivirira seti yezvakasiyana ingadai yakakanganisa kana iyo franchisor anga asina kukuudza iwe. Mumwe muzvinabhizimusi ane ruzivo uyo pakutanga akasimudzira imba yekudyara franchise anogona kugovana newe chiitiko chake chakakosha cheimwe mari. Huwandu hwemari uhwu hunonzi bundu remari, uye rinoitwa padanho rekutanga rekudyidzana.

Franchise uye mumiriri - idzi mbiri pfungwa dzakabatana zvakanyanya. Kuti unzwisise maitiro ekushandura basa rehofisi, unofanirwa kushandisa mhando yepamusoro software. Kana iwe uchifarira franchise, ipapo mumiriri wayo anofanirwa kupihwa kutarisisa kwakakodzera. Iyo software inongobatsira kubata neiri basa. Iwe unokwanisa kuishandisa nenzira kwayo uye nekubatsira, pasina kuita zvikanganiso. Iyo franchise uye inomiririra kunyorera basa musina kukanganisa pane chero komputa yemunhu.

Kuita kwayo kunowedzerwa kuburikidza neyemberi nzira yekugadzira. Optimized matekinoroji ekirasi yepamusoro anoita kuti zvikwanisike pakupedzisira kuve chinobudirira kwazvo bhizinesi chinhu. Mumiriri haachafanirwe kudyidzana nemaoko nevashandi, uye iwe unogona kuunza iyo franchise kune yakakwana zvachose nhanho yehunyanzvi. Iwe unogona kuenderera pamwe neyakakurumbira mhando nekuendesa vatengi sevashandisi kana chero rimwe bhizinesi seinobudirira sezvazvinogona.

Paunenge uchitaurirana nefranchise, iwe hauna kana akakosha matambudziko kana software mhinduro inopinda muchiitiko ichi. Izvo zviri nyore kwazvo uye zvinoshanda, zvinoreva kuti nzira yakasanganiswa haifanire kuregeredzwa. Iwe unoda yakakwana komputa mhinduro yakagadzirwa chaizvo kuti zviite nyore rako hofisi basa.

Paunenge uchimhanyisa franchise, zvinokwanisika kudyidzana nemumiriri uchishandisa otomatiki maturusi. Semuenzaniso, unogona kuburitsa mishumo uchishandisa hungwaru hwekuumbiridza hwakabatanidzwa mune yakaoma kana ukatenga chigadzirwa chakakodzera. Iyi purogiramu iri nyore kumisikidza, uye inoenderana nezviitiko zvakaomarara zvehurongwa hwekujaira wega. Mishumo yacho inogara iri mumawoko emumiriri, uye kodzero yacho inokwanisa kukura zvine simba. Iyo yekufambisa manejimendi emari zviwanikwa nekutenda kune yakashongedzwa yakashomeka mashandiro ichave inoshanda sezvinobvira. Chigadzirwa chakagadzirwa nevanoziva mapurogiramu vanobvumira kuita zviito zvese zvakakosha nekukurumidza uye nemazvo.

Iyo iri nyore-kudzidza-franchise uye iyo inomiririra budiriro inobvuma kudyidzana neiyo imwechete mutengi base. Nyanzvi dzako dzese dzine musiyano zvinoenderana nedanho rekuwana kuverengera yakakwira dziviriro yeruzivo.

Franchise uye mumiriri zvinoda zvimwe zvishandiso kuti zvibudirire. Semuenzaniso, iyo system inobvumidza nemawoko kushandisa dhizaini kugadzirisa kana kuita mashandiro maitiro, zvese pakukumbira kweanoshanda. Manyorerwo echinyorwa anodikanwa kana chimwe chinhu chichifanira kugadziriswa. Automated functionality inobvumidza kuita chero hofisi basa nemazvo, pamwe nekunyatso kuyera iwo. Iyo inoshanda franchise yakaoma inobvumira kudyidzana kwete chete nemumiriri asiwo nevamwe. Zviri nyore kwazvo, saka shandisa chirongwa chehunhu.

Maitiro akabatanidzwa eiyo franchise uye mumiriri anotungamira bhizinesi kukwirisa uye kubudirira.