Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo franchise yechitoro chakachipa ipurojekiti yakasarudzika yebhizinesi, kuitisa iyo iwe yaunogona zvakanyanya kugadzirisa zvinhu zvako kugara zvakanaka. Izvi zvichaitika kwete chete nekuda kwekuti iwe uchazoshandisa yepamusoro-kirasi matekinoroji uye unoshanda pasi peanozivikanwa trademark. Kuva nemucherechedzo hakuvimbisi kubudirira kwenguva refu. Kuti uwane izvi, yako franchise inofanirwa kunyorwa nenzira kwayo. Uye zvakare, iwe uchafanirwa kubhadhara imwe fizi, zvese pakutanga uye pamwedzi. Paunenge uchishanda nefranchise yemutengo wakaderera-mutengo wekutengesa, iwe unozofanirwa kubhadhara mari yakatetepa kutanga.

Huwandu hwayo hunogona kusiyana uye zvinoenderana nemari yaunoda kuisa mari padanho rekutanga. Zvakare, iyo chikamu chekudyara chinogona kuve chakasiyana, kubva pa9 kusvika 11%. Chitoro chakachipa chefranchise chinozivikanwa nemhando yakakura yezvinhu. Uyezve, ese anodhura kwazvo. Nekudaro, mutsauko wevatengi unobatsira kunzwisisa chitoro chakachipa. Kushanda pane franchise, iwe unofanirwa kuzvisimbisa iwe unogara uchishanda chinodikanwa. Kuti uite izvi, iwe unofanirwa kufukidza iyo yakakura kwazvo ingangoita nhamba yezvikamu zvemitengo.

Wedzera yako assortment nekutengesa kune chitoro chakachipa. Unogona kuenda pamusoro pehuwandu hwezvigadzirwa zvaunogashira kubva kune franchisor. Nekudaro, kana uchiwedzera huwandu, zvakakosha kuti ubvunze nemumiriri wema franchise. Mushure mezvose, zviito zvako zveushingi zvinogona kunge zvichipesana nemutemo wekambani. Iyo franchise yechitoro chakachipa mukana wako wekusvika kune vanhu vazhinji kwazvo vevanhu nekuti vanhu vanoda kuchengetedza. Iyo inoshanda franchise inokupa iwe neyakagadzirwa-yakagadzirwa brand, inoshanda matekinoroji, yakasarudzika kuziva-sei, uye huwandu hwakazara hwezvimwe zvakanaka.

Iyo franchise yechitoro chakachipa haisi zvachose mari isina tariro yakadaro. Mushure mezvose, nekuda kwenhamba huru yekumukira, iwe unozokwanisa kuzvipa iwe nekuwanda kwemari kune iye unobhadhara. Ehezve, kushanda pane franchise yechitoro chakachipa, iwe haugone chete kuwedzera yako mari asi zvakare nyore kubhadhara iyo franchisor. Mushure mezvose, anotarisira kubva kwauri kufarira kwemwedzi nemwedzi muchimiro chemupiro unonzi mvumo nemubhadharo wekushambadzira kwepasirese.

Hupfumi kirasi chitoro franchise inowana vatengi vayo vese mumaguta uye mune dunhu diki nzvimbo. Parizvino, mune mamiriro ekuderera kwakawanda muhupenyu hwehupenyu, kuwedzera kwekushomeka kwemabasa, kukwira kwemitengo, uye mimwe mhedzisiro yakaipa yezvinetso zvehupfumi, denda, uye kukiyiwa kwakakonzerwa nazvo, mamiriro akanaka kwazvo ebudiriro akagadzirwa kuchitoro chinopa hupfumi. level zvinhu. Nekudaro, kune vezvemabhizimusi vanosarudza mukana wekutangisa kuti vatange bhizinesi ravo, zvine musoro kutarisisa sarudzo dzakadai uye nekunyatso kudzidza mikana netarisiro dzechitoro chakadai mudunhu ravo. Kupa iyo franchise nekutanga nekukurumidza uye kubhadhara, zvinodikanwa kuti unyatsoongorora zvinofarirwa nevatengi uye padanho rekugadzikana kunodiwa kudiwa. Iyo hupfumi kirasi chitoro ndeye wepakati nepasi-epakati chitoro chemutengo chikamu, asi ivo vanogona kupa dzakasiyana siyana zvinhu, izvo zvinoda zvinogona kusiyanisa zvakanyanya mumaguta akasiyana, zvinoenderana netsika nezvinodiwa zvevanhu.

Nekudaro, kana uchisarudza iyo franchise, zvakakosha kuti usarudze akakodzera zvigadzirwa mapoka uye nekuronga nenzira kwayo chitoro assortment. Kusarudzwa kweanoverengeka kana imwe franchise yehupfumi kirasi zvitoro zvezvinhu zvinowirirana uye zvigadzirwa zvakare zvinoita sekuvimbisa.

Iyo franchise muNur-Sultan inogona kukuunzira iwe mabhenefiti akakosha kana ukasarudza iyo niche chaiyo. Iyi nzvimbo inoratidzirwa nezvivakwa zvakareba uye nhanho yepamusoro yemakwikwi, sezvo iri guta guru reimwe yenyika dzakabudirira kwazvo muCentral Asia. Vagari vayo, vagari veAstana, vanodada neNur-Sultan, nekudaro, zvakafanira kuti vafadze neimwe nzira nekusanganisira imwe zest muhuwandu hwezvinhu kana masevhisi aunopa munharaunda yeguta rino. Iyo yekuremekedza inogona kusimudzirwa mushe uye nehunhu nekudzidza zvematunhu mutemo uye kuomerera kune seti yemitemo uye kuve nemaoko ako mushure mekupera kwechibvumirano mirau. Kana iwe uchimhanyisa franchise, iwe unofanirwa kuyeuka kuti kune mubhadharo unonzi mvumo. Iyi ndiyo huwandu hwemari inova imwe chikamu cheiyo nhamba inogamuchirwa seyakawanikwa kana zviwanikwa zvemari zviwanikwa.

Iyo franchise inoshanda zvinobudirira padunhu reNur-Sultan nekuda kwekuti guta iri rinopa nechinodikanwa chinodikanwa. Kunze kwevashanyi, kune vazhinji vakapfuma vagari vemo. Ivo vanova vatengi vako kana iwe ukaita zvese padanho rakakodzera rehunhu. Ita kukurudzira kweiyo franchise mune imwe nzvimbo kuti uwane zvakasimba nzvimbo mumusika. Kubva kuNur-Sultan, zvinokwanisika kuita kumwe kusimudzira, kuwedzera kushanda, kuvhura ako mafranchise mune mamwe maguta. Hapana chikonzero chekuzeza, nekuti Kazakhstan musika unovimbisa, kunyanya sezvo nzvimbo yakadaro, iri guta guru, ichipa mukana wekusimudzira ropafadzo padanho rakakodzera remhando.

Zviratidzo zvakawanda zvakareba uye zvakabudirira kushanda munzvimbo yeNur-Sultan, nekudaro, yako franchise inofanirwa kuiswa mune iyo niche inoramba yakasununguka.

Chitoro chine zvinhu zvakachipa franchise chave chishongo chakakurumbira mumakore achangopfuura, zvichipiwa dambudziko rakareba muhupfumi, kuwedzera kushomeka kwemabasa pakati pehosha uye kukiyiwa, kukwira kwemitengo, uye kudzikira kwakawanda kwehupenyu hwevagari mune dzinenge nyika dzese. Nehurombo, ruzhinji rwevanhu runomanikidzwa kufunga zvakare bhasiketi revatengi vachida zvigadzirwa zvakachipa, izvo zvinokanganisa kugoverwa kwema franchise. Izvi zvinoshandawo kumagirosari ezvitoro uye akakosha mapoinzi ekutengesa shangu, zvipfeko, fenicha, nezvimwe. Nekudaro, iyo franchise yechitoro panotengeswa zvinhu zvakachipa iri kudiwa zvakanyanya nhasi. Zvakare, izvi zvakajairika kwete kwete chete kumisha midiki asiwo kune megalopolises. Vagari vemaguta makuru vari kuwedzera kushandisa chitoro chepamhepo, icho chinopa mukana wekutenga zvipfeko zvakachipa (kunyanya zvevana), midziyo yemumba, midziyo yemitambo, uye zvivakwa, nezvimwewo.

sarudzo yakanakisa. Eya, mumataundi madiki kutariswa kwevanhu muzvitoro zvakadaro vanoongorora zvinhu zvakachipa ndiko kunonyanya kuvimbiswa. Zvirokwazvo, mitengo yakaderera, kune rumwe rutivi, inoita kuti zvikwanise kuverenga pane inoyerera mari shoma inopihwa nefranchise. Asi, kubva kune imwe nzvimbo yekuona, mari kubva kune iyo franchise inogona kugadzikana uye kugadzikana, iyo inochengetera iyo inopa zvinhu mumitengo yepamusoro mitengo haigone kuzvirumbidza nhasi.