Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo pendi franchise inobvumidza kugadzira zvigadzirwa pasi pezita chairo, trademark. Hazvisi nyore kuti ugadzire pikicha wega, unofanirwa kuziva maitiro ehunyanzvi, uye nekuuya nayo kumusika. Nhasi zvakaomarara kune mutsva muzvinabhizimusi kuti apinde mumusika, zvichipiwa makwikwi munzvimbo dzese dzekutengesa nekuita. Kuti utange, uine mari mumwedzi yekutanga, nekurasikirwa kushoma kwenguva, simba, uye zviwanikwa zvemari, dhairekitori rine mafranchise rakagadzirwa, uko munhu wese anogona kusarudza bhizinesi kwaanoda. Iyo franchise inobvumidza inomiririra zvido zveimwe kambani mune chero nharaunda. Izvo zvakanyanya bhizinesi parinowedzera, inowedzera mhedzisiro uye mari, nekuti kutengeswa nekutengwa kwemapendi, zvinoratidzwa, kutengeserana, uye kupihwa kwemasevhisi franchise kuri kudiwa zvakanyanya.

Fungidzira wega, iwe uri muzvinabhizimusi akabudirira, iwe uchitova netiweki yemapoinzi ekutengesa kune ako ekupenda zvigadzirwa, asi iwe unoshingairira kupinda mudunhu rezinga. Heino dambudziko, nekuti zvinokwanisika kudzora uri kure, asi zvine njodzi. Nekudaro, nekutsvaga vanhu vane pfungwa dzakafanana, uchishandisa franchise, iwe unowedzera iro ramangwana risina makore uye mikana inobudirira yebhizinesi. Nekudaro, iyo franchise catalog inopa ma franchisors uye ma franchisees nekuvhura mapoinzi matsva mune imwe musika zviripo zvinopihwa. Iko hakuna kudikanwa kwekuwedzera kutsvaga kugadzwa uye kudzidza nezve iyo franchise, mutengo uye mamiriro zvinoonekwa muchitoro. Semuenzaniso, pendi franchise inopa yakanakira kupihwa pamutengo unodhura, uine kana usina mubhadharo wemari, inova vimbiso pakupedzisa kwekutengeserana uye inobhadharwa panguva yekusaina kwakakwana kwechibvumirano uye pamberi pe kuchinjirwa kwekodzero dzese kushandisa franchise. Iye franchisor pachake anoisa mutengo wemubhadharo wemari, achifunga nezvezviripo zviripo.

Iyo franchisee inoona kumusoro-kune-zuva ruzivo pane network, yavo kana vema franchisors, ayo anogona kusangana pamwe neumwe neumwe. Mitemo yebasa pamusika, general client base, logo, uye zvimwe zvakavanzika zvekambani zvinopihwa nefranchisor. Zvinyorwa zvinyorwa uye misimboti yebasa, manejimendi, uye kutonga zvinopihwawo mushure mechiitiko. Yedu franchise catalog nyanzvi vanokubatsira iwe mune chero nyaya. Kubva pendi, unogona kusarudza chinopihwa chakakosha nekuongorora musika uye vatengi kudiwa. Izvo zvinokwanisika kusarudza kupenda makatuni ane nharaunda, achiri hupenyu, mhuka, maruva, mifananidzo, achizadza iwo nenhamba kana neimwe yekuwedzera maonero. Kudzidziswa uye kutsigirwa nevashandi, kutsvaga mhinduro nyowani kwakapihwa pamwe chete nguva yese yechibvumirano.

Kuti uwane zvimwe nezve iyo franchise yekupenda, chaizvo, enda kukatalog uye verenga kuongororwa kwevatengi, kupihwa, uye mutengo. Kuti ubvunze nevanyanzvi vedu, zviripo kuti ubate kune akataurwa manhamba. Isu tinofara kunzwa kubva kwauri uye tinotarisira kubatana kwekubudirira.

MaFranchise muTurkey akagamuchira kwavo kuvandudzwa kwekutanga kubva pakati pemakumi makumi masere ezana ramakore rapfuura uye vakatanga kuwana simba rekukura nekukurumidza, kukunda misika yeEuropean neAsia. Kukura nekukurumidza kwekutengesa mari muTurkey kwakabatana nekutanga kwekutonga kwaMutungamiri Turgut Ozal, mutsigiri wehukama hwepamusika, akatumidza baba baba ve'Turkey chishamiso ', uyo akarasa zvine hungwaru makumi emabhiriyoni emadhora muzvikwereti zvekunze. hupfumi, kushandira kufambira mberi kwekushambadzira pamwe nema franchise akatengwa. Masimba ekuvandudzwa kwebhizinesi rema franchise muTurkey ekugadzira mafranchise zvitoro zvakagonesa kuwedzera mabasa mazhinji, kuunza indasitiri yemuno uye kugadzirwa kune yakakwira yepamusoro, yepamusoro mhando. Iko hakuna mutemo wefranchise muTurkey, zvido zvevamabhizimusi vefranchisee zvinodzivirirwa neTurkey Franchise Association. Chinangwa chikuru cheSangano ndechekuwedzera nzvimbo dzekuvhura mafranchise uye kugadzirisa chivakwa chekuchengetedza uye zvigadzirwa indasitiri, kubatsira nekusimbisa kuumbwa kwevatengesi, kupa mazano, kubvunzana nezvemari, uye mutemo.

Rutsigiro rweHurumende runobatsira mukutsvaga vadyidzani uye runobatsira kupedzisa mafranchise musangano, mudzimba, uye mune yekunze, musika wepasi rose. Izvo zvinowanzodiwa zvezvinhu nemhando yechibvumirano chinotsanangurwa muTurkey Commerce Code uye neTurkey Code yezvisungo zvinoshanda kumabhizimusi emabhizimusi zvibvumirano zvakare. Turkey franchise ine yavo maitiro, sekuzvikwanira kweiye franchisee kubva kune franchisor, kushandisa ruzivo, homogeneity yezvinhu uye zvinhu, mareferenzi kunyorera uye kushandisa kwechiratidzo uye mutengesi chifananidzo, muripo wemitero yakawedzera vatengesi vefranchisee uye nguva zhinji. yeiyo yekutengeserana uye yekugadzira maitiro. Parizvino, nerubatsiro rweiyo Franchising Association, zana nemakumi matatu ematanho emagetsi anoshanda mumafrizise biz, uye wega wechipiri muzvinabhizimusi angade kushanda mubhizimusi rakagadzirwa nema franchise akawanikwa uye atova nemukurumbira wakasimudzirwa uye wakasimudzirwa.