Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Iyo franchise yeiyo yekutsanya chitoro rudzi rwebhizinesi chirongwa mukuitwa kwaro iwe kwaunofanirwa kunzwisisa chaizvo izvo zvauri kurwira. Kuvapo kwechirongwa chakatogadzirwa kare kunoratidza kuti wakanyatsogadzirira kuitiswa kwebasa rehofisi. Paunenge uchiita franchise, bhadhara chaiyo mari. Nekudaro, iyo franchise yechitoro chehardware ichabhadhara zvechokwadi nekuda kwekuti iwe uine huwandu hwakazara hwe up-to-date maturusi aunogona. Ruzivo rwese rwunotambirwa kubva kune franchisor runofanira kunyatso kufundwa uye kutariswa, uye zvakare rinoshandiswa kubatsira purojekiti yebhizinesi. Shanda neyekutsanya shopu franchise kuti uve nemucheto wakanyanya uye wakasimba pamusoro pemakwikwi.

Kutanga, iwe unenge uchiita zviitiko nemhando yepamusoro uye inosimudzira mushe. Ichakwezva vatengi vega. Tackle fasteners ako padanho repamusoro rehunhu, kutora chitoro chako kune imwe nhanho nyowani. Iyo franchise ichakubatsira iwe kubata nyore nyore nechero dambudziko. Unogona kuvakunda zviri nyore uchishandisa ruzivo rweumwe muzvinabhizimusi wepamberi. Iye achagovana ruzivo rwese rwuripo, tekinoroji, kuziva-sei, uye kunyange ruzivo. Anoita zvese izvi nekuvimba wega mukubudirira kwefranchise yako yeiyo yekutsanya shopu.

Mushure mezvose, iye anogashira muzana yemari inotambirwa mukufamba kwebasa rako. Zvakare, iyi muzana inogona kusiyana uye inosvika kusvika ku9% yemitero yemwedzi wega yawakakwanisa kuwana kwauinayo.

Fasteners muchitoro chefrancise ichagamuchira kutarisirwa kwakakodzera, uye kana uchitaurirana nevatengi, unogona kuwana yakakwira sevhisi yebasa. Zvese izvi zvichave nekuda kwekuti iwe uchaita chiitiko ichi zvizere maererano neakapihwa makodhi ebhizinesi. Iwe zvakare une mukana wakanaka wekushandira vatengi vako nenzira isina mumwe mukwikwidzi anogona. Mushure mezvose, iyo yekutsanya shopu franchise ichaisa zvemhando yepamusoro maturusi aunogona. Fasteners inoda kupihwa kutarisisa kwakakodzera, uye chitoro chako chakatengwa chinopa ruzivo rwese rwakakodzera. Zvichakwanisika kushandisa ruzivo runodiwa uye nyore kuuya pakubudirira.

Kunyatso kushanda iyo yekutsanya franchise inokupa iwe kugona kuendesa yepamusoro-sevhisi iwe uchiita zvishoma kupfuura vako vakananga vakwikwidzi. Semuenzaniso, pamusoro pekutengesa zvekusunga mukati mechitoro chefranchise, unogona zvakare kuita iyo kuisirwa pamitengo inonzwisisika kana kunyangwe kusanganisira masevhisi ako mumutengo wekupedzisira mutengo. Izvo, sezvazviri, zvinokurudzira vatengi avo vakanyorera kutengwa kwezvinhu zvakasungwa nebasa.

Iyo franchise yekugadzirisa mashopu inobvumidza kuendesa yepamusoro-soro uye yakashongedzwa masisitimu, maturu emagetsi, zvishandiso, majenareta, nezvimwe kumusika weimwe nharaunda. Nei zvichibatsira kutenga franchise pane kutanga bhizinesi kubva pakutanga? Zvese zvinhu zvepakutanga zvakapusa. Kuti uvhure bhizinesi mukumisa maturusi uye zvinoshandiswa, iwe unofanirwa kugadzirira, kuongorora pamusika, kudzidza kweicho chigadzirwa chigadzirwa, kuverenga zvese zvinodhura, nguva dzekubhadhara, uye purofiti. Kana iwe uri wekutanga, njodzi dzakapetwa kaviri. Zviri nyore uye nekukurumidza kutanga chitoro chehardware kana mashopu ane zvinhu, shangu, zvinhu zvemumba, nezvimwe bhizinesi franchise. Paunenge uchitenga franchise, imwezve yekubvunza rubatsiro inopihwa pane manejimendi, accounting, uye kutonga, kushambadza, uye zvimwe zvekushambadzira nyaya zvakapfuura, nekuti, sekutonga, inozivikanwa brand haidi kuwedzerwa kushambadzira.

Zvese zvinogadzirisa zvinhu, zvine zvekushambadzira sampuli, zvinopihwa nemutengesi pakupedzisa kwekutengesa, pamwe nemutengi base. Mune iyo yekugadzirisa franchise katalog, iwe unogona kuyera iyo yese yakapihwa renji, ona iyo yazvino franchise, mutengo, bundu-remari kubhadhara, ruzivo nezve kubhadhara uye mazwi, uye huwandu hweiyo yekutanga purofiti. Kunze kwezvo, kubatana kune musika wemubereki mumwe kunowanikwa, kusvika mamirioni evashanyi mwedzi wega wega. Zvakare, iyo franchisor inoita kubatsira mukusarudza uye kudzidzisa kwevashandi kuti vashande mukugadzirisa zvitoro. Uyezve, mukabhuku, iwe unogona kuona ruzivo rwakakwana pane ese makambani efranchise uye kugadzirisa zvitoro kuti uone chiyero. Kuti uwane rumwe ruzivo, unofanirwa kubata katarogu uye nyanzvi dzedu dzinopa mazano, kubatsira nesarudzo, uye uchave uripo kumisangano nekutaurirana. Isu tinofara kukuona iwe pakati pevatengi vedu uye tinotarisira kubatana.

Iyo yekutsanya uye chishandiso chitoro franchise panguva yekumisikidza inogona kuve yakakosha uye inobatsira purojekiti bhizinesi. Zvakangodaro, kuti udzivise matambudziko gare gare, zvakakosha kuita gadziriro yakanaka yekutanga. Kana iwe ukashanda mukati mehurongwa hwefranchise, iwe unofanirwa kuita mapepa emhando yepamusoro, shingairira kuwana mhedzisiro inokatyamadza, saka unogona kukunda nechivimbo makwikwi aya. Kana uchitaurirana nefranchise, chitoro chako chine mukana wese wekubudirira mumakwikwi. Mukukonana nevakwikwidzi, iwe uchave mhedzisiro mutungamiri, iyo inopa yakakosha uye yakasimba mukana. Ita zvine hungwaru, uchishanda mukati mechitoro chehurdware uchiteerera zvizere neiyo franchise chishandiso chinodiwa.

Kudzokorora zviga uye nekutevera mirau shuwa kuti unokwanisa kukunda chero mapepa. Iwe unofanirwa kuve mutungamiri wemusika kuti uzvipe iwe nemukana wakakosha wemakwikwi. Ipapo zvese zvichave zvako, iwe unokwanisa kuwedzera vhoriyamu yemari yekugamuchira. Kana iwe ukatengesa yekutsanya uye chishandiso, saka yakanyanya kukoshesa inofanirwa kubhadharwa kune dhizaini dhizaini. Iyo franchise inokubatsira iwe kubata neiri basa. Mushure mezvose, iwe unogashira dhizaini makodhi aunogona. Iwe unogona zvakare kutarisira kupihwa kodhi yekupfeka uye vashandi vako vachapfekedzwa nunifomu dzakasiyana.

Nekwaniso yekuita kwekutsanya uye chishandiso shopu franchise, mikana yekukunda kukwikwidza kunetsana kunovandudza zvakanyanya, asi kuri kupisa. Pakupedzisira, vakwikwidzi vangangoda kushuvira kuzvipira kwauri zvinzvimbo zvave zvakabatwa kwenguva refu. Pakupedzisira, ivo vanogashira purofiti kubva kwavari, nekudaro, ivo vangangodaro vasingade kusiya iyo yakagamuchirwa mari zviwanikwa. Iwe unofanirwa kugovera patsva kuyerera kwacho uchifarira chitoro chako, kwaunotengesa yekumhanyisa uye zvimwe zvinhu. Kuva nefranchise kunobatsira iwe kubata neiri rakaoma basa. Iwe unogashira yakakura nhamba yezvakakosha zvakanakira zvinopa hukuru mikana.

Mukukwikwidza kurwira, unofanirwa kuve mutungamiri akasarudzika uye asingarambike. Ipapo chete ndipo paunobudirira mukufamba kwenguva. Ita zvese zvakapihwa mabasa nehupamhi kurongeka kukunda kusagadzikana kwevakwikwidzi. Nekubatana pamwe neyemidziyo uye chishandiso chitoro franchise, iwe uchave unova asina kupokana mutungamiri. Chinzvimbo chako mumusika chinofanira kuve chakachengetedzwa uye unofanirwa kushandisa uyu mukana. Usambofa wabvuma kutungamira zvinzvimbo kune vakwikwidzi, nekuti zvakanyanya kuoma kudzokera kwavari pane kuchengetedza panguva ino. Munguva yeiyo franchise, yako yekutsanya chitoro inogona kupinda mudambudziko.

Nekudaro, unogona kuzvikunda zviri nyore nechombo chinoshanda.