‘Big franchise’ - Chii ichocho? uye Ungasarudza sei? Kune anozivikanwa epasirese epasi ane purofiti yakakura uye nekukurumidza kusimudzira, nekuda kwezita uye kwenguva refu mumusika weimwe nyika. Kana iwe uchida uye nekudyara zviwanikwa zvemari, nguva, uye kushanda nesimba, zvinokwanisika kusimudzira bhizinesi rako zvakazvimiririra, pasina franchise uye kubatana kukuru, zvakakwana kuti uzive misimboti yekutungamira uye kukwezva vatengi, saka mari hombe haina kufungidzirwa. Kana iwe uri wekutanga uye uchida kutanga rako bhizinesi, asi usingazive kuti wotangira kupi, saka zvirinani kuenda kuchitoro chikuru chefranchise, uzive nezvakapihwa zvinopihwa, mutemo wemitengo uye sarudza moyo wako unonzwika. Izvo zviri nyore kwazvo kune avo vanotoziva mune ino ndima yebasa yavanoda kuvhura bhizimusi hombe pane zviri nyore kuwana franchise nekuda kweinjini yekutsvaga inowanikwa muchitoro. Chekutanga pane zvese, iwe unofanirwa kuzviziva nemitemo yekupihwa, chirongwa chekuita, diki, yepakati, kana hombe yekutanga-up, uye mabhenefiti. Chitoro chefranchise chakagadzirirwa vese ma franchisees uye ma franchisors.

Kunhonga kunogona kuve chero rudzi rudiki, rwepakati, bhizimusi hombe, kubva kune zvekutengeserana, masevhisi, zvekudya, nezvimwewo Pane zvikamu nezvikamu, unogona kusarudza guta rako, nyika, kujairana nezvakanakisa zvikuru zvipo, mutengo wemitengo, bvunza, verenga kuongororwa kwevatengi pane iyo portal. Izvo zvakare zviripo kuona kuti rakareba sei bhizinesi reimwe sangano ranga richishanda, mari uye kubhadhara, chimiro chefranchise, uye kusarudzwa kubva kune yakachipa kusvika kune yakakura kwazvo franchise. Kana uchitenga hombe franchise, hapana chikonzero chekuisa kushambadzira, zvigadzirwa zvine mukurumbira wepasirese zvinozivikanwa kune wese munhu uye kunyange vane yavo vatengi base. Chero zvazvingaitika, nekutenga hombe franchise, unoita bhizinesi pamwe chete neiye franchisor, uyo anokuudza nezve machipisi uye nekuwedzera kusimudzira kwemasevhisi mazano kana rubatsiro. Zvakare, kune huwandu hukuru hwemafranchise muchitoro nemitengo inodhura. Nekutenga iyo franchise, iwe unowana mukana wekumiririra zvido zveyakapihwa brand mudunhu rako, kuwedzera kushanda uye purofiti, uye kudzoreredza yako mitengo kanenge pakarepo. Big franchise mutengo, muhomwe muhombe.

Zvakare, kana uchitenga franchise, inowanikwa kuti uwane rubatsiro mukusarudzwa kwevashandi, manejimendi, uye kutonga, kusimudzira bhizinesi. Iko kune zvakare kwakatenderedza-iyo-wachi kubvunza kwevanyanzvi vanokurumidza kupa yavo chigadzirwa kusimudzira mazano. Panzvimbo iyi, zvinokwanisika kuona kwete chete zvikamu zviri kudiwa asiwo kuona nhamba dzezuva, vhiki, mwedzi, gore. Kune kuvhura, kugadzirisa, uye kuvandudza madhipatimendi efranchise, kusimudzira bhizinesi muRussia, Kazakhstan, nedzimwe nyika. Kurumidza kubhadhara nekuda kwekudyidzana nechitoro chefranchise hombe. Kukwezva kwemhando yepamusoro kwevanhu, nesarudzo chaiyo, kuzivikanwa, uye traffic yeSEO. Iva shamwari uye usaisa panjodzi bhizinesi rako kana zviwanikwa zvemari.

Franchise catalogalog inzira inoshanda yekukura biz yako mumafomati mahombe, uchigara uchiita kutengeserana. Mamaneja anobatanidzwa mukusimudzira kubva pakutanga kusvika pakupedzisira, kuuya nemashambadziro matsva, mafomati ekuisa, kukwezva uye kunakidza vema franchisor nema franchisees ane zviitiko zvekubatana. Iwo akawedzera mapoinzi, akawedzera kusvika, nemari yakawanda uye kusvika kune vamwe vashandisi. Isu tinopa basa rekubatana kwemakore mazhinji, nerubatsiro runotevera. Franchisors vanofanirwa kufunga nezvekuti pamusoro pevatengi, unogashira kushambadzira. Iko kuvandudzwa kwekukurumidza nzira yekutanga, zvirinyore, nyore, uye nekukurumidza, inobvumira kuwana zvaunoda mhedzisiro, kuunza makambani padanho remubatanidzwa Basa guru rebasa redu kuwedzera musika, kugadzira madiki, epakati, kana makuru mabhizimusi kutenderera pasirese. Isu tinopa mukana wekutumira masevhisi edu kana zvinhu kune vepedyo kana kure kunze kwenyika, nekuda kwekuvapo kwechitoro chemagetsi, katarogu yemafranchise.

Kubatana kwevafranchisor uye vemafranchise vanovimbisa kukura kwakanyanya nekusimudzira, kunoitwa munzvimbo dzese dzechiitiko. Iko kushandiswa kwenzira yakasarudzika uye kupinda kukuru kweiyo franchise catalog kunoita kuti zvive nyore uye nyore kuunza iyo kambani kune yepasi rose nhanho. Mazhinji emakambani akatopinda mumusika aine franchise catalog, uye iwe haazeze. Tine timu yekusangana nevatengi. Izvo zviri nyore uye zviri nyore kune vefranchisors kuisa yavo franchise mukatalog. Iwe unogona kuita muripo mune chero iri nyore fomu, mumari uye isiri-mari.

Kuti uwane rumwe ruzivo rwakadzama, zviripo kuti ubate nyanzvi dzedu, pamwe nekusiya chikumbiro neemail. Kuti uzive nezvenzira uye nekuisa franchise mamiriro, akakurumbira zvinopihwa, ingo enda kuchitoro. Iwe unogona kuzvimiririra kana nekurongedza ese ma nuances nemahunyanzvi edu.

Iyo franchise uye mudiwa vanofanira kuwirirana zvinobudirira kuti vawane iyo inowedzera mhedzisiro yekushanda pamwe chete. Kana iwe uchifarira franchise, saka unofanira zvakare kutsvaga wakakodzera mudiwa webhizinesi kuti rive rinonyanya kushanda. Mhando dzakasiyana dzefranchise dzinoshanda nenzira yekuti dzinokutendera iwe kuti unyatso kuvandudza bhizinesi rako, zvisingaite kuunza chero chinhu chitsva kubva kwauri. Mumwe munhu anotora akagadzirira-akagadzirwa bhizinesi modhi uye anoshandisa iyo kunyatso kutonga pamusika. Iyi nzira iri nyore kwazvo kune avo vanhu vanongoda kuita mari uye vane dzimwe nzira dzekudyara. Iyo franchise inogona kutengwa zvine chisingadhuri kana iwe ukataurirana zvakanaka.

Zvakare, zvinodikanwa kuita zviito zvese zvichitevera zviga zvakapihwa nemumwe wako. Izvi zvakakosha kuti uwane mhedzisiro yakanaka. Kana iwe uri mudiwa wefranchise, saka unogona kuwedzera zvirinyore huwandu hwemari bhajeti nekungotungamirwa netsika nemitemo yakatarwa zvinoenderana nezvakatemwa mirau. Iko kushandiswa kwezvinhu zviripo uye zvatove zvakaedzwa zvinopa kukurumidza kutanga. Iyo franchise inoshanda zvakakwana kana mutengi wayo akafunga mamiriro ebhizinesi aripo mune imwe nharaunda kwaanoenda kuita chirongwa ichi. Iyo franchise mudiwa inofanirwa kuve nehanya nekusiyana kwematunhu uye kunyatsoishandisa. Nekudaro, kuvepo kweiyo franchise uye uchifunga nezvezvakanaka zvemuno zvinopa mudiwa mukana wekunyatso kuvaka yavo bhizinesi modhi inoenderana neruzivo rwapihwa.

Iyo franchise inoshanda mushe mushe kana mudiwa akanyatso kuteedzera rairo kubva pakati. Kunze kwezvo, haufanire kuunza chimwe chinhu chitsva mumabhizinesi maitiro, nekudaro ichichengetedza nguva. Iyo franchise inotengwa kune izvi kuitira kuti iwe ugone kushandisa yemumwe munhu biz modhi uye kuita mari panguva imwe chete. Iyo inoshanda franchise inofanirwa kugara ichiitwa nemaoko evamwe vavo vane zano rekuti voita sei hofisi basa. Zvishandiso zvakagadziriswa zvinopihwa nemuridzi wefranchise zvingave zvakanaka. Nekudaro, izvi hazvidiwe, sezvo mukwikwidzi wekutengesa achikwanisa kushandisa mhinduro dzavo kana zvichidiwa.

Franchising inoshandiswa mumhando dzakasiyana dzebhizinesi. Pasina mubvunzo, iri kukura zvakanyanya mumaindasitiri uye masevhisi senge indasitiri yemotokari uye masevhisi emota, rubatsiro pakuronga nekumhanyisa bhizinesi (accounting, hofisi basa, kushambadza, nezvimwewo), kuvaka, mabasa ane chekuita nekugadzirisa uye kugadzirisa dzimba. , mabasa edzidzo, kutandara uye varaidzo, zvekudya zvinokurumidza zvekudyira, maresitorendi, zvidyiwa zvekudyira, zvitoro zvekudya, zvekurapa uye zverunako masevhisi, mabasa epamba, zvekutengesa, senge USU Software sangano.

Iyo franchise yechitoro chegungwa chichagadzirisa zvinobudirira chero zviwanikwa zvine basa zvekugadzira. Tora mhando yakanakisa iripo uye uishandise kuve muzvinabhizimusi anobudirira kwazvo. Paunofambidzana neiyo franchise, iwe unotora pane akasiyana mabasa. Chekutanga, iyo franchise yechitoro inofanirwa kubhadharwa padanho rekutanga, ichiita bundu-remari mupiro unosvika kusvika ku11% yehuwandu hwehuwandu hwekudyara, hwakagadziriswa mubhizinesi rebhizinesi. Kana iwe uchida kushanda nechitoro uye kutengesa hove dzegungwa, saka iyo franchise ichabatsira kwete chete muchimiro chekushandisa iyo yepamusoro-kirasi brand. Iwe unogona zvakare kutarisira kune kugoverwa kwepakutanga zviwanikwa zvinogona kutengeswa, uye kutanga purofiti kubva pane izvi.

Zvokudya zvegungwa zvakaoma kubata nazvo, saka yako franchise chitoro inoda zvine hunyanzvi vashandi vakarovedzwa. Vanhu vanofanirwa kunzwisisa kuti vari kushanda pasi pefranchise. Nekudaro, ivo vanofanirwa kupfeka nguvo dzakakodzera, vanonamira kune yekupfeka kodhi mukati mechitoro chegungwa uye vagare vachifefetera. Kufefetedza kwakanaka kuchavimbisa kuti iwe unogara uine hwema hwakanaka mumba mako.

Kunze kwekuratidzira kana uchiita franchise yechitoro chegungwa, iwe unofanirwa kunzwisisa uye kurangarira icho chokwadi. Rakadai bhizinesi chirongwa rakazadzwa nedzimwe njodzi. Semuenzaniso, komisheni ine cheki inogona kuuya kwauri chero nguva. Iyo yehutsanana uye epidemiological chiteshi inogona kuwana mhosva nechero chinhu chidiki; Naizvozvo, iwe unofanirwa kuve nechokwadi chekuteerera ese ehutsanana zviyero padanho repamusoro remhando. Kushanda nefranchise yechitoro chegungwa mhando yemabhizimusi chirongwa chakagadzirirwa vanoda hove uye dzimwe shiri dzemvura. Kukwezva vatengi, shanda nenzira dzakasiyana dzekugovera.

Izvi zvinogona kuve zviri zviviri zviri pamutemo uye zvisina kuzivikanwa sosi dzekusimudzira. Iyo inoshanda-mushe yegungwa franchise inokupa iwe mukana kwete kwete chete kurerutsa mamiriro ako emari. Iwe uchave unokwanisa kugadzirisa maakaunzi nefranchisor pasina matambudziko ekupa ruzivo rwake, kuziva-sei, matekinoroji, uye zvinoshandiswa. Kana iwe ukadyidzana neyegungwa chitoro franchise, iwe uchabhadhara maprimiyamu pamwedzi, zvinova zvakajairika maitiro.

Ihove uye yegungwa chitoro franchise idanho rakakosha kumberi. Nekutengesa bhizinesi iri, unogona kushandisa mabhenefiti akati wandei. Mukukwikwidzana kunokwikwidza, iwe unenge uri mhedzisiro mutungamiri, uyezve iyo kambani inouya kubudirira. Shandisa franchise yechitoro kuti ive chinhu chakabudirira kwazvo chebhizinesi, shandisa ese mirawo yezvokudya zvegungwa zvakagamuchirwa, nyatsoteedzera yakatemwa mitemo: ipapo chete ndipo pahunobudirira uye mukufamba kwenguva. Iwe unokwanisa kunyatso kubata chero saizi yekugadzira oparesheni uye kambani yako inobudirira. Kana iwe uchida kutengesa hove uye zvegungwa mukati medu chitoro, saka iyo franchise inokubatsira iwe kushongedza nzvimbo yacho mune yemubatanidzwa maitiro.

Izvi zvinogona kutaurwa nezvevashandi vanogamuchira zvipfeko zvine hunyanzvi. Kana iwe ukafunga kutengesa hove uye chero zvigadzirwa zveAsia nekuvhura yakakodzera chitoro, iyo franchise inokubatsira neizvi. Pano une zvese zvakakodzera biz zvirongwa zvinogona kushandiswa zvinobudirira kubatsira bhizinesi rako.

Isa zvivakwa zvazvino neanogona kuita analytics. Iyo inokupa iwe zano rekuti chii chaicho mamiriro ezvinhu mukati nekunze kwesangano. Kuongorora kweyekunze neyemukati mamiriro inokupa iwe yakakwana pfungwa yezvazvino zviripo. Hove uye hove dzegungwa mukati mechitoro chefranchise dzinofanira kutengeswa nemazvo uye nemhando yepamusoro. Fungidzira uye dzivisa njodzi dzese dzazvino dzebhizimusi nematurusi emhando yepamusoro. Iwe unofanirwa kugara uchiita uchiteedzera pre-yakanyorwa biz chirongwa, uchiona zviitwa zvako.

Kana iwe uri kutsvaga kuita yegungwa uye hove yekutengesa franchise, usarasikirwa nemukana wako. Izvo zvinokwanisika kubata nyore nematambudziko eipi fomati, zvine zvibereko kuzvikunda. Kana iwe uri muzvinabhizimusi, ita pasi pemirau yakapihwa nefranchisor, nekuti ane hanya nemoyo wese nezvemari yako yaunowedzerwa. Izvi zvine chekuita nenyaya yekuti seafood franchise inoreva zvimwe zvisungo zvemari kune ari kugovera. Iwe unongova mugove wega wakasarudzika, uyo anonzi franchisee mukati mehurongwa hwefranchise. Nekudaro, iwe unogovanisa iyo yese purofiti inoitwa zvinoenderana nematanho. Nekudaro, chitoro chegungwa chinopa kuchinjiswa kunosvika 9% yemari inowanikwa pamwedzi inogamuchirwa mukutsigira mutengesi.

Izvi zvikamu zviviri, uye zvinoverengerwa pane imwe neimwe hwaro. Huwandu hwavo hwemari hunosiyana uye zvinoenderana nezvibvumirano zvakawanikwa pakupedzisira. Panguva yekuzadzikiswa kwechirimo, zvinodikanwa kudzivirira zvikanganiso muchirongwa chakakosha. Gara uchiita mapepa nemazvo uye nehunyanzvi. Ipapo iwe hauna matambudziko echimiro chisingakundike. Kunyangwe akasiyana mamiriro ezvinhu ane njodzi anogona kukundwa.