Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yekutengesa chitoro chirongwa chebhizinesi chinofanirwa kuitwa nemazvo uye pasina kuita zvikanganiso zvakakura. Muzhinji, zvisinei kuti urikushanda nefranchise kana kukurudzira bhizinesi rakazvimiririra, unofanirwa kuita gadziriro yekutanga. Semuenzaniso, kuongororwa kweswot kwakakodzera, izvo zvinokutendera iwe kuti unzwisise njodzi dzipi dzinogona kutyisidzira chirongwa chako, pamwe nemikana ipi iripo kuti uwane mibairo inoshamisa. Iyo franchise yechitoro inofanirwa kuitiswa nenzira yekuti iyo nzvimbo ichave iripo inokupa iwe nemukana wekukwezva huwandu hwakawanda hwevatengi. Kana iwe uchifarira chitoro uko iwe uchazotengesa zvinhu uye uchida kutenga franchise, zvine musoro kubata nzvimbo yakasarudzika. Semuenzaniso, inogona kuve imwe mhando yechitoro chepamhepo kana imwe mhando yekutsinhana franchise.

Aya ndiwo mawebhusaiti anopa ruzivo rwechizvino-zvino pane izvo franchise zviripo zvekutengesa.

Paunenge uchitengesa zvinhu muchitoro, iwe unofanirwa kuyeuka kuti urikushanda pane franchise, uye huwandu hwakazara hweakasiyana maitiro anofanirwa kuteverwa. Chekutanga, ichi chinodikanwa chekupfeka kodhi yevashandi vako, uye chepiri, ndiko dhizaini yezvivakwa zvinoenderana nemaitiro emakambani, zvese kunze nekunze. Kushanda nefranchise yechitoro chekutengesa inofanirwa kutevedzera akasiyana mirau. Iwe uchavatambira ivo kubva kune franchisor pakutanga kwebhizinesi rako. Zvakare, padanho rekutanga, iwe unozofanirwa kuita bundu-remari mupiro, iyi huwandu hwemari inogona kusvika ku11% yehuwandu hwehuwandu hwemari dzaunoita. Kushanda nefranchise yechitoro chekutengesa chinhu chakakosha bhizinesi maitiro, kuitisa izvo, iwe haufanire kukanganwa kuti urikubata semugovera wepamutemo.

Chero sarudzo dzakazvimirira dzinofanirwa kuitwa zvinoenderana nezvinodiwa nemufranchisor. Mukuwedzera, zvichave zvichibvira kutaurirana nevamiriri vechiratidzo chekutengeserana.

Kushanda nefranchise yekutengesa chitoro kunosanganisira kudiwa kwekudzora hwaro hwevatengi. Kana kubuda kwevatengi kwatanga, saka zvichave zvakakodzera kukurumidza kutora matanho anodiwa. Maitiro aya ane njodzi uye akarurama uye kumisa panguva kwayo kunobatsira iwe kuzadzisa mhedzisiro. Zvichakwanisika kudzivirira mamiriro asina kunaka nenguva, saka, njodzi dzako dzichaderedzwa. Kushanda nefranchise yekutengesa chitoro kunokupa iwe mukana wekukwirisa zviwanikwa zvekuchengetera nenzira inoshanda. Iwe uchakwanisa kugovera nemazvo masheya mumatura, uye izvi zvinokugonesa iwe kunyatso kubata nekuchengetedza kwavo.

Zvichakwanisika kushanda uchitora simba rekutenga rebhizinesi kana uine ruzivo rwakakodzera rwehuwandu. Sechikamu chefranchise yechitoro chekutengesa, iwe unofanirwa kufukidza ese zvikamu zvemitengo, izvo zvinokupa iwe mukana wekuva muzvinabhizimusi anobudirira.

Chitoro chepamhepo chefranchise yezvinhu inoshanda zvine hunyanzvi hwekuita pamwe nekugona uye kwakarurama kutevedzera kumitemo. Chirevo chimwe chete chakakodzera kuzadzikiswa kwemabasa ese akapihwa. Saka budiriro haina kunonoka kuuya. Paunenge uchishanda pane franchise, yeuka kuti iwe uri munhu anozvidavirira kune iye anogadzira, hurumende, uye vatengi. Vanotarisira kubva kwauri chinzvimbo chepamusoro chebasa, nyika - kutevedzera mutemo, uye franchisor - kushanda zvinobudirira kweiyo franchise, mari yakawanda, uye kuchengetedza zita rechiratidzo. Chitoro chepamhepo chezvinhu franchise ine mukana wese wekuwedzera mari yemubhadharo nekuda kwekuzivikanwa kwekudyidzana kwechokwadi, kunoona kushanda nekuita kukuru, kuwedzera kuyerera kwevatengi vanoda kubhadhara.

Panyaya iyi, mukana pamusoro pechitoro chese chepamhepo chinopihwawo.

Iyo yepamhepo webhusaiti franchise inopa inobudirira kutengesa zvinhu. Nekubatsira kwayo, iwe unogona zvakare kuronga zviitiko zvemuhofisi uye kugadzirisa nyaya zhinji nehupamhi hwehunyanzvi hwehunyanzvi. Zvitoro zvepa online zvigadzirwa zvinofanirwa kuchengetwa kumwe kunhu, saka ipa nzvimbo dzekuchengetera zvinhu. Kuitisa kudzokorodza munguva yekudzivirira kuwanda. Izvi zvinokubatsira iwe neimwe software inogona kuwanikwa kubva kune franchisor. Mukushaikwa kwayo, zvinokwanisika kuti uzviite wega, asi rangarira mashandiro otomatiki ndiyo kiyi yekubudirira, pasina izvo zvinenge zvisingaite kushanda nefranchise.

Chitoro cheChinese chezvitoro franchise chirongwa chakakodzera, panguva yekumisikidza iyo yaunofanirwa kunyatsotungamirwa nemirau uye zviyero zvaunazvo. Izvi zvino chengetedza kukwikwidza kwako uye iwe unogona kubata nyore chero mhando yebhizinesi kesi. Kana iwe ukadyidzana nefranchise, iwe unongotakura mutoro, mutoro, asi iwe zvakare une mukwikwidzi kumucheto. Paunenge uchiita yako franchise, chitoro chinoda kubhadhara yakafanira chiyero chekutarisa. Iwe zvakare unofanirwa kubhadhara imwe fizi kana iwe ukataurirana neiyo franchisor. Iye anotarisira kuti iwe ubvise bundu-remari mubhadharo panguva yeAsia chitoro franchise chikamu.

Iyo huwandu hwemari inoendeswa padanho rekutanga chairo uye rinoshandiswa neiyo franchisor nemaonero ake. Chitoro chinoda kutarisirwa zvakanaka, nemazvo, uye zvinhu zveChinese zvinofanirwa kutevedzera mitemo, mirau, uye kugadzirisa. Muridzi wefranchise anokupa iwe neruzivo rwezvinhu zvese zvazvino, mirau, zvirevo, mitemo, matekinoroji, uye zviwanikwa. Zviwanikwa zvinoreva izvo zvigadzirwa zvezvinhu zvaunogona kutengesa. Kana iwe ukataurirana nekutengesa kweChinese muchitoro chefranchise, mikana yako yekukunda mukwikwidzi yakakwira.

Kuzadzikiswa kweprojekti bhizinesi kunogona kusangana nematambudziko, zvisinei, unogona kuzvikunda zviri nyore kana ukanyatsoteedzera moderations uye marongero. Chinhu chakagadzirwa zvakanaka Chinese zvinhu chitoro franchise ndiyo nzira yako yekubudirira. Izvo zvinodikanwa kuzadzikisa zvakajeka zvinangwa zvakapihwa nemabasa, shandisa chirongwa chebhizinesi, uye kugara uchiongorora nacho. Kana iwe ukatsauka kubva pane yakatarwa uye yakarongwa mabasa, saka iwe unofanirwa kuteerera kune izvi. Kubata neChina chitoro franchise, iyo franchisee ine seti yezvisungo. Zvakare, hazvisi izvo chete izvo zvinodiwa kuti utevedzere mirau uye chengetedza yakakwira mwero wekuzivikanwa kwechiratidzo.

Izvo zvakare ndizvo zvinodiwa kubva kune franchisor kubhadharisa dzakasiyana fizi. Kune akawanda matatu matatu akasiyana mhando yezvipo. Iyi ndiyo mari iyo iwe yaunofanirwa kubhadhara kana uchitengesa chero rudzi rwefranchise. Chimwe nechimwe chazvo chinoverengerwa zvakasiyana.