A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Perfume franchise ibhizinesi rinoenderana nhasi, uye unofanirwa kunzwisisa kuti akasiyana matambudziko anogona. Kuderedza njodzi uye kutyisidzira, zvinofanirwa kutevedzera zvakatemwa zviyero nemirau. Sezvo iwe uchimhanyisa yako franchise, iwe unofanirwa kutarisa kune kuchengetedza yakakwira mwero yekuremekedza kana uchibata nevatengi. Vashandi vako vanofanirwa kukwana uye kupindura zvakajeka mibvunzo inobvunzwa nemutengi. Ukasarudza kubata nezvinonhuwira, saka tora yakanakisa yesarudzo dzakatsanangurwa. Iwe unogona kuenzanisa sarudzo nekutarisa katarogu kana chitoro chefranchise.

Izvi zviwanikwa zvakasarudzika paInternet, ipapo chete ndipo paunokwira-to-date franchise zvinopihwa. Semuenzaniso, kana iwe uchida kutengesa zvinonhuwira, wobva wasarudza sarudzo inoenderana nezita. Izvo zvinokwanisika kuenzanisa izvo zvinopihwa izvo zviripo pamusika. Sarudza iwo akanakisa mamiriro, enderera nekuitwa kwepefiyumu franchise. Iwe unofanirwa kutanga nekuita imwe yekutanga kugadzirira. Sechikamu chezviitiko izvi, zvichave zvakafanira kutarisa pane swot kuongororwa. Ichi chishandiso chemhando yepamusoro chinopa nzwisiso yenjodzi, mikana, zvisipo, uye mabhenefiti eprojekti yebhizinesi.

Uye zvakare, panguva yekuzadziswa kwepefiyumu franchise, iwe unofanirwa kunzwisisa zvakajeka kuti iwe wakazvipira kune zvine mutsigo uye zvinehunyanzvi kusvika kuzadzikiswa kwezvisungo zvako. Kutanga, iwe urikuteedzera zvizere iyo yakasarudzika yechiratidzo chimiro. Izvi zvinodikanwa kuti usazopinda mune yakaoma mamiriro. Zvakare, kana uchiita zvinonhuwira franchise, iwe unofanirwa kushandisa chete zvakapihwa marezenisi uye akasarudzika zvikamu. Izvo zviwanikwa zvinopihwa nefranchisor, uyo anogadzira akakodzera hunhu. Kuitisa pefiyumu franchise ine yakanyanya mari kudzoka kuti ukwanise kubhadhara vamwe vako. Semuenzaniso, iyo franchisor inotarisira kusvika ku9% kubva kwauri pamwedzi senge rudzi rwechikamu.

Kunyanya chaizvo, izvi zvikamu kubva mukutengeswa kwefrume franchise zvinonzi mvumo uye kuendesa kushambadziro yepasirese. Panyaya yemitero, ichi ndicho chikamu chikuru pamwedzi. Huwandu hwayo hungasiyana uye huri kubva pa2 kusvika pa6%. Iyi muzana yakaverengwa sechikamu chemari yawakakwanisa kuwana mukati memwedzi.

Perfume franchise inoshanda zvakanyanya kana iwe ukatarisa pane kwayo kuitisa uye unogona kuteerera kune huwandu hwezviratidzo. Kugara uchidzidza ruzivo rwezvino rwunokupa zano rekuti ungaenderera sei. Iwe unokwanisa kunyatso kutonga uye kubata vapikisi vakuru, nokudaro uchibatanidza chinzvimbo chako semutungamiri wemhedziso. Kuitisa bhizinesi rezvinonhuwira kunogona kusangana nematambudziko akasiyana siyana. Saka kuti zvirege kukundikana, kugara uchidzidza manhamba, uyezve, unokwanisa kuwana manejimendi anoshanda. Kana iwe uchikwanisa kupindura nekukurumidza kune inogona kuve nenjodzi mamiriro, iwe unodzivirira njodzi.

Mushure mezvose, kuwanikwa kweruzivo iri rakanakisa mukana wekufamba nenguva. Kumhanyisa mafuta anonhuwira chirongwa chinofanirwa kuitwa pasi pemitemo yenyika. Usatyora mutemo uye ipapo haufanire kubhadhara faindi uye chero zvirevo. Iwe ndiwe wega unogovanisa zvinonhuwira franchise. Saizvozvo, iyi mhando yemugovera inonzi Franchisee. Wako wepamusoro bhizinesi shamwari, iye franchisor, anokudzokorora iwe. Iye anogona kutarisa franchise kana iye akabatanidza chakavanzika shopper.

Iyi mhando yakajairika yekusimbisa kana uchizadzisa bhizinesi chirongwa. Vanenge vese maFranchisor vanoshandisa nzira yakavanzika yekutenga. Yako franchise, mukati mayo yaunotengesa pefiyumu, kwete yakasarudzika. Ndiye munhu uyu uyo, pasi pechirevo chemutengi, anotenga chimwe chinhu kubva kwauri chero nguva. Tevere, iye anoumba yake yega zano rekuti ungashandire sei vashandi vako zvakazove izvo. Uyezve, iye anoongorora mhando yechigadzirwa nekusiya wongororo. Ingo shandira mutengi wega wega mukati mefranchise sekunge aive akavanzika shopper.

Iyo pefiyumu franchise inoenderana uye inonakidza bhizinesi chirongwa. Zvakangodaro, kuti ushandise pamwe nekunyatsoshanda, unofanirwa kuve wakanangana uye nekuteerera. Paunenge uchiita franchise, unogona kusangana nematambudziko akasiyana siyana, zvisinei, iwe unokwanisa kuakunda zvinobudirira. Kuti uite izvi, iwe unofanirwa kunyatsoteedzera iyo mirau nemirau, pamwe nekutungamirwa neyakajairika njere. Kana iwe ukashandisa franchise, iyo pefiyumu inofanirwa kunge iri yemhando yepamusoro uye inosangana neyakanakisa epasirose -pasi zviyero. Izvo zvakakosha sezvo iwe uchifanira kubata nevatengi vakapfuma.

Kana iwe ukafunga kuenda kunonhuhwirira, wobva wasarudza muzvinabhizimusi uyo anopa yakanakisa mamiriro ekubatana. Iyo inobatsira chaizvo, sezvo uine huwandu hukuru hwemikana iwe yaunogona kushandisa kuwana kubudirira kwenguva refu. Gadzirira yako pefiyumu nekumhanyisa rako bhizimusi rekutengesa. Izvo zvinokwanisika kugashira kubva kune franchisor seti yeakakwira-kirasi pefiyumu matekinoroji, anokwanisa mhinduro, uye yesainiyumu anonhuwirira kuziva-sei. Uchishandisa zvese izvi zvakanaka, iwe unoongorora, uchigara uchiwedzera kutungamira pamusoro pevapikisi vako vakuru.

Iyo chaiyo inoitwa zvinonhuhwirira franchise inokupa iwe kugara uchiyerera kwemari uye marejista emari anogara akazara. Izvo zvinokwanisika kubhadhara zvese zvisungo zvakaitwa pasina chero matambudziko, kusanganisira neafranchisor. Asi iye anotarisira yakawanda mari kubva kwauri semimwe mipiro. Iyi mipiro inogadziriswa muchibvumirano chefrancise chibvumirano. Unochinjisa, kutanga, mupiro wemari, unoitwa kamwe chete. Tevere, iwe unofanirwa kushanda nemitero uye zvinyorwa, uye kushambadzira kwepasirese.

Iyi mipiro miviri pamwe chete inoverenga 9% yemari yemwedzi. Zvisinei, vhoriyamu yavo inogona kuderedzwa kusvika 3%. Zvishoma hazviitwe. Kesi yemafuta inokwanisa kukupa iwe yepamusoro-yekupedzisira chigadzirwa renji iwe yauchabudirira nayo. Vatengi vanokoshesa mhando yepamusoro sevhisi uye vodzoka kwamuri zvakare kuti vagamuchire masevhisi nekutenga zvinhu. Kana iye mutengesi akasarudza kukutarisa, anogona kutumira chakavanzika shopper. Iyo inozivikanwa kwazvo uye inoshanda kuyedza yekuverenga nekunyora kweinonhuwira franchise nzira.

Iwe unongofanirwa kuve wakagadzirira chiitiko ichi uyezve, iwe hauna kana matambudziko ehunhu husingakundike. Nguva dzose shanda zvakaringana uye uteedzere mitemo, ipapo kambani yako inouya kubudirira. Paunenge uchizadzisa pefiyumu franchise, iwe unofanirwa kuve wakagadzirira chero chinenge chinhu, kunyangwe nekuda kwekuti vako vakwikwidzi vayedze kuita raider kutora. Kana iwe wakagadzirira izvi, saka hapana chinotyisidzira iwe.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Chitoro chezvinonhuwira chinogona kukufumisa iwe kana ukaomerera pamitemo nemirau. Izvo zvinopihwa nefranchisor uye zvinoenderana nemhando iyo yaanoshandisa kuwana budiriro. Kana iwe ukashanda mukati mehurongwa hwefranchise, saka unofanirwa kuziva chokwadi chekuti iwe une basa rakazara kwete kwete chete kuhurumende kutevedzera mutemo asiwo kune franchisor. Anotarisira kuti iwe ugone kuita bhizinesi chirongwa. Hapana mamiriro, iwe haufanire kukanganisa zita rechiratidzo, nekuti rinenge risingagadzirisike. Nekudaro, nekuda kwekusazvibata kwakadai, mutengesi anogona kutorera kodzero kodzero yekuve oga mugove munharaunda yeguta rino.

Kana iwe ukashandisa franchise kuitisa zviitiko zvemafuta ekuzora, saka iwe unofanirwa kuziva kuti iwe unofanirwa kutenga zvinoriumba kubva kuchiratidzo zvakananga, nekuti iwe haunogone kukwanisa kuzvigadzira pachako kana kuzvitenga kumwe kunhu. Zvimwe zviwanikwa zvakasarudzika zvinongowanikwa chete kubva kune muridzi wechitoro. Ipa yako franchise pefiyumu chitoro chakaringana kutarisisa. Inofanirwa kunge ichienderana zvizere neiyo yekutanga institution. Izvi zvinoreva kuti zvinofanirwa kutora zvachose kodhi dhizaini dhizaini. Chokwadi, yevashandi yekupfeka kodhi iri zvakare kusimba kwakakosha. Nekuchengeta kwakakodzera, iwe haungozvidzivirire chete kubva kuzvirevo kubva kune franchisor.

Yako pefiyumu shopu franchise zvakare inokwanisa kukwezva yakawanda nhamba yevatengi vatengi. Ivo vanoziva zvechokwadi kuti vari kudyidzana neanozivikanwa zita iro rinokoshesa mukurumbira waro. Yako pefume franchise inokwezva vatengi nekumiririra inzvimbo inozivikanwa, inozivikanwa uye inobudirira institution. Iyo mhando inoita basa rakakosha, zvisinei, pefiyumu shopu franchise haina kuganhurirwa pakukwanisa kushanda pasi pechiratidzo chekambani yakabudirira. Iwe zvakare unowana yakazara yakazara yemamwe mabhenefiti. Semuenzaniso, kana uchiita pefiyumu franchise, unokwanisa kushanda nemidziyo yakasarudzika, pamusoro pezvo, iwe une inoshamisa uye yakanyatsogadziridzwa ruzivo-rwuripo. Chitoro chakarongedzwa zvakanaka chefranchise chinokupa iwe kugona kutsungirira chero matambudziko.

Unovakunda, saka, sangano zvirokwazvo rinouya kubudirira. Bhizinesi rako rinounza mwero wepamusoro wemari uye ipapo bhizinesi rinokwanisa kutsungirira chero matambudziko. Iwe unobhadhara zviri nyore mihoro, mitero, uye zvakabviswa kune franchisor. Izvi zvinobviswa zvinoumba chikamu chikuru chemari yako. Mushure mezvose, nekutengesa zvinonhuwira, urikutorera pauri chisungo chekubhadhara mvumo. Uye zvakare, pamwe nemari yemubhadharo, iwe unofanirwa kubhadhara mari hombe yekushambadzira yemushandirapamwe. Asi huwandu hwezvakanaka, kana uchiita mukana wekutengesa, uchikunda zvisizvo zvidiki izvo zvaunongoda kufunga nezvazvo.