Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yeimba yekuchengetera inoshandiswa mune yakafara fomati, ine mukana wekuti ichazadziswa zvizere munzira yakasarudzwa. Warehouse franchise inopinda mune zvebhizimusi zviitiko nevatengi vazhinji vanoona ramangwana mukuchengetedza zvigadzirwa zvakasiyana, zvigadzirwa, uye nhumbi. Iyo franchise yekuumbwa kwerisiti uye kudyiwa kwemidziyo mumatura ichaitwa pamutengo wakatarwa, unozoenderana nezvose zvinodikanwa kuti ugadzire bhizinesi, kusanganisira inozivikanwa brand yemugadziri. Iwe unozogona kutsvaga akakodzera mugadziri uchishandisa yakatsaurwa chikuva kunyora akasiyana vatengesi. Mushure mekusarudza mudiwa waunoda, iwe unofanirwa kuita hurukuro, inoenderana neiyi, nekuvapo kwechibvumirano, hukama hwebhizinesi hunotanga kuvakwa nekusaina chibvumirano. Zvisinei, kana iwe ukasarudza kutenga franchise, iwe uchada kuvandudza ruzivo rwako nekukwanisa kuenda kumisangano yevamwe ine chokuita nekuwedzera ruzivo rwako mukushambadzira uye kushambadzira.

Nerubatsiro rweyakagadzirirwa-yakagadzirirwa zano, iwe unogona kugadzira yepamusoro-soro uye inobudirira kufambiswa kwebasa iyo inokuudza maitiro ekuita bhizinesi rakakodzera. Kana zvikaitika mamiriro akasiyana anonetsa kurarama wega, unofanirwa kuyeuka kuti iwe unogona kugara uchitsvaga rairo rakakodzera kubva kumugadziri. Iyo franchise yeimba yekuchengetera ichave ichikwanisa kutaura nechivimbo kuti ichabvisa mukana weakasiyana njodzi nenjodzi zvinogona kukanganisa kufamba kwebasa. Nekufamba kwenguva, yako yekuchengetera franchise projekti vashandi vanozowana hunyanzvi hwekutanga, izvo zvinobva zvabatsira kurongedza kusimudzira kweako aripo brand. Kuvapo kwefranchise yeimba yekuchengetera kunopa kwete chete kune chengetedzo yezvigadzirwa asiwo kune kupihwa kwakakosha masevhisi. Vazhinji vezvemabhizimusi vanosarudza matura edzimba ayo achashanda zvinoenderana nezano rakagadzirwa, kutanga kubva pane chirongwa chakabudirira. Kana iwe uine matambudziko akaomarara ezvisungo zvakasiyana zvausingakwanise kuzvigadzirisa wega, unofanirwa kufonera mupi weprojekti kuti uwane rutsigiro uye nemazano anoshanda.

Mhinduro yakanakisa yehofisi yako ndeye kutenga franchise yeimba yekuchengetera, uine akati wandei maonero akasarudzika ekuzadzisa zvinangwa zvako.

Imba yekuchengetera nechitoro zvinokupa huwandu hwepamusoro hwemakwikwi nekuti iwe unoita bhizinesi chirongwa zvizere maererano nemhando yekutanga yechiitiko chakaita mushandirapamwe wekubudirira. Paunenge uchiita franchise, unofanirwa kunyatsonzwisisa kuti haufanire kutsauka pamitemo yakapihwa. Zvikasadaro, iwe unogona kutorerwa iyo kodzero yekutengesa iyo imba yekuchengetera. Izvo hazvifanire kubvumidzwa sekushanda pamwe neakaga oga muparidzi mune rakabudirira sangano anokupa iwe unokosha kukwikwidza kumucheto. Iwe unofanirwa kubata yako yekuchengetera uye franchise chitoro kuitira kuti kambani yako ive nemukana wese wekuwana yakanyanya purofiti mhedzisiro. Ita zvine hunyanzvi uye zvakaringana kune azvino mamiriro kuti usazosangana nematambudziko gare gare.

Paunenge uchiita zvinhu, imba yekuchengetera, zvinhu, chitoro, uye franchise yekuchengetedza zvitoro, unofanirwa kuyeuka kuti unosungirwa kupa mutengesi nemushumo wemwedzi. Pamwe pamwe nemishumo, iwe unofambisa imwe muzana yemari inowanikwa pamwedzi. Imari yemubhadharo uye kushambadzira kwepasirese kushambadzira. Kutorwa pamwechete, idzi mbiri dzekuchengetera uye chitoro franchise zviyero zvinogona kunge zvingangoita 9%. Iwo mashoma mavhoriyamu eaya anotamisirwa muhuwandu anogona kubva kubva ku3% pamwedzi. Ipa imba yako yekuchengetera uye chengeta kutarisisa kwakaringana nekukudziridza ivo vachishandisa ruzivo rwaunogamuchira kubva kune franchisor. Ipapo iyo franchise inounza yakawanda purofiti.

Mukati yekuzadzikiswa kwemabasa akaisirwa, haufanire kuita zvikanganiso kuti usadonhedze mwero wekuvimbika kwevatengi. Inofanira kunge iri yepamusoro sezvinobvira, nekudaro, zvinofanirwa kuti ugare uchishanda pane izvi. Kana uchizadzisa imba yekuchengetera franchise, iwe unofanirwa kugara uchiisa chigunwe chako pamhepo, uchiita ongororo yezvazvino mishumo. Statistical Reporting inoita kuti zvikwanisike kubata nyore nyore nemaitiro ekugadzirwa kwechero fomati. Iwe unofanirwa kutungamira iwo musika nedanho rakakura kubva kune vanopikisa, kana iwe uri kuita muchitoro kana depo franchise, ipapo zvinhu zvako zvichave zvakarongeka. Asi pasi pemitemo yakatarwa.

Uye zvakare, haufanire kutyora mitemo yenyika iyo yaunoshanda. Izvi zvinokusunungura kubva pakubhadhara faindi nezvimwe zvirango kubva kumasangano ehurumende. Ita zvinotevera franchise uye ipapo uchave unobudirira.