Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Maruva franchise inosarudzika uye inodiwa sarudzo yekutanga bhizinesi. Maruva bhizinesi anokura gore rese, vanhu vanopa maruva kune chero chikonzero, maruva anoshongedza hupenyu hwedu. Izvi zvinoreva kuti purofiti yemaruva franchise inobhadhara. Maruva anogona kuiswa mune akasiyana mavhezheni enziyo uye akasiyana. Iwe unogona kutengesa kwete chete maruva asiwo zvigadzirwa zvemukati. Munguva pfupi yapfuura, kutengeswa kwemaruva anodyiwa kwakatanga kuitwa.

Kukwezva kwebhizimusi remaruva kuri nekuda kweiyo shoma mari, kubhadhara nekukurumidza, kutanga nekukurumidza kwebasa. Iyo maruva franchise inopa zvimwe zvakanakira: rutsigiro kubva kune ane ruzivo mudiwa, kuvapo kweyekungogara kurukova kwevatengi, otomatiki accounting software, kuwanikwa kwevakavimbika vatengesi. Iyo franchisor inofunga pamusoro uye inopa akagadzirira-akagadzirwa odhiyo algorithms, kuendesa, zviziviso, uye mamwe anotarisira maruva anoshanda nguva. Iyo yekudyidzana kambani inotarisira kugoverwa uye kushongedzwa kwemaruva, inopedzisa zvibvumirano, uye inogona kutotarisira dhizaini yezvinyorwa. Paunenge uchitenga maruva franchise, iwe unowana mvumo yekushandisa zita rekambani, chirongwa chebhizinesi chakagadzirirwa poindi yekutengesa, kudzidziswa kwevashandi, kugadzirira kwekutengesa kwezvigadzirwa zvekushambadzira, kudzidziswa, uye zvimwe zvakawanda. Ini ndinowana sei yangu franchise? Zvakanakisisa kutsvaga franchise pazvivimbo zvakavimbika, kuti usazowira mumaoko evabiridzi. Iwo emabookisheni enhema anoperekedzwa neiyo franchise kubva kumakambani asipo.

Kana munhu akabatwa chirauro, vanobiridzira vanovatengesera nzira dzebhizimusi dzisina basa. Chii chauchatsvaga pakusarudza franchise? Iwo mazwi ekushandira pamwe haafanire kunge asina kujeka uye akajairwa, mapoinzi ese anofanira kunge akajeka, akapfeka manhamba. Paunenge uchipedzisa kontrakiti yefranchise, kumbira makopi emalayisensi, zvitifiketi, uye zvimwe zvibvumirano. Dzidza mukurumbira wekambani, tsvaga vashandisi chaivo veiyo franchise, tora wongororo, uwane vimbiso, yakasimbiswa nezvisimbiso. Tsvaga zano regweta kuti ugamuchire muripo mushure meizvozvo kana zvikatadza. Imwe yezviratidziro zviwanikwa ndeye yedu katarogu, nekutsvaga kuburikidza nezvikamu iwe zvaunogona kuwana izvo zvinodiwa zvirevo mune chero munda webhizimusi. Usazeze kuvhura rako bhizinesi, tanga kutsvaga kwako izvozvi.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Flower franchise ichagara iri mukuda, ine purofiti yakanaka 'nguva dzose'. Bhizinesi rekutengesa maruva haridi mari yakawanda kutanga. Maruva matsva anogara aripo, kwese kunotengeswa, kutengwa, uye kupihwa vanhu - ichi ndicho chikonzero chebhizimusi remaruva uye maitiro aya haaperi. Ikozvino misika yemaruva ndeyegore-kutenderera kugoverwa kwenhamba yakakura yemhando dzemaruva kubva kunzvimbo dzakasiyana dzenyika. Ndege dzemazuva ano dzinoendesa maruva matsva uye akanaka, aine akasiyana mavara uye akawanda mazita, chero nguva yezuva. Iyi nyowani nyowani tekinoroji yemidziyo yemaruva inokwanisa kuchengetedza ruva 'muchimiro chizere', kunyangwe muchando chakakomba, ichigadzira yakakosha microclimate, ine tembiricha inodzorwa munzvimbo yekutengesa, ichidzivirira kukuvara kwezvinhu.

Floral franchise, ine yakagadzirira-yakagadzirirwa bhizinesi modhi - inonakidza kwete chete kune vanotanga-vatengesi asiwo vane ruzivo vamwe vanhu vezvemabhizimusi avo vanoda kukura bhizinesi ravo. Ruva franchise mukana wakanaka wekuwedzera yako yekutengesa maruva uye nekuwedzera yako vatengi base. Kuwana franchise mukana unovimbisa wemari yakagadzikana uye bhizinesi rinobatsira zvikuru. Iyo franchise yeanozivikanwa trademark inobvumidza kuchengetedza mari kushambadza uye kupa iyo yepakati, isina kumisikidzwa kugovera ruva kubva kune bonafide uye vakavimbika vavakaroorana. Iyo franchise inopa yakajeka mirayiridzo uye yakakwana kuitisa bhizinesi kutengesa maruva mirairo, nekukurumidza kudzidzisa vashandi mune 'zvinyowani' zvekushambadzira, inopa iyo yemakambani kudhirowa bouquets kuzivikanwa. Kunyangwe paine kukwikwidza kwakakwira, iro bhizinesi reruva rinokurumidza kubhadhara mukati memwedzi mitatu kusvika gore rimwe, pamwe nekuwana mari inopfuura 25%, ine markup inosvika ku300%. Asi kunyangwe zviitwe zvakadii kutengeswa kwechigadzirwa, hapana chikonzero chekumhanyisa kusaina chibvumirano nevangangodaro vatengesi vechiratidzo chakakurumbira.

Iwe unofanirwa kuve wakangwarira kwazvo, swedera pasarudzo yefranchise uye nekudzidza zvese zvimiro zvaro kune diki diki, uchitarisa zvayakanakira nezvayakaipira zvemudiwa - mutengesi. Sarudzo yakabudirira yeiyo franchise yekugadzira shopu-yakawanda yemaruva shopu, inonamatira uye nekuteedzera zvakatemwa mirawo yeiyo franchisor, inokurumidza kuunza muhomwe muhombe wemari mumwedzi mitanhatu.

Iyo franchise yechitoro chemaruva ichave ichishandiswa zvakanyanya pamwe nekuvandudzwa kwebhizinesi rako pachako, iro iwe rauchasimudzira mune yemazuva ano fomati. Flower shop franchise inokwanisa kukwezva vatengi kubva nekuti rudzi urwu rwemabhizimusi chiitiko chiri kudikanwa nguva dzese. Unogona kushandisa franchise nezvitoro zvemaruva mumabhizinesi madiki, epakati, uye makuru ari kudiwa gore rese. Hakuzove neyakaomarara nekutsvaga wekutengesera sezvo iwe uchigona kusarudza mumwe akakodzera mudiwa pane yakasarudzika chikuva inosangana neyako parameter. Ini ndinofanira kutaura kuti mutengo wefranchise unoenderana nesaizi yechiratidzo kune iyo kambani nekuti iwe uchazokwanisa kuita chirongwa chinoenderana nehomwe yako. Izvo zvakanak zvekutenga yakagadzirirwa-yakagadzirirwa pfungwa ndeyekudzora njodzi nenjodzi zvinogona kunge zviripo mukugadzira bhizinesi kubva pakutanga.

Kuwanikwa kwemari zviwanikwa kunobatsira kunzwisisa kugadzirwa kweiyo purojekiti purofiti sezvo mari yakaiswa mari ichawedzera pakukura kambani. Kune chero mibvunzo inomuka, iwe unofanirwa kuenderera mberi nekuonana nemugadziri kuti ubatsirwe muchibvumirana mamiriro acho ezvinhu. Kana ruzivo rwakawedzerwa rwuchidikanwa maererano nechirongwa, saka vagadziri vacho vachange vachibatanidzwa mukuita izvi, uye zvakare zvichabatsira kugadzirisa iyi nyaya nekukurumidza nekuita misangano yekushambadzira uye kushambadza. Iyo ruva shopu franchise ichave nekushanda kukuru kwaunogona kunongedza mukutaurirana nemurimi, sezvo iwe uine yakagadzirirwa-yakagadzirirwa zano gwara rekuita. Mushure menguva yakati wapedza kugadzira franchise yebhizimusi remaruva, iwe uchazoda kuwedzera-kune iyo chirongwa icho varimi vanozobatsira kuita. Kana iwe ukafunga kutanga rako bhizinesi nekutenga franchise yechitoro chemaruva, ipapo iwe unozobudirira mukuzadzisa zvinangwa zvako. Ne shanduko kuenda kuchitoro chemaruva franchise, iwe uchave uine kufarira kusimudzira yako yakasarudzwa pfungwa, nekuti zviri nyore kushanda pane yakanyorwa nzira.

Izvo zvinonyanya kubatsira parutivi rwemari kushanda pane yakagadzirirwa-yakagadzirirwa franchise yechitoro chemaruva pane kuchinjira kumhanya rako bhizinesi kubva pakutanga chaipo.

Iyo ruva mutsara franchise iruva supamaketi fomati franchise. Munzira yemaruva, pane chairo bhizinesi, kutengesa ruva mumutsara harisi basa riri nyore. Nekudaro, zvakanakisa kutenga maruva mutsara franchise ine yakagadzirira-yakagadzirwa supamaketi kusimudzira kurudziro. Sei ichi chiri chisarudzo chakarurama? Nekuti iyo kambani, iyo yakazvisimbisa pachayo semutengesi wemhando yemabouquets mutsara, inoshanda pachirongwa chakabudirira chinounza mari yakagadzikana, zvakare ine vatengesi vakavimbika kana tekinoroji yekugadzira. Kana iwe urikutanga bhizinesi remaruva kubva pakutanga, izvi ndizvo zvaunoda zvakanyanya. Iwe unogona kuvhura chitoro kubva zero, iwe unogona kushandura iripo chirimo.

Ungasarudza sei franchise uye usatore zvisirizvo kana kurasikirwa neyako capital? Izvo zvakakodzera kuti utarise kune mukurumbira wesangano uye nekuita kwayo kwemari, ruzivo kubva kunzvimbo dzakavhurika runogona kukubatsira neizvi. Iwe unogona zvakare kutsvaga ongororo kubva kune chaiwo vatengi. Usati wapedza chibvumirano, iwe unofanirwa kunyatsoteerera kune mazwi ekubatana. Chibvumirano hachifanirwe kunge chiine mitsara isina kujeka uye pfungwa dzakajairika. Tinokukoka iwe kuti uzvizive nemutsara wezvino franchise zvinopihwa mumaruva mafambiro a2021. Isu tinogamuchira makambani emamaki epamba nekunze. Kufambisa nyore kunobvumira kukurumidza kufamba pakati pezvikumbiro.

Kune zvekare mamwe mafirosheni bhizinesi sarudzo dzaunogona kuwana kwauri.