A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Maruva franchise inosarudzika uye inodiwa sarudzo yekutanga bhizinesi. Maruva bhizinesi anokura gore rese, vanhu vanopa maruva kune chero chikonzero, maruva anoshongedza hupenyu hwedu. Izvi zvinoreva kuti purofiti yemaruva franchise inobhadhara. Maruva anogona kuiswa mune akasiyana mavhezheni enziyo uye akasiyana. Iwe unogona kutengesa kwete chete maruva asiwo zvigadzirwa zvemukati. Munguva pfupi yapfuura, kutengeswa kwemaruva anodyiwa kwakatanga kuitwa.

Kukwezva kwebhizimusi remaruva kuri nekuda kweiyo shoma mari, kubhadhara nekukurumidza, kutanga nekukurumidza kwebasa. Iyo maruva franchise inopa zvimwe zvakanakira: rutsigiro kubva kune ane ruzivo mudiwa, kuvapo kweyekungogara kurukova kwevatengi, otomatiki accounting software, kuwanikwa kwevakavimbika vatengesi. Iyo franchisor inofunga pamusoro uye inopa akagadzirira-akagadzirwa odhiyo algorithms, kuendesa, zviziviso, uye mamwe anotarisira maruva anoshanda nguva. Iyo yekudyidzana kambani inotarisira kugoverwa uye kushongedzwa kwemaruva, inopedzisa zvibvumirano, uye inogona kutotarisira dhizaini yezvinyorwa. Paunenge uchitenga maruva franchise, iwe unowana mvumo yekushandisa zita rekambani, chirongwa chebhizinesi chakagadzirirwa poindi yekutengesa, kudzidziswa kwevashandi, kugadzirira kwekutengesa kwezvigadzirwa zvekushambadzira, kudzidziswa, uye zvimwe zvakawanda. Ini ndinowana sei yangu franchise? Zvakanakisisa kutsvaga franchise pazvivimbo zvakavimbika, kuti usazowira mumaoko evabiridzi. Iwo emabookisheni enhema anoperekedzwa neiyo franchise kubva kumakambani asipo.

Kana munhu akabatwa chirauro, vanobiridzira vanovatengesera nzira dzebhizimusi dzisina basa. Chii chauchatsvaga pakusarudza franchise? Iwo mazwi ekushandira pamwe haafanire kunge asina kujeka uye akajairwa, mapoinzi ese anofanira kunge akajeka, akapfeka manhamba. Paunenge uchipedzisa kontrakiti yefranchise, kumbira makopi emalayisensi, zvitifiketi, uye zvimwe zvibvumirano. Dzidza mukurumbira wekambani, tsvaga vashandisi chaivo veiyo franchise, tora wongororo, uwane vimbiso, yakasimbiswa nezvisimbiso. Tsvaga zano regweta kuti ugamuchire muripo mushure meizvozvo kana zvikatadza. Imwe yezviratidziro zviwanikwa ndeye yedu katarogu, nekutsvaga kuburikidza nezvikamu iwe zvaunogona kuwana izvo zvinodiwa zvirevo mune chero munda webhizimusi. Usazeze kuvhura rako bhizinesi, tanga kutsvaga kwako izvozvi.

Flower franchise ichagara iri mukuda, ine purofiti yakanaka 'nguva dzose'. Bhizinesi rekutengesa maruva haridi mari yakawanda kutanga. Maruva matsva anogara aripo, kwese kunotengeswa, kutengwa, uye kupihwa vanhu - ichi ndicho chikonzero chebhizimusi remaruva uye maitiro aya haaperi. Ikozvino misika yemaruva ndeyegore-kutenderera kugoverwa kwenhamba yakakura yemhando dzemaruva kubva kunzvimbo dzakasiyana dzenyika. Ndege dzemazuva ano dzinoendesa maruva matsva uye akanaka, aine akasiyana mavara uye akawanda mazita, chero nguva yezuva. Iyi nyowani nyowani tekinoroji yemidziyo yemaruva inokwanisa kuchengetedza ruva 'muchimiro chizere', kunyangwe muchando chakakomba, ichigadzira yakakosha microclimate, ine tembiricha inodzorwa munzvimbo yekutengesa, ichidzivirira kukuvara kwezvinhu.

Floral franchise, ine yakagadzirira-yakagadzirirwa bhizinesi modhi - inonakidza kwete chete kune vanotanga-vatengesi asiwo vane ruzivo vamwe vanhu vezvemabhizimusi avo vanoda kukura bhizinesi ravo. Ruva franchise mukana wakanaka wekuwedzera yako yekutengesa maruva uye nekuwedzera yako vatengi base. Kuwana franchise mukana unovimbisa wemari yakagadzikana uye bhizinesi rinobatsira zvikuru. Iyo franchise yeanozivikanwa trademark inobvumidza kuchengetedza mari kushambadza uye kupa iyo yepakati, isina kumisikidzwa kugovera ruva kubva kune bonafide uye vakavimbika vavakaroorana. Iyo franchise inopa yakajeka mirayiridzo uye yakakwana kuitisa bhizinesi kutengesa maruva mirairo, nekukurumidza kudzidzisa vashandi mune 'zvinyowani' zvekushambadzira, inopa iyo yemakambani kudhirowa bouquets kuzivikanwa. Kunyangwe paine kukwikwidza kwakakwira, iro bhizinesi reruva rinokurumidza kubhadhara mukati memwedzi mitatu kusvika gore rimwe, pamwe nekuwana mari inopfuura 25%, ine markup inosvika ku300%. Asi kunyangwe zviitwe zvakadii kutengeswa kwechigadzirwa, hapana chikonzero chekumhanyisa kusaina chibvumirano nevangangodaro vatengesi vechiratidzo chakakurumbira.

Iwe unofanirwa kuve wakangwarira kwazvo, swedera pasarudzo yefranchise uye nekudzidza zvese zvimiro zvaro kune diki diki, uchitarisa zvayakanakira nezvayakaipira zvemudiwa - mutengesi. Sarudzo yakabudirira yeiyo franchise yekugadzira shopu-yakawanda yemaruva shopu, inonamatira uye nekuteedzera zvakatemwa mirawo yeiyo franchisor, inokurumidza kuunza muhomwe muhombe wemari mumwedzi mitanhatu.

Iyo franchise yechitoro chemaruva ichave ichishandiswa zvakanyanya pamwe nekuvandudzwa kwebhizinesi rako pachako, iro iwe rauchasimudzira mune yemazuva ano fomati. Flower shop franchise inokwanisa kukwezva vatengi kubva nekuti rudzi urwu rwemabhizimusi chiitiko chiri kudikanwa nguva dzese. Unogona kushandisa franchise nezvitoro zvemaruva mumabhizinesi madiki, epakati, uye makuru ari kudiwa gore rese. Hakuzove neyakaomarara nekutsvaga wekutengesera sezvo iwe uchigona kusarudza mumwe akakodzera mudiwa pane yakasarudzika chikuva inosangana neyako parameter. Ini ndinofanira kutaura kuti mutengo wefranchise unoenderana nesaizi yechiratidzo kune iyo kambani nekuti iwe uchazokwanisa kuita chirongwa chinoenderana nehomwe yako. Izvo zvakanak zvekutenga yakagadzirirwa-yakagadzirirwa pfungwa ndeyekudzora njodzi nenjodzi zvinogona kunge zviripo mukugadzira bhizinesi kubva pakutanga.

Kuwanikwa kwemari zviwanikwa kunobatsira kunzwisisa kugadzirwa kweiyo purojekiti purofiti sezvo mari yakaiswa mari ichawedzera pakukura kambani. Kune chero mibvunzo inomuka, iwe unofanirwa kuenderera mberi nekuonana nemugadziri kuti ubatsirwe muchibvumirana mamiriro acho ezvinhu. Kana ruzivo rwakawedzerwa rwuchidikanwa maererano nechirongwa, saka vagadziri vacho vachange vachibatanidzwa mukuita izvi, uye zvakare zvichabatsira kugadzirisa iyi nyaya nekukurumidza nekuita misangano yekushambadzira uye kushambadza. Iyo ruva shopu franchise ichave nekushanda kukuru kwaunogona kunongedza mukutaurirana nemurimi, sezvo iwe uine yakagadzirirwa-yakagadzirirwa zano gwara rekuita. Mushure menguva yakati wapedza kugadzira franchise yebhizimusi remaruva, iwe uchazoda kuwedzera-kune iyo chirongwa icho varimi vanozobatsira kuita. Kana iwe ukafunga kutanga rako bhizinesi nekutenga franchise yechitoro chemaruva, ipapo iwe unozobudirira mukuzadzisa zvinangwa zvako. Ne shanduko kuenda kuchitoro chemaruva franchise, iwe uchave uine kufarira kusimudzira yako yakasarudzwa pfungwa, nekuti zviri nyore kushanda pane yakanyorwa nzira.

Izvo zvinonyanya kubatsira parutivi rwemari kushanda pane yakagadzirirwa-yakagadzirirwa franchise yechitoro chemaruva pane kuchinjira kumhanya rako bhizinesi kubva pakutanga chaipo.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Iyo ruva mutsara franchise iruva supamaketi fomati franchise. Munzira yemaruva, pane chairo bhizinesi, kutengesa ruva mumutsara harisi basa riri nyore. Nekudaro, zvakanakisa kutenga maruva mutsara franchise ine yakagadzirira-yakagadzirwa supamaketi kusimudzira kurudziro. Sei ichi chiri chisarudzo chakarurama? Nekuti iyo kambani, iyo yakazvisimbisa pachayo semutengesi wemhando yemabouquets mutsara, inoshanda pachirongwa chakabudirira chinounza mari yakagadzikana, zvakare ine vatengesi vakavimbika kana tekinoroji yekugadzira. Kana iwe urikutanga bhizinesi remaruva kubva pakutanga, izvi ndizvo zvaunoda zvakanyanya. Iwe unogona kuvhura chitoro kubva zero, iwe unogona kushandura iripo chirimo.

Ungasarudza sei franchise uye usatore zvisirizvo kana kurasikirwa neyako capital? Izvo zvakakodzera kuti utarise kune mukurumbira wesangano uye nekuita kwayo kwemari, ruzivo kubva kunzvimbo dzakavhurika runogona kukubatsira neizvi. Iwe unogona zvakare kutsvaga ongororo kubva kune chaiwo vatengi. Usati wapedza chibvumirano, iwe unofanirwa kunyatsoteerera kune mazwi ekubatana. Chibvumirano hachifanirwe kunge chiine mitsara isina kujeka uye pfungwa dzakajairika. Tinokukoka iwe kuti uzvizive nemutsara wezvino franchise zvinopihwa mumaruva mafambiro a2021. Isu tinogamuchira makambani emamaki epamba nekunze. Kufambisa nyore kunobvumira kukurumidza kufamba pakati pezvikumbiro.

Kune zvekare mamwe mafirosheni bhizinesi sarudzo dzaunogona kuwana kwauri.