Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Yekushongedza yemusangano franchise chiitiko chakanyatsoitika. Inogona kusangana nehumwe njodzi, semuenzaniso, nekutyisidzira kwekurwisa uye kuba kwezvinhu zvinokosha. Franchise yezvishongo inofanirwa kubatwa zvine hunyanzvi uye mukuteerera zvese zvakatemwa mutemo. Izvi zvinobatsira kuti ugare wakachengeteka uye kurara zvakanaka. Vhura iyo franchise yezvishongo chete mushure mekufunga kwakura, uye mushure meese matanho anodiwa ekuongororwa atorwa. Semuenzaniso, iwe unofanirwa kutanga watanga kuongorora kwe swot iyo inobvumidza kuona kusimba kwako uye kusasimba.

Uye zvakare, chishandiso chakadai chinoita kuti zvikwanise kunzwisisa kuti ndedzipi njodzi dzaungasangana nadzo munzira yekushandisa kodzero, pamwe nemikana ipi yaunowana yekudzivisa hunyengeri hwevakwikwidzi vako. Paunenge uchiita chishongo franchise, iwe unofanirwa zvakare kuyeuka kuti iwe waita zvimwe zvisungo zvekubvisa zvipo kune uyo anotengesa. Yokutanga mubhadharo wemari-yemari. Iyo iri kubva pa9 kusvika 11% yehuwandu hwemari zviwanikwa iwe zvaunofunga kushandisa padanho rekutanga. A franchise yezvishongo, senge chero imwe mhando yebhizinesi, inoda kuzivikanwa kwekambani. Iwe unozopihwa kumusoro-kune-madheti ekupfeka uye mienzaniso yekushongedza zvemukati. Izvi zvakakosha kuti utarise kana uchitanga chero bijouterie franchise.

Mushure mezvose, ichi ndicho chikonzero iwe uchitaurirana nemutengesi, uchibvisa imwe chikamu chemari kwaari kuti ashandise machipisi ake. Chips hadzisi dzekushanda chete pachinzvimbo chechiratidzo uye chekambani dhizaini, kubata kwakanaka kwevatengi uye zvimwe zviitwa zvinofanirwa kucherechedzwa maererano nemirau. Paunenge uchishanda nezvishongo, iwe zvakare unofanirwa kuyeuka kuti mune rako rese chiitiko, iwe pamwedzi unobvisa imwe huwandu hwemari zviwanikwa. Mari iyi inoverengwa sepesenti yemitero kana purofiti yawakakwanisa kuwana mukati memwedzi. Kushanda nefranchise yakadaro chirongwa chebhizinesi, mauri unofanirwa kuyeuka kuti iwe uri wekuparadzira zviri pamutemo. Nekudaro, haufanire kukanganisa uye unofanirwa kuyeuka izvo zvinonzi zvakavanzika shopper inogona kuuya chero nguva. Uyu ndiye munhu uyo, akamiririra vamiririri vemaki, anouya kwauri muchivande uye otanga kushandisa masevhisi kana kutenga zvinhu.

Unofanirwa kushandira mumwe wevatengi vako muchitoro chako chezvishongo nenzira inoita kuti vafare. Pakupedzisira, mumwe wavo anogona kunge ari mutengi akavanzika uyo anotaurira mutengesi zvese.

Chitoro chezvishongo franchise ichapa huwandu hwepamusoro hwekuita purofiti kana iyo franchisee ikanyatsoteedzera zvakatemwa zvirevo, mitemo, uye kugadzirisa. Izvo hazvina kuomarara, saka, iwe unogona kutarisira kubudirira kwebhizinesi. Panguva yekumisikidzwa kwefranchise, unogona kutarisana nemamiriro ezvinhu akaoma akasiyana siyana. Vanogona kukundwa zviri nyore, chero paine matanho ekugadzirira padanho rekutanga. Mushure mezvose, iwe une chirongwa chakagadzirirwa-kugadzirwa, uchitevera izvo, iwe zvechokwadi unowana zvinonakidza mhedzisiro uye unokwanisa kuhwina mukukwikwidza kusangana. Ita zvakanyanyisa kushongedza kwako kwekushongedza.

Iyo franchisee haigone kuwana chete kodzero yekuita zviitiko pasi pezita rechitoro cheinozivikanwa chitoro kana institution. Iwe zvakare unowana izere nekodzero yekugamuchira up-to-date ruzivo, bhizinesi zvirongwa, uye matekinoroji. Ipa yako franchise jewelry depo iyo chaiyo yekutarisisa. Izvo zvinodikanwa kuwedzera zvakanyanya huwandu. Uye zvakare, iwe unofanirwa zvakare kuve uripo paInternet. Kugara uchiita mishandirapamwe yekushambadzira, shandisa nzira dzakabhadharwa dzekushambadzira, shanda nemagariro. Izvi zvinopa rako rekushongedza chitoro nehurefu hwekuyerera kuyerera.

Kana iwe ukafunga kutanga yakadaro franchise, sarudza yakanyanya kunaka inopihwa. Izvi zvinopa mukana wekunzwisisa maitiro ekuenderera uye nhamba hombe yemamwe mabhenefiti. Kutanga, iwe uchave mumiriri uye zviri pamutemo mumiriri wechiratidzo muguta rako. Chitoro chako chezvishongo chete chinotengesa zvigadzirwa chete. Saizvozvo, zvinokwanisika kuita nekukurumidza nekumisikidza mitengo. Mitengo yacho inofanirwa kunge yakakwana, zvisinei, unozviisa pachako, nekuti hapana kana mumwe wevanokwikwidza ane chigadzirwa chakadai muhuwandu. Paunenge uchiita franchise, iwe unofanirwa kufunga zvakanyanya nezve chengetedzo.

Chitoro chinoda kutariswa nevhidhiyo, vanochengetedza, vekuchengetedza, kana bhatani remapurisa. Sechikamu chefranchise, iwe unogashira mirayiridzo yekuti ungazviita sei. Izvo zvinokwanisika kugadzirisa chengetedzo nenzira yekunzwa isingakuvadzi. Chitoro chezvishongo chinopa huwandu hukuru hweakakosha uye akakosha mabhenefiti. Ivo vanofanirwa kuiswa mukati mekwikwidzana yekukonana.