A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

A franchise agency yakakodzera kune vanhu vanoda kuvhura yavo bhizinesi, asi vasina mari kuitira kuti vaite izvi kana vasingade kuratidzwa kune njodzi dzekutengesa. Pfungwa ye 'agency' - inogona kuva nechirevo chakapamhamha, asi nekuda kwekutengeserana, inosanganisira imwe nzira yekuyananisa pakati pemutengesi nemutengi. Mune ino ongororo, isu tichataura nezve real estate agency uye franchise yekuwana mune iyi mhando yebhizinesi. Izvo zvinozivikanwa kuti musika wekutengesa zvivakwa hauna kunyanya kufungidzira uye unogona kufurirwa nezvinhu zvakasiyana zvemari. Naizvozvo, zvakakosha kuti uve neimwe pfungwa yekutarisira iyo agency uye kunyorera rutsigiro musimba mamiriro ezvinhu. Asi ko kana ruzivo munharaunda iyi rwusipo zvachose?

Makwikwi mumunda wezvivakwa akakwirira, zvakaoma kutanga kubva pakutanga, mhinduro yakanakisa, mune iyi kesi, ingave yekutenga agency franchise. Ndeapi mafranchise aunofanirwa kuteerera? Real estate franchise inogona kumiririrwa nevamiriri vezvivakwa, vamiririri vekuvaka, uye makambani ekugadzirisa; mabhizinesi mumunda wekubvunza uye rendi. Sei makambani akadai achifanira 'kupa' mafranchise avo? Aya mabhizinesi akagadzirira kuwedzera bhizinesi ravo uye kusimudzira mhando yavo. Kwavari, mukurumbira, kuzivikanwa, uye mukurumbira zvakakosha. Inopawo mari yekungoita, isina mari yakawanda, iyo inobatsira zvakanyanya kune vese mapato. Kuti utange kushandira pamwe, iyo franchisee inofanirwa kubhadhara bundu-remari fizi uye inobhadhara pamwedzi (miripo).

Mune zvimwe zviitiko, iyo franchisor inogumira kune chete bundu-sum kubhadhara.

Nei zvichibatsira kutenga franchise? Kunyanya nekuti iwe haufanire kuisa mari yakawanda, zvinoreva kuti haufanire kuisa panjodzi mari dzako. Inokurudzirwa kutenga agency franchise kana iwe uchinge uchinge uine bhizinesi diki. Izvi zvinonyanya kushanda nekuti iwe wave kutoshanda, iwe chete unofanirwa kusimudzira iyo franchise uye nekuwedzera huwandu hwevatengi vanoshandisa masevhisi ako. Kushanda pasi pezita rinozivikanwa kunobhadhara nguva zhinji nekukurumidza kupfuura kutanga kubva pakutanga uye pasina imwe mukurumbira. Ko kubatana mukushandira franchisor-franchisee kunoshanda sei? Iye franchisor anopa maneja anotarisira kune franchisee, uye timu yese yehunyanzvi inokwanisa kubatsira chero nguva. Tevere, iwe unowana mukana kune yakagadzirirwa-yakagadzirwa real estate portal, iyo vatengi uye realtors vanoshanyira mazuva ese.

Kuti uwane basa rinobudirira, iwe unozokwanisa kuwana nhanho-nhanho gwaro rekutungamira agency. Mimwe mikana yekushandira pamwe nemabhangi nevasimudziri ichawedzera mikana yekuwana yakawanda purofiti, uye franchisor anogona zvakare kubatsira mune izvi. Iyo inozivikanwa kambani inowedzera zvakanyanya mikana yekubudirira kwebhizimusi chiitiko. Iyo shamwari yemubatanidzwa inogara ichiongorora musika, kugadzirira zvirevo, uye kugadzira hukama nevasimudzi. Kutsvaga franchise nekutenga kwayo kunofanirwa kudzikiswa kune chirevo: 'Tsvaga uye usarasikirwe'. Zvinorevei?.

Kuti uwane shamwari inokodzera bhizinesi, iwe unofanirwa kushanda nesimba, zvikasadaro, iwe unogona kuwira mumusungo wevatsotsi. Semutemo, ivo vanovimbisa makomo egoridhe, mazwi asina kujeka ekubatana, asi ukangotenga franchise, ivo vanonyangarika, vachikusiya newebsite isina basa kana peji isina chinhu paInternet. Ungadzivisa sei izvi? Enda chete kunzvimbo dzinovimbwa uye madhairekitori epamhepo. Kutsvaga iyo franchise kunowanzoitwa kuburikidza nepamhepo madhairekitori. Mumakatalogu, unogona kusarudza chikamu chakakodzera kana kuseta nzvimbo yekutsvaga. Pamusoro pezvo, zvinopihwa zvinogona kuganhurwa mukukwira kana kudzika kwehurongwa hwekudyara.

Paunenge iwe wasarudza iyo franchise, zvakakodzera kuti uongorore mukurumbira wemufriji. Izvi zvinogona kuitwa kuburikidza neakavhurika sosi yeruzivo. Kuzivikanwa kweBrand kunofanirwa kuve kwakajeka uye kunowanikwa. Kuzivikanwa iko zvino kunogona kuongororwa pamusoro peInternet. Kana pasina ruzivo nezve iyi kambani paInternet, saka mubvunzo unomuka, ndeupi mukana wekubatana nayo? Panofanirwa kuve nekuongororwa paInternet nezve zvinoitwa nemutengesi, asi vanodawo kurapwa zvakanaka. Usati wapedzisa chibvumirano chefranchise, teerera kune akakosha mapoinzi emitemo yekudyidzana. Enda nechinhu chimwe nechimwe zvakasiyana kana uchida rubatsiro.

Usasaine kontrakiti kana iine mazwi akajairika uye asina kujeka. Kuti uwane rugare rwakakwana rwepfungwa, bvunza kambani makopi emagwaro anotonga uye tarisa chitupa nenhamba dzerezinesi. Vimba chete nhamba uye zvinongedzo, hanya nezvipikirwa zvemakomo egoridhe uye zvisingaverengeki hupfumi. Yedu katarogu inogona kukubatsira iwe mukusarudza iyo franchise, pane kwedu zviwanikwa iwe unowana zvese zvinonyanya kubatsira zvinopihwa zvakaenzana zvinoenderana nemari. Isu tinomiririra makambani ekunze neenyika. Iyo real estate agency musika haina kugadzikana asi inobatsira zvikuru. Nekuisa zvese munzvimbo yazvo pakutanga kwerwendo uye uine mudiwa akavimbika newe, unogona kuveza yako wega nzira yekubudirira pasina njodzi kana njodzi dzemari.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.