Vana franchise munyika yanhasi vari mukuwedzera kudiwa, kunyanya nekuda kwekudzikira kwakaderera kwezvinhu zvevana kudiwa zvichienzaniswa nezvigadzirwa zvevakuru. Mushure mezvose, iwe unofanirwa kubvuma kuti vana vanoda mbatya nyowani neshangu kazhinji kazhinji kupfuura vakuru. Kutanga, ivo vanokura nekukurumidza, uye, chechipiri, vachizivikanwa nekuwedzera chiitiko, vanokurumidza kuvapa zvisingawanikwe. Saka vabereki vanowanzo fanira kushanyira zvitoro uye kugadzirisa wadhiropu yevana vavo vavanoda. Uye zvakare, kushanda nevana franchise hakuna kumbogumira kune zvipfeko neshangu. Nhasi, bhizinesi rine chekuita nemafashoni evana rakagadziriswa, saka mabhegi, mabhandi, zvishongo, nezvimwewo zvevana zviri mukuda kwakadzikama.

Izvi zvinoreva kuti chitoro chevana chakadai kana chitoro chekutengesa chiri kutovimbiswa kuunza mutengesi, kana zvisiri zvinotyisa, ipapo mwero unogamuchirwa wepundutso. Zvakakosha, nekukasira zvakakwana mune izvo zviitiko kana zvasvika kune inozivikanwa, inoshambadzirwa brand ine inogara iri vateveri. Nezve mutambo, hapana chikonzero chekutaura. Panyaya iyi, fungidziro yevagadziri haina kunyatso kudzorwa. Mhando dzakasiyana dzemadhora, mota, marobhoti, akasiyana emuchina uye emagetsi zvigadzirwa, matoyi evana ekudzidzisa, nezvimwewo zvinongoshaya rondedzero. Saizvozvowo, huwandu hwezvakasiyana franchise mumunda wekutamba zvinopihwa zviri kukura nekukurumidza gore rega.

Saizvozvo, zvakakosha kubata mafranchise evana mumunda wepachikoro chekuchikoro, budiriro uye nzvimbo dzekudzidzisa, zvirongwa zvemitauro, misasa yezhizha, uye mamwe masevhisi ane chekuita nesangano rekurerwa nedzidzo yevana. Sekureva kwenyanzvi, kufarira kune zvese zvine chekuita nekukura kwevana pamoyo nehungwaru kuri kukura zvakanyanya gore rega rega. Kunyangwe iri dambudziko, kuderera kwakawanda mumari yehuwandu hwevanhu, kushaikwa kwemabasa, nezvimwe, vanhu vakagadzirira kudyara mudzidzo yevana. Chaizvoizvo, zvese zvataurwa zvisina kunaka zvimiro zvinoshingairira kune iyi kufarira, nekuti ivo vanowanzo kukonzera kuwedzera kwemakwikwi mumusika wevashandi. Kuti mwana ave nebhenefiti kupfuura vezera rake uye ave anotsvakwa-nyanzvi, ruzivo rwake, hunyanzvi, uye kugona kunofanirwa kupfuura zvevaya vanogona kukwikwidza. Nehurombo, hunhu hweyakajairika dzidzo yechikoro (uye dzidzo yepamusoro zvakare) yanga ichidzikira zvishoma nezvishoma mumakumi emakore apfuura uye haipe vana izvo zvavanoda.

Vazhinji vabereki vanonzwisisa izvi nhasi. Kune kugona kwavo uye kugona kwavo, vanoedza kupa vana vavo mikana yekuwedzera dzidzo uye kutora kwehunyanzvi hunodiwa munzvimbo dzakasiyana dzekudzidzisa, hunyanzvi, mitauro, nezvimwewo nzvimbo. Mumunda wekusimudzirwa kwevana uye dzidzo, zvibvumirano zvefranchise zvinonyanya kudiwa, sezvo mukati mehurongwa hwezvikwereti, muridzi wechiratidzo anowanzo kupa macurricula akagadzirira, zvigadzirwa zvinoonekwa, software yakasarudzika, matekinoroji ekudzidza (mutambo, fungidziro, komputa, nezvimwe. ), zvinoguma nehurongwa hwekuongorora, zvimwe zvekushandisa, nezvimwewo, ndiko kuti, rutsigiro rwesangano uye ruzivo rwekudzidzisa rwunopihwa zvizere. Zvakare, kazhinji vabati vezvidzidzo zvevana zvemahara zvinorambidzwa zvakananga kushandisa mune ravo basa chero zvigadzirwa uye matekinoroji kunze kweawo anotenderwa neanotengesa.

Ehezve, zvakawanda zvinoenderana nemitemo yechibvumirano, asi, sekutonga, mutengo wema franchise unobva paari chaizvo nhanho yemhando yechiratidzo (zvigadzirwa nemasevhisi, matekinoroji uye kuziva, maitiro ebhizinesi, uye zvirongwa zvebhizinesi. ). Kana mufranchise akasarudza kutora mari yechirangaridzo yevana vane mukurumbira, ndiye wekutanga kusave nehanya nekushandura munzira ipi neipi kugadzirwa kwezvinhu kwakaratidza uye kwakasimbiswa uye kupihwa kwemasevhisi algorithm (kusanganisira edzidzo) neimwe nzira.

Munyika yemazuva ano, mafranchise (anosanganisira zvinhu zvevana nemasevhisi) ari kuramba achiwanda uye ari kudiwa zvakanyanya. Izvi zvinonzwisisika, sezvo kuronga kugadzirwa uye kupihwa masevhisi bhizinesi pazita rezita reinozivikanwa, yatove 'yakakwidziridzwa' haina njodzi zvakanyanya uye inodhura maererano nezviwanikwa zvichienzaniswa neyayo marangi, sezvavanotaura, 'kubva kukwenya '. Iko hakuna kudiwa kwekushandisa mari uye nguva kutsvagisa pamusika wevanokwikwidza uye zvavanofarira zvevatengi, kugadzira chiratidzo, kuvhura chigadzirwa (kana sevhisi) kumusika, kuenderera mberi kwekuvimbika kwevatengi kutsigira, kusimudzira uye kuongorora kutevedzera maitiro ebhizinesi, nzira dzekutengesa, nezvimwe zvese izvi zvakatogadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwayo. Vatengi vanotoziva iyo mhando (zvirinani boka rakanangwa), vimba naro, uye havadi humwe humbowo hwehunhu hwayo. Ehezve, kune rumwe rutivi, kune mari.

Chekutanga pane zvese, iwe unofanirwa kubhadhara kune chero mafranchise (vana zvakare), sezvo isu tiri kutaura nezve bhizinesi rinoita purofiti (hapana anotenga mafranchise kubva kune asingabatsiri mabhizinesi). Mari yekubhadharisa yakatemwa uye yakagadziriswa nechibvumirano chemafranchise. Muchokwadi, uku kubhadhara kwekumberi kunoitwa kodzero yekujoinha yakatarwa franchise 'system. Inogona kuve ese ari maviri mashoma uye mamirioni emadhora sezvo zvichinyatsoenderana nemutengo wechiratidzo. Mune zviitiko apo kubhadhara kwekutanga kwakakura zvakakwana, vamwe vatengesi vanopa vamwe vavo mukana wekubhadhara muzvikamu. Uye zvakare, iyo franchisee inofanirwa kubhadhara mvumo yemwedzi nemwedzi.

Semutemo, ivo vakatsunga seperesenti yekutengeserana, asi vanogona zvakare kugadziriswa. Sezvo zvibvumirano zvevana uye mamwe mafranchise zvakagadziriswa kwenguva yakati, kana munhu ane kodzero achida kuwedzera hukama hwebhizinesi, chibvumirano chitsva chinopedzwa. Mune ino kesi, kuvandudzwa kwemutero wefranchise unobhadharwa panzvimbo yeiyo yekutanga. Kukura kwayo kunoonekwa nechibvumirano chemapato uye zvinoenderana nezvinhu zvakawanda.

Franchise rendi chikumbiro chekushandira pamwe munzvimbo dzakasiyana dzekushandisa kwenguva pfupi zvivakwa, mota, zvishandiso, zvipfeko, zvigadzirwa, zvichingodaro. Rendi inoratidzirwa nekushandisa kwenguva refu kana kwenguva pfupi kwechinhu chakabhadharwa. Unogona kubvarura dzimba, mota, maturusi, zvemagetsi, zvigadzirwa, mbatya, mune zvese, chero chinhu, chinhu chikuru chinodiwa nevatengi. Kuvhura chitoro chako kunodhura zvakanyanya: unoda mari muzvinhu, mukutenga nzvimbo yezvitoro, mutengo wekushandisa, kuhaya vari pasi. Panguva imwecheteyo, kana iwe ukasasarudza chaiyo chitoro nzvimbo, zvinhu zvinogona kusanyatso kufamba mushe, uyezve, iwe unofanirwa kugara uchiisa mari mukushambadzira, kumesa bhizinesi rako kubva pakutanga. Neye franchise rent, zvinhu zvakati siyanei.

Iye mutengesi anotora chikamu chemari yako uye anobatsira mukusimudzira chitoro. Sezvo iyo franchisor iine ruzivo rwakakura mukutungamira kwebhizinesi, chirongwa chebhizinesi chakapihwa chichava kubudirira. Mukudzoka, iye anowana bundu-remari mubhadharo uye pamwedzi mutero. Rendi franchise inogona kukamurwa zvinoenderana nezvimwe hunhu: mari, mazwi ekubatana, kubhadhara, uye zvimwe. Nei kuve nefranchise yekurenda kuve kwakakurumbira? Izvi zvinonyanya kukonzerwa nemararamiro azvino uno ehupenyu hwevanhu. Mazuva ano murume anotsvaga kuyedza zvakanyanya, kuti aone nyika, kugona mabasa akasiyana. Kuti aite izvi, anoda zviwanikwa zvakawanda, asi kunyangwe kana zvirizvo, havazi vese vanofarira kuunganidza pfuma.

Nekudaro, kurenda kuri kuwana mukurumbira mukuru. Maitiro ekuita bhizinesi rekuhaya? Chekutanga pane zvese, iwe unofanirwa kusarudza pane chikamu chezviitiko. Saka ndeupi waunofanira kusarudza? Kubhadhara mota, mafurati, zvigadzirwa, zvishandiso? Chero chipi zvacho chaunosarudza, iwe ungangoda kunyudza iwe muchiitiko ichi nemusoro wako, dzidza hunyengeri uye kubudirira, kukanganisa kwevaunogona kukwikwidza. Ngatitarisei pamuenzaniso weakakosha rendi franchise michina. Izvo izvo iyo franchisor inogona kupa? Musimboti weiyo franchise iri mukupihwa kwekuvaka uye kubvarura michina yemugwagwa. Chirevo chekambani iyi 'mitengo isingadhuri, mazwi mapfupi'. Mutengi anogamuchira zvishandiso pamitengo isingadhuri, nekukurumidza, uye mune yakanaka mamiriro.

Mune ino kesi, iyo michina inopihwa nemutyairi ane marezinesi uye mvumo yekushanda. Zvinotarisirwa kuti vatengi vanozove: akasiyana masangano (kusanganisira hurumende), zvinoshandiswa, pamwe vanhu vakazvimiririra (kumabasa madiki), nezvimwewo. batsira kusimudzira. Uyezve, iwe unogara uchipihwa kudzidziswa kusimudzira hunyanzvi hwekutungamira kwesangano rakadai, kunatsiridza chimiro charo. Pakati pema franchise services iwe aunogashira: kubvunzana kwakazara, maneja anotarisa kukura nekusimudzira kwebhizinesi, chirongwa chebhizinesi, kushambadzira mhinduro yekusimudzira masevhisi uye mufananidzo wekambani, rubatsiro mukutsvaga uye kupihwa chitupa chevashandi, kuratidzwa kwekambani kwebhizinesi (brand , chimiro), rutsigiro kubva kune basa repamutemo, kudzidziswa zvine chekuita nekutengeswa kwemasevhisi, kuwedzera matekiniki ekuchengetedza vatengi, manejimendi manejimendi evari pasi. Nei zvakanakisa kushanda pane franchise? Kurumidza kutanga mubasa nekuda kweumwe munhu chiitiko chakabudirira. Iko hakuna njodzi dzekusa-kudiwa uye kubhuroka.

Iko kushoma kwekudyara haina basa kuti utenge zvinhu, zvinopihwa nefranchisor. Vamwe vema franchisors havapi mari dzemwedzi (miripo). Kutsigira kwekushambadzira uye nezvimwe. Zvakanakira nekuipira kwekushandira pamwe zvinoenderana nemitemo yechibvumirano. Nekudaro, kana uchipedzisa chibvumirano, zvakakodzera kushandisa nguva yakawanda kuti ubvise nguva dzinogona kusagadzikana dzekushandira pamwe. Mune ino kesi, zvakanakisa kutarisisa kune mazwi ezvikamu zviri muchibvumirano. Iwo mamiriro uye mamiriro muchibvumirano anofanirwa kunyorwa zvakajeka, pasina generalizations.

Bhizinesi franchise iri nyore nekuti iwe unodyara zvishoma, asi iwe unozvipira kuzadzikisa zvimiro zvakagadzwa nekambani nefranchisor. Izvo zvakakosha kupedzisa chibvumirano neyakavimbika franchisor. Pane dzimwe nguva apo, nekubhadhara mari yemubhadharo, mutengi haana kuwana bhizinesi rakagadzirirwa, asi peji chete paInternet uye nekukanganisa kutaurirana. Kuti udzivise izvi, tarisa mumwe wako. Ungazviita sei? Mune masosi akavhurika, mukurumbira unozvitaurira wega. Inzwa wakasununguka kukumbira makopi emalayisensi uye zvitupa. Iwe unowana sei zvinokodzera zvaunofarira franchise? Zviri nyore kwazvo, ingoshanyira yedu online catalog.

Pano iwe unowana zvinopihwa zvefranchise munzvimbo dzakasiyana uye zvakaenzana kune zvakarongwa kudyara. Isu tinongoisa maFrancisors akavimbika ane mukurumbira wakanaka kunze kwenyika uye mukati medu nyika. Tora mukana wekureruka kufamba uye ita sarudzo dzako dzakakosha munzira yekubudirira.