Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Franchise rendi chikumbiro chekushandira pamwe munzvimbo dzakasiyana dzekushandisa kwenguva pfupi zvivakwa, mota, zvishandiso, zvipfeko, zvigadzirwa, zvichingodaro. Rendi inoratidzirwa nekushandisa kwenguva refu kana kwenguva pfupi kwechinhu chakabhadharwa. Unogona kubvarura dzimba, mota, maturusi, zvemagetsi, zvigadzirwa, mbatya, mune zvese, chero chinhu, chinhu chikuru chinodiwa nevatengi. Kuvhura chitoro chako kunodhura zvakanyanya: unoda mari muzvinhu, mukutenga nzvimbo yezvitoro, mutengo wekushandisa, kuhaya vari pasi. Panguva imwecheteyo, kana iwe ukasasarudza chaiyo chitoro nzvimbo, zvinhu zvinogona kusanyatso kufamba mushe, uyezve, iwe unofanirwa kugara uchiisa mari mukushambadzira, kumesa bhizinesi rako kubva pakutanga. Neye franchise rent, zvinhu zvakati siyanei.

Iye mutengesi anotora chikamu chemari yako uye anobatsira mukusimudzira chitoro. Sezvo iyo franchisor iine ruzivo rwakakura mukutungamira kwebhizinesi, chirongwa chebhizinesi chakapihwa chichava kubudirira. Mukudzoka, iye anowana bundu-remari mubhadharo uye pamwedzi mutero. Rendi franchise inogona kukamurwa zvinoenderana nezvimwe hunhu: mari, mazwi ekubatana, kubhadhara, uye zvimwe. Nei kuve nefranchise yekurenda kuve kwakakurumbira? Izvi zvinonyanya kukonzerwa nemararamiro azvino uno ehupenyu hwevanhu. Mazuva ano murume anotsvaga kuyedza zvakanyanya, kuti aone nyika, kugona mabasa akasiyana. Kuti aite izvi, anoda zviwanikwa zvakawanda, asi kunyangwe kana zvirizvo, havazi vese vanofarira kuunganidza pfuma.

Nekudaro, kurenda kuri kuwana mukurumbira mukuru. Maitiro ekuita bhizinesi rekuhaya? Chekutanga pane zvese, iwe unofanirwa kusarudza pane chikamu chezviitiko. Saka ndeupi waunofanira kusarudza? Kubhadhara mota, mafurati, zvigadzirwa, zvishandiso? Chero chipi zvacho chaunosarudza, iwe ungangoda kunyudza iwe muchiitiko ichi nemusoro wako, dzidza hunyengeri uye kubudirira, kukanganisa kwevaunogona kukwikwidza. Ngatitarisei pamuenzaniso weakakosha rendi franchise michina. Izvo izvo iyo franchisor inogona kupa? Musimboti weiyo franchise iri mukupihwa kwekuvaka uye kubvarura michina yemugwagwa. Chirevo chekambani iyi 'mitengo isingadhuri, mazwi mapfupi'. Mutengi anogamuchira zvishandiso pamitengo isingadhuri, nekukurumidza, uye mune yakanaka mamiriro.

Mune ino kesi, iyo michina inopihwa nemutyairi ane marezinesi uye mvumo yekushanda. Zvinotarisirwa kuti vatengi vanozove: akasiyana masangano (kusanganisira hurumende), zvinoshandiswa, pamwe vanhu vakazvimiririra (kumabasa madiki), nezvimwewo. batsira kusimudzira. Uyezve, iwe unogara uchipihwa kudzidziswa kusimudzira hunyanzvi hwekutungamira kwesangano rakadai, kunatsiridza chimiro charo. Pakati pema franchise services iwe aunogashira: kubvunzana kwakazara, maneja anotarisa kukura nekusimudzira kwebhizinesi, chirongwa chebhizinesi, kushambadzira mhinduro yekusimudzira masevhisi uye mufananidzo wekambani, rubatsiro mukutsvaga uye kupihwa chitupa chevashandi, kuratidzwa kwekambani kwebhizinesi (brand , chimiro), rutsigiro kubva kune basa repamutemo, kudzidziswa zvine chekuita nekutengeswa kwemasevhisi, kuwedzera matekiniki ekuchengetedza vatengi, manejimendi manejimendi evari pasi. Nei zvakanakisa kushanda pane franchise? Kurumidza kutanga mubasa nekuda kweumwe munhu chiitiko chakabudirira. Iko hakuna njodzi dzekusa-kudiwa uye kubhuroka.

Iko kushoma kwekudyara haina basa kuti utenge zvinhu, zvinopihwa nefranchisor. Vamwe vema franchisors havapi mari dzemwedzi (miripo). Kutsigira kwekushambadzira uye nezvimwe. Zvakanakira nekuipira kwekushandira pamwe zvinoenderana nemitemo yechibvumirano. Nekudaro, kana uchipedzisa chibvumirano, zvakakodzera kushandisa nguva yakawanda kuti ubvise nguva dzinogona kusagadzikana dzekushandira pamwe. Mune ino kesi, zvakanakisa kutarisisa kune mazwi ezvikamu zviri muchibvumirano. Iwo mamiriro uye mamiriro muchibvumirano anofanirwa kunyorwa zvakajeka, pasina generalizations.

Bhizinesi franchise iri nyore nekuti iwe unodyara zvishoma, asi iwe unozvipira kuzadzikisa zvimiro zvakagadzwa nekambani nefranchisor. Izvo zvakakosha kupedzisa chibvumirano neyakavimbika franchisor. Pane dzimwe nguva apo, nekubhadhara mari yemubhadharo, mutengi haana kuwana bhizinesi rakagadzirirwa, asi peji chete paInternet uye nekukanganisa kutaurirana. Kuti udzivise izvi, tarisa mumwe wako. Ungazviita sei? Mune masosi akavhurika, mukurumbira unozvitaurira wega. Inzwa wakasununguka kukumbira makopi emalayisensi uye zvitupa. Iwe unowana sei zvinokodzera zvaunofarira franchise? Zviri nyore kwazvo, ingoshanyira yedu online catalog.

Pano iwe unowana zvinopihwa zvefranchise munzvimbo dzakasiyana uye zvakaenzana kune zvakarongwa kudyara. Isu tinongoisa maFrancisors akavimbika ane mukurumbira wakanaka kunze kwenyika uye mukati medu nyika. Tora mukana wekureruka kufamba uye ita sarudzo dzako dzakakosha munzira yekubudirira.