Nhasi, hapana chinosvikika, uye franchise isina mari iri zvakare inobatsira. Hongu, hongu, iwe wakanzwa zvakanaka. Tenga franchise usingadyari muhomwe yemari kana mvumo inowanika. Aya mafranchise anosanganisira makambani anotengesa zvinhu. Muchokwadi, zvinobatsira, asi kune zvakawanda zvakasiyana zvipo zvinopihwa mufrancise catalog zvekuti zvinokwanisika kuwana kupihwa nemutengo wakaderera nemamiriro akanaka, asi iwe unenge uine kodzero dzakazara dzekupa zvido mune chero nharaunda, zvichibva pane chibvumirano chekutanga. Nekuda kwemakwikwi ari kuramba achikura, vazhinji vevashandi vanoshandira kubatsirwa kwekusimudzira uye kusimudzira bhizinesi, vachipinda mudunhu, uye nekudaro ruzhinji haruna mari yemari, i.

e. pasina mari yekuwedzera.

Kuisa mari mufranchise kunobatsira kupfuura kutanga bhizinesi kubva pakutanga, uchifunga nezvebudiriro yebudiriro, kutora maturusi, zvishandiso, zvinhu zvemakambani asingazivikanwe, kudzidziswa, nezvimwe. Kana iwe uine rwizi rwekutengesa, ipapo unogona kuzvimiririra kuzadzisa zvinhanho nekudyara kwemashoma mari, asi kune vanhu vanoda kuvhura bhizinesi, asi hapana mari yakakwana maererano nemari yekudyara, zvakare. Naizvozvo, franchise inongodiwa kuitira kuti usasimudze bhizinesi rako kubva pakutanga, uchipa kukwikwidza kuri kuramba kuchikura uye kuderera kwehupfumi. Kune, hongu, makambani makuru ane mukurumbira wepasirese anoda kuwanda kwemari, asi iwe unogona kutanga nemitengo yakachipa uye kuvhura nzvimbo dzinoverengeka diki dzekutengesa zvinhu, masevhisi, nzvimbo dzekudyira, zvikoro zvekutamba, nzvimbo dzekurapa, uye marabhoritari. on.

Bhizinesi shark anokuudza iwe nezve ese ma nuances pakutanga kwebasa nefranchise uye zvimwe zvinhu zvaunofanira kuziva nezvazvo, zvakare kubatsira pamwe nesarudzo yenzvimbo uye kubatsira mukusarudzwa kwevashandi pasina mari yekuwedzera, marwendo ekuvhura mapoinzi uye kupa kutsvaga kwevatengi vatsva. Mune katarogu yemafranchise, huwandu hwekudyara, zviratidzo zvinoverengeka, dhata pane purofiti, basa renguva refu mumusika, uye rumwe ruzivo rwunodiwa mukushandira ruchaonekwa. Iyo franchise catalog inobvumidza ma franchisors uye ma franchisees kuti vawane mumwe neumwe, chengetedza pakushambadzira, wedzera kudiwa munzvimbo dzese dzechiitiko mumisika iri padyo nekure kunze. Kushanda pamwe chete, network inowedzera, ichikwezva vamwe vangangove vatengi. Zvakare, hapana chikonzero chekuisa mari mukushambadzira, nekuda kwekufukidzwa kwekutarisa dhairekitori. Nekutenga iyo franchise, iwe unosaina chibvumirano chemakore mazhinji ebasa rekubatana.

Chitoro chine sarudzo hombe yemhando dzakasiyana dzefranchise dzakakamurwa muzvikamu uye zvidiki. Iyo data inogara ichigadziriswa kuti ive nechokwadi chechokwadi uye chakadzama ruzivo MaFranchisors pamwe nema franchisees vanozobatanidzwa zvizere mumisimboti yese yebasa, kusimudzira pfungwa yezvirongwa zvitsva.

Kubhadhara uye purofiti zvinogona kuverengerwa ipapo. Kwete-yekudyara franchise kutenga inogona zvakare kutora bhizinesi kune yepamusoro nhanho nekuvandudza hombe kambani. Chinangwa chikuru chekatalog ye franchise ndeyekubatsira vanamuzvinabhizimusi vezvikamu zvakasiyana zvezviitiko kuti vapinde mudanho repasi rose, vanomiririra zvido nekutengesa, kuunza zvinhu kunze kwenyika, kupa masevhisi mune ramangwana. Round-iyo-wachi rubatsiro kubva kune nyanzvi ichabatsira mune dzakasiyana nyaya. Nekudyara mufranchise, iwe unowedzera mikana yekubudirira uye nekukurumidza kubhadhara, kukwezva vatengi, kuwedzera kudiwa uye mari. Asi kana uchitenga franchise, zvakakosha kuyeuka kuti kune njodzi mubhizinesi rega rega.

Semuenzaniso, kune franchisor, uku ndiko kuderedzwa kwezvakavanzika zvekambani, nemaitiro ekushambadzira, kushambadzira machipisi, pamwe chete nezvakavanzika zvekutengeserana. Izvo zvakakodzera kuti utarise kutendeseka uye nuances yeavo franchisees avo vanofarira kusimudzira bhizinesi, vasina kutorwa, uye vasiri kudzingirira mari nenzira iri nyore.

Zvakare, iwe unofanirwa kugara uchifunga kuti iyo franchise ine kontrakiti term, iyo mushure mekupera kwayo inogona kusanganisira dzinoverengeka matambudziko asingatarisirwe, senge kukwikwidza, neanokwikwidza ane ruzivo anoziva zvese kuomarara kwenzvimbo ino. Naizvozvo, kana uchipedzisa chibvumirano, uchiwana mukana wekutengesa, unofanirwa kukwikwidza kondirakiti, uchifunga nezvezvakanaka nezvayakaipira, uchienzanisa njodzi nemubhadharo, nekuda kwekuvapo kwemisungo. Mune ino kesi, hakuzove nemamiriro ezvinhu anokakavara, uye mari ichawedzera kuti ibatsire mapato ese ari maviri. Uye zvakare, pakutenga franchise, ma franchisees anofanirwa kurangarira uye nekunzwisisa zvakajeka kuti ivo mafranchisors vachapa ruzivo, hwaro hwevatengi, nerubatsiro, asi zvichiri kudikanwa kushanda mukusimudzira bhizinesi, kuwedzera mari, kusimudzira yavo nzira, vachitarisana nekuita . Iwe haufanire kunge uri wezvemari kuti uverenge mutengo, uchifunga nezveguruva uye mari yakabhadharwa, nguva dzekubhadhara, uye mubereko. Iye franchisor anozokwanisa kuwedzera franchise kune iyo catalog kungave kwakazvimiririra kana nerubatsiro rwevanopa mazano.

Kuti uwane rumwe ruzivo rwakakosha, kuti uzive kuongororwa uye mikana yekatalog ye franchise, zvakakodzera kubata nhamba dzakaratidzirwa, kuti ubvunze navanachiremba vanozobatsirawo chero nguva nezviito uye mazwi. Zvakare, iyo katarogu ine zvipo zvinopa mari, nemari yakatarwa nemubhadharo wemari-kana kana pasina mubhadharo wemari, pamwe nemitemo yechibvumirano nemamiriro. Franchise nhau dzinozoonekwa nekuvandudzwa otomatiki. Iko hakuna zvirambidzo pakutora franchise, iwe unogona kushandira pamwe nehuwandu husingaverengeki hwemakambani, chinhu chikuru kusakanganwa nezvezvisungo uye mari. Nekunyorera kukisheni yemafranchise, iwe uchaona nhau uye zvazvino kupihwa pamamiriro akanaka uye kudyara, uchifunga nezve kusiyaniswa uye kupatsanurwa kwemazita nemapoka uye madiki madiki. Kuti ukunde, usarasikirwe, mukuwana kodzero, tanga waverenga zvinyorwa zvine chekuita nemari idzi, pamwe nenhoroondo yekuvhura mafranchise ekutanga, ekuvhura uye pekutangira, kudzikisa njodzi, kuwedzera mari, uye kugadzirisa maawa ekushanda.

Shopu yekutengesa isina mari ndeimwe bhizinesi rebhizinesi, mukusimudzira kwaro, iwe unofanirwa kuyeuka kuti iwe unotakura imwe seti yezvisungo kune franchisor. Kazhinji, kushanda pane franchise kunoda huwandu hwakazara hwemari dzakasiyana. Kutanga, iyo franchise yechitoro inofanirwa kukwidziridzwa zvinoenderana neyakatemwa mirau iwe yauchazogashira kubva kune franchisor. Uye zvakare, iwe uchafanirwa kufananidza dhizaini yehukambani kuzivikanwa kwekambani kwaunowana kodzero yekudyidzana pasi pezita rezita. Kana iwe uchida kushanda nechitoro pasina mari, saka iyo franchise ndeyako. Mushure mezvose, mhando iyi yebhizinesi chirongwa inoitwa chete pakufunga kwakakura uye nekuvapo kweimwe seti yemari iwe yawakagadzirira kuisa mari mukusimudzira bhizinesi chirongwa.

Kana iwe uchifarira kuisa mari, saka chitoro ndeimwe yedzakanakisa nzira dzekudyara. Uye zvakare, kana iwe ukadyidzana nefranchise, ipapo iwe unozowedzera zvakanyanya mikana yekukunda kukwikwidza kunetsana. Izvo zvinodikanwa kuti udzivise zvakakura zvikanganiso mune basa rebhizinesi chirongwa. Iko kuiswa kweakakodzera analytics kuchakubatsira iwe neizvi. Shanda zvakanaka uye nemazvo, uchiita mapepa ese zvinehunyanzvi uye pasina kuita zvakakomba zvikanganiso. Mari inofanirwa kuitwa chero zvazvingaitika, kunyangwe iwe uchishanda nechitoro uine kana usina franchise.

Chokwadi, pasina kudyara, hazvigoneke kurarama nemabasa anotarisana namuzvinabhizimusi. Zvisinei, iwe uchafanirwa kudyara chimwe chinhu kuti ugamuchire mari.

Kushanda nefranchise yechitoro pasina kudyara kunosanganisira kudiwa kwekuita bundu-remari mupiro padanho rekutanga. Nekudaro, kana iwe uchida kudzivisa kudyara mari, asi uchiri kuda kusimudzira chitoro chefranchise, unofanirwa kusvika pane chimwe chibvumirano. Ehe, iwe haugone kuita kunze kwekudyara zvachose, nekuti chitoro chakatengwa hachingopi chete kubhadhara kwekutanga. Iwe unobvumawo kubhadhara imwe mari yemari pamwedzi. Semuenzaniso, kune humambo, iyo isiri chinhu kunze kwechimiro cherenti yekuitwa kwemabhizinesi mapurojekiti pasi peyakakurumbira brand. Uye zvakare, sekutonga kwechigunwe, kana uchitengesa chitoro franchise, unofanirwa kuisa mari mukushambadzira pasi rose.

Izvi zvinoreva kuti mutengesi anoshandisa mari inogamuchirwa kuwedzera mwero wekuziva nezve brand.

Iyo isina-yekudyara chitoro franchise inogona zvakare kusanganisira iyo kudiwa kwekutenga zvimwe zvinyorwa kana zvimwe zvinhu kubva kune franchisor. Neiyi nzira, iye anogona kutsiva nekushomeka kwekudyara pachikamu chako. Shanda nechitoro pasina mari yefranchise kuitira kuti uwedzere zvakanyanya huwandu hwemari mubhajeti rekambani. Uye iwe uchave uine zvese mabhenefiti aunoda kuti ubudirire kana iwe ukabatana neakanyanya kubudirira brand. Mushure mezvose, iyo pachayo inokwezva vatengi vanoda kudyidzana nekambani inoshanda mushe musika uye inozvipa iyo ine inoshanda kwazvo yekubhadhara kudiwa. Kushanda nefranchise yechitoro pasina kudyara ibasa rakaomarara bhizinesi nekuti, kuti ubudirire, unofanirwa kuita mari.

Kuita zviitiko zvechitoro pasina kuisa mari mufranchise, iwe zvakare unofanirwa kuyeuka kuti iwe uchafanirwa kuronga zvese zvemukati nekunze hunhu mune imwechete yemakambani maitiro. Nzvimbo yako inofanirwa kutevedzera kodhi yekugadzira, uye vashandi vanofanirwa kupfeka yakatemwa. Mune ino kesi, iwe unozogona kupihwa iyo yakakodzera yunifomu, kana iwe uchafanirwa kuitora iwe wega. Iyo franchise yechitoro isina mari zvakare inopawo mukana wekusimbiswa nemutengesi. Anogona kukutumira imwe komisheni, inosanganisira vanhu vane mvumo kana kutumira nyanzvi yekuvanzika shopper sekuongorora. Iyi ndiyo mhando yemunhu anonyepedzera kuve mutengi wako uye anotenga zvimwe zvinyorwa kana kuyedza kushandisa sevhisi.

Kupfuurirazve, mushure mekunge vashandirwa, vanosiya mhinduro kumumiriri wechiratidzo uye vanotaura kugutsikana nebasa rako.

Kushanda nechitoro chefranchise pasina kudyara kunodawo kutevedza kwakasimba nemirau yepamutemo. Kana uri kutyora mutemo, saka haufanire kugumbuka kana masanctions akaiswa kwauri. Ita zviitiko zvako zvefranchise kuitira kuti upfuure vapikisi vakuru, uwane mukana wakakwikwidza. A franchise yechitoro chirongwa chebhizimusi chinozogadziridzwa zvinoenderana nemirau nekuti zvikasadaro, unozvipira kurasikirwa nekodzero yekuve muparidzi wechiratidzo cherudzi rwunozivikanwa mudunhu rako. Ehe, iwe haugone kuita pasina mari, kunyanya kana iwe uchida kusimudzira chitoro chefranchise. Iwe uchafanirwa kuisa mari; zvisinei, iyo mari yekudyara inogona kukurukurwa neiyo franchisor kuti uwane mamiriro akanakisa.

Iyo franchise yevakadzi yakagadzirirwa vakadzi vebhizinesi vanotsvaga rusununguko rwemari. Izvo zvakaitika kuti bonde risina kusimba haritorwe zvakanyanya kana zvasvika pakutangisa bhizinesi. Seizvo nguva inoratidza, mukadzi wemazuvano anokwanisa kwete chete kurera vana nekubika svutugadzike yekabeji asiwo nehunhu anotarisira zvinhu. Chinhu chinonakidza pamusoro pevakadzi franchise, muUnited States, wega wega wechina franchisee mukadzi. Vakadzi vanosiyana nevarume nekunyudzwa kwavo kwakazara mubhizinesi, nepo iko kwekupedzisira kuchinyatso tarisa pamhedzisiro. Maitiro evakadzi anosiyaniswa nehunhu hwekutaurirana hwepamusoro uye izvi zvinoratidzwa mune yekupedzisira mhedzisiro.

Kutanga bhizinesi revakadzi kana kutenga franchise kunoda mari yekutanga uye yakanaka yekuongorora pfungwa. PaInternet, unogona kuwana vazhinji vachitangisa rako bhizinesi zvirevo. Sei zvirinani kusaisa panjodzi uye kutanga bhizinesi rako nekutenga kodzero yevakadzi? Chekutanga, iyi nzira yakatodarika neumwe munhu zvinobudirira, uye uyu mumwe munhu akagadzirira kugovana nzira uye nzira dzakabudirira dzebhizinesi. Kechipiri, njodzi dzekurasikirwa nemari dzakaderedzwa. Semutemo, pakupa franchise yevakadzi, iyo franchisor inopa mutengi chirongwa chakagadzirira-chebiz, umo mari inofungidzirwa, mari, uye kunyange njodzi dzinogona kunge dzave kutoonekwa kare. Ndeapi mabhenefiti pane akajairwa mari pasi pechibvumirano chebasa? Nenguva yakawanda yemahara, maawa ekushanda anogona kugadziriswa kuti akwane mutinhimira wehupenyu. Iyo inotevera mukana ndeye yakakwira mari kana ichienzaniswa nekushandira mumwe munhu.

Mari inowanikwa inogona kukura pasina zvirambidzo, uye kubva kune zvakajairika basa, iwe unogona kutarisira chete kushoma kuwedzera kamwe chete pagore. Kuenderera mberi kuvandudza ndeimwe mukana usingarambike, kana zviri izvo chete mune zvaunofarira izvozvi. Iwe unozogara uchidzidzira kudzidziswa, makosi ekuvandudza hunhu hwako uye nekuvandudza hunyanzvi hwako uye kugona. Kuzvimiririra mune zvemari pamwe ndiyo bhonasi inodakadza kubva pamukana wekushanda wakazvimiririra. Iyo franchising system inovakwa nenzira yekuti mumwe nemumwe anotora chikamu agamuchire rubatsiro, nepo zvidzidzo zvacho zvichipindirana nekuchinjana zviitiko. Iyo franchisee inowana mukana kune yakareba-chiitiko chiitiko chekambani uye inovaka yayo yega biz ichibvisa zvinogona kuita njodzi. Nzira yekusarudza yako franchise yevakadzi? Pano intuition chete inokosha.

Ngatimboongororai madhairekisheni makuru emitsara yevakadzi. Chekutanga pane zvese, izvi zvipfeko, zvekuzora, masevhisi ane chekuita nekurerwa uye dzidzo yevana, dhizaini, yekudyira, nezvimwe. Zvinoitika kuti mukadzi haatyi kutora kodzero yevarume, zvese zvinoenderana nehunhu, hunhu hwakasimba, uye maitiro ebhizinesi. Catalog yakanaka inowanika pawebhusaiti yedu, mairi mukadzi wese anogona kuzvitsvagira mari zvichienderana nemari yekugona. Isu tinofara kukubatsira iwe mune iyi inokosha nyaya. Iyo katarogu ine zvinopihwa kubva kune yakaratidza yekunze uye epamba marangi. Kufambisa nyore, dhizaini yemazuva ano, maitiro akasarudzika - zvese izvi zvinowanikwa mukatalog yedu.

Iyo franchise yemutengesi ibasa rine njodzi rebhizinesi nekuti broker masevhisi chiitiko chakati wandei. Sarudza franchise inoenderana nekuti ndeipi inokodzera iwe zvakanyanya. Uye zvakare, iwe unofanirwa kuongorora mamiriro ekuitwa kweiyo franchise, iyo inorairwa nemuridzi. Kuti uite izvi, unogona kutendeukira kune akasiyana ezvitoro nemisika yemafranchise, iri nyore kwazvo. Kana iwe uri bhuroka, saka kuitiswa kwezviitiko zvako pachinzvimbo chefranchise inozivikanwa zvinokupa iwe mukana wekunatsiridza zvinhu zvako kugara zvakanaka. Mushure mezvose, iwe uchagashira mamwe mafomu nekuda kwekuti iwe uri mumiriri weakakurumbira uye akavimbika brand.

Iyo broker inoda kuita mapepa ake nehunhu hwepamusoro, anoita kana asina franchise. Zvisinei nemhando yechiitiko, iwe uchafanirwa kudyidzana nemari zviwanikwa, uye iri ibasa repamutemo uye kunyange rehunhu kune vako vatengi. Kushanda nefranchise yemutengesi kunoita kuti zvikwanise kushandisa ruzivo, ruzivo, nzira dzehunyanzvi, uye chirongwa chebhizinesi chinoshanda. Uye zvakare, iwe zvakare unowana mucherechedzo unozivikanwa pasirese pasipasi yauinayo. Zvingave zvakanaka kana ichi chiratidzo chaizivikanwa munharaunda yedunhu kwauchazovhura franchise yemutengesi.

Chirongwa chebhizinesi chine chekuita nefranchise yemutengesi chinoita mushe kana chikaitwa nemazvo. Nekugona kuita, isu tinoreva kutevedzera chaiko kwemakambani zvimiro zvinoenderana nematanho. Asi nzira yekubudirira haina kuganhurirwa kune izvi. Iwe zvakare unofanirwa kufunga nezve mutsauko wedunhu kuti ushande pakunyatsoshanda. Iyo inobvisirwa broker inopa kubvisirwa kwemari yekutanga inonzi lump-sum fizi. Mari idzi dzinozoendeswa kumaakaunzi emufranchisor mushure mekupedza chibvumirano.

Huwandu hwemari-yemari inopihwa kana uchishanda neiyo franchise yemutengesi inogona kubva pa9 kusvika 11%. Aya maitiro akajairwa uye hapana kana chinokanganisa mairi. Iwe unofanirwa kubhadhara kuzadzikiswa kwemukana wekushanda pasi pezita reiyo inozivikanwa franchise. Kunyangwe iwe uri broker kana broker, iwe uchiri kuda kutevedzera inowanzo gamuchirwa nhungamiro.

Iyo franchise yekambani ye brokerage ichapa mukana wekuvandudza zviitiko padanho nyowani rehunyanzvi. Nekufambidzana nefranchise, iwe unowana akati wandei akakosha emakwikwi makwikwi. Ita yako brokerage franchise uye uwane zvakanyanya kubva kune rako bhizinesi chirongwa. Izvi zvinokupa iwe mukana wekutungamira iwo musika uye uwedzere kuwedzera kutungamira kwako pamusoro pevashori vako vapikisi. Shanda zvakanaka nekupa mhando yepamusoro sevhisi. Ipapo iwe uchave uine chakakosha kukwikwidza mukana.

Iyo inogona kugara ichishandiswa kuitira kukwezva vamwe vatengi. Gonesa yako brokerage kambani uchishandisa franchise. Ipapo kambani ichabudirira uye zvichakwanisika kuwedzera vhoriyamu remarisiti ebhajeti. Iwe uchakwanisa kugona kunyatsoita chero basa repahofisi, uchizviita pamwe nekukwanisa kushanda. Kutevedzera franchise yekambani ye brokerage kunogona kusangana nematambudziko akasiyana siyana. Semuenzaniso, izvi ndizvo zvinyengeri zvevanokwikwidza uye zvirevo kubva kuzviremera zvehurumende. Mushure mezvose, urwu rudzi rwebhizinesi rwakaganhurirwa zvakanyanya mukodzero dzaro dzekushambadzira.

Naizvozvo, iwe unongofanirwa kufanogadzirira izvi uye uzive zvekuita. Ipapo kuiswa kwefranchise yekambani ye brokerage kunogona kukunda matambudziko ese, uye iwe unozokwanisa kuwana yakakwira mwero wemari. Uye, sezvamunoziva, pane mari yakawanda kwazvo muindasitiri iyi. Ivo vanonyatso kubuda kubva mutete mhepo uye iwe unongoda kuziva izvo zvinofanirwa kuitwa kuti uzviwane.

Bata mumiriri wefranchise uye gadzirisa yako brokerage kambani seinobudirira sezvazvinogona. Ipapo rako bhizinesi richabudirira uye zvichakwanisika kuita nemazvo mashandiro ehofisi yechero fomati. Kambani yako ichatungamira musika, nokudaro ichipa mukana wekukurumidza kuwedzera huwandu hwemari yemari. A brokerage franchise chirongwa chaunogamuchira kubva kunefranchisor pane isiri yemahara hwaro. Iwe uchafanirwa kubhadhara, uye watove padanho rekutanga kusvika ku11% yehuwandu hwekudyara. Kupfuurirazve, mukati mekuitwa kweiyo brokerage franchise, uchafanirwa kubhadhara kubva ku3 kusvika ku9% yemari inotambirwa pamwedzi.

Izvi zvikamu zviviri. Yekutanga inonzi mvumo, yechipiri inongedzo yekushambadzira kwepasirese. Pamwe chete ivo vanogadzira yakakwira ye10% yemitero kana mari. Zvimwezve mamiriro ekumisikidzwa kwefranchise yekambani yemabhizimusi inofanirwa kuwanikwa zvakananga kubva kumumiriri wechiratidzo. Iye zvechokwadi achakupa ruzivo rwechazvino, uye iwe unogona kurushandisa. Iwe unofanirwa kugara uchinyatsoongorora uye nekuchenjerera ruzivo rwunopihwa kwauri. Mushure mezvose, zvine ruzivo rwakakodzera, kushandiswa kwaro hakufaniri kuregererwa.