Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Iyo franchise yehotera chirongwa chinogona kuve chinobatsira, asi kazhinji chine njodzi, icho chinoda kutevedzera kwakasimba kumirau. Ihotera yacho ichave inozivikanwa chete kana paine huwandu hwakawanda hwevanhu vanobva kumamwe maguta nenyika. Saizvozvowo, iyo franchise inofanirwa kuitiswa ichifunga nezve chokwadi ichi. Kana iwe ukafunga kuenda kuhotera, saka unofanira kutanga waita analytics. Iwe unofanirwa kunzwisisa kuti ndeupi wevakwikwidzi iyo yako franchise ichafanirwa kukwikwidza nayo. Iyi yakakosha ruzivo iyo isingafanire kuregeredzwa zvachose.

Kuitwa kwehotera franchise zvakare kunoreva kudiwa kwekubhadhara imwe huwandu hwemari semipiro yekushambadzira zviitiko pasirese pasiti. Uye zvakare, iwe unogona kutora zvisungo zvekutenga zvimwe zviwanikwa, zvinhu kana masevhisi kubva kuna franchisor. Asi izvo hazvigume nerunyorwa rwezvisungo kana iwe uchimhanyisa hotera franchise. Kune zvakare mubhadharo unonzi maRoyalty. Inofanirwa kuitiswa pamwedzi uye izvi zvinofanirwa kuyeukwa kana uchizadzisa iri bhizinesi chirongwa.

Pamusoro pekudiwa kwekubhadhara fizi uye kupinza zvimwe zvisungo, iyo hotera franchise inopawo mabhonasi kune uyo anotengesa kodzero. Semuenzaniso, iwe unowana rakagadzirira-rakagadzirwa bhizinesi chirongwa, inozivikanwa-trademark, panzvimbo iyo iwe yauchazoita. Uye zvakare, iwe unogona kutarisira pane ese akanaka chiitiko chiitiko icho iyo franchisor ichakupa iwe mushure mekupera kwechibvumirano. Paunenge uchitaurirana nefranchise, iwe zvakare unofanirwa kuve pachena kuti iwe unenge uine yekuremerwa kodhi kodhi. Uyu musengwa unobatsira mapato ese ari maviri, nekuti iwe pachako watendeukira kuna franchisor kuti upe hunhu hwekunze uye kodhi yekupfeka. Uye zvakare, iyo kodhi yekugadzira inofanirwa kuteverwa zvakanyanya paunenge uchiita hotera franchise.

Izvi zvakakosha zvakanyanya nekuti iwe unofanirwa kuve unobudirira muzvinabhizimusi uye nekuita mari yakawanda nekuti urikushanda nefranchise. Iyo franchise yehotera, zvinopesana nekuita bhizinesi pachayo pachayo, inopa inosvika gumi muzana yemwedzi nemitero. Nekudaro, iwe unofanirwa kuwana zvishoma zvishoma kupfuura zvakajairwa muzvinabhizimusi.