Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Musangano wekubhadhara mari uchaita zvinobudirira zviitiko zvekugadzira kana zviitiko zvese zvinodiwa zvikaitwa nenzira kwayo padanho rekugadzirira. Iyo franchise, senge chero imwe mhando yechiitiko, inofanirwa kuunzwa nemazvo pamusika uye ive nechokwadi chekudiwa kwayo. Zvakare, iwe unofanirwa kuitisa ekutanga analytics uchishandisa hwakawanda hwese hwezvishandiso zvakasiyana. Chekutanga, kana uchiita franchise yemusangano, zvinonyanya kukosha kuti uite swot ongororo, pamwe nekuongorora kwemakwikwi zviitiko. Idzi ndidzo mbiri huru mhando dze analytics dzinobvumidza kufanofungidzira zvimwe zvichaitika mukuitwa kwebhizinesi chirongwa. Iyo franchise yemusangano inogona kushandiswa neanenge wese anobudirira muzvinabhizimusi akaisa mumaoko ake imwe huwandu hwemari zviwanikwa zvekudyara.

Iyo semusangano franchise inogona kunzwisiswa sebhizinesi chirongwa, pamwe nekudyara kwemari zviwanikwa zvinotanga kubhadhara zvakakurumidza. Nekudaro, zvakakosha kuti urangarire kuti iwe unodawo kubhadhara kune iyo franchise. Iwe unoroja rendi franchise uye unova wega mugove weakakurumbira brand kuti utengese zvigadzirwa kana kupa masevhisi maererano nemitemo yakabudirira. Kana iwe uchibatanidzwa mumusangano, saka kodzero yacho inofanirwa kusarudzwa zvinoenderana nehunhu hwenharaunda. Kana imwe mhando yezvinhu kana masevhisi isinga zivikanwe mune yakapihwa ndima, saka, pamwe, mukana wekutengesera wewekishopu hauzongori nezvinodiwa zvinoshanda. Sarudza pachine nguva mikana yekusimudzira chirongwa chakadai chebhizinesi kuti usazopinda mune yakaoma mamiriro gare gare.

Saizvozvo, muridzi wewekishopu franchise anoda kutsigira danho rako rekupinda mumusika pasi pechiratidzo chinozivikanwa.

Iyo musangano wekubiridzira uchaitika mushure mekuvaka bhizinesi chirongwa uye kunyora zvese zvinodhura zvinoda kuitwa. Uye zvakare, iwe unozofanirwa kuisa mune yako runyorwa rwezvinodhura iyo bundu-sum fizi iyo iwe yaunenge uchinge uchibhadhara iyo yemusangano franchise. Inotamirwa nekukasira kumaaccount eiyo franchisor uye zvakakosha kuti utarise izvi kana uchiita basa rehofisi. Kushanda newekishopu franchise kunokutendera iwe kuvhara akasiyana marudzi emitengo zvikamu kana iwe uchizviita nemazvo. Izvo zvinokwanisika kuronga musangano nenzira yekuti unoshanda padanho rakakodzera remhando. Kuti uite izvi, zvakakosha kutenga franchise - inozivikanwa trademark.

Kana iwe uri kuita pachinzvimbo chechiratidzo chinozivikanwa kwazvo, mikana yako yekubudirira yakanyanya kwazvo. Musangano wekubhadhara mari unobatsira kuti ushande zvinobudirira nevatengi vako uye utungamirirwe nemitemo nemirau yaunowana kubva kune franchisor.