A yakagadzirirwa-yakagadzirirwa bhizinesi franchise ndiyo yakanaka kutanga bhizinesi rako wega. Bhizimusi rakagadzirwa rakagadzirwa bhizinesi bhizimusi rakasimudzirwa zvine mari yakagadzikana. Semutemo, zvinhu kana masevhisi akawira murudo nemutengi, iyo mhando iri nyore kuzivikanwa uye ine mhando yepamusoro. Kutenga yakagadzirirwa-yakagadzirirwa bhizinesi franchise iri nyore, iwe unongoda kutyaira chikumbiro paInternet uye mazana emakatalog ane sarudzo dzakasiyana munzvimbo dzakasiyana uye zvinoenderana neimwe bhajeti inowanikwa iwe kutarisisa. Zvinotaridza sezviri nyore, asi iwe unogona kuwira mumusungo wevanyengeri. Kazhinji, dummy inogona kupihwa pakati peanopihwa mafranchise.

Bhizinesi rakagadzirirwa rinopihwa kusimudzira peji rakajairika paInternet pasina kushanda uye kutengesa mashandiro. MaFranchise anosiyana maererano nemushandirapamwe, anogona kunanga, nekutsiva uye nevamwe. Chibvumirano chekudyidzana chinofanirwa kudoma mazwi ehukama, huwandu hwakapihwa kutanga bhizinesi nezvinhu zvinoshanda. Usati wapedza kondirakiti, zvakakosha kuti udzidze zvese, kuyera zvese zvakanakira kubatana. Izvo hazvingakuvadze kudzidza ruzivo rwevanogona kukwikwidza. Zvakanaka zvebhizimusi rakagadzirira-rakagadzirwa: mutengi anoziva chigadzirwa kana sevhisi inopihwa neyefranchisee (nekudaro, hapana chikonzero chekugadzira sisitimu yekutengesa, iyi mashini yakagadziriswa), hapana chikonzero chekushandisa zviwanikwa kushambadzira. Kugadzirira-kwakagadzirwa kuronga kweyekufamba kwesisitimu kunoreva kuhaya vashandi, sevhisi, vanopa, zvishandiso, zvichingodaro.

Zvakanakira zvinosanganisirawo rubatsiro kubva kune chipangamazano uyo akanyatso kuwana budiriro mubhizinesi rake, zvakweretesa zvikwereti, uye kudyara (pasi pemamiriro akakosha). Zvinhu zvakashata zvekushandira rakagadzirira-rakagadzirwa bhizinesi franchise zvinoreva kuomerera kwakasimba kune zvirevo uye zviyero kubva kune iyo franchisor (zvese zvinotsanangurwa muchibvumirano chekudyidzana), kugara uchibhadhara marezinesi, kumiswa kwechibvumirano pasi pemamiriro asingafarire mutengesi. Chii chaunoda kuziva kuti ubudirire kuvhura bhizinesi rekutengesa? Chekutanga pane zvese, sarudza chauri kuda kubuda mubhizinesi rako, sarudza mafambiro, gadzira bhajeti, ongorora njodzi dzinogona uye nzira dzekugadzirisa. Iyo inonyanyo kufarirwa yekuvhura franchise bhizinesi madhairekitori: yekudyira, zvipfeko, shangu, zvishongo, zvipfeko zvevana nematoyi, dzidzo, kugadzirwa kwezvinhu, indasitiri yerunako (barbershops, runako salons), masevhisi ebasa, mashopu, uye zvimwe. Nhanho inotevera ndeyekusarudza chaiyo inoshanda franchisor yekutarisa zvese zvinopihwa. Wobva wadzidza pamusika, ongorora basa revakwikwidzi vako, edza kushandura izvo zvakaipira zvebasa ravo muzvibatsiro zvako. Kuti utange kubudirira, zvakakosha kuti unyatsoongorora kugona kwako kwemari.

Fungidzira mutengo weprojekiti, sarudza kana iwe uchida kutora chikwereti, bereka mufananidzo uzere wemari yako. Kuongororwa kwemufranchisor kunoratidza huwandu hwemari yaanowana, nguva yekuenda kubasa mumusika, huwandu hwevanowirirana navo. Rega iyo franchisor ikupe iwe izere yezvemari pikicha, yekubhadhara nguva. Ro kubhadhara, chii icho? Mvumo yemari inobhadharwa pamwedzi yekushandisa zita rezita. Mari yekubhadhara inotsanangurwa muchibvumirano. Mune ino nyaya, mafomu asina kujeka haafanire kutenderwa, zvese zvinongedzo zvinofanirwa kuve zvakajeka uye zvakakwana. Tarisa mumwe wako munzvimbo dzakavhurika kuti uone kana ruzivo rwavo kubva kune vatengi rwunoenderana nezvazviri.

Izvo zvakakosha kuti iyo franchisee inonyatsoziva muindasitiri yakasarudzwa, izvi zvakanyanya kumhanyisa maitiro ekusimudzira yako wega faira. Shanda mapepa epamutemo emutengesi, hunhu hwezviito zvake, uye mhando. Wongorora uye wongorora waranti kubva kumutengesi. Kana mutengesi akashandira pamwe nemhando dzepasi rose mukushandira, ichi chiratidzo chekugadzikana kwake uye mukurumbira wepamusoro. Ruzivo rwepamutemo nezve franchisor runogona kuongororwa mune yakavhurika midhiya, kana iwe unogona kukumbira zvakananga, wobva watarisa kunyoresa data, marezinesi, zvichingodaro. Kana iyi data yakavanzwa, zvirinani kusabatana pamwe nemutengesi akadaro. Teerera kuti chibvumirano chine mazwi akajeka ekubatana, kwete mitsara isina kujeka senge yepamusoro-chikamu rutsigiro, kushambadzira manejimendi, zvichingodaro.

Zviri nyore kubata rakagadzirirwa-rakagadziriswa bhizinesi kana iwe uchinge wawana ese mamiriro ekushandira pamwe pamberi. Sarudzo yefranchise inogona kuitwa pane yedu webhusaiti. Isu tine yakareruka katarogu yeiyo yakagadzirirwa-yakagadzirwa franchise kubva epamba uye epasirese mabrandi. Isu takaunganidza zvitsva uye zvinonyanya kukosha zvinopihwa zve2021. Isu tinoshanda chete nema brand anovimbwa. Zvipo zvakagadzirirwa zvakaiswa mumapoka zvakaenzana mukudyara kuri kuitwa. Isu tinofunga nezvako uye tinopa chete-nguva-akaedzwa mhinduro.

Tsvaga rako rakagadzirira-rakagadzirwa bhizinesi franchise nesu.

Musangano wekubhadhara mari uchaita zvinobudirira zviitiko zvekugadzira kana zviitiko zvese zvinodiwa zvikaitwa nenzira kwayo padanho rekugadzirira. Iyo franchise, senge chero imwe mhando yechiitiko, inofanirwa kuunzwa nemazvo pamusika uye ive nechokwadi chekudiwa kwayo. Zvakare, iwe unofanirwa kuitisa ekutanga analytics uchishandisa hwakawanda hwese hwezvishandiso zvakasiyana. Chekutanga, kana uchiita franchise yemusangano, zvinonyanya kukosha kuti uite swot ongororo, pamwe nekuongorora kwemakwikwi zviitiko. Idzi ndidzo mbiri huru mhando dze analytics dzinobvumidza kufanofungidzira zvimwe zvichaitika mukuitwa kwebhizinesi chirongwa. Iyo franchise yemusangano inogona kushandiswa neanenge wese anobudirira muzvinabhizimusi akaisa mumaoko ake imwe huwandu hwemari zviwanikwa zvekudyara.

Iyo semusangano franchise inogona kunzwisiswa sebhizinesi chirongwa, pamwe nekudyara kwemari zviwanikwa zvinotanga kubhadhara zvakakurumidza. Nekudaro, zvakakosha kuti urangarire kuti iwe unodawo kubhadhara kune iyo franchise. Iwe unoroja rendi franchise uye unova wega mugove weakakurumbira brand kuti utengese zvigadzirwa kana kupa masevhisi maererano nemitemo yakabudirira. Kana iwe uchibatanidzwa mumusangano, saka kodzero yacho inofanirwa kusarudzwa zvinoenderana nehunhu hwenharaunda. Kana imwe mhando yezvinhu kana masevhisi isinga zivikanwe mune yakapihwa ndima, saka, pamwe, mukana wekutengesera wewekishopu hauzongori nezvinodiwa zvinoshanda. Sarudza pachine nguva mikana yekusimudzira chirongwa chakadai chebhizinesi kuti usazopinda mune yakaoma mamiriro gare gare.

Saizvozvo, muridzi wewekishopu franchise anoda kutsigira danho rako rekupinda mumusika pasi pechiratidzo chinozivikanwa.

Iyo musangano wekubiridzira uchaitika mushure mekuvaka bhizinesi chirongwa uye kunyora zvese zvinodhura zvinoda kuitwa. Uye zvakare, iwe unozofanirwa kuisa mune yako runyorwa rwezvinodhura iyo bundu-sum fizi iyo iwe yaunenge uchinge uchibhadhara iyo yemusangano franchise. Inotamirwa nekukasira kumaaccount eiyo franchisor uye zvakakosha kuti utarise izvi kana uchiita basa rehofisi. Kushanda newekishopu franchise kunokutendera iwe kuvhara akasiyana marudzi emitengo zvikamu kana iwe uchizviita nemazvo. Izvo zvinokwanisika kuronga musangano nenzira yekuti unoshanda padanho rakakodzera remhando. Kuti uite izvi, zvakakosha kutenga franchise - inozivikanwa trademark.

Kana iwe uri kuita pachinzvimbo chechiratidzo chinozivikanwa kwazvo, mikana yako yekubudirira yakanyanya kwazvo. Musangano wekubhadhara mari unobatsira kuti ushande zvinobudirira nevatengi vako uye utungamirirwe nemitemo nemirau yaunowana kubva kune franchisor.

Ndeipi franchise katarogu yekutenga yakagadzirira-yakagadzirwa bhizinesi. Nhasi, uchishandisa chero bhurawuza, iwe unogona kuwana yakawanda yepamhepo zviwanikwa iyo inogadzira katalog yeiyo franchise inopihwa yekutenga. Kune ese mafiro, zvido, zvemari uye zvesangano kugona. Ehezve, izvi zviri nyore kwazvo kana munhu achigona kuona mazana ezvisarudzo munguva pfupi uye osarudza iyo inokodzera zvirongwa zvake. Nematanho azvino ekuvandudzwa kweasina-mari yekugadzirisa masisitimu, zvinokwanisika kutenga yakagadzirira-yakagadzirirwa franchise zviri nyore uye nekukurumidza, zvisinei nekwaiyo mukuru franchisor anoshanda munyika. Paunenge uchishanda nemakatalog madhairekitori, iwe unofanirwa kugara uchifunga kuti saiti inorekodha kufarira kwako mune imwe kana imwe mhando yefranchise.

Mune ramangwana, iwe unogashira kutumira kwezuva nezuva nemabhizimusi matsva zvinopihwa pane franchise hwaro, zvakafanana muzvivakwa zvavo kune zviitwa zvawakaona mukabhuku. Yakanaka, yakarongeka dhairekitori dhairekitori inopa yakanyanya kunaka mikana yevanamuzvinabhizimusi, avo vanoda kutenga kodzero yekushanda mukati megadziriro yebhizimusi rakagadzirwa, vanokutungamira mune hombe hombe hwezano, kupa kukurumidza kutsvaga uye kusarudzwa kweruzivo.

Dhairekitori zvinodikanwa zvakada kufanana nechero imwe saiti. Inofanira kunge iri mumitsara gumi yekutanga yekutsvaga, iine traffic yakawanda, zvine musoro uye zvinonzwisisika chimiro, pamwe nekutsvaga iyo inodiwa data iri nyore system. Vashanyi havafanirwe kupedza maawa vachinhonga sarudzo dzefranchise kuti vatenge. Zvakare, iro ruzivo runofanirwa kuve rutsva uye rwakakodzera, uye kwete kupa yechinyakare gore rapfuura mhinduro dzakagadzirirwa dzakagadzirwa. Izvo zvirimo mumadhairekitori akadaro zvinowedzeredzwa zuva nezuva uye zvine kwete chete rondedzero yekambani yevatengesi asi zvakare nhare dzekutaurirana nevaridzi (izvi zvakakosha kune avo vanoda kutenga franchise), nhoroondo yekusika nekusimudzira bhizinesi, kutanga kwekudyidzana mamiriro, nezvimwe. Pamusoro pezvo, machatalogu akadaro anowanzo shandisa nzira dzekupedzisira dzekushambadzira, kushambadzira, uye kukurudzira franchise sezvinhu zvekutengesa nekutenga, kuongorora purofiti uye kunyange akagadzirira-akaverengerwa matekinoroji avo ekubhadhara.

Kazhinji, katarogu yakadaro inogadzira mikana yekubvunza mubvunzo, kuwana zano, kana zvimwe zvikumbiro. Ehezve, sekutonga, sevhisi dzakabhadharwa, asi mukana wekutenga zvine mvumo kodzero yekujoinha bhizinesi rakabudirira unokosha. Chero zano rezvemabhizimusi rinosanganisirwa nenjodzi (kunyangwe kana zvasvika pane zano rakabudirira kuitwa mukuita). Saka zano rehunyanzvi mumamiriro ezvinhu akadaro harizombove rakawandisa.

Kuvandudzwa kwemafranchise muPeru kuchaitwa nenzira kwayo nekuumbwa kwechiratidzo chinozivikanwa uye chinozivikanwa, chakanangiswa pamatanho makuru evashandisi. Izvo zvinofanirwa kucherechedzwa kuti mutengo weiyo franchise muPeru inoenderana nezvinhu zvakaita seyero rekuzivikanwa kwechiratidzo, makore mazhinji echiitiko mumusika wekutengesa. Iyo franchise muPeru, kune iyo chikamu chemugadziri, ichabatsira zvakakwana kugadzira danho rekuvandudza nekugadzira zano rakakosha rinosanganisira matanho. Zviri nyore kwazvo kuvaka bhizinesi pane franchise muPeru, nekuti zvakakosha kuti uzive kuti iwe unobvisa zvachose njodzi dzakasiyana nematambudziko mune iyi nyaya, uchishandisa chikamu chakaunganidzwa chekufamba kwebasa. Nyika zhinji, dzine tarisiro yemhando dzakasiyana siyana dzefranchise, dzichakwanisa kuwedzera zvakanyanya mabhizimusi madiki, epakati uye makuru, nekuunzwa kwemapurojekiti akagadzirwa akagadzirira. Zvekuumbwa kwemagwaro nekuonekwa kwemibvunzo, iwe unodawo kubata vashandi vechiratidzo kuti vafunge.

Vazhinji vamiririri vemapurojekiti avo, vasati vapedza hukama hwehukama, vanozoita hurukuro umo zvichakwanisika kukurukura nezvekutungamira kwezano, kusimbisa mutengo wefranchise, uye kupinza kufambidzana kwekufambidzana kwebasa munguva pfupi kwazvo inogoneka.