A media franchise ibasa rakanangana nebhizinesi, iro rinoda kuti zvinhu zvakawanda zvichengetwe mundangariro. Kutanga, iwe unenge uchizadzikisa bhizinesi rako muchienderana neye franchisor. Iye anozokudzora, pamwe nekupa ruzivo rwese rwakakosha kuitira kuti ugone kubata nemabasa ehofisi. Pamusoro pezvo, kana uchitaurirana nefranchise, iwe unotora seti yakazara yezvisungo zvakasiyana zvinoenderana nemitero kune franchisor, nepo mamwe ari ehunhu hwakasiyana. Semuenzaniso, kana uchitengesa media franchise, unobvuma kushamwaridzana nemamwe masayiti kana kutora mamwe mabasa. Kana iwe ukashanda pamwe neiyo software franchise, saka ichi chingave chisungo chekutenga zvinyorwa kubva kune zvakanyatso tsanangurwa vanogovera, kana kubva kune franchisor zvakananga.

Mitemo inosiyana, uye iwe unofanirwa kuomerera pairi kuitira kuti usapinde mumamiriro akaoma apo kodzero yako yekuve wega unogovana ichibviswa nekuda kwekutyora kwezvisungo zvinofungidzirwa.

Kushanda neyemidhiya franchise rudzi rwe bhizinesi chirongwa icho chinogona kungoitwa chete neanokwanisa uye ane mutoro nzira. Maitiro ane hunyanzvi anonzwisiswa sekuwedzera kuri kuita panguva iyoyo kwe zviwanikwa zvemari izvo iwe zvawakaedza kuita. Shanda nenhepfenyuro franchise mushe mushe uye zvine hunyanzvi, uchibhadharira mutero kune franchisor nenguva. Imba yemubhadharo mubhadharo wakada kufanana nemaroja. Huwandu hwayo hunobva pa2 kusvika ku6% yemari yako yemwedzi. Inogona zvakare kuverengerwa sepesenti yemitero uye izvi zvinofanirwa kujekeswa kana uchipedzisa chibvumirano.

Kunze kwemitero kana uchitengesa midhiya franchise, unogona zvakare kuendesa mari yekushambadzira kune iyo franchisor yezviitiko zvepasirese zvepasirese. Iyo franchisor pachayo ichawedzera iyo nhanho yekuziva mhando munyika yako uye kutenderera pasirese. Zvakaringana kuti angogamuchira mari kubva kwauri, uye iye amene achaita zvakasara zvezviito nenzira yakanakisa.

Iko kune zvakare bundu-remari mupiro, iro rinoshandura chaizvo kubva mumutauro wevanhu vechiGerman sechigamba chakakora. Ichi chidimbu chakakora chinomiririra kutanga kwekudyidzana neve media franchise. Iwe unobhadhara icho muhuwandu hwe9 kusvika 11% yemari yekudyara iyo inopa bhizinesi chirongwa. Inofanira kutakurwa mupfungwa kuti midhiya franchise inofanira kubhadhara nekuti hausi kuisa mari shoma kwazvo mukuitwa kwayo. Pamwe pamwe nekuitwa kwehurongwa hwebhizinesi, iwe zvakare unofanirwa kupa iye franchisor imwe mari yemari pane isingadzoreke hwaro. 10% yemari yekudyara haina kunyanya kushoma, saka, panofanirwa kuve nepfungwa kumashure kwekuitwa kwechiitiko chakadai.

Shanda zvakanaka uye nemazvo uye ipapo, mutengesi, pamwe nevakuru vehurumende, havazove nezvichemo pamusoro pako. Kunyangwe kana paine dzimwe nharo dzinomuka, zvichakwanisika kutsigira nyaya yako.

Izvo zvinodikanwa kuti uite ongororo yekutanga yevanokwikwidza kana iwe ukafunga kuita pane media media franchise. Izvi zvinokubatsira iwe kuona kugona kwako kupikisa vakwikwidzi mukurwira kwemisika. Iwe unogona zvakare kushandisa swot ongororo, icho chisiri chinhu kunze kwechinhu chemhando yepamusoro chishandiso chinokutendera iwe kuti unzwisise masimba uye mikana iwe yaunogona kuvimba nayo paunenge uchiita yakapihwa chirongwa. Uye zvakare, iyo swot kuongororwa ichataura kushaya simba kweyako midhiya franchise, uye iwe unogona kuimisa, kana kuishandisa kuti uwane mukwikwi mukana. Mushure mezvose, kunyangwe kushaya simba kunogona kushandurwa kuve mukana wako, kana iwe unogona kunzwisisa mashandiro aungaita navo uye nekuita rese basa rehofisi nehuremu hwakanyanya hwekugona.

Kushanda neyemidhiya franchise kunosanganisira kudiwa kwekudyidzana nevakawanda tarisiro vateereri. Urwu ndirwo rudzi rwechirongwa chisina kufanana nekudyidzana nechitoro kana chikafu chinokurumidza. Saizvozvo, iyo franchise inogona kusiyanisa zvakanyanya mune yayo inoshanda zvemukati. Nekudaro, iwe unofanirwa kutaurirana nyaya dzese nemutengesi pamberi kuitira kuti iwe usave nenharo dzinopokana. Saizvozvo, nekushandisa media franchise, iwe unopinda muchibvumirano. Ichajekesa zvakajeka mabasa ese uye neropafadzo dzemapato.

Kuti usapinde mune yakaoma mamiriro, iwe unofanirwa kunzwisisa zvakajeka zvaunoda kuzadzikisa nekushandisa midhiya franchise. Iyo yakagadzirirwa-bhizinesi chirongwa ndechimwe chezvinhu zvinodiwa kuti uwane mibairo inoshamisa mukurwira kwekuda kwevatengi. Shandisa yako media franchise zvine hunyanzvi nezvose zvinodiwa kutanga kugadzirira. Iyi ndiyo chete nzira yaunonzwisisa izvo zvinofanirwa kuitwa kuti uwane budiriro izvozvi uye mune ramangwana. Zano rakavakwa nenzira kwayo nderimwe chete rezvibodzwa zvekubudirira; iwe unodawo kutevedzera zvakadzama kurudziro kubva kune franchisor. Semuenzaniso, kana uchitengesa media media franchise, iwe ungangodikanwa kutevedzera kune yakasimba kodhi yekupfeka yevashandi vako. Zvichava zvakafanira kutevedzera zvese zviripo zviripo.

Uye zvakare, kana iwe uri kushanda neyemidhiya franchise, iyo yemukati dhizaini inodawo kuti iitwe zvinoenderana nemakodhi iwe aunogashira kubva kumumiriri wechiratidzo. Iko hakuna chinhu chakaomarara mune izvi uye iwe unongofanirwa kutevedzera zvakatemwa zviyero uye kutevedzera iwo mirau. Ipapo pachave nezvakataurwa pamusoro pako, iwe ucharamba uchiramba uri wega wekugovera munyika yako.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.