Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise isina bundu-yemari kubhadhara chikomborero chakanyanya. Mazuva ano, makambani mazhinji anoshanda pasina mari yemari yemari, achifunga nezvemakwikwi ari kuramba achingokura, achipa vanobatsirana nemamiriro ezvinhu akanaka. Kuti ugoziva nezve zvinopihwa ma franchisors, pamwe nekuwanika kwemari-yemari, unofanirwa kuenda kukirabhu yemafranchise ane hunyanzvi munzvimbo ino. Nyaya yebasa remakatalog franchise ndeyekubatsira vanamuzvinabhizimusi vane ruzivo kuwana bhizinesi ravo, kutsvaga vanhu vane pfungwa dzakafanana, kugadzira bhizinesi mune chero rupi rudzi rwechiitiko. Semuenzaniso, mudzidzi, amai vemba, kana muzvinabhizimusi asina ruzivo anoda kutanga bhizinesi rake, pane mari, asi hapana ruzivo. Kana, pane zvinopesana, zviwanikwa zvemari hazvina kukwana kutanga bhizinesi wega.

Naizvozvo, zvitoro zvefranchise zvinoshanda zvinoenderana nemitemo yakajeka, zvichipa mabhizinesi pamitengo isinganetsi, yepakati, uye yakakwira kumakambani, ayo, zvakare, anofarira kubatana, kusvika padanho redunhu.

Mushure mezvose, zvinobatsira kune vema franchisors kutsvaga ma franchisees mune mamwe matunhu, uko kwavanogona pamwe chete kuvhura zvimwe zvitoro, kudzora basa rese revari pasi, uye kubata zvakaenzana pasi pekodzero dzakaenzana, kubatsira mapato ese. Iyo yemari-yemari inobhadharwa pachayo ndeye guarantor yeiyo franchisor, panguva yekusaina kondirakiti uye usati watanga basa, uchipa ruzivo, chirongwa chekuita, vanobata, uye kudzikisira zvakavanzika. Mari yemubhadharo wefranchise inotemwa zvichienderana nemutengo unogona kuputswa kuita muripo muzvikamu, mushure mekukurukura zvese nemudiwa.

Kana iyo franchise ichidhura kubva kune inozivikanwa zita, saka unofanirwa kutora mari yemari yakawanda zvakanyanya, nekuti haina kudzoserwa. Chipo chemubhadharo unogona kunzi huwandu hwese hwezvinhu zvese zvinobuda kubva kumufranchisor zvine chekuita neyefranchisee, uchifunga nezve kupihwa kwezita, zita, kushanya kumisangano, rubatsiro mukutora, kupa hwaro hwevatengi, chiito kuronga, pamwe nekushanya kuvhura mapoinzi matsva, zvichingodaro. Paunenge uchitenga franchise kuburikidza nekatalog, uine kana usina mari yemari, unofanira kunzwisisa kuti, kutanga kwezvose, uku kushambadza, kuwana ruzivo, kuwanda kwevatengi vatsva, uye nezvimwe zvakawanda. Zvakare, mune iyo franchise catalog, zvinokwanisika kuverenga pamberi pemutengo wemari, payback, uye imwe data iyo inoshungurudza wese muzvinabhizinesi.

Kuti ugoziva nezve mikana, yezvazvino zvinopihwa nemabhadharo emari, verenga wongororo dzevatengi vedu, ingo tevera chinongedzo chakananga kuchitoro chefranchise. Iwe unogona kubvunza mibvunzo uye kubvunza nyanzvi dzedu uchishandisa ruzivo rwekuonana runogona kuwanikwa ipapo.

Iyo franchise isina mubhadharo wepasi zvakare ine kodzero yekuvapo. Chinhu chikuru ndechekukurukura zvese mamiriro nemutengesi usati wapedza chibvumirano. Kana iwe uchida kutenga imwe franchise, saka unofanirwa kutarisa mukatalog kana webhusaiti, inova chitoro cherudzi urwu rwekupihwa. Kubhadhara kwepamberi hakuwanzo kudikanwa pasi pechinobviswa. Izvo zvese zvinoenderana nemamiriro ezvinhu chaiwo, sezvavanokurukurwa zvakasiyana. Kazhinji, hazvigoneke kuwana nekusimudzira franchise pasina kubhadharisa pasi.

Mutengesi haabvumirani nemamiriro akadaro, zvisinei, kesi imwe neimwe iri yega. Kazhinji, uyu muenzaniso unoshanda zvakanyanya uye watounza mari zhinji kune avo vanhu vari kuita kwayo kuitiswa.

Kubhadhara kwekutanga kunowanzo kupihwa kutarisisa sezvo asiri munhu wese anokwanisa kukasira kubhenefiti nekupawo chikamu chemari yavo kumutengesi panguva imwe chete. Ndicho chikonzero nei vazhinji vevamiririri vemakambani anozivikanwa vakagadzirira kutaurirana uye kukurukura nezvekubatana. Mubhadharo wezasi unowanzoitwa mushure mekupedzwa kwechibvumirano paunogamuchira ruzivo rwese rwakakodzera nezve franchise. Ichi chiri nyore nyore chinoshandiswa nevakawanda vanozivikanwa uye vakabudirira mabara kutonga. Nekudaro, iwe uchiri kugona kuwana mhinduro dzinogamuchirwa kubva kudhairekitori yakakodzera, uko kune zvakare zvakawanda sarudzo dzakasiyana. Zvinogara zvakanaka kusarudza kubva kunhamba huru yezvipo kuti uwane zvakanak pakupedzisira.

Kana iwe uchida franchise pasina mubhadharo wezasi, zvinowanzo fanirwa kuve wakagadzirira chokwadi chekuti zvimwe zvezvipiwa zvakarongeka hazvikukodzere.

Iyo franchise isina mubhadharo wepasi haiwanzoitika. Nekudaro, kuti utore chisarudzo chakanyatsoita, unofanirwa kukurumidza kukurukura nezvekufambidzana nenyika yechiratidzo kwauchazowana kodzero dzekushandisa logo nemabhizinesi. A franchise ndeye yakanaka kwazvo mari. Mutengi anongotora muenzaniso uripo oishandisa kuwana zviwanikwa zvemari. Mubairo wekutanga kana uchitenga franchise unogona kubva pa9 kusvika 11%, zvese zvinoenderana nemamiriro ekubatana nechimwe chiratidzo. Iko kune zvekare dzimwe sarudzo kana iyo franchise yapihwa pasina kuita yekutanga kubhadhara.

Izvo zvese zvinoenderana nekuti iwe unokwanisa sei kutaurirana uye ndeapi mamiriro panguva ino.

Iyo franchise isina mubhadharo wepasi inogona kuva ruponeso chairwo kune vamwe vanogona kuita mabhizimusi.

Iyo yekupa franchise imhando yeprojekti, mukuishandisa iyo, iwe unofanirwa kuyeuka avo vakwikwidzi vaunotofanira kusangana navo kana uchiishandisa. Ita franchise nenzira yekuti iyo franchisor haina chero zvichemo nezvechitarisiko uye zvinoshanda zvemukati zvachose. Mupiro franchise inogona kushandiswa mudunhu renyika ipi iyo isati yamiririrwa. Ehezve, iwe unofanirwa kuongorora pamberi izvo izvo zvinogona kuunza zvimwe zvirambidzo kana zvinowanzo kukanganisa zviitiko zvako zvekugadzira zvemitemo. Kana iwe uri mupi, saka kana uchitengesa franchise, funga nezve chokwadi iwe zvakare unofanirwa kubvisa kusvika ku9% yemari yako pamwedzi. Iyi mipiro miviri, imwe inonzi mhindu, imwe inonzi mupiro kumabasa epasirese epasirese.

Uye zvakare, yatove pakutanga kwekubatanidzwa neiyo franchise yeanopa bhizinesi chirongwa, iwe unozvipira kubhadhara bundu-remari fizi, huwandu hwayo hunogona kusiyana kubva pa9 kusvika 11%.

Shandira mupi franchise zvinoenderana nehurumende uye franchisor mirau. Zvino hapana zvichemo pamusoro pako, zvichiteerana, iwe unowana zvinokatyamadza mhedzisiro mumakwikwi uye unokwanisa kuita ese ehofisi basa pasina kuomerwa. Iye mupi anoonekwa nekukwanisa kupa masevhisi eInternet. Sa franchisee mune ino indasitiri, iwe unofanirwa kusangana nevakwikwidzi vasingade kusiya niche yavo zvachose. Kubata zvinobudirira navo, ita ongororo pamberi kuti uve wakagadzirira chero chinhu. Uye zvakare, pane zvakare inobvumidza kunyatso kuongorora mikana uye njodzi kana uchiita mupi franchise swot ongororo.

Uye zvakare, iyi mhando yebhizinesi ongororo inokupa iwe nemukana wekuongorora zvako zvakanaka nezvakaipa uye wozvishandisa kubatsira purojekiti. Kushanda nefranchise chirongwa chebhizinesi chinosanganisirwa nedzimwe njodzi dzinosanganisirwa kwete chete nemakwikwi zviitiko. Zvakare, akasiyana mamiriro uye asingatarisirwe mamiriro anogona kukukanganisa zvakanyanya, zvinoreva kuti iwe unofanirwa kuve nemari yakachengetwa uye kuda kukurira chero matambudziko.

Kuti uwane mari kubva kune nyowani nyowani bhizinesi rine pundutso mubhizinesi, iwe unoda Internet Provider franchise. Vazhinji vanorota nezve mari yekungoita, asi havazi vazhinji vanoziva zvekuita, kunyanya nemari shoma yemari. Nhasi Indaneti chikamu chehupenyu hwemunhu wese, hapana anogona kufungidzira kuti hupenyu hunogona kunge hwakaita sei pasina Indaneti. Vechidiki nevakuru vanoshandisa iyo Internet, uye vanopa vanobatsirwa nazvo. Kuti uve chikamu chechimwe chinhu chihombe chinounza kukosha kupfuura purofiti, ive Internet service provider. Provider yeinternet network kune wese munhu, mune chero kona yepasi, uye kune izvi, iwe unongofanirwa kutenga franchise inokodzera imi mose maererano nemamiriro uye nemari.

Kune mamiriro anochinja, zvakakodzera kubata iyo franchise katarogu uye kuongorora zvinopihwa kubva kune purveyor. Nekutenga iyo franchise pane imwe mutengo, pamwe nemari yemubhadharo, iwe unobva wagamuchira imwe nhamba yeeseti yemidziyo. Iyo katarogu inoratidza ruzivo rwakazara pane iyo franchise, kwete chete mutengo uye muhomwe-mari yekubhadhara asiwo nguva yekubhadhara yemitengo yese, huwandu hwemari yekutanga. Nyanzvi dzedu dzinokubatsira kusarudza franchise, kupindura mibvunzo yako yese, kukuperekedza kumisangano nekutaurirana, uye nekupa rutsigiro rwepamutemo. Tinokutendai pamberi pekutaura nesu uye nezvamunofarira. Tinotarisira kubereka pamwe.