Iyo poindi-ye-kuburitsa franchise ibhizimusi rinokwezva kwazvo, mukuitwa kwaro iwe unofanirwa kunyatsoteedzera zvese zviyero zvakatsanangurwa muchibvumirano, pamwe nemirau. Inokupa iwe nemukana wekunyatso kushandisa yako franchise, nokudaro uchiva anobudirira kwazvo uye epamberi muzvinabhizimusi. Kana uchifambidzana nefranchise, zvakakoshawo kuyeuka seti yezvipo zvakasiyana siyana zvinopihwa kuitira kuti iyo franchisor ione zvine musoro mukudyidzana nega wega muparidzi. Ndiwe wega mushambadzi wakasarudzika, uyo anodaidzwa kuti franchisee mukati mehurongwa hwefranchise yemapoinzi enyaya. Kana iwe uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchishanda kuita nekutora-kumusoro poindi, saka iyo franchise inofanira kuve inozivikanwa mune rako guta. Iyi ndiyo imwe yekiyi dzebudiriro sezvo chiratidzo chisingazivikanwe chingangoita kuti chibatanidzwe pamwe chete nechiratidzo chakakurumbira.

Kana iwe uri mubhizinesi rekupa uye uchida kuvhura poindi padunhu reguta rako, unogona kudzidza ese mafranchise pamusika. Iyi tsika yakajairika iyo inowanzoitika kune ese marudzi emabasa.

Iyo yekugamuchira poindi franchise inokupa iwe nemukana wekukwikwidza zvine hungwaru nechero vapikisi kana iwe ukashongedza zvemukati nekunze dhizaini nenzira yekuti unyatso kuenderana neyekutanga. Ehe, kodhi yekupfeka inofanirwawo kutevedzwa zvakanyanya kana iwe urikushandisa yekutora-nzvimbo pozhaji. Uyu ndiwo mutemo unenge unoteedzera ma franchisees anotevera. Iyo franchisor inogona kutarisa yako poindi yenyaya nekutumira chakavanzika mutengi ipapo, kana komisheni. Aya maitiro akajairika muma franchise sekuti vagoveri vanofanirwa kuongororwa. Ruzivo rwese kubva kune chakavanzika shopper rwunotumirwa zvakananga kune vamiririri vemaki.

Kana iwe ukatadza kuita zvakanaka iyo yawakapihwa iwe yeiyo chiratidzo chiratidzo, matambudziko anogona kumuka, kusvika kune kupatsanurwa kwekodzero yekushandisa chiratidzo chevatengesi. Nekudaro, iwe unofanirwa kuteedzera rairo, uchidzichengeta zvakanaka uye pasina chero mhosho. Mucherechedzo wekutakura zvinhu unoburitsa franchise ine zvimwe zvisungo zvekutora zviwanikwa zvemari uchifarira franchisor. Asi izvi hazvingogumira pane runyorwa rwezvisungo zvaunotora iwe pachako mukudzosera mabhenefiti iwe aunogashira kubva kuchiratidzo. Semuenzaniso, iyo poindi yekuburitsa prerogative inotenga mamwe masheya kana masevhisi mune inodikanwa vhoriyamu kubva kune franchisor. Izvi zvinopa muridzi wechiratidzo nemukana wekuwanawo purofiti kubva mukudyidzana nesangano rako. Chiremera chirongwa chinokwanisa kutaridzwa serudzi rwekugara.

Iyo poindi yekuburitsa masheya anobvisirwa hapana anosara uye zvakare inopa mipiro pamwedzi, yakafanana nemari yekubhadhara. Chekutanga, iyo poindi yekuburitswa inogona kupa bundu-remari fizi, iyo inobhadharwa kamwe. Zviri kusvika pa11% yemari yemari yaunopa yekudyara padanho rekutanga. Mune ramangwana, kodzero yeiyi poindi yenyaya inopawo mimwe mipiro muhuwandu hunosvika 9% yehuwandu hwemari yawakagamuchira pane imwe nguva yenguva. Aya maitiro akajairwa, zvisinei, kune akasiyana magadziriso uye kugadzirisa. Semuenzaniso, nekusvika muchibvumirano, kana uchiita franchise, unogona kudzikisa huwandu hwakatamisirwa pamwedzi kune maakaunzi emari yemari.

Maitiro ekushanda nefranchise haina kunyanya kuomarara nekuda kwekuti iwe une ruzivo rwese rwakakosha rwechizvino odha yauinayo. Kudyidzana nerudzi urwu rwe bhizinesi chirongwa hakutakure nenjodzi dzakawanda sekunge iwe uri kusimudzira chirongwa ichi kubva pakutanga. Tenga franchise yekushandisa yakagadzirira-uye inoshanda poindi-ye-nyaya mirau yakazviratidza pachavo mushe mukuitwa kwebhizinesi chirongwa.

Iyo franchise yekutora-up ndeye inoenderana bhizinesi chirongwa. Kana iwe uchida kuivandudza neiyo yakanyanya padanho yehunyanzvi, iwe unofanirwa kunyatsoteedzera zviyero uye kutevedzera nemirau yakatarwa muchibvumirano. Ipapo iyo franchisor haizove nechero zvirevo pamusoro pako, uye iwe unenge uine kodzero yekuve wega mugove weichi chiratidzo. Paunofambidzana nefranchise, iwe une akasiyana mabasa. Chekutanga chavo chakasimba kuchengetedza chikamu chechibvumirano. Chechipiri chisungo chekubhadhara mipiro.

Zvakare, kutanga, iwe unobhadhara mari-yemari, ipapo, mwedzi wega wega unobvisa kusvika ku9%. Zvakare, aya marudzi maviri akasiyana emipiro. Chikamu chekutanga chefranchise yechinongedzo chekuburitswa kwemirairo chinonzi mvumo. Iyo yakakosha uye inotangira kubva pa2 kusvika pa6%, uyezve, iyo huwandu hunowanikwa seperesenti yemari inotambirwa mukati memwedzi. yechipiri, isinganyanyi kukosha pamwedzi kubvisirwa kushambadzira kwepasirese. Inoitwa muhuwandu hwe1 kusvika ku3%. Zvinoitika kuti mukupedzisira, iwe unobhadhara ingangoita gumi muzana pamwedzi yekodzero yekushanda pasi pechiratidzo chinozivikanwa.

Ehezve, iyo franchise yechinongedzo chekuburitswa kwemirairo inowanwa kuitira kuti ive nayo yavo yepamusoro-kirasi tekinoroji, inozivikanwa zita, uye zvimwe zvakanaka.

Paunenge uchitengesa franchise, iwe unotakura zvinoenderana nemitengo. Iwe unozofanirwa kusimudzira chirongwa chebhizimusi rako rako mari uye ubhadhare mari-yemari padanho rekutanga. Iyi ingangoita 11% yemari yako, iyo zvakare yakawanda. Iyo franchise yechitokisi chekutora poindi inoshanda neunyanzvi hwekuita chete kana iwe uine inokwanisa uye zvine mutoro nzira. Kuti uite izvi, iwe uchafanirwa kuita ese ekugadzirira zviitiko zvezvino fomati. Kutanga, pane analytics.

Inoitwa uchishandisa akasiyana maturu. Imwe yeanoshanda maturusi ekuongorora usati wavhura franchise nepo nyaya ndeye kuongorora kwesotot. Nerubatsiro rweichi chishandiso chemhando yepamusoro, iwe unozogona kuona chaiko njodzi dzauchazosangana nadzo uye chii chinofanirwa kuitwa kuti uzikunde. Mikana yese yechokwadi mukati megadziriro yeiyo franchise kuvandudza kweiyo poindi yekuburitswa kwemirairo ichatemwa zvakare kushandisa ichi chemhando yepamusoro chishandiso. Asi izvi hazviganhurise runyorwa rwezvakanaka zveyambotaurwa nzira yekuongorora. Uine rubatsiro rwe swot ongororo, iwe unogona kuongorora zvayakanakira nezvayakaipira zvebasa nefranchise yeodha yekutora poindi. Kuwanika kweruzivo rwe-rwe-rwe-kumusoro kuchasimbisa kukwidziridzwa kwepamusoro kweprojekti.

Uchakwanisa kurwa zvakaenzana mazwi nevavengi nevakwikwidzi, uye iwe uchave unokwanisa kukunda nyore vazhinji vavo.

Mhanya yako saiti neepamusoro matanho ehunyanzvi, uchiendesa mhedzisiro mune rekodhi nguva. Chengetedza zvakanyanya kune mirairo, nekuti urikushanda pane franchise. Nekudaro, ako emabharani mashandiro anofanirwa kupfuura nemazvo uye pasina kuzeza, pasina chinorova. Mushure mezvose, iwe une basa rekuona kuti iyo mhando haizotambura chero mukurumbira kurasikirwa. Mirairo inofanira kupihwa kune avo vakaiita. Kuburitswa kwavo kunofanirwa kutarisirwa nenyanzvi dzinokwanisa.

Yako franchise chinhu inoda kuzivikanwa kwemubatanidzwa. Izvi zviri nyore kwazvo kuita kana iwe ukaita chiitiko ichi uchiteerera zvizere nemirau uye algorithms. Iwe unozogamuchira kodhi yekupfeka yevashandi uye kodhi yekugadzira yezvivakwa mushure mekusaina kondirakiti. Zvinosungirirwa kumazita ezvinyorwa zvinopa ruzivo rwese rwunodiwa mune yakazara fomati. Kutanga iyo-ye-odha franchise chiitiko chebhizinesi chinoda kuti iwe uzive zvingangotyisidzira kwauri kubva kune vanokwikwidza. Ivo vanowanzo shandisa nzira dzisiri dzechokwadi dzekurwa. Izvi hazvigone kunzvengwa; zvisinei, munhu anogona kugadzirira zvinobudirira.

Kuvandudzwa kwemabasa ekugadzirira kunofanirwa kupedzwa nenguva. Zvakare, kana iwe uri kutengesa iyo franchise yekutora-kumusoro poindi, iwe unofanirwa kugara uchidzidza izvozvi zviverengero. Izvi zvinopa zano rekuti uri kurarama zvakadii nebasa razvino rehofisi. Pedzisa ese mabasa uye ipapo unogona kubudirira, kuwana kodzero yekutungamira musika. Iyo franchising maitiro ekutora-kumusoro nzvimbo haifanire kunge iri kutyisa. Mushure mezvose, iwe unenge uine chako chakakosha chiitiko cheiyo franchisor, hunyanzvi hwayo, uye kuziva-sei.

Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.