Nekuvapo kwemamiriro echikwereti muchibvumirano, inishuwarenzi yezvivakwa inova nzira yakajairika yeinishuwarenzi uye huwandu hwezvibvumirano zvakadaro huri kukura zvisingaite. Kukwezva kweinishuwarenzi yezvivakwa nefranchise kuri pachena uye kunobatsira mapato ese ari muchibvumirano. Iko mukana wekusavhara chikamu chekukuvara kwakakonzerwa, nemari yemari, iyo isina kudzorerwa kumubatsiri uye isingabhadharwe neinishuwarenzi, mune chiitiko cheinishuwarenzi - iyo inonzi franchise, kana ichisimbisa inofambiswa uye isingazungunuke pfuma. , ine maitiro ayo akanaka. Kune vane inishuwarenzi, kuvepo muchibvumirano chezvakatemerwa, zvakatemwa zvakabviswa, muhuwandu hwakatarwa kana chiyero chakaringana cheuwandu hweinishuwarenzi kana nepesenti yekutorerwa, inobvumira kuchengetedza mari kana uchinge waburitsa mutemo. Iye anowana anowana mukana wekuti asakurumidze kumisikidza hukama hwechibvumirano pane inishuwarenzi, kuchengetedza kuvimbika kwemubhadharo weinishuwarenzi, uye kuigamuchira kana kukanganisika kukuru kuchikonzerwa nemitengo yezvinhu.

Nokurasikirwa kusingakoshi, nemari shoma, akagadzirira kuzvimiririra, achizvidira kuvhara kurasikirwa kwake, pasina kuda muripo wemari kubva kukambani. Kufungisisa muchibvumirano cheactuarial, iyo chikamu cheiyo franchise, inopa mukana wekuve mutema kune ese mapato kune hukama hwechibvumirano. Muhupo hwezvinhu zvisina basa uye kurasikirwa nemari, muchimiro chekukuvara kudiki, kukwenya, kutsemuka, kurasikirwa nemvura kubva kumidziyo yekudziya, kana budiriro yesystem yetsvina, zviri nyore kune inishuwarenzi kubvisa matambudziko madiki iye, kugadzirisa kudiki yeiyo chivakwa, pane kutora chikamu uye kuita 'mapepa', uchizadza iwo 'murwi' zvinyorwa kana uchinyoresa muripo wemari. Kunze kwezvo, mashandiro emapepa pachawo anogona kuverengerana zvisina kunangana mari, zvakanyanya kupfuura huwandu hwekukuvara kwakaitika, pamwe nenguva, simba, uye 'tsinga' zvisina kukodzera. Kuti uratidze kushanda kweiyo kodzero yeinishuwarenzi nemubati wemitemo, huwandu hweiyo inosimbiswa hunofanira kudarika huwandu hwehuwandu hwekukwanisa kutorerwa uye kugutsa mapato ese kune vanobvumirana. Nemhando, kuwedzera kune yakatemwa inodonhedzwa, chivakwa actuarial, dzimwe sarudzo dzinoiswa - zvisingaite, zvenguva pfupi, zvine simba, hwaro hwayo ndiwo mazwi ekubhadhara. Kana muchibvumirano cheinishuwarenzi yezvivakwa nechisungo chine mamiriro, chikamu chekukuvara uye chakanyanya huwandu chiratidzo, icho chakatemerwa muchibvumirano, ndicho chakanyanya kukosha.

Kana zvichiratidzwa muchibvumirano cheinishuwarenzi - isina bvisiro inobvisirwa, zvinoreva mamiriro ezvinhu akagadzirwa kana huwandu hwezvinhu zvakakanganisika husiri pasi pemubhadharo neinishuwarenzi uye ichibviswa mukuverenga kana kurasikirwa kwacho kusingapfuure huwandu hweanobvisirwa, saka usadzoserwa kumubati wemitemo. Kufungisisa muchibvumirano cheinishuwarenzi yezvivakwa - chenguva pfupi chinosimbiswa, zvinoreva mamiriro ezvinhu anogona kurasikirwa nezvinhu zvemuridzi wemitemo zvinoshanda mune imwe nguva pamazuva eiyo nguva yakatemwa yeinobviswa. Kana nechinguva chinobviswa, zuva rakatarwa yechiitiko cheinishuwarenzi rapera, ipapo muripo weinishuwarenzi haushandi uye haubhadharwe. Huwandu hwesimba rinobvisirwa inishuwarenzi yeimba chivakwa zvinoenderana nemimwe mamiriro uye inogona kusiyana. Huwandu hwekukuvara husiri pasi pemubhadharo hunosiyana uye hunozviratidza mumakambani einishuwarenzi akasiyana munzira dzakasiyana, semuenzaniso, muchiitiko chekutanga cheinishuwarenzi, zana muzana rinobhadharwa, ipapo huwandu hwekubhadhara hwaderedzwa ne20% kana kupfuura. Kubatsirwa kweinishuwarenzi yepfuma nefranchise kune kukodzera uye kusingabvumirwe, yakagadzirirwa kuchengetedza kuchengetedzwa kwenzvimbo yezvivakwa zvevanhu nemasangano epamutemo, kune imwe muripo. Iko kushandiswa kweinishuwarenzi franchise mashandiro kunopa mukana wekudzikisa mutengo weinishuwarenzi uye chengetedza iye anowana wekudzorera zvinhu kurasikirwa kurasikirwa nemari.

Iyo franchise yekambani yeinishuwarenzi chirongwa chakakodzera, mukumisikidza icho, iwe unofanirwa kuyeuka nezve njodzi dzaunoratidzwa. Iyo inishuwarenzi franchise bhizinesi inogona kuve ine njodzi zvakanyanya nekuda kwekuti urikubata nemari uye zvinoitika. Unofanirwa kunge uine imwe sosi yemari zviwanikwa mune chiitiko cheinishuwarenzi. Nekufambidzana neiyo franchise, iwe unogona kusimuka-kune-zuva ruzivo uye rakagadzirirwa-rakagadzirwa bhizinesi chirongwa. Uye zvakare, tekinoroji yepamusoro-soro uye yakasarudzika zivo haifanire kutarisirwa pasi, asi kuti ishandiswe kuzadzisa mhedzisiro. Shandisa franchise zvine hunyanzvi, uunze yako inishuwarenzi kambani kune yakakwana zvachose nhanho yehunyanzvi.

Uchave nemukana wese wekuwana mhedzisiro inoshamisa mumakwikwi nekuti zvichakwanisika kushandisa anozivikanwa trademark, epamusoro-kirasi matekinoroji, uye kugona kuvaka nekuita nemazvo kuita bhizinesi chirongwa. Yako inishuwarenzi kambani inozogona kupinda inotungamira niches kana ikatengeswa zvichitevera mirau kubva kune vamiriri vefranchise.

Haufanire kupa mukana kune vadzivisi vako kuitira kuti vakubate. Pane kupokana, ita shuwa kuti iwe unogona kugara uchive nhanho imwe kumberi kana uchishanda nefranchise. Mushure mezvose, uyu mukana wakasarudzika wekupinda mumusika uine mukana watovepo, nekuda kwekuti iwe unozogona kusimba uye kwenguva yakareba mumamiriro ekushanda anotora niches inotungamira. Kambani yeinishuwarenzi inobviswa zvakare inobvumidza iwe kufumisa iye mutengesi. Mushure mezvose, iwe uchafanirwa kubhadhara bundu-remari mupiro watove padanho rekutanga. Iyi imari chaiyo inobatika, inoverengerwa se peresenti yemari yako, iyo inopihwa nhanho yekutanga yechiitiko.

Yakarongeka uye ine hunyanzvi yakagadzirirwa bhizinesi chirongwa chefranchise yemakambani einishuwarenzi ichakubvumidza iwe kuti ugone kubata nyore nyore nechero basa, kunyangwe zvikaita sezvakaoma sei kare.

Pamusoro pechipo chebundu-remari, zvinobviswa pamwedzi zvinopihwawo padanho rekutanga. Uku ndiko humambo, pamwe nemubhadharo, uyo unonzi kushambadza. Iyo inoshanda-inishuwarenzi franchise inokupa iwe mikana iwe yaunoda kuti ukunde makwikwi aine anoparadza mamaki kune vako vadzivisi. Ita zvishoma kune ako makasitoma pane ako akananga makwikwi. Izvi zvinokupa iwe mukana wekuti utsungirire nyore nyore nemabasa e chero kuomarara, uye zvakare ichave neshuwa yepamusoro nhanho yekuvimbika kwechiratidzo. Kushambadzira mishandirapamwe paunopinda mumusika kunogona kuitwawo zvinoenderana nemirau nemirau yakapihwa nemumiriri wechiratidzo.

Iyo yakagadzirirwa-bhizinesi chirongwa inokutendera iwe kuitisa franchise yekambani yeinishuwarenzi ine yakanakisa mhedzisiro. Iwe unozogona kudzikisa kurasikirwa uye nekudaro unozvivimbisa iwe wega mukana wekuve unokwikwidza bhizinesi bhizinesi. Shanda pamwe nekukwenenzvera kwemaitiro ebhizinesi, uchiaita nemazvo uye pasina kukanganisa. Zvakare, otomatiki haifanire kurerutswa; pane zvinopesana, inofanirwa kuiswa neunyanzvi hwekuita.

Kune inishuwarenzi kambani franchise, zvingave zvakanaka kushandisa CRM system. Ichapa kugona kugadzirisa zvinokumbira zvikumbiro pamwe neepamusoro nhanho yekuita. Usaite zvikanganiso uye ushande zvinoenderana nemirau, uchive anonyanya kukwikwidza uye akasimba mutambi mumusika. Ehe, iwe uchafanirwa kutevedzera kune yekupfeka kodhi yevashandi kana uchiita franchise nekambani yeinishuwarenzi. Zvichida iwe unozopihwa yunifomu yakagadzirwa, kana kuti uchafanirwa kuzvisona iwe pachako uchishandisa iwo maratidziro aunogona. Uye zvakare, iyo kodhi dhizaini inofanirwa kutevedzwa kuzadzisa izere yekubatanidza metric.

Iyo yakagadzirirwa-bhizinesi chirongwa ichapa ese magiya ekugona kugona kuitisa. Iyo franchise yekambani yekuvaka ichaitwa nebhuku rebhizinesi. Iri igwaro remusoro wenyaya raunopihwa kwauri kuti ugone kutarisa iro rekutanga chero nguva.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Auto inishuwarenzi franchise - ubiquitous izwi mune yekuzvidira inishuwarenzi yakakosha kana uchisimbisa mota. Auto inishuwarenzi franchise ndiko 'kurasikirwa kusingabhadharwe'. Pakushanda neinishuwarenzi yemotokari, mhando dzakajairika uye mhando dzinowanzoshandiswa dzefranchise zvine mamiriro, zvisina mvumo uye zvine simba. Inishuwarenzi yemotokari inodonhedzwa inopa zvimiro zvakafanobvumiranwa zvechibvumirano chakaitwa pakati peinishuwarenzi nemuridzi wemitemo pachikamu chekukuvara kwezvinhu izvo zvisingakwanise kugutsikana uye kusabhadharwa kwemari yemubhadharo. Iyo inobviswa inoratidzirwa mumubhadharo wakatarwa kana chikamu chakaringana chemari yeinishuwarenzi kana kukuvara kwakakonzerwa. Iine isina mvumo inobvisirwa - iyo huwandu hweinishuwarenzi kubhadhara kunoverengerwa semusiyano pakati pehuwandu hwekurasikirwa uye chiyero chese chakabviswa.

Dynamic inobvumidza kushandura chikamu chemubhadharo wekurasikirwa nezvinhu kune uyo anowana, chinoshandura mwero usina kuiswa mumutengo wemubhadharo. Maitiro akasimba ekusimbisa ekupa zvipo makambani akasiyana uye anogona kusiyana zvichienderana nehuwandu hwezviitiko, zvichibva muzana remazana muzana mupiro muchiitiko chekutanga cheinishuwarenzi uye pazasi pemakumi maviri muzana muzviitiko zvinotevera zvekukurumidzira. Chinangwa chikuru uye musimboti wekushandiswa kwe auto otomatiki kudzikisa huwandu hwezvakataurwa nevamiriri vemitemo yekukanganisa kudiki uye zvidiki, zvidiki zvemari kubhadhara. Kune yega yega maitiro ekunyoresa mutemo weinishuwarenzi chiitiko muchidimbu, kugadzira kubvunza, auto kugadzira magwaro, kuita marudzi ese ehunyanzvi auto maitirwo uye ongororo, auto mari kubhadhara kunoitwa, iyo huwandu, iyo yakazara kukosha kwayo kunowanzo pfuura huwandu hwe kurasikirwa kwakaitika uye kunotungamira kune hombe hombe ye 'kutambisa' nguva. Kune inishuwarenzi, iyo franchise inopa rubatsiro uye inobatsira kudzivirira zvisina musoro mari, uye iyo inishuwarenzi - inopa mukana wekuchengetedza mari uye nekudzora zvakanyanya kubatanidzwa kwevashandi kugadzirisa chiitiko chakakosheswa. Iyo huwandu hweiyo inosimbiswa inobata mutengo weinishuwarenzi yemotokari, iyo yakaderera kukosha kwayo, iyo yakakwira mutengo weinishuwarenzi, uye zvinopesana. Auto inishuwarenzi ine hunosimbiswa ndeyekusarudzika pakati pevatyairi vakatsiga vanogara vachitevedza gwara rakaringana rekutyaira, vanoteedzera mitemo yemumigwagwa, uye vanoteerera mumigwagwa.

Pano chirevo chekutyaira-chisina-mota otyaira uye kuwana mabhenefiti ezvinhu zvinosanganisirwa. Tsaona shoma uye zviitiko zveinishuwarenzi, mashoma mafoni kune iyo kambani yeinishuwarenzi, uyezve, nekudaro, yakawanda muzana pundutso uye zvakajairwa nevatengi mabhenefiti, pamwe neinotevera inishuwarenzi yekufambisa yeinishuwarenzi. Kune inishuwarenzi femu, yekuzvidira auto inishuwarenzi ine hombe mutengi hwaro hwevatyairi vane ruzivo ibhizinesi rinogonesa rinobatsira.