Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

A teksi franchise ndeyemazuva ano ebhizimusi rekufambisa. Wese munhu ane mota, nekutyisidzira kurasikirwa nebasa kana semari yekuwedzera, kamwechete akafunga nezvekufambisa. Izvi zvinoda rezinesi, mota, uye chikumbiro pafoni. Taxi sevhisi idanho nyowani yemari. Iyo yekare modhi yekambani yematekisi ndeyekutenga mota, kuhaya vatyairi, uye rimwe boka remamwe manzwiro asinganetsi. Iye zvino zvese zviri nyore, zvakakwana kunyoresa seyemabhizimusi, kupedzisa zvibvumirano nevatyairi vechitatu-bato uye kutanga kushanda.

Asi mune iyi kesi, dambudziko remakwikwi epamusoro anomuka, uye kuwanikwa kwetekisi franchise ingave nzira yekubuda. Iyi nzira inokutendera iwe kuti utore pakarepo chinzvimbo chinotungamira mune iri bhizinesi mukati meguta rako. Sezvo iyo franchisor kambani iri inozivikanwa mutengesi webasa tekisi. Vanhu vanovimba naye uye vakagadzirira kubhadhara. Iwe unogona zvakare kudzivirira njodzi dzinogona kuitika; iyo franchisor anoziva zvakatarwa zvemusika uye akagadzirira kugovana ruzivo rwake. A novice muzvinabhizimusi angatarisana nedambudziko rehurumende mamiriro ezviitiko, nevanokwikwidza, vatyairi vematekisi vasingashande zviri pamutemo (uye nekudaro vanogara vachirovera pasi mitero). Iye franchisor anoziva maitiro ekugadzirisa matambudziko aya.

Iye zvino makambani makuru ari kutora misika yezvifambiso masevhisi uye vekare vamiririri havana imwe sarudzo kunze kwekuvhara bhizinesi ravo kana kutenga franchise. Usati watenga franchise, zvakakosha kuti udzidze mazwi ekubatana zvakanaka, kuti ugone kudzivisa kusagadzikana mune ramangwana. Saka watenga tekisi franchise. Uri kutora chii? Unogona kutarisira kushanda pasi pezita rechiratidzo chakakurumbira, pane inoshanda inotonhorera nzvimbo, nharembozha application, pamwe nemazano anoshanda ekushanda nemadriver. Muchokwadi, iyo franchisee inogona chete kudzora mhando yemasevhisi akapihwa, uye rese basa rekutungamira rinoitwa neanoda mari. Zvakare, iyo franchisor inotarisira rakarongeka-rakarongeka basa rebasa tekisi pachayo. Iye anobatsira kuronga basa nenzira yekuti vakwikwidzi havagone munzira ipi neipi kufambisa kwevatengi uye kudiwa kwemasevhisi.

Chii chingave mutengo wefranchise unotsamira pane? Mutengo unoverengerwa zvichibva pavagari, iro guta richafambiswa. Zvakare, mutengo unokosheswa nenyika yetekesi zvikepe. Mune ino kesi, iyo franchisee inoda kuisa mari mukambani yematekisi uye mubhadharo wemari-yemari. Vamwe vema franchisors havapi mari yemwedzi wega wega (mafaera). Pakugumisa chibvumirano nemumwe mutengi, mamiriro acho anotauriranwa zvakasiyana. Nekudaro, iyo tekisi franchise inobatsira: kushomeka kwekudyara (uye dzimwe nguva ivo vanodzikiswa kusvika zero); kurasikirwa nenjodzi zvinenge zvisipo; mune ramangwana, iwe unogona kugamuchira yakavimbiswa yakagadzikana mari; iyo franchisee inowana mukana kune software yekambani inozivikanwa, inozoita mumiriri wayo; hapana chikonzero chekudyara mukushambadzira uye kuvandudza software; iwe unowana kuwanda kwakadzikama kwevatengi, nekuda kwemukurumbira wekambani inozivikanwa, unofanirwa kunetseka nemitengo, kuvhura inotonhorera nzvimbo; mamwe mabhenefiti kubva mukushandira pamwe anopiwa, semuenzaniso, mukana wekutenga mota nezvidimbu, inishuwarenzi yemotokari yakasarudzika. Ndezvipi zvimwe zvingaitwe nemutengesi? Kudzidziswa uye kuenderera mberi kutsigirwa.

Izvi zvinoreva kugamuchira tsananguro uye kurovedzwa pakushanda mumashandisirwo enhare, kupa kudzidziswa uye zvirongwa zvakakosha zvekuvandudza nyaya dzesangano, sevhisi sevhisi. Iyo franchisor inogona zvakare kubatsira mukusarudza yakakosha bhizimusi modhi, kusarudza nzvimbo yetekisi ngarava, kuwana marezinesi, uye kuvaka nekuchengetedza hwaro hwevatengi. Iwe unogona zvakare kutarisira kutsigirwa zviri pamutemo, rubatsiro mukutora vatyairi, uye manejimendi. Nzira yekusarudza iyo-up-to-date, uye inonyanya kukosha, mari-inoita tekisi franchise? Kutanga, iwe unofanirwa kuitisa chidzidzo chese aripo mazano. Chii chaunofanira kuteerera? Chekutanga pane zvese, pane mukurumbira wekambani, pane chero data paInternet. Sarudza sarudzo dzakakodzera, dzienzanise uye ubate kambani yekambani. Iwe unogona kukumbira kubva kukambani mvumo yese yezviitiko, marezinesi, zvitupa.

Izvi zvinokusevha kubva mukudyidzana nevatsotsi. Iye akatendeseka franchisor haavanze magwaro avo, sekutonga, vatambi vakadaro vane zvese zviri pachena uye zvinowanikwa. Paunenge uchitenga franchise, pane mukana wekuwana dummy muchimiro chekusashanda Internet application kana peji. Kune runyorwa rwakakwana rwezvazvino zvinopihwa, tarisa pane yedu online catalog. Isu takaunganidza zvakakodzerwa zvinopihwa iwe, zvakaputswa nemutengo wekudyara kwako. Pane yedu saiti, iwe unowana chete yakasimbiswa franchise vatengesi. Tanga kubudirira kwako nekatalog yedu.