Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

A pamutemo services franchise iri rinotarisirwa bhizinesi chirongwa. Paunenge uchichiita, iwe unofanirwa kunyatso ziva kuti urikuitisa zviitiko zvako panzvimbo yechiratidzo chinozivikanwa. Ichi ndicho chikonzero iwe uchifambidzana neiyo franchise kuti uzvipe iwe ine yakakosha yemakwikwi mukana. Ita franchise yepamutemo zvine hunyanzvi uyezve, hauzotarisana nemhosva yemhosva. Zvirokwazvo, uchiita irori bhizimusi chirongwa, unotarisana nemhando dzakasiyana dzematambudziko dzinoda kukurirwa. Iwe unozobudirira kana iwe ukagadzirira uye ukaita zvakakodzera kuronga pamberi.

Kushanda neyemutemo masevhisi franchise ibhizinesi dhizaini iro rinogona kusanganisira zvese njodzi nemikana. Kuti uzvizive zvinobudirira, unofanirwa kuita analytics chaiyo. Kutanga, iwe unoda kuongororwa kwevanokwikwidza, izvo zvinokubatsira kuti unzwisise mashandisiro aungaita masevhisi emutemo, uye nemamiriro api akagadzirwa mumusika. Mushure mekufunda chero masevhisi emari mamiriro emusika, iwe zvakare unofanirwa kushanda pamwe neiyo swot ongororo. Rudzi rwechiitiko urwu runobvumira kunyatsonzwisisa kusimba kwako uye kusasimba, mikana, uye njodzi dzinokutyisidzira. Izvi zvinokubatsira kufamba nemamiriro ezvinhu uye kuita sarudzo kwayo.

Iyo franchise hachisi chinhu chinopfuura chimiro chekudyidzana pakati pega oga muparidzi muguta ravo uye mumiriri wechiratidzo uyo anofambidzana nevemabhizimusi vadyidzani. Iye franchisor anoita achimiririra inozivikanwa zita uye anokupa iwe kurudyi uye tekinoroji, pamwe nekugona kwekushandisa chiratidzo. Paunenge uchishanda nefranchise, unogona kufumura pachena maitiro ebhizinesi uchishandisa yakasarudzika seti yezvigadzirwa zvekugadzira. Paunenge uchizadzisa mutemo wepamutemo, iwe unofanirwa kukurumidza kubata chero hofisi-basa mabasa, zvisinei nemhando yavo. Iwe unokwanisa kukwikwidza pasina kukwikwidzana nevamwe vapikisi, uchiva mushandi anobudirira zvikuru uye anokwikwidza. Iyo inoshanda-inoshanda yepamutemo masevhisi franchise inokupa iwe mukana wekuwana yakawanda mari zviwanikwa.

Chokwadi, iwe unofanirwa kugovana nefranchisor, uchibvisa pamwedzi. Uye zvakare, kana iwe ukafunga kuita zvepamutemo masevhisi, zvakakoshawo kuyeuka padanho rekutanga iwe unopa bundu-remari mupiro. Huwandu hwayo hunogona kusiyana zvichienderana nemari yauchazoshandisa pakushandisa chirongwa. Kazhinji, iyo huwandu haupfuure 11% yemari iyo iwe yaunofunga kushandisa.

Kambani yemutemo franchise chirongwa chakakosha uye chinobatsira kwazvo munguva refu. Kuita kuti zviitike, tenga iyo inonyanya kufarirwa uye yakanyatso tsvakurudzwa franchise. Inokupa iwe yakakosha uye ine mukana mukana, nekutenda kwaunogona kuve mutungamiri akazara mukukwikwidzana kukonana. Shandisa zviri pamutemo franchise zvine hunyanzvi nekugara uchiongorora manhamba. Ruzivo urwu rwunopihwa kwauri nevanyanzvi vako. Ivo vanounganidza ruzivo uye vozogadzira mishumo.

Iwe unogona zvakare kuisa software neichi chiitiko. Izvo zviri nyore, iyo femu yemutemo haifanire kuwana mari yakanyanya kudhura. Mumiriri wefranchise anogona kukupa iwe Hardware yakakodzera kana ikashandiswa mukati mekambani. Masangano akakomba anogara achishandisa otomatiki maturusi. Izvi zvinofanirwa kutariswa kana iwe uchitsvaga yemutemo femu franchise kurudyi. Kurukurai mamiriro ezvinhu pamberi, ese mabhonasi aunogona kuwana. Kunze kwezvo, unogona kukurukura zvaunosungirwa, uyezve kuyedza kuwana iyo yepamusoro chikamu chebhenefiti.

Shandisa franchise uye ipapo hapana mumwe wevanokwikwidza anokwanisa kukwikwidza nekambani yemutemo, uye unogona kukunda kukunda kwavo, izvo zvinoreva kuti unosvika pakubudirira.

Iyo inoshanda inoshanda femu yemutemo inova iro bhizinesi chirongwa, nerubatsiro rwe izvo zvinokwanisika kuwedzera zvakanyanya mwero webatsiro. Bhizinesi rako rinowedzera kuve hunyanzvi sezvo iwe uchidzidza kubva kune yepamberi bhizinesi shamwari. Iye franchisor, wezvechikamu chake, anogara akagadzirira kukupa iwe ruzivo-rwechizvino-zvino. Rubatsiro rwake harusi rwekuzvipira, zvisinei, anoda nemoyo wese kuti ubudirire. Chokwadi, sechikamu chemutemo wekutengesa pamwedzi, iwe, seunoshambadzira wega, unofanirwa kubhadhara mari yepamberi. Zvakare, ipapo akawanda semaviri emwedzi mashandiro.

Chimwe nechimwe chazvo chinoverengerwa zvakasiyana, zvisinei, iyi ndiyo tsika yakajairika. Munguva yekuzadziswa kwechirango, vapikisi vemunharaunda vangangodaro vasingakwanise kukwikwidza nekambani yemutemo wako. Ivo chete havana seti yakadaro yezivo, tekinoroji, uye kuziva-sei. Saizvozvo, iwe unotungamira yevatengi zvavanofarira zvehondo uye zvinobatsira kwazvo uye zvinobatsira zvikamu zvemusika.