Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Bump-sum franchise nhasi inzira yekumira kubva kune zvakafanana zvinopihwa pamusika wekutengesa. Iyo yemari-yemari mubhadharo haisi chimwe chinhu kunze kwemari yekupinda kuti uwane kodzero yekumiririra zvido zvechiratidzo, uchishanda pasi pemitemo nemamiriro avo. Mari yemubhadharo-mubhadharo mubhadharo wekutanga kumunhu ane kodzero yekubhadhara mari kubva kumuchengeti mushure mekupedzwa kwekutengesa uye kusati kwachinjirwa kodzero dzekushanda mune imwe nharaunda, zvinoenderana nemamiriro ezvinhu. Iyo bundu-sum franchise zvakare inosanganisira franchisee kudzidziswa, kurairirwa, rubatsiro mukusimudzira bhizinesi, kushanyira kuvhura zvitoro, kupihwa kwevatengi base, nezvimwewo Nhasi, apo makwikwi awedzera, havasi vese vanoshandisa bundu-remari kubhadhara. Huwandu hwemari-yemubhadharo inobhadharwa nemitengo yekambani kutanga uye kubatsira mumwe wako kuchengetedza, kunyangwe achifunga nezve purofiti. Hazvirevi hazvo kuti hazvisi nyore kutanga bhizinesi uri wega, nekudaro franchise ndiko kutanga chaiko kwekuita bhizinesi, kupinda mumusika pasi pezita rinozivikanwa, kubvira pakutanga kubva pakutanga avo vanovimba nekwaniso yavo, mikana uye uve nenguva yakawanda yekusununguka.

Ruzivo uye hunyanzvi hwe manejimendi, kuwanikwa kwevatengi, kuratidzwa kweruzivo, uye kushambadza zvinodiwa. Kuti urege kupinda mumamiriro ezvinhu asina kunaka, sarudza mukana wakakodzera wekutengesa kana usina bundu-remari, unofanirwa kushanda nezvitoro zvakavimbika, senge katarogu yemafranchise. Izvo zviri nyore kwazvo kusarudza franchise kuburikidza nekatalog, uchiona mutengo wehomwe-sum, mamiriro, uye zvimwe zviratidzo. Chitoro chinoratidza zvese data, chiyero, uye chinzvimbo chekuda, zvave nemakore mangani zviri pamusika, zvinobatsira chii franchisee ari kutarisira, zvinopihwa nemuridzi, nezvimwe.Kuwedzera pakutsvaga mudiwa, chitoro chiri nyore se shambadza kuiswa, ine nzvimbo yakakura, ichipararira pasirese. Izvo zvakakosha kuti urangarire kuti kuwanda kwenzvimbo zviripo, iko kwakakwira kudiwa, kuzivikanwa, purofiti, uye purofiti. Iyo bundu-sum rinobvisirwa rinoratidzwa mukuverenga seyakawanikwa purofiti kubva mukutengesa kwezvinhu, masevhisi, nezvimwe.

Mari yemubhadharo inosiyana zvichienderana nemutengo wefranchise pachayo, zvichipiwa kuwanikwa kwemhando dzakachipa uye dzinodhura. Kutendeukira kuchitoro, zviri nyore kwazvo kusarudza zvaunoda. Semuenzaniso, hausati wafunga nezve sarudzo uye chiitiko chebhizinesi rako, hazvina basa. Unogona kuona zvese zvinopihwa uine bundu-remari kana kuisa franchise inodiwa muinjini yekutsvaga. Kune mamwe zvakare mapoka uye madiki. Paunenge uchisarudza kupihwa, iwe unofanirwa kutarisisa dunhu, mutengo, mamiriro, kudzorera dhata, kubhadharwa kwemari, nezvimwe. Semutemo, mhando dzinonyanya kudiwa dzemabhuru-sum franchise ndezvitoro zvinokurumidza zvekudya, zvinhu, nzvimbo dzekushandira, mumarabhoritari, marunako, nezvimwe.

Unogona kutenga mari yakachipa isina mari yemari. Iyo yemari-yemupiro mupiro rudzi rwevimbiso yeiyo franchisor mukuenderera pamwe nekubatana neyeye franchisee, nekudaro bhizinesi rese rinotanga kubva panguva yemubhadharo wemari, zvichiita kuti uve nehunhu hwakakomba uye maitiro. Semutemo, pasina mubhadharo wemari, iyo franchise inoshanda chete kune zvigadzirwa, uchifunga nezve kutenga kwavo uye kutengesa, uye zvimwe zvekubvisirwa hazvina basa pano. Iyo lump-sum franchise kana zvirinani mubhadharo haidzoreke. Iyo franchise bundu-sum kubhadhara inguva imwe uye yakagadziriswa. Chitoro chefranchise chinobvumira kuchengetedza pakushambadzira, kuwedzera kudiwa, uye kutsvaga vanhu vane mafungiro akafanana pakati pevashandi vema franchisees nema franchisors. Zvese zviito zvinoratidzwa uye zvinobudirira.

Nyanzvi dzedu dzinopa rutsigiro rwekutenderera-kwewachi, kubvunza, uye kutaurirana, kupa ruzivo uye kuraira nezve kukwidziridzwa uye kushambadzira. Nei zvimwe zvichibatsira kutenga franchise? Nekuti ivo vanokubatsira iwe mukudzidzisa vashandi, kupa nekuverenga kwehuwandu hweiyo chaiyo nguva kubatsirwa, uchifunga nezve dhizaini dhizaini, nekugadzira webhusaiti webhusaiti, kuwedzera nzvimbo yevatengi, nezvimwe. Njodzi diki, kunyangwe uchifunga bundu rekutanga. -sum kubhadhara. Iyo yemari-yemupiro mupiro haigone kudarika makumi maviri neshanu muzana muzana emutengo wefranchise, nekuti iyo franchisee anogona kuverenga zvese zvakazvimiririra, achifunga iro riripo capital. Izvo zvakakosha kuti unzwisise kuti kushambadzira hakuwanzo kudikanwa, tichifunga nezve kufukidzwa uye kupinda kweiyo franchise catalog zuva nezuva. Mushure mekupfuura nekatalog, iwe unogona kuzivana kwete chete neiyo franchise asiwo neyemari-yemari yekubhadhara, nezvakakurumbira zvinopihwa uye zvazvino anodhura marudzi ebhizinesi, mazano nemapurojekiti, mamiriro ekugara, pamwe nekurongedza.

Rumwe ruzivo rwunowanikwa kubva kune edu nyanzvi, vanopa kuraira pane yakatarwa manhamba ekuonana, pamwe nekuenda kuchitoro, verenga kuongororwa kwevatengi vedu, tora yakakosha data, nezvimwe. Tiri kutarisira kutora chikamu kwako uye kuvimba. Tinotarisira kushandira pamwe kwemakore mazhinji anouya.

Iyo franchise yesangano rekuunganidza chiitiko chakati chaicho chingatarisana nemamwe matambudziko munharaunda yenharaunda dzakasiyana, nekuti iro rinounganidza rinoda kuita nenzira dzakasarudzika, kazhinji kutyisidzira uye kubirira. Ndicho chikonzero nei zvichikosha kuti uite chiitiko chakakomba kwazvo chekuongorora usati wasimudzira mukana wakadaro. Iwe unozofanirwa kudzidza kuti ndeapi marongero emutemo anotitadzisa iwe kuita irwo rudzi rwebhizinesi. Shandisa iyo franchise zvakanaka uye zvakanaka, kudzivirira zvikanganiso muchirongwa chakakosha. Izvi zvinokupa iwe mukana wekuvaka bhizinesi chirongwa icho chinokuunzira iwe yakakwira huwandu hwemari mukati menguva yakareba yenguva. Iko kuunganidzira franchise chirongwa chebhizinesi, mukumisikidzwa kwauchiri kufanira kutevedzera kune mamwe maitiro etsika.

Ehezve, mhedzisiro iri pamusoro pezvose, zvisinei, mimwe miganho haisati ichikodzera kuyambuka. Masangano ekuunganidza haana mukurumbira wakanaka kwazvo, saka sarudza yakanakisa franchise iyo inokupa iwe yakazara seti inoshanda uye panguva imwe chete zviri pamutemo maturusi.

Paunenge uchishanda pane franchise yesangano rekuunganidza, iwe zvakare unofanirwa kunzwisisa zvakajeka kuti kushanda pasi pezita rezita rekambani inozivikanwa kunoda mari. Chekutanga, watove padanho rekushandisa, unobvuma kubhadhara mari yemubhadharo. Iko 9, 10, kana 11% yemari yekutanga iwe yaunoda kushandisa. Kupfuurirazve, kana uchiita franchise yesangano rekuunganidza, iwe unofanirwa zvakare kuziva kuti mari yemubhadharo uye mari yekushambadzira zvakaderedzwa zviviri zvinokutora iwe kusvika pa9% yemari yako kana mari inobhadharwa pamwedzi. Zvese mamiriro anotauriranwa nemutengesi mumwe nemumwe, zvisinei, iwo mutemo wezvese unoshanda kune ese marudzi efranchising. Iwe unongosvika pazvibvumirano zvakakodzera nemumiriri wechiratidzo wozvisimbisa muchibvumirano.

Kushanda neyekuunganidza agency franchise ndiwo mukana wako wekuwana mibairo inoshamisa pakurwisa vakwikwidzi nekuda kwekuwanikwa kweese seti yezvishandiso zvakasiyana siyana. Aya ndiwo matekinoroji epamusoro-soro, kuziva-uye nzira dzakasiyana dzekudyidzana nevatengi vako.