I-franchise yebhiya yiprojekthi yeshishini efanelekileyo, ukuba uyiphumeza ngokuchanekileyo phantsi kwemigaqo, emva koko akuyi kubakho bunzima. Ukwenza oku, kuya kufuneka ulungiselele kakuhle, wenze amanyathelo okuqala. Ukuphunyezwa kweprojekthi yeshishini lokushishina ngokuthobela ngokupheleleyo imigaqo kunye nemigangatho ebekiweyo kunika inzuzo ebaluleke kakhulu ekufuneka isetyenziswe kwinqanaba eliphezulu lokusebenza. Unamathuba onke okuphumelela nakuphi na ukumelana nabachasi bakho. Unayo i-brand ekumgangatho ophezulu kunye nenqanaba eliphezulu lokuthandwa, ubuchwephesha obunomdla kunye nobutsha, ezizodwa ezizodwa kwaye zingenakulinganiswa. Ngokusebenzisa konke oku, uqinisekisa ukongamela ngokusisigxina kulo naluphi na ulwakhiwo lokhuphiswano.

Yenza i-franchise ngokufanelekileyo, ngelixa uthintela iimpazamo zesicwangciso esifanelekileyo. Oku kukunika ithuba lokuphumelela lonke uvavanyo ngemibala ephaphazelayo. Awuyi kujongwa ngurhulumente kuphela kodwa nayi-franchisor ngobuqu. Emva kwayo yonke loo nto, unomdla kuwe wokufumana iziphumo ezinomdla kunye nokufumana impumelelo. Ukuba ungumthengisi webhiya, kufuneka uthobele imithetho karhulumente. Ukuba uthengisa iziselo ezinxilisayo emva kwexesha elithile losuku, unokufumana isohlwayo esibonakalayo. Ukongeza, abanye abantu abangafikeleli kwiminyaka yobudala abanakuba ngabaxhasi bakho.

Xa usenza i-franchise yebhiya, kuya kufuneka ujonge amaxwebhu ngaphambi kokuthengisa. Kwamanye amazwe, ibhiya ayithathwa njengesiselo esinxilisayo, ibekwa phakathi kwezinto zabathengi eziqhelekileyo. Ukujongana ne-franchise, kuya kufuneka ufunde nzulu kakhulu kuzo zonke iinkalo zengingqi onokuthi usebenzisane nazo. Oku kubonelela ngoncedo olubalulekileyo, kwaye unokusebenza ngokuzithemba kwaye uphephe iimpazamo.

Njengenxalenye yokuphumeza i-franchise yebhiya, kuya kufuneka uhlawule ipremiyamu. Eyokuqala kubo ibizwa ngokuba yirhafu yesambuku. Yenziwa kwasekuqaleni kweprojekthi yeshishini. Ipesenti yemali oceba ukuyityala ibalwa ukuze kufunyanwe igalelo lesixa-mali. Ngokuhambelana nayo yonke imigaqo, isusela kwi-9 ukuya kwi-11 ukuya kwi-hundredths yemali iyonke. Ngokuqinisekileyo, unokuxoxisana ne-franchisor ukuphucula iimeko zokunxibelelana ngakumbi.

Emva kothethathethwano, ungadibanisa zonke izivumelwano ezifikelelweyo ngaphakathi kwesakhelo soxwebhu lwetayitile. Uyakunceda kwikamva ukuze kwimeko zeempikiswano ungazisombulula ngokulula. I-franchise luhlobo lokuqeshisa uphawu lwentengiso. Kunye nesavenge semali esisisixa, osenza inyathelo lokuqala, ubhatala imali kwi-franchisor inyanga nenyanga. Ukusuka kwi-3 ukuya kwi-9% yokuncitshiswa kwenyanga, okubalwa njengepesenti yengeniso, kwenziwa ngezavenge ezibini. Xa uthengisa i-franchise yebhiya, uhlawula kuqala imirhumo. Igalelo lahluka ngokweepesenti kwaye lisusela kwi-2 kuye kwi-6%.

Ngaphaya koko, ukusuka kwi-1 ukuya kwi-3% yengeniso, uhlawula njengomrhumo obizwa ngokuba kukudluliselwa kwentengiso kwihlabathi. I-franchisor isebenzisa le mali ukugcina ukuthandwa kwegama kwindawo ephezulu. Kuyanceda kuwe, phakathi kwezinye izinto, kuba ukuthandwa kwebrendi kuyanda nakwindawo yesixeko sakho. Ngenxa yoko, unokutsala abathengi abaninzi ngaphandle kotyalo-mali olongezelelweyo. Baya kwazi nje ukuba i-franchise yakho yebhiya yiprojekthi eshushu. Yiyo loo nto bejikela kuwe befumana okuthile. Ukuba ubakhonza ngokufanelekileyo nangokuchanekileyo, emva koko bafuna ukunxibelelana nawe kwakhona kwaye babe ngabathengi abaqhelekileyo.

Ukusebenza kwegama ngomlomo ngaphakathi kwi-franchise yebhiya kubaluleke kakhulu. Okokugqibela, awuchithanga kwanto ukutsala abathengi, beza kuwe ngokwabo basebenzise iinkonzo okanye bathenge iimpahla. Ekugqibeleni, inqanaba eliphezulu lenkonzo liqinisekisa ukubonakaliswa kokuthembeka. Abaxhasi bakho abanokubuyela kuwe, kwaye unokusebenzisana nabo ngokwemiqathango yokunceda. Inkqubo yokuzalisekisa i-franchise yebhiya inokujongana nemingeni eyahlukeneyo. Okokuqala, banokuvela kurhulumente.

Aba banokuba ngamagosa anganyanisekanga athe gingxi kurhwaphilizo. Ngapha koko, abo ukhuphisana nabo banokusebenzisa iindlela zokukhuphisana ezingalunganga ngokupheleleyo nezingaqhelekanga xa uthengisa ibhiya. Kufuneka ulungele nantoni na. Yiyo loo nto uhlahlo-lwabiwo mali lohlobo oluthile lwezokhuseleko. Kuyimfuneko ukuba nemali esandleni ukoyisa iimeko eziyingozi kwaye uphume kuzo njengophumeleleyo. I-franchise yebhiya ivumela ukuvula umzi-mveliso okanye ukuthengisa iimpahla ezivela phesheya. Ukuba uvula isityalo, unokuxhomekeka ekufumaneni izixhobo kuphela kodwa nenkcazo eneenkcukacha zazo zonke iinkqubo zetekhnoloji.

Ungathembela kwinto yokuba njengenxalenye yokufezekiswa kwelungelo lokuthengisa, unokufumana abagcini kwi-franchisor. Abantu abaqeqeshwe ngokukodwa beza kuwe ukuseta imveliso kunye nokulawula inqanaba lomgangatho.

I-franchise yebhiya ayinokudityaniswa kuphela nemveliso kodwa kunye nokuthengiswa kweziselo ezinxilisayo. Thengisa iimveliso ezongezelelweyo ezinxulumene noko. Oku kukunceda ukuba wandise ingeniso yohlahlo-lwabiwo mali ngokwandisa uluhlu lwemveliso. Abantu bayakwazi ukuthenga yonke into kuwe, ukusuka kwiziselo zobhiya ukuya kwimimoya. Ungathengisa amashwamshwam, amashwamshwam, iitshiphusi, ukutya kwaselwandle okomileyo, ityuwa kunye namandongomane aswiti, okanye enye into etyiwayo. Konke oku kuyinzuzo njengoko inyusa umvuzo wakho.

I-franchise yebhiya ikubonelela ngokhuphiswano olubalulekileyo ukuze ulisebenzise kwinqanaba eliphezulu lemveliso. Yenza ngokutyibilikayo ngaphandle kokwenza iimpazamo, ngaloo ndlela uqinisekisa inqanaba eliphezulu lemfuno ebukekayo. Ukuba wenza imisebenzi ngaphandle kwamandla, akukho mntu unokukoyikisa. I-franchise yebhiya yiprojekthi yeshishini enokukuzisela inqanaba elininzi kakhulu lomvuzo. Yisebenzise ngesandla, ngelixa uthintela iimpazamo zesicwangciso esifunekayo. Uyakwazi ukwandisa ivolumu yengeniso uxhasa uhlahlo-lwabiwo mali kwaye inkampani ngokukhawuleza iphumelele. Njengengxenye yesiqhamo se-franchise, kufuneka wazi ngokucacileyo amandla akho kunye nobuthathaka.

Isixhobo esisebenzayo esibizwa ngokuba luhlalutyo lwe-swot. Ngoncedo lohlalutyo lwe-swot, qela lonke ulwazi olufumanekayo kwaye uqonde ukuba yeyiphi idatha engekhoyo. Ungazifumana emva koko, ubonelelwe ngokusebenza ngokuqhubekayo kunye nezixhobo. Emva kwayo yonke loo nto, uya kubazi ubungozi kunye namathuba e-franchise. Ngokusebenzisa olu lwazi, unokufikelela kwiziphumo ezinomtsalane kwaye ngaloo ndlela uqinisekise uzinzo kwindawo yenkampani kwintengiso.

Ivenkile yokuthengisa ibhiya yiprojekthi yeshishini elinenzuzo kwaye inenzuzo enkulu. Ukuze ngexesha lokumiliselwa akufuneki ujongane nobunzima obungenakoyiswa, kuya kufuneka wenze ukulunga okuphezulu kunye nokucwangciswa okugqibeleleyo. Usebenza phantsi kwe-franchise, ke, kuya kufuneka uthobele imigaqo kunye nemigaqo emiselweyo. Kulula kakhulu ukuyenza kuba unalo lonke ulwazi oludingayo ngesandla. Kuhleli kuphela ukuyisebenzisa ngokwenza amanyathelo afunekayo. I-franchise yebhiya ikunika elona nqanaba liphezulu lomvuzo ngenxa yokuba unokwandisa uluhlu.

Oku kuyenzeka okoko unazo izinto ezikhoyo ezithengiswayo. I-franchisor ikunika zonke iziselo ofuna ukuzithengisa. Kukulungele kwaye kuyasebenza kuba ngaphakathi kwesakhelo sephulo lokwazisa ugxininisa ukuba iimveliso zakho zahlukile kwaye akukho zi-analogs kwintengiso yendawo. Ngokuhambelana, ngaphakathi kwesakhelo sevenkile yokuthengisa ibhiya, kunokwenzeka ukuseta iimpahla ezizodwa ngamaxabiso owabona elungile. Ngokuqinisekileyo akufuneki uhanjiswe kakhulu, kuba ixabiso lakho kufuneka lanele okanye lanele, kuba abathengi abazithengi iimveliso zotywala ngamaxabiso aphezulu kakhulu. Ukuba ungumgcini wevenkile yotywala, khumbula ukuthengisa uluhlu lweevenkile zakho ngamaxesha athile kuphela. Akunakwenzeka ukuba urhwebe kwisitokhwe esisisiseko sevenkile ngexesha lasebusuku.

Ewe, ngaphakathi kwesakhelo samazwe ahlukeneyo, iimveliso zebhiya zezotywala, yiyo loo nto zinokuthengiswa kuphela kubantu abangaphezu kweminyaka engama-21 ubudala kunye neeyure ezithile kuphela. Izithintelo ziyahluka, kwaye ivenkile yakho yevenkile yobhiya inokujongana neendlela ezahlukeneyo zokutolikwa kwale mithetho. Konke kuxhomekeke kwimeko ethile nakwimigaqo yayo yowiso-mthetho. Ngenxa yoko, kuya kufuneka ufunde ngononophelo yonke imida ekufuneka ujongane nayo. Emva koko awuyi kuba neengxaki ezingenakunqotshwa zevenkile, kwaye ezo zihlandlo eziphikisayo eziphambi kwakho zingaphumelela. Ivenkile yeebhiya yiprojekthi yeshishini esexesheni ekunceda ukuba ube sisityebi. Nangona kunjalo, kufuneka ubazi ngokucacileyo bonke ubunzima kunye nomngcipheko onokuvela kuwe.

Ukuhlela nokuzifunda, sebenzisa isixhobo esibizwa ngokuba luhlalutyo lweswot. Ngoncedo lwayo, i-franchise yakho iyakwenziwa ngendlela apho unokusebenzisa onke amathuba evenkile kwaye unciphise umngcipheko ukuya phezulu. Ngenxa yoko, ufumana isiphumo esongezelekayo sokunciphisa inkcitho kunye nokonyusa ingeniso evela kwimisebenzi eyenziweyo. Iziphumo ezongezelekayo ziyafana jet zeprojekthi eyongezelekayo. Iphula isikrweqe sabo bonke abakhuphisana nabo kwaye ikuncede uthathe izikhundla eziphambili, uzinze ngokuqinileyo kuzo.

Nika ivenkile yakho yokugcina ubhiya inani elifanelekileyo lokuqwalaselwa ngokwandisa uluhlu. Awunakho ukurhweba kuphela ngezinto ezinxilisayo. Amashwamshwam ahlukeneyo, amandongomane, iskwidi, i-roach eyomileyo, iichips, iintlobo ezahlukeneyo zezinye izitya. Konke oku kunokufezekiswa ngaphakathi kwesakhelo sevenkile yotywala phantsi kwelungelo lokuthengisa. Ngapha koko, ububanzi be-assortment, kokukhona abathengi unabo kwaye ungabakhonza ngcono. I-assortment ephezulu yesiphelo ikunika amandla okutsala abantu abangenamdla kwaphela kubhiya.

Abantu abaninzi bathanda amandongomane, kunye neentlanzi, kutheni ungazonwabeli ezi zitya ngokuzithenga kwivenkile yakho. Ubhiya okanye enye i-franchise yesiselo kufuneka iqinisekise ukubonelelwa kwesitokhwe esivela phesheya. Ngokuqinisekileyo, uyilo lwangaphakathi nolwangaphandle lweebhotile kufuneka lwenziwe ngokudityaniswa okupheleleyo kunye neyokuqala. Kuyafana nakwikhowudi yokunxiba yabasebenzi. Abantu bakho bafuna iimpahla ezihambelana noyilo lomthengisi. Unganethemba lokuyifumana kummeli wophawu, okanye kufuneka uthunge iisuti ngokwakho. Ewe, ngaphakathi kwesakhelo sebhiya, unikwa iitemplate ezifanelekileyo.

Zingasetyenziselwa ukunxiba abasebenzi bakho ngokudityaniswa okupheleleyo kunye nomthombo ophambili. Oku kubaluleke kakhulu, njengoko ukubonakala kuyinto yokuqala umthengi ajonga ngayo ngaphambi kokuba azame imveliso yakho. Ngokuqinisekileyo awuthintelwanga kukhuphelo lwangaphandle lomfanekiso webrendi. Njengenxalenye ye-franchise, kuyimfuneko ukuzisa ukuzaliswa ngokuhambelana nokuqala, kubaluleke kakhulu, ke musa ukuwutyeshela lo msebenzi.

I-franchise ephucukileyo yokuthenga ibhiya inokukuzisela inqanaba eliphezulu lemali engenayo. Imali efunyenweyo ingasetyenziselwa ngokubona kwakho. Nangona kunjalo, okokuqala, kuyafuneka ukuba uhlawule uxanduva. Hlawula iirhafu, ugqithisele nemirhumo kwiiakhawunti zomthengisi. Ulindele izavenge ezimbini ezivela kuwe inyanga nenyanga. Xa i-franchise iphunyezwa, enye yezavenge zenyanga ibizwa ngokuba ziiroyalty.

Oku kusuka kwi-2 ukuya kwi-6%, ebalwa inyanga nenyanga njengesabelo semali oyifumeneyo. Ukongeza, umnikelo wenyanga we-1 ukuya kwi-3% utsaliwe kwintengiso yehlabathi. I-franchisor isebenzisa le mali ukuqhubeka nokuphucula iiparameter zokwazisa ngophawu. Njengomhambisi wasekhaya okhethekileyo, ufumana ingeniso ethile yokuthengisa ngokungangqalanga kwinqanaba lehlabathi. Elinye igalelo olilenzayo kwinqanaba lokuqala lebhiya libizwa ngokuba kukususwa kwesambuku. Le ntlawulo yesixa-mali inokwahluka ukusuka kwi-9 ukuya kwi-11%. Ixabiso libalwa njengepesenti yenani lilonke eliza kutyalo-mali kuphuhliso lweprojekthi.

Ukufakwa ezibhotileni kweemveliso zebhiya sisihloko esishushu namhlanje. Ngokuthenga i-franchise, unokunciphisa iindleko zakho zemali, ixesha kunye nomzamo. Kuya kuba nakho ukuthenga i-franchise ye-bottling ngamaxabiso afikelelekayo kuye wonke umntu, konke kuxhomekeke kuphawu kunye nakwinqanaba layo. Kuyenzeka ukuba uhlalutye inani elifunekayo lokutyala imali kwi-franchise kwangaphambili. Umsebenzi wamaphepha kunye nomnqweno wokuqalisa ishishini lakho phantsi kolwalathiso lweengcali ezinamava. Umgcini-franchisor wenza isicwangciso seshishini kunye neprojekthi yoyilo ngohlobo olufanayo xa ekhetha indawo eqeshiweyo, ethathela ingqalelo imigaqo ethile, ukuze abathengi babone uphawu lwakho.

Ukuqeshwa kwabasebenzi kunye noqeqesho kuzo zonke izakhono ukuze ucebise abathengi ngebhotile, uqhelane nembali yemvelaphi kunye nemveliso yebhiya ethile, kwaye ubonise imveliso. Ungacingi ukuba ukuthengisa ngokuthengisa kukugqithisela onke amalungelo kwinkampani. I-franchise lithuba lokusebenzisa igama lophawu oluthile kuphuhliso lweshishini kwingingqi ethile. Xa uqala ishishini lakho lokufaka iibhotile kwasekuqaleni, kuya kufuneka ufunde yonke into ngokwakho, wakhe abafowunelwa kwaye ufumane abathengi. Kunzima ukulawula amanqaku kude, ngenxa yoko akunakwenziwa ngaphandle kwamaqabane anomdla. Okukhona iivenkile, imivalo, ii-pubs zebhiya yeebhotile, zinenzuzo ngakumbi kwaye azilibaleki uphawu. I-franchisor, esekwe kwimiqathango ye-franchise, izibophelela ekuboneleleni lonke uluhlu lweebhotile ngokwemilinganiselo ethile, egxile kwimfuno yabathengi.

Kwikhathalogu eneefranchise, kunokwenzeka ukuphonononga okunokwenzeka, imiqathango yenkampani emarikeni, amashishini eefranchise ezikhoyo, amathuba, iindleko ezongezelelweyo (izixhobo, imirhumo, umrhumo wesixamali). Amaxesha okuhlawula kunye nemivuzo yokuqala ikwachaziwe. Intlawulo yesixa-mali ilingana nenani leendleko zomthengisi kwaye isiqinisekiso, esihlawulwa ngexesha lokusayina isivumelwano. Kwangelo xesha, uncedo kulungiselelo kunye nokukhethwa kwendawo, ndwendwela ukuvulwa kwamanqaku amatsha, ingcebiso kulwakhiwo olululo lwe-assortment ngebhotile, ukulungiselela kunye nohlobo olupheleleyo lwemveliso, eyenza ukuba kuqondwe yonke iyantlukwano. Zonke iindleko eziyimfuneko zokuvula indawo yokufaka iibhotile zibonisiwe kwikhathalogu, ukuthelekisa izibonelelo ezinenzuzo, iingcali zevenkile zinokunceda, ziya kuthi zibonelele ngedatha yohlalutyo kwaye zikukhaphe kwiintlanganiso. Siyavuya ukukubona kwaye sijonge phambili kwintsebenzo enemveliso.

I-Franchise yevenkile yebhiya iyisihloko esishushu kule mihla. Ungathenga i-franchise kwivenkile ebhaliweyo yedrafti ngamaxabiso afikelelekayo, konke kuxhomekeke kwisikali kunye negama olikhethayo. Kwakhona, kubalulekile ukuba uqale ubale inani lohlahlo-lwabiwo mali, wenze amaxwebhu ayimfuneko, kwaye umthengisi uya kunceda ekukhetheni indawo eqeshiweyo, ukhetho lwabasebenzi, kunye noqeqesho kuba kubalulekile ukubalisa ngembali Imvelaphi yeziselo, uthethwano, kunye nenkcazo-ntetho. Xa uthenga i-franchise, ufumana isicwangciso seshishini esele senziwe, umbono wophuhliso lweshishini njengommeli wophawu oluthile, kummandla welizwe elithile. Kutheni kunenzuzo ukusebenza kwi-franchise? Yonke into ilula. Akukho sidingo sokuvula amanqaku amatsha wedwa, ucinga ngemfuneko yolawulo lwemihla ngemihla kunye nolawulo, xa umgangatho ungaze wehle.

Iivenkile ezingakumbi zedrafti yebhiya zivulekile, kokukhona kunenzuzo, ngenxa yoko kufuneka wandise kwaye unqwenelele kunye. Zonke iintlobo zebhiya esayilwayo ziya kuboniswa evenkileni, ngokokukhetha kwabathengi, kunye nokuxhomekeka kwindawo. Ikhathalogu enefranchise iya kuba nolwazi olupheleleyo malunga nomenzi, umsebenzi kwimarike, iinkampani ezikhoyo zeefranchise, ixesha lokuhlawula, njl. Njl. I-franchiser izakubakhona kuvulo lwevenkile ezintsha, inegalelo ekusekweni kwamashishini ohlukeneyo. Imigaqo yokuhanjiswa kwempahla kunye nedrafti yebhiya evenkileni kuyaxoxiswana ngayo kwangethuba, kwiimeko ezininzi ngokwamanqanaba, kunye nokuhanjiswa okungaphazanyiswanga okulandelayo, ukonga ixesha kunye nemali, ukuphucula iindleko zeenkonzo zamalungiselelo. Kwakhona, i-franchisor iya kucebisa i-franchisee kunye nabasebenzi kwisiboniso esichanekileyo samagama kunye neemveliso eziyilwayo, ukunceda abathengi ukuba bahambe ngeendlela ezahlukeneyo zokukhetha.

Ngokukhetha i-franchise kwangaphambili, uya kuba nakho ukuqikelela ubungakanani botyalo-mali, uthathela ingqalelo ukurentwa kwendawo yevenkile, umsebenzi wokuhlaziya, ulungiselelo lwendawo, igama lemveliso, intlawulo yesixa-mali, njl. Ukugcinwa kwesiza kunikezelwa ngumgcini-franchisor. Ukuze uqhelane nezibonelelo, yiya kwikhathalogu kwaye ufunde, khetha izibonelelo ezithandekayo kuwe. Siyavuya kwidilesi yakho kwaye sijonge phambili kwintsebenzo enemveliso.

I-franchise yeziselo yiprojekthi yeshishini enomtsalane, ekuphunyezweni kwayo ekufuneka kulandelwe ngokungqongqo ileta yomthetho. Oku kuyakunceda uphephe iimeko ezingathandekiyo xa unxibelelana nabasemagunyeni kurhulumente. Ukusebenzisana ne-franchise akukukhululi ngokukodwa kuxanduva lolwaphulo-mthetho okanye lolawulo, ke, umthetho kufuneka ufundwe ngononophelo ngaphambi kokuqala ishishini. Sebenza nge-franchise yesiselo ngokufanelekileyo, ngaphandle kokwenza iimpazamo, kwaye yonke into iya kulunga nawe. Uyakwazi ukugcina ilungelo lokusasazwa kuphela kunye nomrhwebi othe wangena naye kwisivumelwano sobambiswano. Iziselo ziya kufuneka zinikwe ingqwalaselo efanelekileyo, zigcine iliso kwithala labo ubomi kunye nemvelaphi.

Ewe kunjalo, ukuba ubathenga kummeli wefranchise, ke ngokwenkcazo baya kuba belungile. Nxibelelana neziselo ngokufanelekileyo ngokuskena iibhakhowudi ezinezixhobo ezizenzekelayo. Ewe usebenza kwi-franchise, unokuthembela kwinto yokuba uya kubonelelwa ngesoftware efanelekileyo. Ukucwangciswa kwenkqubo yeshishini sisitshixo sempumelelo, ukusetyenziswa kwayo kuya kukukhokelela ekufezekiseni iziphumo ezinomdla kukhuphiswano.

Ukuba usebenzisa i-franchise yesiselo, kuya kufuneka ugcine ukhumbula ukuba kukho isixa semali sokuthenga. Ngapha koko, uya kudlulisela isambuku semali kwi-akhawunti yomthengisi ngokukhawuleza emva kokuba wenze isivumelwano, kwaye isixa sotyalo-mali siya kucaca. Iya kufikelela kwi-11% yenani lezixhobo ofuna ukuzisebenzisa kwinqanaba lokuqala. I-franchise yesiselo esisebenzayo iya kuqinisekisa ukuba unayo imali eyaneleyo yokuya ngaphaya kokuhlangabezana nje neemfuno zakho. Unokuhlawula i-franchisor ukuya kuthi ga kwi-9%, anokuyifuna kuwe. Oku kubhekisa kwirhafu kunye nemirhumo yemisebenzi yentengiso.

Imirhumo ifikelela kwi-6% yengeniso yakho yenyanga, kwaye igalelo lemisebenzi yentengiso lisuka kwi-1 ukuya kwi-3%. Ngapha koko, ipesenti inokubalwa kokubini kwinzuzo nengeniso. Konke kuxhomekeke kwizivumelwano ezizodwa kunye nommeli welungelo lokungena. Sebenzisa i-franchise yesiselo ngesixhobo osifumana kuhlobo. Olu ingaluluhlu lweendlela zokunxiba zabasebenzi bakho. Ukongeza, kukwakho nokwenzeka kokuhombisa indawo ngokuhambelana nobunini beshishini.

I-franchise yebhiya esebhotileni ikuvumela ukuba uvule ishishini lakho ngenkcitho encinci yezixhobo zemali kunye nexesha, uthathela ingqalelo ukusetyenziswa kwegama elithandwayo, ngokukhetha amagama akumgangatho ophezulu kunye athandwayo eziphuzo zebhiya ezibhotileni. I-franchise yindlela yokudlulisa amalungelo okusebenzisa igama lophawu, imveliso kunye negama, ixesha elithile. I-franchise isetyenziselwa ukwandisa isikhundla sengingqi ukunyusa isiseko sabathengi kunye nokuhlala kwindawo ethile kwintengiso. Ewe, abavelisi banokuvula ngokuzimeleyo amanqaku amatsha kwingingqi ethile kwihlabathi liphela, kodwa ngokujika okuphezulu, ukubonelela, kunye nentengiso, ngekhe kubekho ixesha elaneleyo lolawulo lomgangatho, olunokukhokelela ekwehleni komgangatho kunye nokwehla kwabathengi . Kwimarike, kwikhathalogu yee-franchise, kukho inani elikhulu lezinto ezahlukeneyo ezahlukileyo kwizithembiso zabo, ngokwemigaqo yomsebenzi, uluhlu lweebhiya, iindleko zefranchise, imirhumo kunye nemali ethe tyaba. Ukongeza kwi-assortment yeebhiya, kuya kubakho ukhetho lwee-cider, iPoiret, iiczech kunye neJamani.

Kwakhona, ngefranchise yophuhliso lweshishini labo, uncedo, ukubonisana, ukuqeqeshwa kwabasebenzi kuya kubonelelwa ukuze kuqondwe ngcono ibhiya. Utyelelo lokuvulwa kweivenkile ezintsha, iivenkile zebhiya, okanye imivalo enebhiya kwimpompo. Isiseko sabathengi sifakiwe kwiphakheji ebonelelweyo. Ukufumana ulwazi oluthe kratya, khawulezisa kwaye uqale ishishini lakho ngomngcipheko omncinci kunye neendleko. Qala ukwenza imali ngeebhotile namhlanje!.

I-franchise yamanzi okusela asemabhotileni akuvumela ukuba uvule ishishini lakho kwicandelo lobuchwepheshe obutsha, kwicandelo lophuhliso lokusingqongileyo kunye nolondolozo lwezixhobo. Kukho ukhetho olukhulu lwama-franchise ahlukeneyo kwimarike efanelekileyo kumntu othile, zombini ngokwemisebenzi kunye neendleko. Kumanzi asebhotileni okanye ibhiya, ioyile kunye nolunye ulwelo, kukho izinto ezingafaniyo ekufuneka uzazi. Ukuba usaqala, kuya kufuneka ubonisane neengcali okanye uqale ukusebenza kwindawo yokuchitheka kwamanzi ngookrebe beshishini, ngokwesicwangciso esele senziwe, ukuhlawula kuphela ilungelo lokuthengisa ngokwalo kunye nemali yesambuku, ehlawulwa ngexesha intengiselwano. Kutheni kunenzuzo ukusebenza kwi-franchise? Yonke into ilula. Akukho sidingo sokuqala ekuqaleni, ukwakha isiseko sabathengi, ukuchitha imali kwintengiso.

Nge-franchise kunye namanzi asebhotileni, ungafikelela ngokukhawuleza kwinqanaba lommandla ngokusebenzisana nophawu okanye enye, onokuyibona kwikhathalogu ye-franchise. Kananjalo kunokwenzeka ukuhlalutya yonke intengiso kunye nokuthelekisa iindleko, amaxesha okubhatalwa kwemali etyalomaliweyo, idatha kubathengi nakwiinkampani zefranchise. Iingcali zethu ziya kuhlala zinxibelelana, zicebise kwaye zinike iingcebiso kwintengiso, zikwabonelela ngoncedo lwezomthetho ngamaxwebhu axhasayo. Siyabulela kuwe kwangaphambili ngomdla wakho kwaye sijonge phambili kwintsebenzo enemveliso.

Idrafti yokuthengisa ivenkile yobhiya iya kuba yinkqubo yokwenyani yeshishini ukuba iphunyezwa ngolwazi lwalo mbandela nangokuthobela imigaqo, imigaqo nemimiselo emiselweyo. Kwi-franchise, uya kuphendula kumthengisi. Ufumana iingxelo zenyanga kuwe, kwaye ukwamtyala imali. Xa usenza ishishini lokuthengisa utywala, gcina engqondweni ukuthengisa kunye nentengiso yotywala kunokujamelana nemida ebalulekileyo kurhulumente. Emva kwayo yonke loo nto, olo hlobo lomsebenzi lunokwenziwa kuphela ngokwemigangatho emiselweyo. Nika ivenkile yakho yoyilo ibhiya ingqalelo eyifaneleyo.

Ir ikunika ithuba lokunyusa icala lakho lwengeniso. Uyakwazi ukonyusa ingeniso yohlahlo-lwabiwo mali ukuya kuthi xhaxhe, ngaloo ndlela uqinisekisa ukusebenza okuzinzileyo kweprojekthi yeshishini. Ukuba uthengisa uyilo ngaphakathi kwivenkile yakho yebhiya, ke uncedo lokuthengisa amalungelo ukuseka umsebenzi weofisi. Uyilo olumangalisayo nolwahlukileyo luyafumaneka kuwe. Ngapha koko, oku kusebenza kungekuphela nje kwindawo kodwa nakwimbonakalo yabasebenzi. Abasebenzi banxibe iyunifomu eyodwa. Ukuba uthengisa ngempompo, kwaye uyilo lwakho lobunini olusebenzayo ngaphandle kobunzima, inqanaba lomvuzo liya kuba lelona liphezulu.

Ukufezekisa oku, nxibelelana ne-franchisor yakho ukuze ufumane uncedo. Kuyenzeka ukuba uthengise ngobungcali isixa esikhulu sempahla usebenzisa ubukho b uphawu lwentengiso olaziwayo noludumileyo. Nika uyilo lwevenkile yobhiya ingqalelo efunekayo. I-franchise ivumela ukuthengisa ukuthengiswa kweempahla ezizodwa. Ungazifumana ngokuthe ngqo ezivela phesheya, njengempahla evela kumthengisi-zimpahla. I-franchise esebenza kakuhle kufuneka yenziwe ngeprojekthi yokhathalelo lweshishini. Okokuqala, okhuphisana nabo bavukile kwaye baphupha kuphela ukuba akukho nto iyaphumelela.

Okokugqibela, ulwela imbambano ngokuhlala ngempumelelo kunye nokuxhatshazwa ixesha elide kwizikhundla zeemarike. Ngokuhambelana, abafuni kwabelana ngengeniso abonwabileyo ukuyifumana. Kuya kufuneka ukhethe ngenkani ukuzisa elona nqanaba liphezulu lemivuzo. Ukuze uyenze, unayo yonke into, i-franchise yebhiya ekumgangatho ophezulu, itekhnoloji, ileyibhile ebonakalayo, njalo njalo. Ukufaka isicelo sakho konke oku, ungaphumelela ngokuzithemba kwimpikiswano yokhuphiswano, ukhuphe ngaphezulu kwabo nabaphi na abakhuphisana nabo.

Ivenkile yekhathalogu yebhiya yinkqubo yokwenene yokubhala ekufuneka yenziwe ngokucacileyo nangokufanelekileyo. Ukwenza oku, kuya kufuneka uthobele le migangatho ifunyanwa ngumbutho wakho kwi-franchisor. Xa uphumeza i-franchise yebhiya, kufuneka ubazi ngokucacileyo ubungozi obukusongelayo kunye namathuba onawo ukuze ungawanciphisi. Yenza ivenkile yokuthengisa ubhiya ngobuchule nangokufanelekileyo, uhlala ufunda iinkcukacha-manani zamva nje. Ukwenza oko, kuyimfuneko ukuqokelela kunye nokugxila kulwazi ngendlela enokuthi ifundwe ngokulula kamva. Iindlela zangoku ezibizwa ngokuba ziigrafu nemizobo zilungele ukufundwa.

Ezi ziboniso ziphezulu zinceda ivenkile yakho ukuba ihambise imisebenzi esemgangathweni yokubhala. Ekugqibeleni, unokuphanda lonke ulwazi oluyimfuneko, kuba icacile kwaye icacile kwiscreen, ilungile kwaye iyasebenza, ngenxa yoko, elo thuba akufuneki lityeshelwe. Emva kwayo yonke loo nto, ukuba nedatha ehlaziyiweyo ikunika isikhundla esomeleleyo kwimarike njengenkokeli engenakuphikiswa. Yandisa ikhathalogu ngobungcali ngokwenza ivenkile yobhiya kwikhathalogu yelayisensi.

Ukuba uqhuba ivenkile yebhiya phantsi kwefranchise, kuya kufuneka ulandele ngokungqongqo yonke imigangatho oyifumanayo kumnini webhrendi. Ikhathalogu eneemveliso zebhiya nayo kufuneka ifundwe inolwazi olusexesheni. I-franchisor izimisele ngokupheleleyo ekuqinisekiseni ukuba ishishini lakho lizisa inqanaba eliphezulu lomvuzo. Ekugqibeleni, wabelana ngenzuzo kunye nomrhwebi. Ufumana kuwe ukongezeleka kwenyanga, okubalwa njengepesenti yengeniso okanye ingeniso efunyenweyo. Kuyenzeka kakhulu, ke, ithuba elinje lokugqibela alifanelanga ukungahoywa.

I-franchise esebenza ngokuchanekileyo lithuba lokufezekisa ukhuphiswano olubalulekileyo nolubalulekileyo. Ngapha koko, kuya kufuneka uyihlawule ngokungabizi kakhulu, ukuya kuthi ga kwi-9% yengeniso yakho yenyanga. Kodwa ngokubanzi, isixa sinokuba sincinci, konke kuxhomekeke kwizivumelwano ezithile obukwazi ukufikelela kuzo ngokuzalisekisa i-franchise yekhathalogu. Sebenzisa i-franchise Ivenkile ukuze kungabikho mabango kurhulumente. Ukwenza oku, utywala kufuneka buthengiswe kuphela ngexesha lasemini kwaye kuphela kwabo bantu sele befikelele kubudala besininzi. Ke i-franchise yebhiya iya kuchuma, kuthintelwe iintlobo zezohlwayo ezivela kwiiarhente zikarhulumente. Ikhathalogu iya kuzala ziimveliso ezintsha.

Ivenkile yokugcina izinto zobugcisa yiprojekthi yeshishini esexesheni. Ukuyiphuhlisa ngokuchanekileyo, kufuneka ubunjani obuphezulu kunye noqeqesho olusebenzayo. Ngexesha lokusebenza ne-franchise, unokuhlangabezana nobunzima obahlukeneyo. Kuya kufuneka boyiswe ngokukuko, benze zonke izinto ngendlela eya kuthi ingabinabunzima. Sebenza nge-franchise yemveliso yobugcisa kwaye emva koko ivenkile yakho iya kuba nalo lonke ithuba lokuphumelela ukhuphiswano ngokusebenzisa uphawu oludumileyo kunye nezisombululo zetekhnoloji ephezulu. Umzabalazo wokhuphiswano awunakukhula ngokwemeko obucinge ngayo.

Abachasi banokubhenela ngokulula kukunganyaniseki nakwindlela ezimbi ukuze boyise. Ke ngoko, kufuneka uyilungiselele le nto. Ukuba uqhuba ivenkile yeefranchise kwaye uthengisa ubhiya wobugcisa, kuya kufuneka unikezele ngabaphulaphuli ekujoliswe kubo. Yenza ukhetho olunobuchule kwaye uvavanye rhoqo, ngaloo ndlela unyusa umgangatho wokusebenza. Ukuba uthatha isigqibo sokuthengisa ubhiya kwivenkile yakho, nikeza ukhetho olufanelekileyo. Ewe umgangatho weemveliso kufuneka uhambelane nemizekelo ebalaseleyo.

Umsebenzi wobugcisa kwivenkile ekhutshiweyo kufuneka unikwe ingqwalaselo efanelekileyo, kuba kufanelekile ukuba ibe ngowona mgangatho ubalaseleyo. Unokujongwa yi-franchisee ngokwakhe ngokuthumela i-shopper eyimfihlakalo. Lo iya kuba ngumntu okhethekileyo oza kusebenzisa inkonzo yakho ayiphonononge, kwaye emva koko anike ingxelo kwi-franchisor. Ukuba awuthengisi ivenkile yobugcisa kwivenkile elungileyo, amalungelo akho okusasaza awodwa aya kuthathwa kuwe. Ukuphambukiswa kwelungelo lokwenza imisebenzi egameni lophawu kunqabile ukuba kusetyenziswe, nangona kunjalo, ukuba awenzi ngokuhambelana nemigaqo, umngcipheko mkhulu. Ngokuhambelana, xa uthengisa i-franchise kwivenkile yobugcisa, soloko ulandela imigaqo kwaye ungaze uyaphule.

Emva koko uya kuba nempumelelo kwixesha elide ekuthengisweni kweempahla zobugcisa. Uyakwazi ukuthengisa ubhiya wobugcisa, wandise ivenkile ngokungqinelana neemfuno zefranchise kwaye ufumane inqanaba eliphezulu lomvuzo. Ukubonelela ngemfuno esebenzayo rhoqo kuya kukunika ithuba lokuhlawula ngokulula yonke imirhumo.

I-franchise kwivenkile yesiselo sempompo yiprojekthi yeshishini langoku. Ukusebenza ngayo ngokuchanekileyo, kufuneka uqonde ngokucacileyo ukuba zeziphi iingozi ezisongelayo, kwaye ngawaphi amathuba akhoyo ukuze uphumelele. Xa uthengisa i-franchise yesiselo esiyilwayo, kufuneka ukhumbule ukuba unoxanduva kwi-ambassador ye-brand. Ulindele ukuba ubambelele ngokungqongqo kwimigaqo nakwimigaqo. Njengengxenye ye-franchise, ivenkile yakho yokusela iziphuzo iya kusebenza ngokungenasiphelo kunye nokuhamba rhoqo kotyalo-mali. I-franchise kwivenkile yeebhotile yiprojekthi yeshishini esexesheni.

Ukuze uyiphuhlise ngokuchanekileyo, kufuneka ubazi ngokucacileyo bonke ubungozi onokuthi ujongane nabo. Xa usebenza ne-franchise kwivenkile yeziphuzo eziyilwayo, qaphela ukusikelwa umda olu hlobo lomsebenzi luthetha. Emva kwakho konke, uthengisa ezo mveliso ezinxilisayo ezinokuthengiswa kuphela ngamaxesha athile omhla. Nika ingqwalaselo efanelekileyo kumgangatho weziselo, uqinisekise ukuthengisa okuhle kwivenkile.

Ukuba uthengisa utywala, cwangcisa iprojekthi yeshishini lakho ngendlela eya kuthi emva koko kungabikho bunzima. Ukwenza oku, kufuneka uqonde ngokucacileyo ukuba usebenza kummandla welizwe elithile. Kukho imigaqo engacacanga yokuziphatha kunye neekhowudi zenkcubeko. Akufanele uwaqhekeze ukuze ungaphuli imeko ekhoyo. Hlela i-franchise yakho yeziphuzo eziyilwayo ngendlela eya kuba lula ukugqitha bonke abachasi abaphambili ngokomgangatho wenkonzo. Oku kuyakukunika ithuba lokulawula ngokubonelela rhoqo ngemfuno esebenzayo.

Uya kuba ngoyena somashishini osebenza kakuhle kwaye uvelise imveliso. Emva kwayo yonke loo nto, i-franchise iya kukubonelela ngezixhobo ezifanelekileyo. Ngevenkile yokuthengisa utywala, kuya kufuneka wazi ukuba usebenza iiyure ezithile kuphela emini. Ngaphandle koko, kunokubakho isoyikiso ngohlobo lwezohlwayo okanye ezinye isohlwayo. I-franchise kwivenkile yeebhotile iya kusebenza ngokufanelekileyo, ikubonelele ngogcino olupheleleyo lweemfuno zeprojekthi yeshishini. Yenza ngokufanelekileyo nangokuchanekileyo, ngelixa ungajonganga amanani abalulekileyo. Banokuphononongwa ukuba uthatha ithuba.

Kuyimfuneko ukuba uqokelele ulwazi, ulihlalutye ngezixhobo kwaye usebenzise idatha efunyenweyo.