I-franchise yokuzisebenzela izoletha izinga eliphezulu lemali engenayo uma uyithengisa ngendlela engangqubuzani nemithetho nemithethonqubo i-franchisor okufanele iyenze itholakale ngokugcwele. Ungomunye wabantu abathanda kakhulu impumelelo yakho. Kwenzeka nje ngoba udlulisa njalo ngenyanga njalo. Le minikelo emibili ibalwa njengephesenti leholo lakho. Uma uthatha isinqumo sokuzibandakanya kwi-franchise yokuzenzela insizakalo, kuzodingeka uchaze ngokucacile izethameli eziqondiwe. Lokhu kwenza kube lula ukubhekana ngempumelelo nomsebenzi wokuheha abathengi.

Lapho usebenzisa i-franchise, udinga ukukhumbula ukuthi ayinikezwa wena mahhala. Udinga ukukhokha izitolimende ezi-2 njalo ngenyanga. Eyokuqala ibizwa ngama-royalties, 2 isetshenziselwa ukukhangisa komhlaba wonke. Kepha, lapho wenza i-franchise, esigabeni sokuqala sephrojekthi yebhizinisi, kufanele udonse isamba semali. Le yinani elithile lemali, elincike ekutheni ufuna ukutshala imali engakanani esigabeni sokuqala. Nge-franchise yokuzenzela, amakhasimende akho akudingeki azizwe eshiywe ngaphandle. Esikhundleni salokho, kunalokho, ubophezelekile ukubanikeza usizo oluphelele ezingeni eliphezulu lobuchwepheshe.

Ngokusebenza njenge-franchise yokuzenzela insizakalo, uthola okuningi emsebenzini owenzayo. Ngakho-ke, ngaso sonke isikhathi yenza ngokuvumelana nemithethonqubo, bese-ke, awunabo ubunzima bemvelo engenakunqotshwa. Kungenzeka ukubhekana nanoma imiphi imisebenzi, ukuyifeza ngokuphelele. Noma kungavela ezinye izimo ezibucayi, uyakwazi futhi ukuzinqoba ngokufanele futhi ngaphandle kokulahlekelwa okuningi. Unebanga lonke lawa mathuluzi ahlukile. Banikezwa i-franchisor, njengoba isivele yahlangabezana nobunzima obufanayo futhi yabunqoba ngempumelelo.

Awudingi ukugcwalisa izigaxa, uqaphela imisebenzi ngemodi ezimele. Ngokuphambene nalokho, uthola lonke ulwazi oludingekayo lwe-oda lamanje kusuka kommeleli we-self-service franchise. Kufanele njalo wenze ngendlela yokuthi inkampani ifinyelele empumelelweni engangabazeki. Lokhu kukunikeza amandla okubusa ngendlela eyakhayo kunoma yibaphi abaphikisi bakho. Ngokubonakala kwebhizinisi lokuzenzela, kungenzeka ukuthi uqhubeke ukwandisa ivolumu yotshalo-mali. Awudingi ukwenza ukukhangisa kuphela kepha nokukhulisa. Ngemuva kwakho konke, ukuhlala kwama-niches amasha emakethe nakho kungenye yezinto zokuphumelela.

Lokhu kwenzeka ngoba lezo zinkampani ezingathuthuki zingaphansi kokucekelwa phansi. Ukwehla nokwehlisa isithunzi kungenxa yokuthi izimbangi ziyakhula bese wena uhlala endaweni efanayo. Ngakho-ke, badlula i-franchise yakho futhi babe ngcono kunawe. Lokhu akufanele kunganakwa, njengoba unentshisekelo ekwandiseni inzuzo njalo. Ngaphandle kwalokho, i-franchisor ilinde ukukhishwa kwakho kwenyanga, okufika ku-9% wamarisidi wemali atholakele. Uyakwazi ukukhokha izibopho zakho ngaphandle kwezinkinga nhlobo uma ngesikhathi sokugcwaliseka kwe-franchise ungenzi amaphutha futhi ngamabomu.

Ngokuvamile, ukwamukelwa kohlobo oluthile lwezinqumo zabaphathi ezingagunyaziwe kuvame ukulimaza lolu hlobo lomsebenzi. Uvolontiye ukwenza umsebenzi wokuzikopisha uwonke. Noma imuphi umsebenzi we-amateur awukwazi ukulimaza ibhizinisi lakho kuphela, kepha ungaphazamisa nobudlelwano ne-franchisor. Imvamisa, ilungelo lokusebenza njengomsabalalisi okhethekile lihlukaniswa nosomabhizinisi onganaki. Ngaleso sikhathi, kufanele uqaphele kakhulu futhi ulandele njalo imihlahlandlela onayo. Lokhu akusizi nje kuphela iphrojekthi yebhizinisi kepha futhi kukusindisa nethuba lokuba ngumsabalalisi okhethekile edolobheni lakho.

Impela, i-franchise yokuzenzela yona uqobo iyinzuzo ebaluleke kakhulu emncintiswaneni wokuncintisana, ngoba iheha inani elikhulu labathengi ngaphandle kokutshalwa kwemali okwengeziwe engxenyeni yakho. I-franchisor isivele isiqinisekisile ukuthi uphawu lwayo lwentengiso lusebenza njengohlobo lukazibuthe. Akufanele ungayinaki le nketho, kepha kunalokho, kufanele uyisebenzise ngokukhiqiza okuphezulu.

I-franchise yokuzenzela idinga okungaphezulu kokuncishiswa kwanyanga zonke nokwokuqala okuvela kuwe. Kufanele futhi uhambisane njalo nawo wonke amazinga abekiwe futhi ulandele imithethonqubo ethile ekusebenziseni izibopho zakho. Okokuqala, abasebenzi kudingeka ukuthi bagqoke umfaniswano ongawuthola ku-franchisor. Lokhu kuyinzuzo kakhulu enkampanini njengoba inamandla okuzihlukanisa nabaphikisi bayo. Abasebenzi bakho babukeka beqinile, ngakho-ke, ukwethembeka kwamakhasimende kuyanda. Uzibeka uhlukane nanoma yimuphi omunye usomabhizinisi owenza imisebenzi efanayo.

Ekugcineni, usebenza ku-self-service franchise. Ngakho-ke, hhayi kuphela ikhodi yokugqoka yabasebenzi kodwa futhi nekhodi yokuklama izakhiwo ezoba sezandleni zakho. Zingasetshenziswa ngezinga eliphezulu lenzuzo bese kuthi, inkampani iphumelele. Udinga nje ukwenza inkontileka kumagama amahle womabili amaqembu. Ukuvumelana kungafinyelelwa ngezingxoxo ezinengqondo. Ngenxa yalokho, womabili amaqembu azojabula futhi ukwazi ukwehlela ebhizinisini. Umsebenzi wakho wokuzenzela uletha izinga eliphezulu lemali engenayo, ngakho-ke, ungakhokha kalula zonke izibopho zakho, ngenkathi ungatholi ubunzima obubalulekile.

Vele, i-franchise yakho yokuzinakekela iphinde inikeze ibhizinisi lakho ithuba lokulawula imakethe futhi liphumelele kunoma yiziphi izakhiwo ezincintisanayo.

Kufanele kuthiwe, i-franchise yokudla okunempilo, njengesidingo esingokwemvelo somuntu, isetshenziswa emini ngabantu bobudala obuhlukile nobuzwe obuhlukile. Kungakho ama-franchise okudla edingeka kakhulu angayeki ukunikeza ubukhulu bembulunga. I-franchise njengokudla kwabantu nsuku zonke, amaklayenti amaningi ayakujabulela ukuthenga nokuthuthukisa amakhasimende amaningi. Ngokutholwa kwe-franchise yokudla, kufanele uqale ubheke uhlu lwabakhiqizi abakhona abasezindaweni ezikhethekile zamafomethi ahlukile. Ngohlu olukhona lwabanikazi, izinto zingahluka, ngoba uyakwazi ukukhetha ukubambisana ngokugcizelela ephaketheni lakho. Mayelana nalokhu, kufanele kuqashelwe ukuthi abadali abaningi bamaphrojekthi banama-franchise okudla aphezulu anedumela lomhlaba wonke.

Ukuthuthukiswa kweminye imikhiqizo kungathatha iminyaka eminingi, ngakho-ke kudingeka uqonde ukuthi izindleko zephrojekthi eqediwe zakhiwa zisuselwa egameni elikhulu legama lomkhiqizo lefomethi yomhlaba wonke. Ukuphakama kwe-franchise yokudla okunempilo kulele ethubeni lokuzakhela ibhizinisi lakho, ngokusho kwephrojekthi esungulwe, eyenziwe ngabasebenzi bomkhiqizi wohlangothi olukhethiwe. Ngokutholwa komqondo osulungile, ukwazi ukuqeda ezingeni elinemininingwane noma iyiphi ingozi yokwakha inkampani, ngoba wenza ngokuvumelana nomsebenzi osungulwe futhi wahlolwa kahle osulungile. Uma unesithakazelo emininingwaneni eningiliziwe mayelana nomhlinzeki, kufanele ubheke kusayithi elikhethekile eliqukethe imininingwane edingekayo. Ngemuva kwesikhathi esithile, esevumelene ngamathuba okubambisana ngokubambisana, umuntu kufanele aqhubeke nokusayina izivumelwano ezindabeni zokubambisana ezizuzisayo. Kufanele kushiwo ukuthi isisebenzi ngasinye sithola ukuqeqeshwa okukhethekile kumhlinzeki womqondo okhethiwe, obasiza ukuba bakwazi ukuzulazula kangcono izinqubo zokumaketha nezokukhangisa. Ukuthola umphumela oyifunayo, iklayenti lidinga ukuhambisana ngokuphelele nenqubo yokuthuthuka edluliswe ngumenzi.

Uma unesidingo sokwakha ukusekelwa kwamadokhumenti okuseqophelweni eliphezulu futhi okusebenzayo, khona-ke abamele inkampani yokukhiqiza bayakwazi ukusiza ngokugcwele kulolu daba ekuqaleni. Kumele kushiwo ukuthi kulula ukwenza ngaphakathi kohlaka lwezenzo zokusebenza ezibonisiwe, ngaleyo ndlela senze indlela endleleni esivele inyathelwe. Kulula kakhulu ukuthuthukisa okwakho osomabhizinisi kunokuba uqale ekuqaleni ukwakha ibhizinisi ngezingibe eziningi. Kulokhu, ngokutholakala kwe-franchise yokudla, uzozwa ukwesekwa okukhulu okuvela enkampanini yokukhiqiza ekwakheni imibono eseyenziwe ngecebo. Njengamanje, kucatshangelwa isimo esikhona njengamanje, isici esibaluleke kakhulu sihlala sinethuba lokuthengwa kwemikhiqizo nokudla okwenziwe ngomumo, ngoba kufanele kuqondwe ukuthi le nkomba yinto ehamba phambili. Ama-franchise okudla ahlukahlukene njengoba ungacabanga ukuqondiswa okunoluhlu lwezinhlobo zokudla, okubandakanya ukwenziwa kwama-confectionery, ngemfuno ebanzi yemakethe. Ukuthola ukudla okusha, akumele wehlise umenzi wakho ngokwethula uphawu lwentengiso.

Kunamathemba amaningi kakhulu ekwakhiweni kwesu elenziwe ngomumo kunokwakhiwa kwephrojekthi yomuntu siqu, ene-analytics kuphela evela ohlangothini lukasomabhizinisi. Kungashiwo ngokuqinisekile ukuthi ngokukhethwa kwe-franchise yokudla, awunaphutha, ngoba imboni yezokudla ibilokhu iyiqembu elifunwayo elidinga ukukhushulwa. Uma uqala ukuba nayo yonke inhlobo yemibuzo, kuyasiza kakhulu ukuyixazulula nomenzi we-franchise yokudla, ngoba ingozi yokwenza iphutha izoncishiswa. Isinqumo esifanele kakhulu seklayenti elifisa ukuthuthukisa umsebenzi waso webhizinisi yithemba lokuthenga ilungelo lokudla kumkhiqizo owaziwayo futhi othandwayo. Ukuthola umphumela oyifunayo, khetha i-franchise ngokwamakhono akho, ngokuthola ulwazi kumodi yesenzo esheshayo esikude. Emhlabeni jikelele, ama-franchise wabamele abahlukahlukene bemikhiqizo eyaziwayo asetshenziswa ngefomethi ebanzi, ngamasu ahlukile ahlukile afuna ukuholela empumelelweni esheshayo futhi efakazelwe ngamanye amaklayenti. Umbono ngamunye ngecebo elicatshangwe ngokucophelela ngumdali we-franchise yokudla, ukukhishelwa intuthuko enkulu.

Uzokwenza ukukhetha okuyikho kakhulu ngokuthenga i-franchise yokudla, okwandisa kakhulu amathuba okuthuthuka okuthelayo ezingeni lomhlaba jikelele.

I-franchise yokuthengisa izothola ukufunwa okubanzi emakethe yokuthengisa njengoba amaklayenti amaningi enentshisekelo kuleli bhizinisi. Ama-franchise athengiswayo azotholwa kumaphrojekthi ayinkimbinkimbi abakhiqizi abasebenza kuwo iminyaka. Uzokwazi ukukhetha i-franchise yokuthengisa enecebo lebhizinisi eliphelele ukuthola izinga nenzuzo oyifunayo. Njengamanje, kunzima ukusebenzisa emakethe umbono wakho wefomethi ezimele, maqondana nokuthi kufanele uthathe iphrojekthi eyenziwe ngomumo, ngocwaningo oluningiliziwe lwama-nuances wokuphathwa kwebhizinisi. Uma ukwazile ukufaka isicelo sephrojekthi ye-vending franchise, uzonciphisa ngokuphelele izingozi nezingibe ezahlukahlukene ezingaphazamisa intuthuko ethelayo yenkampani. Inani lomqondo wokugcina lenziwa ukuthandwa komkhiqizo lapho i-franchise ingeyayo kusukela lapho inkampani ibaluleke kakhulu, ukubala kuphakama.

Abenzi bama-franchise abathengisayo bachitha iminyaka eminingi nemizamo yokwenza le ndlela, benza umzamo omkhulu, banelungelo lokuqinisa isikhundla sabo ngosizo lwamakhasimende. Uzokwazi ukuthola umphakeli ofanele webhizinisi lakho kungxenyekazi ezinikele ekhona enesidingo sokuletha umkhiqizo wakho emakethe. Uma ufuna ukuthola okwengeziwe ngomnikazi, kufanele uye kusayithi lapho kunemininingwane yokuxhumana, kanye nemiyalezo ehlukahlukene evela kwamanye amaklayenti. Ngaphambi kokuba niqale ukusebenzisana, okokuqala kudingeka nidlule kwinhlolokhono, nixoxe ngazo zonke izinhlobo zama-nuances ezihlobene nephrojekthi, ngemuva kwalokho nizoqala ukusayina inkontileka. Uma ungasayina isivumelwano sokubambisana, ukuqala kwenqubo kungabhekwa njengesiphetho esihlanganyelwe esiyimpumelelo. Enkambweni yokwenza ibhizinisi, ungahle ube nezinhlobo eziningana zemibuzo, lapho ungahlala uthola khona izeluleko zochwepheshe kubasizi bomkhiqizi. Ngephrojekthi yamasu esenziwe ngomumo, kunohlelo lwesenzo olukhethekile okufanele lulandelwe ngokuqinile, ikakhulukazi ezigabeni zokuqala.

Ithimba lakho kungenzeka alinalo ulwazi olwanele esiqondisweni esikhethiwe mayelana nezinguquko ezidingekayo, ngakho-ke kungcono ukuthola ukuqeqeshwa kumnikazi we-franchise ethengisayo. Uzokwenza ukukhetha okulungile ohlangothini olufanele uma uthatha isinqumo sokusebenza nge-franchise ethengisayo enkampanini yakho ngamasu amakhulu ezingeni lomhlaba jikelele kanye nenzuzo engenayo.

I-franchise eKherson yiphrojekthi ethembisayo, esadinga ukwenziwa ngokuqapha futhi kubhekwe zonke izingozi ezingasongela. I-franchise ayiyona nje inqubo yokuqasha umkhiqizo odumile ngokukhokha okulandelayo kwemali ethile. Ngaphezu kwalokho, esigabeni sokuphothula isivumelwano se-franchise, ukhokha u-11% wemali eyisamba. Inani lemali lingahluka ngokuya ngesivumelwano. IKherson yindawo ekhangayo yezivakashi, nayo okufanele icatshangelwe uma usebenza nge-franchise. Thuthukisa ilungelo ngezinga eliphezulu lokusebenza kahle, ekubeni ngaphambilini wenze izenzo zokuhlaziya.

Ukuhlaziywa kuhle kulokhu ukuthola kahle wonke amathuba nezingozi ezikhona. Osomabhizinisi abaningi kanye nezivakashi banesithakazelo kuKherson, ngakho-ke, unganikezwa isidingo esisebenzayo.

I-franchise eKherson ingabhekwa ngezinga eliphezulu lokusebenza kahle uma ucabangela izici zesifunda kanye nemininingwane yomthetho wendawo kusengaphambili. Vula i-franchise kuleyo nsimu bese unikeza izimpahla nezinsizakalo ezivela kumkhiqizo owaziwayo ukuqinisekisa ukungena kwamakhasimende njalo. Lapho usebenzisa ilungelo lokusebenzisa ilungelo elithile e-Kherson, kufanele ucabangele ukuthi, njengomthetho, ama-brand ahlinzeka ngesidingo salowo onelungelo lokuthengisa ukwenza umnikelo wokukhangisa, kanye nezimali zasebukhosini. Lokhu kufinyelela ku-6% wemali yakho engenayo noma inzuzo, okudingeka uyidlulisele kummeleli womkhiqizo njalo ngenyanga. Ilungelo endaweni enjalo lingahlinzeka nangesidingo sokudlulisa ama-3% wokukhangisa emhlabeni wonke. Ngosizo lwensizakalo ye-franchising, yenza imikhankaso yokukhangisa futhi ugcine izinga lokuqwashisa ngomkhiqizo ezingeni elithile.

I-franchise eKherson izosebenza ngokungenaphutha uma yonke imigomo yezomthetho ibonwa, futhi kubhekelwa imithetho yezokuziphatha yabasebenzi bakho.