Ama-franchise amabhizinisi amancane amadili webhizinisi athandwayo. Ibhizinisi elincane lihle ngoba liyadingeka ezindaweni zombili nasemadolobheni amancane. Ukukhethwa kwezinketho kungabizwa ngokuthi kukhulu ngaphandle kwehaba. Mhlawumbe, namuhla kunzima ukubiza igatsha lezomnotho kanye nolayini womsebenzi (hhayi nje omncane) okungeke kunikezwe ama-franchise. Ngakho-ke into esemqoka ukwenza ukukhetha okulungile ngoba impumelelo yebhizinisi lakho izoncika kakhulu kulesi sinqumo. Isabelo se-franchising kwi-GDP yomhlaba sikhula minyaka yonke, sinikela ngeqhaza elibonakalayo emnothweni wamazwe ahlukahlukene nasekwakhiweni kwemisebenzi emisha.

Abanikazi bezinkampani eziphumelelayo nemikhiqizo ephakanyisiwe baya ngokuya bemema abantu abasha ukuba bajoyine ibhizinisi labo futhi bathenge i-franchise, babe yingxenye yephrojekthi yebhizinisi enenzuzo. Enye yezinto ezinhle kakhulu ngale ndlela yokwenza iphrojekthi yebhizinisi ukuzinza. Bonke ubuchwepheshe, izikimu zezinqubo nezinqubo, izindlela zokupheka, ukuhleleka kokuxhumana nabaphakeli namakhasimende, inqubomgomo yokukhangisa, njll. Kusetshenzisiwe, kwahlolwa ngokwenza, futhi kwafakazela ukusebenza kwazo. Yilezi zimo ezinikeza ukwehliswa kwesikhathi sokubuyiselwa kwephrojekthi yebhizinisi nokuyiletha ezingeni elinenzuzo ngokuqhathaniswa nokwakhiwa kwebhizinisi, njengoba besho, kusukela ekuqaleni. Kunengqondo ngosomabhizinisi abasebenza namabhizinisi amancane ukuthi banake ngokukhethekile ama-franchise kwezokuhweba, ukuphekela (izitolo zekhofi, amakhefi amancane omndeni, amabhikawozi, njll.), Izinsizakalo zabathengi (abahlanzayo abomile, ukulungisa izicathulo nezingubo, izimpahla zesikhumba, nabendlu izinto ezisebenza ngogesi) .

Ukuthandwa kwama-franchise ahlobene nokuzijabulisa nokuhamba, ezemidlalo, izinsizakalo zezokwelapha (kufaka phakathi izinhlobo ezahlukahlukene zokubhucunga umzimba, izivivinyo ze-physiotherapy, njll.), kanye nensizakalo yezimoto, ukulungisa, nokwakha umsebenzi, kukhula minyaka yonke. Futhi nezinkinga zezezimali, ubhadane lwezifo, kanye nezimo ezifanayo ezimbi kaningi azigcini ngokuba yisithiyo emabhizinisini amancane nge-franchise kepha zinikeza nokukhula okusheshayo nentuthuko uma kuqhathaniswa nezikhathi zokuthula. Isibonelo samaphrojekthi anjalo kungaba yizikhungo zasenkulisa kanye nezikole ezisebenza ngokusetshenziswa kobuchwepheshe besimanje bolwazi. Izikhungo ezahlukahlukene zentuthuko eyengeziwe nokuqeqeshwa nazo zidingeka kakhulu ngezikhathi lapho kunemikhawulo ehlukahlukene emsebenzini wezikole zakudala nezikhungo zemfundo ephakeme. Ukukhiqizwa kokudla ozohamba nakho kanye nokulethwa nakho kungaba yisibonelo se-franchise (encane nenkulu) ezochuma ngesikhathi sokuhlukaniswa, ukuvinjelwa ekuhambeni kwabantu abasedolobheni, njll. Ngokuvamile, zonke izinsizakalo ezihlobene nokulethwa zokudla, izimpahla zabathengi, imithi, njll.

zifunwa kakhulu ngalezo zikhathi.

Impumelelo yephrojekthi yebhizinisi iqinisekiswa ngocwaningo lokuqala lwezinto ezibalulekile ezithinta amabhizinisi amancane namakhulu, kungakhathalekile ukuthi anikezwa nge-franchise, umane uthengwe kumnikazi, noma wenziwe ngokuzimela. Okokuqala, kuyadingeka ukuhlola izinga lamanje lokuthuthuka kwemboni ekhethiwe namathemba ayo, okungenani kule minyaka ezayo. Okungabalulekanga kangako njengamanje ukuqina komncintiswano, inani labancintisana kakhulu, inqubomgomo yabo yamanani nezinsizakalo, umsebenzi wokukhangisa, njll. Kuzosiza ukunaka izinga lokubona ngomkhiqizo: ubukhona nokuqashelwa kwelogo, amagama ezimpawu, isiqubulo, njll., ubukhona bewebhusayithi yenkampani, imithetho, kanye nemigomo yokuxhumana nabathengi (baneliseke kangakanani ngalo mkhiqizo jikelele) neminye imingcele. Lapho uthola i-franchise kumkhombandlela okhethekile we-Intanethi, ungenza okungenani usesho olufushane lwezibuyekezo ezahlukahlukene namazwana ngakho.

Mhlawumbe amanye ama-franchisees athole ukuthi kudingekile ukuthi babelane ngolwazi lwabo lokubambisana futhi banikeze imininingwane eyengeziwe mayelana ne-franchisor kubo bonke abathintekayo. Futhi-ke, usomabhizinisi uzodinga ukwenza zonke izibalo ezihambisana nenhlangano yebhizinisi. Imibandela ye-franchise imvamisa isho isidingo senkokhelo yokuqala, inani lakhona elincike kunani lomkhiqizo, kunqunywa impumelelo, udumo nenzuzo yenkampani. Ngaphezu kwalokho, ukuhlela inkampani, kuyadingeka ukutshala inani elithile lemali kuzimpahla ezingaguquguquki nezijikelezayo (ukuthenga noma ukuqasha izakhiwo zezimboni, ezokuthengisa, nezinye izakhiwo, ukuthengwa kwemikhiqizo nemishini yehhovisi, ukuqasha, ukuqasha nokuqeqesha abasebenzi, umkhankaso wokuletha imikhiqizo emakethe, njll.). P.).

Ngakho i-franchisee kufanele ilinganise usayizi wotshalo-mali wokuqala kuphrojekthi yebhizinisi elincane ngokunembile ngangokunokwenzeka lapho kwakhiwa uhlelo lwezezimali. Kuya ngokuthi uqala ngokushesha kangakanani ukwenza inzuzo yangempela. Izintela zanyanga zonke ngokuvamile zibalwa njengephesenti lenzuzo. Imvamisa, uhlelo lokutshala imali olulinganiselwe kanye nokubalwa kwesikhathi sokubuyiselwa kwebhizinisi elincane (hhayi nje kuphela) kunikezwa kanye nencazelo ye-franchise kukhathalogi ye-inthanethi ehambisanayo. Okuhlangenwe nakho kwamabhizinisi ancintisanayo asebenza ngaphansi kwe-franchise efanayo noma kumikhakha efanayo yemakethe nakho kungaba ngumthombo wolwazi oluwusizo kakhulu futhi kusize ama-franchisees enze ukhetho olufanele. Lapho ukhetha umlingani we-franchise, kuyadingeka ukuthi ubheke ukuzimisela kwakhe ukunikeza izeluleko emkhakheni wezobuchwepheshe bokukhiqiza, ukumaketha, ukukhushulwa, ukuhleleka okuhle kwemisebenzi yansuku zonke, ukuqeqeshwa kwabasebenzi, ukubhaliswa kwamaphoyinti okuthengisa, njll. ngezinto zokwazisa futhi unikeze olunye usizo maqondana nokuthuthuka kwebhizinisi .

Imvamisa, ukubonisana okunjalo kufakwa kuhlu lwezinsizakalo zamahhala (ngaphakathi kohlaka lokubambisana kwama-franchising). Kodwa-ke, kukhona nezinketho lapho ukubonisana ngakunye kunikezwa inkokhelo ehlukile ngokuya ngohlu lwamanani akhethekile (abanye abaninimabhizinisi bazisa izinsiza zabo zolwazi kakhulu futhi abakulungele ukubanikeza mahhala ngisho nakubalingani abajwayelekile). By the way, ukubonisana nezeluleko maqondana nokwenza intela, ukuthuthukiswa kohlelo lwezaphulelo ezinkampani, ukuthi kungenzeka yini ukuthi umthengisi wezezimali abolekise iphrojekthi yebhizinisi lomlingani omncane angabaluleka kakhulu kumabhizinisi amancane. Ngale ndlela, kukhona nama-franchise amahhala ngokuvamile angahlinzeki ngokukhokha kokuqala noma izinkokhelo zanyanga zonke (ikakhulukazi emabhizinisini amancane emkhakheni wokuphakelwa komphakathi nezinsizakalo zabathengi).

Ngokuvamile, ukufingqa konke okungenhla, singaphetha ngokuthi ibhizinisi elincane le-franchise linezinzuzo eziningi ngaphezu kwamamodeli webhizinisi akudala. Kukhona, kunjalo, izindleko, ubungozi, nezinkinga, kepha azibonakali kakhulu futhi zisongela umphumela wokugcina. Ngebhizinisi elincane elihlelwe kahle nelibalwe ngaphambilini ngaphansi kohlelo lokuthenga ngezimali, usomabhizinisi angazizwa ethembele emadolobheni amakhulu nasesikhungweni sesifunda noma endaweni encane yokubaluleka kwesifunda. Into esemqoka ukukhetha isigaba semakethe esifanele futhi wenze yonke imizamo yokuthuthuka kwayo ngempumelelo.

I-franchise eLviv inamathuba onke okuthola impumelelo ngenxa yokuthi idolobha lezivakashi kanye nokuheha abavakashi. Le minyuziyamu evulekile ye-Baroque inikeza ithuba lokufuna okusebenzayo kusuka kubavakashi, kanye nezinye izivakashi nezakhamizi zendawo. I-franchise eLviv kufanele ikhuthazwe ngokufanele nangokunembile, ilandele umthetho ngokuqinile futhi icabangele imininingwane yendawo. ILviv ibhekene nenani elikhulu lezakhiwo ezindala nezinhle, okunikeza ithuba elihle kakhulu lokuvula ikhefi noma indawo yokudlela, kanye nehhotela noma ihostela. Lapho usebenzisa i-franchise, umsabalalisi uphoqelekile ukukhokhisa inani elithile lezinsizakusebenza zezezimali kuma-akhawunti enkampani angene kuyo esivumelwaneni esinelungelo lokusebenzisa uphawu. Lokhu kuvame ukwamukelwa kuwo wonke amazwe omhlaba futhi kusebenza ngendlela efanayo kumkhuba weLviv.

Sebenza nge-franchise kahle, wenza ukuhlaziywa kokuqala kokusebenza kwehhovisi futhi ufike eziphethweni ezidingekayo. I-franchise eLviv yiphrojekthi enhle yebhizinisi, ekusetshenzisweni kwayo okudingeka ucabangele hhayi kuphela imininingwane yomthetho wendawo kepha nezintandokazi zabantu bendawo. Uma unentshisekelo ku-franchise nokwenyuswa kwayo, lapho-ke kuzodingeka wenze lo msebenzi wokubhala ngokususelwa kulwazi lokuhlaziya. Izibalo zingenziwa ngokuhlaziywa kahle kwe-swot. Leli thuluzi elihlakaniphile livumela ukusebenza nge-franchise eLviv kahle ngangokunokwenzeka futhi uvikele noma yimaphi amaphutha angaphazamisa imisebenzi yakho yokukhiqiza. Thenga i-franchise eLviv futhi ungasebenzisi uphawu lokuhweba kuphela kodwa lonke ibhulokhi lezinto zokwaziswa ezitholwe kumnikazi womkhiqizo.

Lokhu kukunikeza inzuzo ebaluleke kakhulu yokuncintisana ngenxa yokuthi usebenzisa iphrojekthi yebhizinisi esivele iphumelele, okumele isetshenziswe kuphela kucatshangelwa imininingwane yendawo yaseLviv. I-franchise iba ithuluzi lokwenza imali eliphumelelayo ngempela.