Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yesitolo sezipho ngumsebenzi ofanele. Ukuze ekusebenzeni ungabhekani nobunzima be-oda elibalulekile, udinga ukulungiselela kahle. Ekugcwalisekeni kokulungiselela, ungabathola amathuba abalulekile wokuwina empikiswaneni yokuncintisana. Lapho wenza i-franchise, kufanele wazi ukuthi kufanele ukhokhe ama-premium. Ngaphezu kwalokho, inani labo liyahluka kuye ngokuthi ungakanani imali okwazile ukuyithola phakathi nenyanga. Qalisa isitolo sakho se-franchise kahle, ubheke njalo imithethonqubo.

Udinga ukuza ngokuhambisana ngokugcwele namazinga asayiniwe, lapho-ke, uzophumelela ngokuhamba kwesikhathi. Nikeza isitolo sakho ukunaka okukufanele lapho uthengisa isipho sekhwalithi enhle. Abamele i-Franchise bakunikeza ithuba elifanele. Uvele ufinyelele esivumelwaneni esifanele. Ngaso sonke isikhathi yenza ngokwanele esimweni samanje, ufunda izibalo zamanje. Ikunikeza umbono wokuthi ungaqhubeka kanjani. Ngesikhathi sokwenza i-franchise yesitolo sezipho, ungahlangabezana nezinselelo ezahlukahlukene.

Zidinga ukunqotshwa kalula uma wenza ngendlela efanele ngangokunokwenzeka. Asikho isidingo sokuphazanyiswa yizikhathi ezahlukahlukene ezingabalulekile ngenkathi wenza imisebenzi. Ukuze wenze lokhu, udinga isoftware ebhalisa imininingwane yezibalo uqobo, futhi ungahlanganyela emisebenzini ehlangene. Kepha uma usebhizinisini lezipho futhi uqhuba isitolo se-franchise, kufanele ulungise ukwakheka kwangaphakathi ukuze kufane nokwasekuqaleni. Lo ngumthetho obhaliwe okufanele uwulandele nje.

Ngesikhathi sokusebenzisa i-franchise yesitolo sezipho, ungahlangabezana nobunzima obukhulu. Ngokwesibonelo, izikhulu zikahulumeni ezingathembekile ezingathembekile zizama ukuqola imali. Noma ngabe abancintisana nabo basebenzisa izindlela zokungathembeki ngokuphelele zomzabalazo noma bafeze nokuthathwa komphangi. Kungakho kudingeka ukulungiselela okuphelele ngaphambi kokugcwalisa i-franchise shop shop. Uma ukwenze kahle nangokungenaphutha, khona-ke ungayeka izinsongo. Thola ithuba elibonakalayo lokunqoba ubunzima ngezinga eliphezulu lobuchwepheshe, usebenza ngaphakathi kohlaka lwe-franchise.

Unakho konke kusuka kuhlelo lwebhizinisi olusebenzayo kuya kubuchwepheshe obuphezulu. Isitolo se-franchise siyipulatifomu ekhethekile lapho ungakhetha khona kunketho enhle kakhulu efanelekile kuwe. Sebenzisa lolu hlobo lwensizakalo ukuze uthole uphawu lwekhwalithi ephezulu kakhulu, olwenzela imisebenzi yakho. I-franchise enjalo isebenza ngobuchwepheshe nangendlela efanele uma unaka amaphepha futhi ungenzi amaphutha abalulekile.

I-franchise yesitolo neyesikhumbuzo iyiphrojekthi yangempela yebhizinisi. Uma kuvela ubunzima ekusebenzeni kwayo, kubalulekile ukubunqoba ngezinga eliphakeme lokusebenza kahle. Kufanele ngaso sonke isikhathi uthathe isinyathelo ngokuqinile futhi ngokufanele. Phendula ngokushesha ezimweni ezibucayi ezivela. Impela, akufanele usheshe ngokweqile, ukuze ungahlekisi abantu, le nkulumo engokomfanekiso ibonisa ingqikithi yenkinga. Lapho kwenziwa i-franchise, kungahlangatshezwana nobunzima obuhlukahlukene, ukunqoba okumele kubhekwane nakho ngolwazi lolo daba.

Gxila ekufundeni izibalo zesitolo. Ikunikeza umbono wokuthi kwenzekani emakethe yesikhumbuzo nokuthi siyini isimo samanje. Uma ufuna ukuxhumana ne-franchise, kufanele uhlangabezane nemingcele yekhwalithi yesitolo engcono kakhulu. Kusho ukuthi kuyadingeka ukukhokha inani elikhulu kakhulu lokunakwa ekwakhiweni kwendawo. Kufanele zihlanganiswe ngokuphelele ngokubukeka naleyo yokuqala. Ngaphezu kwalokho, lapho usebenzisa isipho nesitolo sesikhumbuzo, udinga ukukhumbula ukuthi usebenza nabasebenzi. Laba bantu futhi kudingeka ukuthi bagqoke iyunifomu ukufanisa ngokuphelele isitayela esiyingqayizivele senhlangano yezizwe ngezizwe.

Ngemuva kwalokho awunazo izimangalo ezivela ku-franchisor. Ngakho-ke, kungenzeka ukuqhubeka nokubambisana okukhiqizayo. Uma uthatha isinqumo sokuthengisa isipho nokugcina, isitolo se-franchise silungile ngalezi zinhloso. Uthola okunezinhlobonhlobo zezipho ezihlukile, izici zensizakalo esezingeni eliphakeme, umkhiqizo owaziwayo. Ngokusebenzisa konke, ngokuqinisekile uyayifeza inhloso yakho. Lapho uthengisa izipho nesikhumbuzo, naka isitolo. Ngokuthenga i-franchise, ukhulisa kakhulu inzuzo yakho yokuncintisana.

Sebenza ngobungcweti nangokufanelekile, usebenzisana nanoma yibaphi ozakwethu bebhizinisi. Uma uthatha isinqumo sokubhekana nesipho, izinzuzo, nesikhumbuzo, lapho-ke udinga ukuhlela isitolo endaweni ohamba kuyo. Kufanele kube yindawo lapho ungathola khona amakhasimende akho. Kungaba noma yiziphi izivakashi, izivakashi, osomabhizinisi abafike ohambweni lwebhizinisi. I-franchise ikusiza ekunqumeni izethameli ezihlosiwe, kepha-ke, akufanele futhi uhlale ungenzi lutho. Isitolo se-franchise sinethuba elibaluleke kakhulu lokuphumelela kunoma yimuphi umsebenzi. Kwenzeka nje ngoba kunezinzuzo eziningi zokuncintisana.

Yenza i-franchise yesitolo sakho sesipho. Hlobisa indawo ngesitayela sebhizinisi, gqoka abasebenzi ngemifaniswano. Konke lokhu ndawonye kunikeza imiphumela eqoqekayo, ukwazi ukuheha inani elikhulu labathengi.