I-franchise yebhizinisi elenziwe ngomumo isiqalo esikahle sokuqala ibhizinisi lakho. Ibhizinisi le-franchise elenziwe ngomumo ibhizinisi elithuthukiswa kahle elinemali engenayo ezinzile. Njengomthetho, izimpahla noma izinsizakalo zathandana nomthengi, umkhiqizo ubonakala kalula futhi unezici ezisezingeni eliphakeme. Ukuthenga i-franchise yebhizinisi eyenziwe ngomumo kulula, udinga nje ukushayela isicelo kwi-Intanethi kanye namakhulu ezinhlu ezinokukhethwa okuhlukile ezindaweni ezahlukahlukene kanye nokulingana nesabelomali esithile ongasithola. Kubukeka kulula, kepha ungawela ogibeni lwabakhwabanisi. Imvamisa, i-dummy ingahanjiswa phakathi kwama-franchise ahlinzekwayo.

Ibhizinisi elenziwe ngomumo likhishwa ukuze kuthuthukiswe ikhasi elijwayelekile kwi-Intanethi ngaphandle kokusebenza nokuthengisa izindlela. Ama-Franchise ayahluka ngokuya ngokubambisana, angaba ngqo, ngokufaka okunye nokunye. Isivumelwano sobambiswano kumele sicacise imigomo yokubambisana, amanani ahlinzekelwe ukuqala ibhizinisi ngezinto ezibonakalayo. Ngaphambi kokuphothula inkontileka, kubalulekile ukutadisha yonke into, ulinganise zonke izinzuzo zokubambisana. Ngeke futhi kulimaze ukutadisha ulwazi lwabangancintisana nabo. Izici eziqondile zebhizinisi le-franchise elenziwa ngomumo: umthengi uyazi umkhiqizo noma insizakalo enikezwa i-franchisee (ngakho-ke, asikho isidingo sokwenza uhlelo lokuthengisa, le ndlela ilungiswe kabi), asikho isidingo sokusebenzisa izinsizakusebenza ekukhangiseni. Ukulungiselela ukuhlelwa kohlelo lokuhamba komsebenzi kusho ukuqasha abasebenzi, insizakalo, abahlinzeki, imishini, njalonjalo.

Izinzuzo zihlanganisa nokusizwa ngumeluleki okucacile ukuthi uzuze impumelelo ebhizinisini lakhe, ukubolekwa kwemali evunyelwe, kanye nokutshalwa kwemali (ngaphansi kwezimo ezikhethekile). Izici ezingezinhle zokusebenzisa i-franchise yebhizinisi eselilungisiwe zisho ukunamathela okuqinile kuzinkambiso namazinga avela ku-franchisor (konke kuphawulwe esivumelwaneni sokubambisana), ukukhokhelwa kwemali ejwayelekile yasebukhosini, ukunqanyulwa kwenkontileka ngaphansi kwezimo ezingavuni i-franchisee. Yini okudingeka uyazi ukuze uvule ngempumelelo ibhizinisi lama-franchise? Okokuqala, nquma ukuthi ufuna ukuphuma ini ebhizinisini lakho, unqume umkhombandlela, setha isabelomali, uhlaziye izingozi ezingaba khona nezindlela zokuzixazulula. Izinkomba zebhizinisi lokuvula ezithandwa kakhulu: iresiphi, okokugqoka, izicathulo, ubucwebe, okokugqoka kwezingane namathoyizi, imfundo, ukukhiqizwa kwempahla, imboni yobuhle (izindawo zokugunda izinwele, izindawo zokuzicwala ubuhle), izinsizakalo zezinsizakalo, izingxoxo zokusebenzela nokuningi. Isinyathelo esilandelayo ukukhetha i-franchisor ephumelela ngempela ukuqapha konke okunikezwayo. Ngemuva kwalokho funda imakethe, uhlaziye umsebenzi wabancintisana nabo, zama ukushintsha izingqinamba zomsebenzi wabo zibe yizinzuzo zakho. Ukuze uqalise ngempumelelo, kubalulekile ukuthi uhlolisise amakhono akho wezezimali.

Linganisa izindleko zephrojekthi, unqume ukuthi ngabe udinga ukuthatha imali mboleko, uphinde wenze isithombe esiphelele sezezimali zakho. Ukuhlaziywa kwe-franchisor kukhombisa izinga leholo lakhe, isikhathi sokuphumula emakethe, inani labalingani. Vumela i-franchisor ikunikeze isithombe esiphelele sezezimali, isikhathi sokubuyisela. Ukukhokhelwa kukaRo, kuyini? Amaroyalties yizinkokhelo zanyanga zonke zokusetshenziswa kwegama lomkhiqizo. Inani lezinkokhelo linqunyelwe kwinkontileka. Kulolu shicilelo, ukwakheka okungacacile akufanele kuvunyelwe, zonke izinkomba kufanele zicace futhi zanele. Hlola umlingani wakho kwimithombo evulekile ukuze ubone ukuthi imininingwane yabo yedumela evela kubathengi iyafana yini neqiniso.

Kubalulekile ukuthi i-franchisee yazi kahle imboni ekhethiwe, lokhu kusheshisa kakhulu inqubo yokwazisa ngefayela lomuntu siqu. Bala amaphepha asemthethweni omthengisi, ukuba semthethweni kwemisebenzi yakhe, nomkhiqizo. Buyekeza futhi uqinisekise iwaranti evela kumthengisi. Uma umthengisi esebenzisana nemikhiqizo yomhlaba wonke ekusebenzeni, lokhu kungubufakazi bokuqina kwakhe nedumela eliphezulu. Imininingwane esemthethweni mayelana ne-franchisor ingahlolwa kwimidiya evulekile, noma ungacela ngqo, bese ubheka imininingwane yokubhalisa, amalayisense, njalonjalo. Uma le datha ifihliwe, kungcono ukungabambisani nomthengisi onjalo. Qaphela ukuthi inkontileka iqukethe imigomo ecacile yokubambisana, hhayi imishwana engacacile njengokusekelwa kwezinga eliphezulu, ukuphathwa kwezokumaketha, njalonjalo.

Kulula ukuphatha ibhizinisi lama-franchise elenziwa ngomumo uma uthola zonke izimo zokubambisana kusengaphambili. Ukukhethwa kwe-franchise kungenziwa kuwebhusayithi yethu. Sine ikhathalogi elula ye-franchise eyenziwe ngomumo evela kumikhiqizo yasekhaya nakwamanye amazwe. Siqoqe okunikezwayo okusha sha nokufanele kakhulu kowezi-2021. Sisebenza kuphela ngemikhiqizo ethembekile. Izipesheli ezilungiselelwe zihlelwe ngokulingana notshalomali olwenziwa. Sicabanga ngawe futhi sinikeza kuphela izixazululo ezivivinywe isikhathi.

Thola i-franchise yakho yebhizinisi eyenziwe ngomumo nathi.

Yeka ikhathalogi ye-franchise ukuthenga ibhizinisi elenziwe ngomumo. Namuhla, usebenzisa noma isiphi isiphequluli, ungathola izinsiza eziningi eziku-inthanethi ezisingatha ikhathalogi ye-franchise enikelwe ukuthengwa. Kuko konke ukuthanda, izintandokazi, amandla wezezimali nawenhlangano. Vele, lokhu kulula kakhulu lapho umuntu engabuka amakhulukhulu wezinketho ngesikhathi esifushane bese ekhetha evumelana kahle nezinhlelo zakhe. Ngezinga lamanje lokuthuthukiswa kwezinhlelo zokukhokha okungezona imali, kungenzeka ukuthenga i-franchise eyenziwe ngomumo kalula futhi ngokushesha okukhulu, ngaphandle kokuthi i-franchisor enkulu isebenza kuphi emhlabeni. Lapho usebenza nezikhombisi zekhathalogi, udinga ukukhumbula ukuthi isayithi lirekhoda intshisekelo yakho kuhlobo oluthile lwe-franchise.

Ngokuzayo, uzothola ukuthunyelwa nsuku zonke ngeminikelo emisha yebhizinisi enikezwa ngesisekelo se-franchise, efanayo ezindaweni zabo nemisebenzi oyibuke kukhathalogi. Uhla lwemibhalo oluhle, oluhleleke kahle lwekhathalogu lunikeza izimo zabasomabhizinisi abangaba khona abalungile, abafuna ukuthenga ilungelo lokusebenza ngaphakathi kohlaka lwebhizinisi elenziwe ngomumo, bakunikeze inqwaba yeziphakamiso, banikeze usesho olusheshayo nokukhethwa kolwazi.

Izidingo zemikhombandlela zicishe zifane nanoma iyiphi enye isayithi. Kufanele kube semigqeni eyi-10 yokuqala yokusesha, kube nomgwaqo omkhulu, isakhiwo esinengqondo futhi esiqondakalayo, kanye nokuthola idatha edingekayo uhlelo olulula. Izivakashi akudingeki zichithe amahora amaningi zikhetha izinketho zama-franchise ukuthenga. Ngaphezu kwalokho, imininingwane kufanele ibe yintsha futhi efanele, futhi inganikeli ngezixazululo eziphelelwe yisikhathi onyakeni owedlule. Okuqukethwe kuzinkomba ezinjalo kuvuselelwa nsuku zonke futhi akuqukethe nje kuphela incazelo yenkampani ye-franchisor kepha futhi noxhumana nabo bokuxhumana nabanikazi (lokhu kubalulekile kulabo abafisa ukuthenga i-franchise), umlando wokwakhiwa nokuthuthukiswa kwebhizinisi, izimo zokuqala zokubambisana, njll. Ngaphezu kwalokho, izinhlu ezinjalo zivame ukusebenzisa izindlela zakamuva zokukhangisa, ukuthandwa, kanye nokukhuthazwa kwe-franchise njengezinto ezithengiswayo nezithengwayo, zihlaziya inzuzo kanye nezibalo ezenziwe ngomumo zobuchwepheshe bazo bokukhokha.

Imvamisa, ikhathalogi enjalo idala amathuba okubuza umbuzo, ukuthola izeluleko, noma ezinye izicelo. Vele, njengomthetho, izinsizakalo ezinjalo ziyakhokhwa, kepha ithuba lokuthenga ngokunenzuzo ilungelo lokujoyina ibhizinisi eliphumelelayo liyakufanelekela. Noma imuphi umqondo wezamabhizinisi uhlotshaniswa nobungozi (noma kukhulunywa ngombono osetshenziswe ngempumelelo ekusebenzeni). Ngakho-ke iseluleko sochwepheshe esimweni esinjalo ngeke simbi kakhulu.

I-franchise enezinsizakalo zebhizinisi izothatha indawo yayo, idume kakhulu kwi-Intanethi. Kulezi zinsuku, ama-franchise wezinsizakalo ebhizinisini asedingeka kakhulu, okulula kakhulu ukukusebenzisa ngokuya ngomqondo osuvele ulungiselelwe ngecebo kunokuqala isiqondiso sabo ekuqaleni. Uzoqala izinsizakalo ze-franchise nezamabhizinisi lapho izingxoxo phakathi kwamaqembu abalingani ziphothulwe ngokuphelele ngokuqedwa kwezinkontileka ngokuqhubekayo ngokudluliswa kwethuba lokusebenzisa uphawu lwentengiso. Ngemuva kwesikhashana, uzobona ukuthi kunenzuzo enkulu kangakanani ukuthenga inguqulo eyenziwe ngomumo ye-franchise kunokuzenzela iphrojekthi ngokwakho engeke ikwazi ukudlula ezingozini nasezingibeni. Abamele, njengozakwethu, bazosiza ukuthola ulwazi olufanelekile lwe-franchise, yentuthuko, ezindaweni ezinjengezokumaketha nezokukhangisa. I-franchisee ngayinye izothola inkomba yezindleko zayo, kuya ngezinga lokuthandwa komkhiqizo, kanye nesiqondiso esikhethiwe.

Inketho engcono kakhulu kuwe ukuthenga i-franchise ngezinsizakalo zebhizinisi uma ungathola ulwazi lokuqhuba ibhizinisi lakho.

Iqembu lebhizinisi lizosiza osomabhizinisi bahlanganiswe ngomqondo owodwa, besebenzisa imodeli yebhizinisi eselilungisiwe, ukusungula iklabhu labo lebhizinisi losomabhizinisi abanomqondo ofanayo. Isidingo esiphuthumayo sokuxhumana, ukuxoxa ngezindaba zamanje, ezithokozisayo, nezinkinga, isifiso sokukhulumisana nokukhulumisana, siphoqe abamele amabhizinisi ukuthi bakhe umphakathi wabo ngendlela yeklabhu. I-franchise etholakele yomkhiqizo owaziwayo, enomqondo olungiselelwe oqinisekisiwe, izokuvumela ukuthi uhlele ngokushesha futhi uvulele iqembu lakho osomabhizinisi, ugweme isidingo 'sokuvuselela isondo'. Ngokulungela okugcwele kwe-franchise, kulula ukuzulazula nokuqoqa osomabhizinisi ngaphansi kwephiko elilodwa. Ukutholakala kwe-franchise kwenza ukuthi kusheshe kuqashwe abathandi abahlukahlukene, osomabhizinisi bamabhizinisi amakhulu namancane, ababumbene ngaphansi kwesambulela esisodwa, bakhe umbono ofanayo webhizinisi wokuthuthukisa ezamabhizinisi, futhi basizane. Lapho ikilabhu lihlanganisa kakhulu amalungu alo kusoseshini owakhiwe, lapho i-franchise izokhokha ngokushesha, inzuzo ethe xaxa izodlula eqenjini lebhizinisi.

Ngaphansi kwesivumelwano se-franchise somkhiqizo owaziwayo, i-franchisor enonembeza izohlinzeka ngesiza esithuthukisiwe esihlotshaniswa nohlelo lokuphathwa kobudlelwano bamakhasimende, inani elikhulu le-software, nezinto zokuqeqesha. Izinkulumo ezilungiselelwe izethameli ezihlosiwe zivumela ukubamba izingqungquthela ezijwayelekile zabamabhizinisi, ukwabelana nokushintshana ngolwazi abalutholile, ukufundisa ibhizinisi kosomabhizinisi abasanda kuqala. Izincwadi zomkhiqizo we-franchisor, ngokusho kwencazelo nokugcinwa kobunikazi beqembu lebhizinisi, zizosebenza njengesifiso sokuphuma nezinkulumo zevidiyo kumanethiwekhi omphakathi, zikhulise ngokushesha izilaleli zabalaleli futhi zihehe nosomabhizinisi abanomqondo ofanayo amazinga ayo, ngaleyo ndlela kuqinisekiswe ukukhokhelwa kwe-franchise ethengiwe.