I-franchise yemoto ingaletha izinzuzo ezinkulu kusomabhizinisi onquma ukwenza iphrojekthi enjalo endaweni yedolobha lakhe. Ukusebenza nge-franchise uqobo kubandakanya isidingo sokuthatha izibopho ezithile ku-franchisor. Okokuqala, lapho uthengisa i-franchise yemoto, uzophoqeleka ukuthi ukhokhe imali ekuqaleni kwebhizinisi lakho, elizofinyelela ku-9 kuye ku-11% wotshalo-mali lokuqala. Le yimali eyisamba. Yile mali ezokhomba ukuqala kwakho kokusebenzisana nomaki wokuhweba owaziwayo. Ngaphezu kwalokho, ngokusebenzisa i-franchise yezimoto, uzophinde udonse izimali ezithile njalo ngenyanga kwi-franchisor.

Okokuqala, kunama-royalties, imali, inani lakhona elingahluka futhi kuya ngokuthi uthola malini. Abasebukhosini benza u-2 kuya ku-6% wemali oyitholile esikhathini esingangenyanga. Ngaphezu kwalokho, lapho uthengisa i-franchise yemoto, uzophoqeleka futhi ukuthi ukhokhe umnikelo wemisebenzi yokukhangisa enanini elingu-1 kuye ku-3%, elizobalwa kusukela enanini lenzuzo onayo phakathi nenyanga eyodwa.

Uma uthatha isinqumo sokungena ezimotweni, bese ukhetha uhlobo lomkhiqizo olufanele. Ukuze ukhethe inketho efaneleke kakhulu, imakethe ye-franchise noma isitolo esifanele ku-Intanethi kufanelekile. Kubala izinhlobo ezahlukahlukene zemikhiqizo nemibandela yokusebenzisana nabo. Ungangena futhi ezingxoxweni eziqondile ukuze ucacise imibandela bese ukhetha inketho efaneleke kakhulu kuwe. Izimoto zizosebenza ngokungenaphutha uma i-franchise isetshenziswa kahle. Vele, badinga ukunikezwa insiza ngesikhathi, ukufaka uphethiloli, ukushintsha uwoyela futhi, ngokujwayelekile, ukuqapha isimo sobuchwepheshe.

Futhi, amadokhumende ezimoto kufanele ahlelwe kahle. Ngaphezu kwalokho, i-franchise ibuye inikeze nezinye izimo okufanele kuhlangatshezwane nazo. Isibonelo, kungaba ukwakheka kwangaphandle kwezimoto, kanye nokwakhiwa kwangaphakathi.

Abasebenzi bakho abasebenza ngaphansi kwe-franchise yokuthengisa izimoto kufanele bagqoke izingubo ezihambisana nekhodi yokugqoka. Ngaphezu kwalokho, kufanele futhi ukhumbule ukuthi usebenza njengommeleli womkhiqizo edolobheni lakho futhi kufanele ugcine izinga eliphezulu lokuthembeka kwamakhasimende. Xhumana ne-franchise yemoto ezingeni eliphakeme lekhwalithi futhi ungayinaki imininingwane ebonakala ingabalulekile. Uzokwazi ukubhekana nanoma yibuphi ubunzima uma wenza amalungiselelo okuqala. Kuqukethe ukwenza izenzo zokuhlaziya zamafomethi ahlukahlukene. Okokuqala ukuhlaziywa kwe-swot.

Ngayo, uzokwazi ukuqonda ubuhle nobubi be-franchise yakho yemoto onayo. Okulandelayo, kufanele unake idatha yokuhlaziya ephathelene nabancintisana nabo. Le ukuphela kwendlela ongabona ngayo izimbangi ezinkulu ezizokuphazamisa futhi zizame ngazo zonke izindlela ukugcina lezo zimakethe zemakethe ezihlala isikhathi eside.

I-franchise yemoto esebenza kahle izokunikeza ukugeleza kwemali okubalulekile ngenxa yokuthi abantu bazokuphendulela ngokuzithandela njengenkampani ehlinzeka ngezinsizakalo ezihamba phambili. Ukubhekana ne-franchise yemoto kungaba ngaphansi kwezimo ezahlukahlukene. Ngokwengeziwe kwesibopho sokukhokha iminikelo eyahlukahlukene, ungathatha nezinye izibopho. Isibonelo, ukuthengwa kwezinsizakusebenza ezithile nezakhi ezivela kubo kanye labo basabalalisi i-franchisor ezoncoma yona kuwe. Sebenza ne-franchise yemoto ephezulu yomthelela ukukhulisa imali engenayo yesabelomali. Ngemuva kwakho konke, awudingi nje kuphela ukunxephezela izindleko zakho kepha futhi nokuthola imali.

Udinga futhi ukwaba kuze kufike ku-10% wemali oyiholayo nyangazonke uvuna i-franchisor. Ukwenza imisebenzi ngezimoto kuhlale kuyingozi. Kungakho i-franchise yakho idinga ukulungiswa ukuthi ikwazi ukusimama kunoma isiphi isimo, noma ngabe bekungalindelekile. Yiba nomugqa ukuze uhlale usebenza ngokusebenza. Ukutholakala kwezinsizakusebenza zezezimali ezihlale ziwuketshezi kuhlala kuyisivikelo sokuphepha esizokusiza lapho usesimweni esibucayi.

Ukusebenzisa ilungelo lokuthengisa imoto kuzokusiza ukuba uphathe kahle noma imuphi umsebenzi wakho wamanje webhizinisi futhi ube usomabhizinisi ophumelela kakhulu. Ngeke kudingeke ukuthi ulahlekelwe ngoba uzokhonza amakhasimende awakhulume kahle nangekhwalithi ephezulu. Futhi, uzoba nomkhiqizo wokuhweba osezingeni eliphezulu onawo, ongumazibuthe wamakhasimende ngokwawo. I-franchise yemoto ayigcini nje ngobungozi, kepha futhi inikeza ithuba lokwenza imali enhle. Lokhu kufanele kusetshenziselwe ukungaphuthelwa amathuba. Ukusebenza nge-franchise yemoto kungumsebenzi webhizinisi onobungozi ngoba nje akekho umuntu ongagwema izingozi, ngakho-ke, udinga ukuba nayo yonke imibhalo efanele.

Lo ngumshwalense obhekene nezingozi, nokuhlolwa kwezobuchwepheshe, neminye imibhalo, edingwa yimithetho yombuso.

Sebenza nge-franchise yezimoto ngokuya ngezidingo ze-franchisor ukuze angabi nazo izimangalo, ngoba ungabhekwa noma kunini bese ubanjwa ukuthi awuzifezi izibopho zakho ngokwemigomo. Ukugwema lokhu, udinga ukukhonza ikhasimende ngalinye elisebenza sengathi limele umkhiqizo. Ngendlela, i-franchise yemoto ingaqinisekiswa ngendlela yokuthenga eyimfihlakalo. Umuntu ozifihle njengekhasimende uzoza kuwe futhi azosebenzisa izinsizakalo noma azame ukuthenga umkhiqizo. Ngaphezu kwalokho, bazoxhumana nabasebenzi bakho futhi, ngenxa yalokho, bashiye impendulo ku-franchisor owabaqasha. Lokhu kubaluleke kakhulu ukuthi ukubheke ukuze ukubonakala komuntu onje ngesheke kungezi njengokumangazayo.

Vele uhlanganyele nekhasimende ngalinye elifaka isicelo ngendlela efanayo nokuthi bekuhlolela ikhwalithi yensizakalo.

I-franchise yezimoto zangaphandle iqinisekisa imali engenayo ephezulu ngoba yonke imindeni inemoto edinga ukulungiswa ngesikhathi esifanele nokushintshwa kwezingxenye zezimoto. Ukukhetha ilungelo elifanele lokusebenzisa uhlobo oluthile lwezimoto zakwamanye amazwe noma izingxenye zezimoto kukuvumela ukuthi ungakhathazeki ngekusasa lakho. Okokuqala, ngaphambi kokukhetha i-franchise, kubalulekile ukuhlola izinga lokufunda kwakho, ucabangele izinsizakusebenza zezezimali nokuthi kungenzeka yini ukuthi zisetshenziswe, uhlaziye izidingo ezithile zezimoto zakwamanye amazwe, uziqhathanise nezidingo zabathengi. Ngaphezu kwalokho, kufanele kuqala uhlolisise imakethe nokuncintisana, ukubhalisa inhlangano, ukuqoqa imibhalo edingekayo, ukuqasha indawo, njll. Kulula kakhulu ukuthenga i-franchise futhi ungakhathazeki ngemisebenzi enzima, njengokukhangisa nokuncinza kwamakhasimende ngoba ukukhangisa akudingeki kumkhiqizo womhlaba jikelele. Ngokuthenga i-franchise, hhayi kuphela amalungelo okusebenzisa igama, izimoto zakwamanye amazwe kepha futhi nemininingwane yokuphathwa, ukuthengisa, ukuhlolwa, kanye nesisekelo samakhasimende jikelele kunikezwa.

I-franchiser ithembisa ukuvakashela ukuvuleka kwama-salon amasha nezitolo, inikeze iseluleko kumuntu onelungelo lokuthengisa ngokulawulwa kwezinkinga ezahlukahlukene, ukuhlinzekwa kwelogo, kanye newebhusayithi. Yonke imininingwane yezimoto nezimoto zakwamanye amazwe ingene ku-database, efanayo kumagatsha e-franchise, ukuthola kalula izinhlobo ezifunwayo nemikhiqizo yezingxenye ezizenzakalelayo. Iwebhusayithi yenkampani ibonisa yonke imininingwane echaza indawo ezitolo nezindawo zokucwala, lapho amakhasimende angafaka khona izeluleko, usizo, nokuthengwa. Ukukhetha i-franchise efanelekayo, kufanele ubheke kwikhathalogu ye-franchise, lapho kwethulwa khona okunikezwa kusuka kuma-franchisers kuya kuma-franchisees. Ochwepheshe bethu bekhathalogi bakusiza ekukhetheni nasekuhlaziyweni kwezimoto ezinemininingwane, ngemininingwane eningiliziwe ngezimo nezindleko, kucatshangelwa umnikelo wesamba semali kanye namaroyalthi. I-franchisor ibeka imali eyisamba futhi ilingana nazo zonke izindleko, ngaphandle kwayo isivumelwano asiphethwanga futhi amalungelo e-franchise adlulisiwe. Ngaphandle kwalokho, ongoti bethu bangahamba nawe emihlanganweni nasezingxoxweni, banikeze usizo lwezomthetho ngemibhalo.

Ukuze uthole imininingwane eningiliziwe, kufanele uxhumane nabachwepheshe bethu ukuthola usizo. Ikhathalogu ayiqukethe i-franchise kuphela, kepha futhi nokubuyekezwa kwamakhasimende, kulula ukukhetha ukunikezwa okulungile, kucatshangelwa ukuhlukaniswa kwedatha ngesigaba. Siyajabula ukukubona usezingeni lamakhasimende ethu futhi sibheke phambili ebudlelwaneni obuzuzisayo.