I-franchise yezingubo zezingane yiphrojekthi ekusetshenzisweni kwayo okudingeka uyilungiselele kusengaphambili ngokwenza umsebenzi wokuhlaziya. I-franchise kufanele isingathwe ngendlela efanele, kanye nokuba nenani lezinsizakusebenza onalo. Lapho uphromotha i-franchise yezinto zezingane, uzodinga ukufaka ezindlekweni hhayi kuphela inani lemithombo yezimali oyisebenzisela ukuqala iphrojekthi yebhizinisi. Uzodinga futhi ukukhumbula ukuthi awudingi ukukhokha okungaphezu kwe-10% njengomnikelo wesamba semali. Le mali uyithola ngokungenakuphikiswa evela kuwe ngumnikazi we-franchise njengenkokhelo engezansi. Lo mkhuba ojwayelekile okuvumela ukuthi usebenzise iphrojekthi yebhizinisi usebenzisa umkhiqizo owaziwa emhlabeni wonke.

Sebenzisa i-franchise yakho kahle nangendlela efanele, ugweme amaphutha abalulekile. Uma wenza izingubo zezingane, khona-ke kufanele ukhumbule ukuthi kufanele isetshenziswe kahle futhi ngaphandle kokwenza amaphutha. Uzokwazi ukusebenzisa izinhlelo zebhizinisi ezidingekayo, ukwazi, nobuchwepheshe ozobathola ku-franchisor. Lonke lolu lwazi nezinye izinzuzo zikunikeza ithuba lokuba ngusomabhizinisi ophumelele kakhulu ngezinga eliphezulu lokuncintisana. Ukusebenzisa lonke ulwazi nobuchwepheshe obuthola ku-franchise kuzokusiza ukwazi ukubhekana ngokuphumelelayo nanoma iyiphi inselelo. Ngaphezu kwalokho, uzoba nesipiliyoni esibaluleke kakhulu, esakhiwa ngummeleli womkhiqizo futhi sabelane nawe ngalolu lwazi ngemali ekhokhiswa kakhulu.

Lawula izingubo zezingane nokuthengisa kwazo ngezinsizakalo namathuluzi owathola kubanikazi bama-franchise. Impela, umkhiqizo othole impumelelo enjalo ungakunika imininingwane nge-oda lamanje ongalisebenzisa ukunqoba emncintiswaneni. Ukusebenza ngempumelelo nengane yokugqoka i-franchise yindlela yakho eya empumelelweni. Ngemuva kwakho konke, ngeke ube nezinzuzo ezibalulekile emncintiswaneni ngenxa yokuthi uzokwenza egameni lophawu lwentengiso oludumile emhlabeni wonke, uzosebenzisa nobuchwepheshe obuhlukahlukene bezinga eliphakeme kakhulu obuvumele inkampani ukuba ibe omunye wabaholi esiteji somhlaba. Izingubo zezingane kufanele zithengiswe ezindaweni ezifuneka kakhulu kubantu. Lokhu kungaba umhlaba wezingane noma enye indawo lapho abazali beza bezothenga izingubo zezingane zabo.

I-franchise izosebenza ngempumelelo kuphela uma isetshenziswe kahle.

I-franchise yezingubo zezingane iphrojekthi yebhizinisi engabandakanya izingozi ezithile. Ngemuva kwakho konke, lolu hlobo lomkhiqizo kungenzeka lungangeniswa emakethe ngoba nje lungadluli amazinga ezinga lombuso osebenza kuwo. Udinga ukubuza kusengaphambili ngemikhawulo engahle ivele endleleni yakho. Ukusebenza nge-franchise yezingubo zezingane kufanele kwenziwe ngaphandle kokwephula imithetho yendawo. Ngaphezu kwalokho, udinga ukufaka ngokushesha kuzindleko inani lemali elizodinga ukutshalwa. Kuyafaneleka futhi ukukhumbula ngokukhokhwa kwesamba semali, okwenzayo cishe ngokushesha lapho uqala ibhizinisi lakho le-franchise.

Lokhu kuwumkhuba ovamile, futhi akukho lutho olungavamile ngakho. Cishe wonke ama-franchise enza izidingo zaleli oda kubasabalalisi.

Ukusebenza nge-franchise yezingubo zezingane kuyinqubo yebhizinisi, ukuze kuqaliswe kuyo kuzodingeka ukwenza ngempumelelo izinyathelo zokulungiselela. Okokuqala, udinga ukuhlaziywa kokuncintisana, futhi okwesibili, kufanele futhi uthathe izinyathelo zokwenza ukuhlaziywa kwe-swot. Lezi zibalo zikuvumela ukuthi uhlale wenza izinqumo zokuphatha ezifanele. Ukusebenza nge-franchise yezingubo zezingane kungumsebenzi okumele wenziwe ngaphandle kokwenza amaphutha amakhulu. Uzodinga futhi nokwenza ukubhaliswa kwezimpahla ngokuya ngohlobo lokuqala ozolunikezwa. Ngaphezu kwalokho, okokugqoka kwabasebenzi bakho kufanele kuthobele ikhodi yokugqoka yenkampani.

Ngaphezu kwalokho, izinga lekhwalithi yezimpahla ezithengiswa lapho usebenza nge-franchise yezingubo zezingane kufanele zihlangabezane nenqubo nemingcele yekhwalithi i-franchisor ezokunikeza yona.

Uma uthatha isinqumo sokusebenzisa i-franchise yezingubo zezingane, udinga futhi ukukhumbula ukuthi le nqubo ihlotshaniswa neminikelo yanyanga zonke enkampanini ongene kuyo esivumelwaneni esifanele. Lezi zimali zidluliswa ngesisekelo esingabuyiselwa kuma-akhawunti wenhlangano. Ezinye zazo zizosetshenziselwa ukukhangisa, ezinye zizosetshenziswa ngokubona kwe-franchisor.

Ama-Franchise ase-Ukraine asebenza ngokwesimo esifanayo njengakwelinye izwe emhlabeni. Vele, kuyadingeka ukubheka imininingwane yomthetho wentela nezinye izici ezihlukile ezenzeka ezweni elinikeziwe. Amakhasimende amaningi anentshisekelo e-Ukraine, yingakho ama-franchise aziwa ngaphakathi kuleli. Abathengisi abaningi bafuna ukungena emakethe yase-Ukraine, kanti i-franchise izosebenza ngempumelelo kwazise abantu bathanda izinsizakalo nezimpahla ezahlukahlukene zangaphandle. Uma uhweba nge-franchise, kuleli lizwe liyakwazi ukuthuthukisa nokwenza inzuzo kumnikazi walo.

Ama-Franchise abonakala ngokuba khona kwesenzo esithile, esiholwa yikhona, ungafinyelela imiphumela emihle. Esinye isici esivelele se-franchise iqiniso lokuthi isebenza ngemodeli eyenziwe ngomumo. Kwesinye isikhathi, kwenziwa ezinye izinguquko ezihlobene nokwehluka kwendawo. Isibonelo, uma i-franchise isebenza eRussia, ngakho-ke, izici zokuqala zomthetho ziyabhekelwa ukuze kugwenywe izinkinga. Uma sikhuluma nge-Ukraine, khona-ke i-franchise ngaphakathi kwalesi sifundazwe izosebenza ngokuhambisana nomthetho wendawo. Ama-franchise aseNtshonalanga e-Ukraine ajabulela ukuthandwa kakhulu.

Zingabhekwa ngokuyinhloko njengezinto zomsebenzi wezamabhizinisi. Kuyafaneleka ukucatshangelwa ukuthi lapho uphromotha ibhizinisi elinjalo, kuyadingeka ukudlulisa inani elithile lemali ku-akhawunti yomthengisi, njengomthetho, lokhu kusuka ku-9 kuye ku-11% - lena yimali encane kakhulu yokusebenzisa isigaba esiphakeme i-franchise.

Ngokuvamile, uma kukhulunywa ngokuthengiselana, ihunyushwa isuselwa kolunye ulimi njengenzuzo noma ilungelo. Futhi kuyimvume yezentengiselwano elawula ubudlelwano phakathi kwamabhizinisi amaningana ezimakethe. Iqembu elilodwa lidlulisela ngemali ithuba lokusebenzisa uhlobo oluthile lwebhizinisi ngaphansi komkhiqizo othile. Elinye iqembu lithenga imodeli yebhizinisi bese liyisebenzisa ngokuya ngemithetho ebekiwe. Uma uhlala e-Ukraine, lapho-ke kuzokwenzeka ukwenza imisebenzi yehhovisi ngokuya ngamasampuli anikezwe ngaphandle kobunzima. Imali eyisamba kufanele ibhekwe lapho kwakhiwa uhlelo lwebhizinisi olufanele.

Kukunika ilungelo lokusebenzisa hhayi kuphela imodeli yebhizinisi, uphawu lokuhweba, ubuchwepheshe, kanye nezinto zokusetshenziswa kepha futhi nokwenza amanye amahhovisi amaningi asebenza ngokuya ngemithetho edluliselwe kuwe. Kuyinto elula kakhulu futhi esebenzayo ngoba awudingi ukusungula kabusha ibhizinisi.

Enye inzuzo ye-franchise yithuba elihle kakhulu lokwenza imali ngaphandle kokuthi kusungulwe imisebenzi yokubhala kusukela ekuqaleni. Uvele uthathe izinto zokusetshenziswa ezenziwe ngomumo, umkhiqizo okhushulwayo, usebenzise imithetho echazwe ngaphambilini futhi wenze imisebenzi yebhizinisi. Kuyazuzisa kakhulu futhi kulula, okusho ukuthi lelo thuba akumele linganakwa. I-franchise yakho e-Ukraine izosebenza ngokungenaphutha uma ulandela ubuchwepheshe obunikeziwe. I-Franchising ingaqondakala njengesivumelwano sokuqasha esidlulela esiqeshini sezohwebo noma umkhiqizo. Uphawu lokuhweba lungasetshenziswa ngemuva kokuthi inkontileka isiqediwe futhi kufinyelelwe esivumelwaneni.

I-Franchise e-Ukraine, kanye nakwamanye amazwe, idinga ukudonswa kwemali, kepha uma kuchazwe esivumelwaneni, lokho kudonswa kwemali akukho. Ukubanjwa kungashintshwa ngamandla okuthenga umkhiqizo noma insizakalo ethile, kanye nomsebenzi ovela ku-franchisee. Ngasikhathi sinye, i-franchisor ithola izinzuzo zayo. Ungafunda futhi ngezinto ze-franchising ukuze wenze izinqumo zokuphatha ezilungile futhi uhlale phezulu kwezinto.

Uma usebenzisa i-franchise e-Ukraine noma ufuna ukuyithenga, kuzodingeka ukuthi uxhumane nabathengisi ngqo. Kukhona nezindawo ezahlukahlukene, amakhathalogi, noma izitolo ezidayisa ama-franchise. Umkhombandlela onjalo ungakunika inketho ekahle lapho kungatholakala isixazululo esifaneleke kakhulu. Ngemuva kwakho konke, ungaqhathanisa izinketho ezahlukahlukene, unqume ukuxhumana kwemingcele yentengo nekhwalithi. I-franchise e-Ukraine kumele ikhethwe ngokucophelela, futhi kufanele kubhekwe umthetho wesifunda kanye neminye imikhuba nemithetho ukuze ungangeni esimweni lapho kufanele ukhokhe inhlawulo noma kuvele obunye ubunzima. Sebenza ngobuhlakani ukuze uzuze imiphumela ebalulekile ebhizinisini lakho.

Uma kukhulunywa ngokuthenga imali e-Ukraine, iMcDonald's, KFC, nezinye izindawo zokudlela ezisheshayo zifika ngokushesha engqondweni. Kepha i-franchise e-Ukraine ayigcini kulawa magama aziwayo.

I-franchise yesitolo sezingubo zezingane ese-inthanethi ngumsebenzi ofanele, kodwa-ke, odinga ukwenziwa, kukhunjulwe imithetho ethile. I-franchise yezingubo idinga ukukhangisa. Umsebenzi wakho ukwazisa, ngasikhathi sinye ukugcizelela ukubekwa phambili kwesikhala esibonakalayo, esikusindisa ekulahlekelweni okuhambisana nokungathandeki kwesitolo esingaxhunyiwe ku-inthanethi. Ngakho-ke, uyakwazi ukwakha kahle imisebenzi eminingi yamahhovisi ngokulandela imithethonqubo ebekiwe. Izingubo zezingane yi-niche ethandwayo, ikakhulukazi kwi-Intanethi, okusho ukuthi isivele inethuba lokuphumelela. Ukuyithengisa, sebenzisa zonke izinzuzo zokwenza i-inthanethi ngedijithali - i-franchisor kungenzeka ikunikeze amathuluzi amaningana okwenza izinto ezenziwa esitolo se-franchise online.

Isitolo esiku-inthanethi salolu hlobo lwamalungelo okuhlinzeka sihlinzeka ngokusebenza kwawo wonke umsebenzi wasehhovisi, siphinde sihambisane ngokuphelele nemithetho kanye nokusetshenziswa kolwazi olufanele. Imikhiqizo yezingane ethengiswa ngesikhala se-Intanethi ngaphansi kwe-franchise isizophumelela. Ngaphezu kwalokho, lolu hlobo lomsebenzi lwehlisa izindleko zesitolo, ngoba awudingi ukuxhasa abathengisi abadinga ukukhokha amaholo, kanye nezinye izakhiwo. Isitolo esiku-inthanethi siwumthombo womphumela wokuqoqeka ngokwandisa izinga lemali engenayo nokunciphisa ubungozi besitolo. Kuyinto elula kakhulu futhi esebenzayo, futhi ngenxa yalokho ungaliyeki lelo thuba. Ukuqaliswa ngempumelelo kwe-franchise yezingane nakho kunikeza inzuzo yokuncintisana kanye nethuba lokukhuphuka ngokushesha kwenzuzo yezezimali, engasetshenziselwa ukuthuthukisa nokukhokha izinzuzo.

I-franchise yezingubo zezingane ezivela eTurkey yiphrojekthi yebhizinisi ethembisayo, ngesikhathi sokuthuthuka ongahlangabezana nobunzima obuhlukahlukene. Ukuze unqobe ngempumelelo, kufanele ulandele ngokusobala izindinganiso ezibekiwe kanye nemithethonqubo ekhona ye-franchise. Ukusebenza ngaphansi kwe-franchise ethengisa izingubo zezingane ezivela eTurkey, unezibopho ezithile, hhayi i-franchisor kuphela. Futhi unesibopho kumakhasimende akho ngezinga eliphakeme kakhulu lenkonzo okufanele ulihlinzeke. Kepha lokhu akugcini ngohlu lwezibopho okufanele uzifeze lapho usebenzisa i-franchise yezingubo zezingane. Udinga ukwenza konke kahle naphambi kombuso, ngaphandle kokwephula imithetho yezomthetho.

Uma uthatha isinqumo sokuthengisa izingubo zezingane, khona-ke le phrojekthi yebhizinisi idinga ukwenziwa ngezinga eliphezulu lokusebenza kahle futhi inake imininingwane. IKazakhstan inezinzuzo ezibalulekile zokuncintisana. Lawula izingubo zezingane nama-franchise avela phesheya kwezilwandle. I-Turkey ingomunye wabahlinzeki abadumile bezingubo zezingane futhi ikhwalithi yokuthungwa iphakeme impela lapho. Kungakho lo mbuso ukhethwa njengomlingani webhizinisi onokwethenjelwa nomhlinzeki we-franchise.

I-Turkey iyaziswa ngamakhasimende, ngakho-ke, ukuthenga izingubo zezingane kuleli zwe kunengqondo kakhulu. Ukuqaliswa kwale phrojekthi kuzokunikeza ithuba lokuphatha kahle noma yimuphi umsebenzi wasehhovisi futhi uphumelele. Ungakunaki ukuqaliswa kwemisebenzi yokuhlaziya. Izokunikeza ithuba lokutadisha kahle imininingwane yolwazi futhi uthathe izinqumo zokuphatha ezifanele. Yiba usomabhizinisi oncintisana kakhulu futhi uphumelele ngokuyisa inkampani yakho ezingeni elilandelayo lobuchwepheshe. Uma uthengisa i-franchise yezingubo zezingane, kufanele njalo unikeze ukubalwa kwekhwalithi.

Kuyadingeka futhi ukuqinisekisa ukuthi izinqolobane zigcwaliswa kahle. Kungcono ukugwema ukugcwala ngokweqile ukuze ungachithi izinsiza eziningi kakhulu ekugcineni indawo yokugcina. Nge-franchise yezingubo zezingane ezivela eTurkey, kuyadingeka ukulandela ngokuqinile uhlelo lwebhizinisi olunqunyiwe. Uma uthenga imikhiqizo yezingane eChina, ungahle ubanjwe ngalokho. Ngakho-ke, kufanele uthembeke kumakhasimende akho. Ngenqubo yokusebenzisa i-franchise, akufanele ubhekane nobunzima uma ucabangisise kahle futhi uzilungiselele kahle. I-franchise yezingubo zezingane ezivela eTurkey izosebenza kahle, ngakho-ke, impumelelo yenkampani izokwanda kakhulu.

Izingubo zezingane kufanele zibe sezingeni eliphakeme futhi zihambisane nezinga lomkhiqizo woqobo ukuze kamuva kungabibikho ubunzima nhlobo.

I-franchise yezingane yezingubo namathoyizi yiphrojekthi efanelekile okwamanje ngoba abazali bakulungele ukwenzela cishe yonke into inzalo yabo abayithandayo. Lokhu kufanele kusetshenziswe kahle. Impela, sikhuluma ngezindlela ezijwayelekile zokuheha abathengi abangaba khona. Kungenxa yokuthi awufaki i-franchise, isibonelo, utshwala: esikhundleni salokho, uthengisa izimpahla ezifana nethoyizi elisemthethweni futhi elingenamkhawulo ngokuthengisa. Uma uhlangana ne-franchise yamathoyizi, lapho-ke kuzodingeka uqaphele iqiniso olithathile ezibophweni ezithile ezithile zamathoyizi. Okokuqala, ngokuvula isitolo se-franchise, uthatha isibopho sokuhambisana ngokuqinile nemithetho yamathoyizi, imithetho enqunyiwe, nokulungiswa kwamathoyizi.

Ngaphandle kwalokho, ungathola inhlawulo yezezimali noma ulahlekelwe yilungelo lokuba wedwa, umthengisi okhethekile walezi zimpahla edolobheni lakho. Nikeza isitolo sakho se-franchise ukunakwa okufanele. I-assortment edayiswe esitolo kufanele iqhubeke nokuqinisekiswa kwekhwalithi. Iziphathimandla ezifanele zinelungelo lokuhlola ukuthi yini etholakalayo, ubuthi, futhi kufanele ihambisane ngokugcwele namazinga amukelwe endaweni kahulumeni. Kuqinisekisa ukuthi awunazo izimangalo ezingxenyeni zikahulumeni. Uma uthatha isinqumo sokuthengisa izimpahla zezingubo zokugqoka zezingane kanye namathoyizi njengengxenye yesitolo se-franchise, lapho-ke kuzodingeka wenze amaphepha ngokusobala. Lwela ukukhulisa igebe kulabo oqhudelana nabo bese inkampani ithatha isikhundla esiphambili emakethe yezinto zezingane.

Ngaphandle kwalokho, ibhizinisi lizuza amathuba namathuba okunqoba ubunzima, ngokufanele nangaphandle kwamaphutha okwenza umsebenzi wangempela wasehhovisi. Izingubo zezingane nezimpawu zokungcebeleka kufanele zinakwe kakhulu. Ukukhethwa kufanele kube okuhlukile ukuheha inani eliphezulu lamakhasimende. Ngokwemvelo, ungaphinda uthengise izinto zezingane ezihamba nazo ngokuhlelwa kwangaphambili ne-franchisor. Yenza ngokuhambisana ngokugcwele nomsebenzi, khona-ke uzophumelela ngokuhamba kwesikhathi. I-franchise yesitolo esetshenziswe ngempumelelo iyithuba lokuwina umncintiswano. Uyakwazi ukubhekana kalula nezinkinga zanoma iyiphi ifomethi uma wenza ngokuhambisana nemithetho enqunyiwe.

Hola inkampani yakho empumelelweni bese kungenzeka ukuthi uzuze izinga olifunayo lemali engenayo ngaphandle kwezinkinga. Uma uhlangana ne-franchise yesitolo sezingane, uthatha okungaphezu nje kwezibopho zezezimali. Umsebenzi wakho futhi ukugwema izindleko zedumela. Akunzima: into esemqoka ukukhonza abathengi ngokufanele, ukubanikeza okunezinhlobonhlobo ezidingekayo zekhwalithi ehloniphekile.