I-franchise yebhikawozi ilula ngokuya ngesidingo sokuphakamisa igama. Vele, abantu abaningi basebenzisa imibono yabo, izimo, intuthuko, kepha kunenzuzo enkulu ukuvula ibhizinisi ngaphansi kokuqondiswa komkhiqizo owaziwayo, amaphuzu okuvula, amanethiwekhi, bese kuba nemihlangano yokufundisana. Kunezinzuzo eziningi zokuthenga i-franchise, okungenani ucabangela ukunciphisa isikhathi nezinsizakusebenza zezezimali. Akunzima ukuvula i-bakery, kunzima kakhulu ukugcina ikhwalithi nokunambitheka kwezinto ezilethwe zemikhiqizo ebhikawozi, ukugcina umkhiqizo nokugcina amakhasimende. I-franchising ithola umfutho usuku nosuku, kukhulisa ubudlelwano phakathi kwezinhlobo ezahlukahlukene zezinkampani emikhakheni ehlukahlukene yomsebenzi. Ama-franchise e-Bakery ahluka ngegama lebhizinisi, inzuzo, izindawo ezikhona, amakhasimende, njll.

Lapho ibhizinisi likhudlwana, i-franchise ibiza kakhulu. Izindleko ze-franchise nazo zixhomeke kubude besikhathi senkontileka, ezindlekweni ezingeziwe, ezingathinta nemali yesamba, ekhokhwa ngesikhathi esisodwa futhi eyisiqinisekiso se-franchise, ngaphambi kokudlulisela wonke amalungelo ebhikawozi noma olunye uhlobo lwebhizinisi kumuntu onelungelo lokuthengwa kwempahla. Ngaso sonke isikhathi lapho bevula isitolo esisha, i-bakery, ama-franchisor azofika, ahlinzeke ngosizo ekukhetheni abasebenzi, imishini, nezinye izithako, enikeza izindlela zokupheka ezikhundleni ezifunekayo. Kunenzuzo ukuthola i-franchise yalabo bantu abafuna ukuvula ibhizinisi labo, kepha kunzima ukuqonda ukuthi kufanele benze kanjani, lokho abaphathi kusekelwe kukho, namanye ama-nuances ahlobene nomkhakha othile womsebenzi. Kukhathalogi ye-franchise, kungenzeka ukhethe noma yikuphi ukunikezwa okufanelekile, ezitolo, kuma-salon, kuma-bakeries, kungenzeka ukusebenzisa ukuhlukaniswa nokuhlunga, ukuhlunga okunikezwayo ngenani, ngegama, nangokuhlobana. Kunemikhiqizo yomhlaba wonke, kanye nezinkampani ezingaziwa kakhulu. Ukuvula amabhikawozi amasha noma izitolo kwezinye izifunda kuyinzuzo enkampanini ngokwezimali, kepha kunzima ngokomzimba ngokuphathwa, ngakho-ke ukuthengiselana ngentengo kubaluleke kakhulu kulezi zindaba.

Lapho kuthengiswa noma kuthengwa i-franchise, zombili izinhlangothi, ama-franchisor, ne-franchisee, bayazuza, kucatshangelwa imali engenayo yabo bobabili. Yonke imikhakha kufanele ixoxwe ngaphambi kokusayina izinkontileka, kucatshangelwa izimo ezahlukahlukene, inikeze imininingwane ephelele ngomkhiqizo, isibonelo, indawo ekubhakelwa kuyo, futhi ngemuva kokuphela kwemigomo yokunikeza ilungelo lokuhweba, i-franchisor iyazibandakanya nomncintisanayo. Ukugwema izimo eziphikisanayo, wonke ama-nuances axoxwa kusengaphambili futhi ngawodwana. Namuhla, njengoba kushiwo ngaphambili, ukuncintisana kuye kwanda kuzo zonke izindawo zomsebenzi, ngakho-ke, kukhathalogi, kufanelekile ukunaka ama-franchise angahle angabandakanyi imali yesamba, ezosindisa nezimali. Ukupheka namuhla kuyadingeka impela, ngakho-ke ama-franchisees akhetha le ndawo ethile kuma-franchise, kanti indawo ekubhakelwa kuyo yile ngxenye. Lapho ukhetha i-franchise yokubhaka, kufanele uqondiswe yimininingwane ephelele ebekwe kukhathalogi. Isibonelo, i-bakery ibilokhu isikhathi eside, inezinombolo ezithile zezindawo (izinto) esifundeni esithile, okunikezwe i-franchise, njll.

Lapho uthenga i-franchise yamabhikawozi, inkampani ayinikezi amalungelo kuphela ukumela izintshisekelo kodwa futhi nokuklama, ilogo, amachips, isisekelo samakhasimende, njll. Esigabeni ngasinye, kuzonikezwa ukwesekwa, ukwesekwa okugcwele cishe ubusuku nemini. Ngaphambi kokuthenga i-franchise yebhikawozi, ungabala ngaphambi kwesikhathi sokubuyiselwa kwazo zonke izindleko. Kungenzeka kuvulwe izitolo ezimbalwa ezincane, okungangabazeki ukuthi kuzokhulisa inzuzo yebhikawozi. Iyatholakala ukuvula ikhefi lokubhaka ngaphansi kwe-franchise, lapho izivakashi zingathenga nje kuphela ukudla okumnandi kepha futhi ziphumule esimweni esimnandi, esinephunga elimnandi lezimpahla ezibhakiwe, ezuza amakhasimende emhlabeni wonke. Uma uvumelanisa i-bakery nesitolo esiku-inthanethi, ungahambisa ngokushesha imikhiqizo eshisayo ne-crispy kumakhasimende, ukwanda ukuthengisa. Ukuthenga i-franchise yingxenye yempi, into esemqoka ukuhlala emakethe, ukukhunjulwa hhayi ngomkhiqizo wakho kuphela kodwa nangekhwalithi yawo.

I-franchise inenzuzo enkulu maqondana nokwenza ngcono isikhathi sokusebenza, kepha leli ibhizinisi elifanayo nakho konke okunye futhi udinga ukulilawula njalo, ukuthuthukisa nokwenza ngcono. Ungenza ngokuvumelana nendlela yombhali ukuze kungabikho ukufana. Ingxenye elinganisiwe yenqubomgomo yezentengiso ikuvumela ukuba ube namakhasimende avela emaqenjini ahlukene, aqinisekise ukufinyeleleka kwawo wonke umuntu. I-franchise ikunikeza ithuba lokuba ngusomabhizinisi ophumelelayo emkhakheni wakho kunoma yiliphi idolobha nezwe, ngamunye ulungisa ibhizinisi lebhizinisi lakho (indawo ekubhakelwa kuyo) ngokohlelo olusungulwe lokumaketha, ekhipha inzuzo kusuka ngenyanga yokuqala. Ukusebenza njalo kuzindlela zokupheka ezintsha kuzokwenza ukuthi kubuyekezwe amagama futhi kugcinwe uphawu, kuvusa intshisekelo yamakhasimende. I-franchisor izohlinzeka kusengaphambili izibalo ezigcwele zokutshalwa kwemali kokuqala kwemishini yokuhweba, ezobuchwepheshe, imishini yokubhalisa imali kanye neziqandisi, izinto zokusetshenziswa ngisho nokuqasha, njll. Kungani kunenzuzo ukuthenga i-franchise yokubhaka? Okokuqala, abantu badlile futhi bazoqhubeka nokudla ufulawa, okuyinto engeke ithinte nakancane imikhiqizo yokubhaka.

Okwesibili, njengoba izibalo zibonisa, selokhu kwaqala ubhadane, ukukhula kwemali engenayo evela kubhaki kukhule ngaphezu kuka-50%. Abantu bangaqagela futhi babale ukwehla kwamabhikawozi, kepha awukwazi ukuzibeka engcupheni futhi ungachithi isikhathi, kepha wenze ngokuthola i-franchise yokusebenza kulo mkhakha omnandi womsebenzi. Vele, akekho umuntu onomshwalense wokungaphumeleli, kepha ongoti bethu kukhathalogu ye-franchise, kanye nama-franchisors, bazosekela sonke isikhathi senkontileka, ngokuthuthukisa ngenkuthalo amaphuzu amasha.

Ungathola imininingwane engaphezulu, ujwayelane nemithetho yekhathalogu ye-franchise, ngokunikezwa kwamanje, ungalandela isixhumanisi esingezansi, ngqo kukhathalogi. Kuyo yonke imibuzo, xhumana nochwepheshe bethu. Ukufunda ukubuyekezwa kwamakhasimende, ayatholakala kukhathalogi. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni okunezithelo.

Vula isitolo se-franchise kuyisiqalo esihle sebhizinisi eliphumelelayo. Kepha uvula kanjani futhi ungalahli? Ake sikuthole. Ngakho-ke, unesifiso nemali yokuqala ukuqala ibhizinisi lakho. Ukunciphisa izingozi futhi ungalahlekelwa yimali, unquma ukuthenga i-franchise yesitolo. Kepha iyini i-franchise? Kuluhlobo lwelayisense noma ilungelo lokumela umkhiqizo edolobheni lakho noma ezweni lakho. I-franchisor ithengisa leli lungelo futhi isiza i-franchisee ukuhlela i-biz, ngokohlelo lwe-biz olwenziwe ngaphambili, ngenkathi igcina imigomo yomsebenzi noma ubuchwepheshe bokukhiqiza.

Ngakho-ke, usomabhizinisi osemusha uqala ukusebenza ngaphansi kokuholwa yinkampani eyaziwayo. Kubukeka sengathi kunje, uvula isitolo se-franchise kusuka kumkhiqizo owaziwayo, okhushulwayo ezweni lakho, futhi owaziwa ngabathengi. I-franchisor ikunikeza ngezikimu zomsebenzi ezisungulwe kahle, ubuchwepheshe, namasu webhizinisi. Ama-Franchise ahlukaniswe ngezigaba: aqondile, ajwayelekile, amahhala, ngokushintshwa, okwenziwe ngomumo. Ungavula isitolo se-franchise ngqo uma izinketho zakho zezezimali zilinganiselwe. Lolu hlobo lokubambisana lunikeza ilungelo lokuvula ihhovisi elilodwa noma amabili abamele. Izinga lithatha ukuphendula okugcwele ku-franchisor yakho.

Kulokhu, kubalulekile ukuhambisana nayo yonke imigomo namazinga enkampani. I-franchise yamahhala ithatha imithetho yokusebenza enemibandela evela ku-franchisor, ukuphathwa okugcwele kwesitolo kuyenziwa. Ngokufaka esikhundleni, efanelekayo kubakhiqizi bama-franchisee. Kulokhu, inkampani ye-franchise isho indlela nendlela yobuchwepheshe, bese uzikhethela abahlinzeki. Izinkampani ezenziwe ngomumo, lolu hlobo lwe-franchising ludinga ukutshalwa kwezimali okukhulu, uthenga ibhizinisi elenziwe ngomumo, bese kuthi ngokubuyisela, ukhokhe amaroyalt noma inzalo. Yini evulekile inzuzo yesitolo se-franchise? Kumabhizinisi ongenalwazi, vula lolu hlobo lomsebenzi lufaneleka kakhulu. Ngemuva kwakho konke, akuyona imfihlo lapho ungazi okuthile noma ungaqondi, yisikhathi esifanele nje sokuthi uphendukele kumeluleki owaziyo ngokwenzekayo futhi owaziyo indlela yokuphuma kulesi simo.

Yini engayenza i-franchiser? Icebo lebhizinisi namasu, uhlelo lwe-biz, izinto zokwazisa, ubuchwepheshe bokwenza umkhiqizo, amakhasimende nabaphakeli. Kubiza malini ukuvula isitolo? Okokuqala, imali iyadingeka ukuthenga i-franchise. Izindleko zayo ziyahlukahluka ngokuya ngohlobo lokubambisana nezinga lokuphakanyiswa komkhiqizo. Kufanele futhi ukhokhe imali ekhokhelwa njalo ngenyanga yokusebenzisa igama lenkampani. Uma uvuma, ungasusa inzalo ngokwandisa umnikelo wokuqala ebhizinisini. Enye indlela ekhangayo ukukholisa i-franchisor yakho ngobuhlakani bakho kanye nekhono lokwenza inzuzo ethe xaxa nge-biz ngokuzayo, ngaleyo ndlela ungadonsela utshalomali futhi ungalondolozi zimali. Balisisa kahle imigomo yokubambisana ukuze ungabi nezinkinga ngokuzayo.

Kungani kunenzuzo ukuvula isitolo? Kunezizathu eziningana. Ungathengisa esitolo se-virtual nendawo yokuthengisa yangempela. Izimpahla ezahlukahlukene ziyathengiswa zithengwe ngonyaka. Kuvela ukuthi udinga ukukhetha i-niche yakho futhi unikeze abathengi imikhiqizo yezimpawu ezingcono kunezozincintisana nabo. Ukuhweba okuku-inthanethi kubaluleke kakhulu manje, kulula ukuthi iklayenti futhi lisebenze lodwa lodwa. Vula ibhizinisi lakho kwi-Intanethi kunenzuzo. Awudingi ukuqasha ihhovisi, ukhokhele izinsiza kusebenza, uqashe abasebenzi abaningi, ungene ezindlekweni zokugcina ihhovisi.

Udinga nje ukuhlela ukulethwa, impendulo yamakhasimende. I-Franchising inikeza lelo thuba ngoba umkhiqizo othengisiwe usuvele uthandwa ngabathengi. Yimiphi imikhiqizo ehamba phambili manje? Ukuthengiswa kwezimali emkhakheni wezokudla, ukuthengisa kabusha, ukukhiqiza, imikhiqizo yezingane, okokugqoka nezicathulo, imfundo. Izindawo ezingenhla zithandwa kakhulu futhi zikhokha ngokushesha. Ungavula iphuzu lokudayiswa kwezingubo noma izicathulo ngaphandle kokwesaba ukuthi ayifunwanga, futhi into esemqoka ukunquma nge-niche. Ngaphambi kokuqala ibhizinisi lokugxila okunjalo, udinga ukunquma ngemali yokuqala, futhi uqonde ukuthi yini ofuna ukuyizuza ekugcineni. Yenza uhlelo bese uyakwenza, funda izindaba zempumelelo zalowo onelungelo lokuthenga ngemali, uhlole amathuba akho okuphumelela.

Ikhathalogi yethu eyingqayizivele isiza ukuthola inketho yobambiswano efanele. Idizayinelwe ngendlela yokuthi ukwazi ukuzulazula kuziphakamiso bese uhlola izinketho ezihlongozwayo. Siqoqe iziphakamiso ezivela ezinkampanini zasekhaya nezakwamanye amazwe. Ungathola okunikezwayo kwezinga elihlukile lesabelomali. Ngasikhathi sinye, sibeka ama-franchisors athembekile kuphela, ayikho indawo yabakhwabanisi enkombeni yethu. Vula isitolo se-franchise noma ibhizinisi lakho eliyintandokazi kuyisinyathelo sokuqonda amakhono akho, sikulungele ukukusiza ngalokhu.

I-pie franchise ingaba ibhizinisi elinenzuzo enkulu uma unaka izici ezahlukahlukene zohlelo lwakho lokulungiselela. Okokuqala, lapho wenza i-franchise, nakanjani udinga ukusebenza ngokuhlaziywa kwe-swot. Esigabeni sokulungiselela, lolu hlobo lwethuluzi alunakubuyiselwa endaweni yalo. Okulandelayo, uma uzobandakanyeka kwi-franchise yophaya, udinga ukuqonda ukuthi yimuphi wabancintisana okuzodingeka ubhekane nabo emzabalazweni ongenakulungiswa wokuthandwa kwamakhasimende kanye nezimakethe ezithengisa kakhulu. Ukuba nalolu hlobo lolwazi kunikeza ithuba elihle lokudlula abaphikisi bakho futhi ngaleyo ndlela uqiniseke ukuthi unethuba lokuhlala ezindaweni ezinhle kakhulu emakethe. Uma ubhekisisa ukuthengiselana nokuhweba ngophaya, inketho engcono kakhulu kungaba ukuthola umkhiqizo osezingeni eliphakeme, ozokwazi ngawo ukwenza imisebenzi yehhovisi kahle.

Nquma ngokomzimba ukuthi mangaki ama-pie owadingayo ukubhaka ukuze i-franchise yakho isebenze kahle kakhulu. Udinga ukuba nesitoko esanele ekhawunteni ukuze ukhonze wonke amakhasimende akho. Ngasikhathi sinye, ukugcwala ngokweqile kufanele kugwenywe.

I-pie franchise ingabhekana nobunzima obuthile ekukhuleni kwayo, ngoba lolu hlobo lomkhiqizo lunokuphila okulinganiselwe. Ngaphezu kwalokho, ukuthengisa imikhiqizo yayizolo kucatshangwa ukuthi yanamuhla akuyona inketho yomsebenzi omuhle kakhulu. Ngemuva kwakho konke, amakhasimende awawona wonke angenalwazi futhi abaningi bazosheshe bakhombe ukukhohlisa. Kungakho ukusebenza ku-franchise, kufanele ugweme izenzo zokungathembeki, kepha, kunalokho, wenzele amakhasimende akho okuthe xaxa kunabancintisana nabo ngqo. Isibonelo, lapho uthengisa i-franchise yophaya, ungenza izaphulelo ezinkulu ngasekupheleni kosuku ukuze uthengise imikhiqizo yanamuhla. Ngakusasa, uma kukhona okusele, lolu hlobo lomkhiqizo kufanele luthengiswe ngamanani entengo, noma lunikezwe abasebenzi.

Ngenye indlela, kungenzeka ukuthi ushaye ophaya kusihlwa ukuze kuthathwe konke okusele ngamanani entengo. Lokhu kuwumkhuba ovame kakhulu emazweni aseYurophu nase-United States ngoba izinkampani zendawo zigcina imikhiqizo yazo futhi azizivumeli ukuthengiswa kwezimpahla eziphelelwe yisikhathi. Khulisa i-franchise yakho ezingeni eliphezulu kakhulu lokusebenza kahle ukukhulisa imali engenayo. Lokhu kuzokwenza ukuthi kungabi khona kuphela ukukhokha izibopho nabalingani. Kuzokwazi ukudlulisa imali ku-franchisor ngaphandle kwezinkinga nhlobo njengemali eyisamba, izinhlawulo, nokudonswa kwezikhangiso zomhlaba wonke.

Ikhathalogi yama-franchise esitolo ikunika ithuba lokuvula ibhizinisi lakho emkhakheni wezokuthengisa. Le ngxenye yebhizinisi ithandwa kakhulu, ikakhulukazi phakathi kwamabhizinisi amancane naphakathi nendawo. Ukuhweba akudingi ukutshalwa kwemali okukhulu nokuthengwa kwemishini yokukhiqiza, ngakho-ke lolu hlobo lomsebenzi lubonakala ngenzuzo esheshayo yezimali kanye nezinga eliphezulu lemali engenayo.

Ikhathalogu yama-franchise ezitolo iqukethe okunikezwayo okukhanga kakhulu: ungakhetha inkomba kwezokuhweba, uvule i-franchise futhi usebenze ngempumelelo futhi uthuthukise ibhizinisi lakho. Okuthandwa kakhulu yizindawo ezinjengezitolo zokudla, izitolo zezingubo, izicathulo, izimpahla zezingane, imishini, njll. Konke lokhu kuyatholakala kukhathalogi yethu. Ngaphezu kwalokho, kukhathalogu ye-franchise, ungathola okunikezwayo kokuthenga ngezitolo izitolo eziku-inthanethi, ukubaluleka kwazo okungenakunyakaziswa ezikhathini zanamuhla. Ngo-2020-2021 izinga lokuhweba nge-inthanethi selikhuphuke kakhulu, elenza izitolo eziku-inthanethi zakhanga ekubukeni kwezamabhizinisi: ukutshalwa kwezimali okuncane, ukubuyisa ngokushesha, izinga eliphezulu lenzuzo ngaphandle kwesidingo sokuthengwa okuzimele kwezimpahla, futhi asikho isidingo okokusebenza okukhethekile.

Kungani ukhetha i-franchise yesitolo bese usebenzisa ikhathalogi? Okokuqala, kukhathalogi, ungathola uhlu lwawo wonke ama-franchise anikezwa yizitolo ezinhle kakhulu ezivela emhlabeni wonke. Okwesibili, imbuyiselo yotshalomali isivele ikhona onyakeni wokuqala webhizinisi. Vele, izinga lokuncintisana emkhakheni wezohwebo nalo kufanele licatshangwe. Ngalesi sizathu, inketho engcono kakhulu kungaba ukubuyekeza wonke amanethiwekhi atholakalayo we-franchise nokunikezwayo kwabo.

Yini ikhathalogi yethu ne-franchising engayinikeza ngokujwayelekile?

• Izipesheli ezivela kumikhiqizo eyaziwayo;

• Amandla okuthengisa izimpahla ezisezingeni eliphezulu ezitolo ezihamba phambili;

• Zuza esikhathini sokubuyiselwa, usayizi wokutshalwa kwemali, namanani akhangayo;

• Izinkampani ezihlinzeka nge-franchise zinikeza inqubomgomo yazo yokumaketha eyakheke kahle kanye nomkhankaso wokukhangisa - awudingi ukusungula ibhizinisi lakho zisuka nje.

Kukhathalogi yethu yezitolo zama-franchise, ungathola kalula futhi uzikhethele izipesheli ezithakazelisa kakhulu nezinenzuzo ezizokulethela imali enhle nobumnandi obuvela emsebenzini. Ngenxa yekhathalogi, uzokwazi ukuxhumana ngqo nabanikazi bezitolo zama-franchise. Ibhizinisi lakho lisezandleni zakho, isisekelo sebhizinisi lakho likukhathalogi yethu ye-franchise!

I-franchise yebhikawozi elincane kuzoba yinzuzo kuwe uma izinga lentuthuko lilungile ngokwanele. Ngokuvamile, ukusebenza nge-franchise, usuvele unezinzuzo eziningi ezibalulekile ekulweni nabaphikisi ekuqaleni. Okokuqala, uthola umkhiqizo wekhwalithi ephezulu osuvele ukhuthaziwe futhi unezinga eliphakeme lokuthandwa. Ngaphezu kwalokho, ukusebenza nge-mini-bakery franchise kukunikeza ithuba elihle lokuphatha kahle imisebenzi yokukhiqiza ngokusebenzisa amandla wobungani bomlingani wakho omkhulu. Ukusebenza nge-franchise, ungenza ngezifiso i-mini-bakery yakho ngendlela yokuthi ifane nse neyangempela. Ubunikazi bungatholakala ngokuthengwa kwemishini kwi-franchisor, kanye nokuthengwa kwezingxenye zenqubo yokukhiqiza.

Qalisa i-mini-bakery yakho nge-franchise bese kuthi akekho kubaphikisi bendawo ozokwazi ukumelana nawe nhlobo. Ngemuva kwakho konke, uzoba nomkhiqizo wezinga elihlukile, elithengiswa ngamanani ongawabona wena ngokwakho. I-franchise yebhikawozi elincane ithuba losomabhizinisi, elizothuthuka ngokushesha futhi ngasikhathi sinye, lisebenzise inani elincane kakhulu lezinsizakusebenza.

I-mini-bakery franchise esebenza kahle izokunika amandla okubhekana ngokushesha nomsebenzi wehhovisi wanoma iyiphi ifomethi. Udinga kuphela ukukhokha izitolimende ezimbalwa. Eyokuqala yalezi yimali eyisamba, eyenziwa ekuqaleni komsebenzi. Ngaphezu kwalokho, usebenza nge-franchise, kuzodingeka wenze izitolimende ezimbili. Igama lowokuqala ngama-royalties, elesibili libizwa ngokuthi umnikelo wemisebenzi yokukhangisa. Le mali izoya ezidingweni ze-franchisor ehlobene nokukhangisa komhlaba wonke.

I-franchise yebhikawozi elincane kufanele isebenze nezinqolobane zefomethi yamanje. Kufanele zingeniswe umoya kahle futhi ukugcwala ngokweqile kufanele kugwenywe. Lokhu kudinga ukusetshenziswa kwesoftware ezokusiza ukuthi uzulazule ukuthi unamasheya angakanani nokuthi yini ephumayo. Isoftware enekhono le-mini bakery franchise izokunikeza nethuba lokuthola ulwazi olusesikhathini futhi ulusebenzisele iphrojekthi yebhizinisi. Isibonelo, uma izinsiza ziphela ezinqolobaneni, lolu hlobo lwesoftware luzobonisa isaziso esihambelanayo.