Ama-franchise webhizinisi awabizi kumabhizinisi amancane noma aphakathi nendawo ngokufuneka kakhulu namuhla. Ama-Franchise ngokwawo angukuhlinzekwa kwamalungelo abasebenzisi okusebenzisa igama (brand), uphawu olunebhizinisi emkhakheni othile womsebenzi, osungulwe ngaphansi kwezimo ezithile, okungabizi noma okubiza kakhulu. Ukuthenga ama-franchise kunomthelela omuhle ebhizinisini lakho uma wazi ukuthi ungaqhubeka kanjani. Ama-Franchise angacatshangwa njengesivumelwano sokuqasha isikhathi eside ngemibono yebhizinisi, ukuqala kokuqala, namanye amalungelo. Namuhla, akukho okungenzeki, uma ngaphambili bekudingeka ukucabanga ngokuzimela, ukubonisana nokukhokhela imininingwane, namuhla, ngenxa yentuthuko ye-IT, kuyashesha impela futhi kuyasebenza ukuthola ama-franchise ebhizinisi afanele, kusetshenziswa ikhathalogu yama-franchises, ekhombisa izindleko ezingabizi . Ukutholakala kwethuluzi nokuhlukaniswa, ukuhlunga idatha yokusesha, kuyatholakala ukwenza lula futhi kuthuthukiswe idatha etholakele, kanye nokwandisa amahora okusebenza, ngenxa yesikhathi, imali.

Ngaphambi kokusesha, kufanele unqume ukuthi yini oyicabangayo njengebhizinisi lakho, yisiphi isihloko, imiphi imininingwane oyibonayo, abale imali yokuqalisa, ngoba ngokuthenga ama-franchise angabizi kungenzeka ukuthi ulahlekelwe. Uma, noma kunjalo, ungakasithathi isinqumo ngobubanzi bebhizinisi lakho, khetha ama-franchise kokukhethiwe okwethulwe, kukhona okungakuphendulela. Kulokhu, kunesiza esithile, esinikezwa ama-franchise amanje, imibandela, izinketho zokukhokha, ngokuhlunga izinhlobo ezibizayo nezingabizi. Ngemuva kokutholwa, ngokuzenzakalela uba ngumnikazi webhizinisi lakho nama-franchise, amele izintshisekelo endaweni esunguliwe. Lapho uthenga ama-franchise, uzothola imishini engabizi kakhulu noma uhlelo lwebhizinisi lwezimpahla, ngobungozi obuncane ebhizinisini lakho. Kungenzeka usebenze ngaphansi kwama-franchise osindisa ekukhangiseni, ekwenyuseni ibhizinisi. Ngemuva kwakho konke, njengoba wazi, iminyaka yokuqala inzima kakhulu futhi ibiza kakhulu ngokombono wezezimali.

Uma kunesidingo, ungasebenza nedatha ye-franchisor. Izinhlobo eziningi zebhizinisi ezidingekayo ngama-franchise emkhakheni wezokudla, izinqubo ze-cosmetology kanye ne-salon, ezohwebo, izinsizakalo, izinkampani zomshuwalense, njll., Kepha ungazijwayela ngemininingwane eminingi kuwebhusayithi. Ngaphezu kokubonisana, ungakhetha inkambu yomsebenzi oyifunayo. Bala imali engenayo yesikhathi esithile ngezinsizakalo ezingabizi ngezindleko eziphansi. Futhi, kufanele kukhunjulwe ukuthi lapho utshala imali ebhizinisini lama-franchise, udinga ukucacisa inkokhelo yesamba. Namuhla, lesi sihloko sithuthukiswe kabanzi, ngakho-ke kunezinto eziningi ongakhetha kuzo, lapho ufuna ibhizinisi elingabizi kakhulu, noma ama-franchise, kuneziphakamiso ezingaphezu kwekhulu namashumi ayisikhombisa.

Esizeni, ungajwayelana nje nokukhethwa kwebhizinisi, ama-franchise, izindleko, kepha futhi nezinkomba zansuku zonke zezibalo, masonto onke noma ngenyanga, bona izilinganiso, ujwayelane nemibono yebhizinisi, ucele uhlelo, funda izindaba nezindatshana zezigaba zokuthengisa ngama-franchise amasha, ukuthandwa, izinhlobo zebhizinisi ezifakazelwe, ngokukhokha okusheshayo. Futhi, kukhombisa inani lotshalo-mali (elingabizi, eliphakathi, futhi elibizayo), idolobha nedolobhana. Noma ngabe ukhetha kuphi, kufanele kukhunjulwe ukuthi ibhizinisi kufanele libe njengokuthanda kwakho. Kuyaqapheleka futhi ukuthi isiza alisebenzeli kuphela ukucinga ama-franchise ebhizinisi kepha futhi nokuhambisa umbono wakho, ungeza ama-franchise akho kukhathalogu usebenzisa imigomo yokubambisana enikeziwe. Kuyafaneleka ukukhumbula ukuthi amaphuzu amaningi ebhizinisi lakho ezweni lakho nakwamanye amazwe, ayanda isidingo, imali engenayo, isimo. Kuyafaneleka ukuqonda ngokunikeza ama-franchise ngohlobo oluthile lwesigaba eshibhile sebhizinisi. Ngokushesha ukukhokha, izindleko ziyanda.

Into esemqoka ukukhetha ipulatifomu efanele yokukhangisa yama-franchise nge-SEO traffic. Lapho sandisa ibhizinisi lakho, ingosi yethu izoba umsizi ongenakubuyiselwa endaweni iminyaka eminingi, njalo ngonyaka iheha abalingani abangaba khona (ama-franchisees) ebhizinisini lakho. I-franchiser isiza i-franchisee ekuqeqesheni, ithole amaklayenti, futhi ikutshele ngezici ezibalulekile zebhizinisi lakho.

Ukuze uthole imininingwane eyengeziwe, udinga ukuthumela isicelo nge-imeyili noma ushayele inombolo ukuxhumana nomxhumanisi. Ingosi yethu yethulwe hhayi abaqalayo kuphela kepha nabadlali bemakethe abanolwazi abadinga futhi abangadingi ukukhangisa okwengeziwe. Ochwepheshe bethu basiza ngokusekelwa ngezinsizakalo nezeluleko ubusuku nemini, besiza ngezinhlelo zokusebenza nokuthola ukucutshungulwa kwezincomo zabathengi abangaba khona. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yokudlela iphrojekthi enenzuzo enkulu ngokuzayo. Ukuze ukwenze ngempumelelo, kuyadingeka ukulungiselela kusengaphambili ngokwenza ukwakhiwa kohlelo lwebhizinisi. Ngaphezu kwalokho, uma usebenza nge-franchise, usuvele unecebo lebhizinisi ezandleni zakho, ngoba uthola lonke ulwazi oludingekayo kumlingani wakho ohweba naye. I-franchise kufanele isetshenziswe ngokufanele, futhi ngeso lengqondo kulezo zici zesifunda eziyizici zale ndawo. Uma usebenza endaweni yokudlela, lapho-ke lapho uhlangana ne-franchise, kufanele uxoxe kusengaphambili ngazo zonke izimo ngokuya ngokuthi uzosebenza nini ngokuzayo. Isibonelo, ukuthengwa kokudla kufanele kwenziwe ngobuchwepheshe nangendlela efanelekile, kubhekwe imininingwane.

Ungahlela futhi nommeleli we-franchise ukuhlinzeka indawo yakho yokudlela ngezinsizakusebenza ngqo kusuka ku-franchisor. Lokhu kuwumkhuba ovamile kuma-franchise amaningi aseMelika. I-franchise yokudlela kufanele isebenze kahle, vele usebenzise isoftware ekhethekile. Kunezinketho ezimbili, noma ngabe uthenga isoftware ngokwakho, noma iza inqwaba yezinye izinzuzo ozithola lapho uthenga i-franchise. Noma ngabe usebenzelana nendawo yokudlela noma olunye uhlobo lwebhizinisi, i-franchise ingukutshalwa kwemali okungenzeka kube nenzuzo. Ngemuva kwakho konke, utshala imali eningi kakhulu yezinsizakusebenza zezezimali, kepha ukukhokha kuphezulu impela. I-franchise ayilutho ngaphandle kokuqashiswa kwesikhathi eside kophawu lwentengiso, nakho okuza nesethi yezincwadi ezahlukahlukene zebhizinisi.

Zisetshenziswa ukuze ube nethuba lokwenza imisebenzi yehhovisi ngokuhlelekile nangokuhlelekile.

Umsebenzi ne-franchise yokudlela wenziwa ezingeni elifanele lobuchwepheshe, inqobo nje uma kusetshenziswa izinsiza ezisezingeni eliphakeme. Kuyadingeka ukuthenga imikhiqizo yokudla kuphela kubasabalalisi abathembekile ukuze ungaphoxi uphawu lwakho lokuhweba olwaziwayo noludumile emhlabeni wonke. Vele, uma ngabe uphromotha i-franchise yokudlela, futhi udinga ukukhetha kahle indawo lapho kutholakala khona ukudla. Njengomthetho, izindawo zokudlula zikhethelwa indawo yokudlela, lapho ngokuzayo ingaheha inani elikhulu lamakhasimende. Vele, i-franchise ingumsebenzi osebenzayo ngokwawo, noma kunjalo, uma isetshenziswe ngokungafanele, uzibeka engcupheni yokulahlekelwa yimali. Kungakho kufanelekile ukusondela ngendlela efanele nangempumelelo ekusetshenzisweni kwawo wonke umsebenzi wasehhovisi.

I-franchise endaweni yokudlela iyithuba lakho lokuzuza imiphumela emihle empikiswaneni yokuncintisana ngenxa yokuthi uzodlula izimbangi zakho ezingeni lokuqwashisa ngomkhiqizo. Kodwa-ke, ama-franchisees amaningi kungenzeka asevele esebenza endaweni yedolobha lakho, ngakho-ke, kufanele uncintisane nabo. Kuyadingeka ukwakha noma ukusebenzisa izinzuzo ezikhona kunezinye izindawo zokudlela uma uthengisa i-franchise endaweni yokuncintisana. Futhi, ukuhlaziywa kokuncintisana kudinga ukwenziwa kusisekelo sokuqala ukwazi ukuthi yini okufanele ubhekane nayo ngokuzayo. Ukusebenza nge-franchise endaweni yokudlela nakho kukunikeza ithuba lokubhekana kahle nomsebenzi wehhovisi wanoma iyiphi ifomethi futhi ugweme amaphutha. Ngemuva kwakho konke, ukutholakala kolwazi olusesikhathini lokuthi ungalikhangisa kanjani ibhizinisi ezandleni zakho.

Ukhokhela ithuba lokusebenzisa idizayini yokuqala, futhi umthetho wokuvikelwa kwempahla ngayinye uvikela i-franchisor ekuntshontshweni kosomabhizinisi abangathembekile. Ukusebenza nge-franchise yokudlela kungabandakanya amanani abasebenzi ngamunye. Kungcono ukubala umholo ngokuzenzekelayo, usebenzisa isoftware edingekayo. Ungalawula ukuhlala kwendawo yakho uma usebenza ne-franchise yokudlela. Lokhu kubaluleke kakhulu ukugwema amaphutha abalulekile ekusabalalisweni kwabathengi. Uma usebenza nge-franchise enjalo, kuzodingeka ukhumbule ukuthi ngokushesha nje lapho uzovula leli bhizinisi, kuzofanele ukhokhe inani elithile lezinsizakusebenza zezezimali njengemali yokuqala. Inkokhelo yokuqala lapho usebenzisana ne-franchise ibizwa ngokuthi isamba semali.

Kwenziwa kanye kuphela, futhi ivolumu yayo ingaba yenani elihlukile. Kubalwa njengephesenti lenani lemali olitshala ngesikhathi sokuqala. Ukusetshenziswa kokuhlala endaweni yokudlela kuzosebenza futhi kube nekhwalithi ephezulu, uma ucabangela kusengaphambili zonke izingozi ezikusongelayo.

Izindawo zokudlela nezindawo zokudlela zama-Franchise mhlawumbe yizindawo ezithandwa kakhulu futhi ezifiselekayo ebhizinisini. Kungani zithandwa kangaka? Izindawo zokudlela nezindawo zokudlela ezinhle zingenye yezindawo zokuzijabulisa esizithandayo emphakathini wethu. Kunezikhungo eziningi ezinjalo cishe kuwo wonke amadolobha. Osomabhizinisi balwela ukuvula izikhungo zesimanje, ezithokomele ngohlobo oluthile lwensizakalo noma ezinye izinzuzo. Izikhungo zokupheka kufanele zikhuthaze abathengi ukuthi bazethembe. Akuyona imfihlo ukuthi kuningi okudingeka ezindaweni zokudlela zaphesheya, futhi lesi yisizathu sempumelelo yabo.

Ama-franchise salon namakhefi akuvumela ukuthi ulethe ibhizinisi lakho ezingeni elisha lekhwalithi. I-franchise ingasetshenziselwa ukuqala ibhizinisi noma ukuguqula i-biz ekhona. Izimo nezindleko ze-franchise zingahluka ngokuya ngokuthandwa komkhiqizo othile. Ukutshalwa kwemali kunganqunyelwa kwisamba semali noma ebukhosini, kepha imvamisa kuyadingeka ukukhokha kokubili. Ngokuphindaphindiwe, uthola ukwesekwa kumlingani onolwazi, uhlelo lwe-biz olucatshangelwe kahle, izixazululo zokumaketha, nezinye izinzuzo. Konke kuya ngemibandela yesivumelwano. Ungayithola kanjani i-franchise enenzuzo futhi uphathe izindawo zakho zokudlela kahle? Ikhathalogi yethu yokudlela isiza ngalokhu, lapha ungathola ukunikezwa okuhlukahlukene kwe-franchise emkhakheni wamakhefi okuphekela.