Bonke osomabhizinisi bafuna ukuthola ama-franchise afunwayo omkhiqizo owaziwayo ngemisebenzi yabo yezentengiselwano, ngokusetshenziswa okungabizi kakhulu, ebhizinisini, nokubuyiselwa ngokushesha. Kodwa-ke, nayi impikiswano yokuphikisana kokuxhumana okunengqondo phakathi kophawu lwentengiso oludumile, igama lomkhiqizo, nokusetshenziswa okungabizi kakhulu kuvela, kusukela lapho kuphakama isigaba, imodeli nomkhiqizo, kubiza kakhulu ukukusebenzisa nokukugcina ebhizinisini lama-franchise . Ukukhokhwa kwemali ngohlobo lokukhokhwa kwesamba esisodwa, izinkokhelo zanyanga zonke, nezimali zokukhangisa ezijwayelekile, ukuze kusetshenziswe ilogo yomkhiqizo eyaziwayo nedumile, kudinga imali enkulu, imijovo nezindleko. Ukukhokhwa ngesikhathi kwazo zonke izindleko zebhizinisi ezihlobene kusuka kuma-franchise afunwayo kudinga inzuzo engenayo yokugeleza kwemali, nge-akhawunti yasebhange, inhlangano yomsebenzi omuhle, inethiwekhi yokuthengisa ethuthukile neyandisiwe, ukugeleza okuphezulu kwezimoto, nezindawo eziningi zokuthengisa, zesikwele, ezinendawo ebanzi uhla lwezimpahla. Ngakho-ke, ukukhushulwa kwebhizinisi, udinga okunye ukukhangisa, ukutholakala, nokulanda kwemishini yokuhweba neyokukhiqiza, ukwandisa inani labomabhalane bezentengiso, abaphathi, ababonisi, ezobuchwepheshe, ezokukhiqiza, nezabasebenzi. Lapho usebenza nama-franchise athengiwe athengiwe, into esemqoka ukubala kahle intengo yokuthengisa yezimpahla nemikhiqizo, ngokubuyiselwa kwazo zonke izindleko eziyisisekelo nezisizayo ngokubala izindleko zezindleko.

Izindleko eziphezulu zokuthengisa izimpahla nemikhiqizo usebenzisa uhlobo lomthengisi we-franchisor ‘zingethusa umthengi omkhulu, futhi uzokwenqaba ukuthenga umkhiqizo obizayo. Ngokwenzayo, amaketanga okuthengisa athengisa izimpawu zokuhweba ezaziwayo futhi ezibizayo anamakhasimende awo asunguliwe kanye namakhasimende akhethiwe, angawodwana, ahloniphekile, aqinile athenga uhlobo oluthile lomkhiqizo. Zimbalwa kakhulu izivakashi ezikhululekile, ikakhulukazi abathengi bezitolo, kulezi zitolo. Kwimbangi yokuhweba ngobuningi, okusho uhlaka olukhulu lwesibalo sabantu, kuyadingeka ukusondela emisebenzini ngama-franchise afunwayo ngesimo esikhethekile, ukuthola ukuthi 'kusho okuyigolide', kwizimpawu zokuthengisa bekungabiza kubo futhi bathembele kwikhwalithi izimpahla nezinsiza ngokwazo. Ekusebenzeni komhlaba, izimpahla, izimboni nezamabhizinisi zikhona futhi zisabalele, kanti ama-franchise wezimpahla enza amaphesenti angamashumi ayisishiyagalolunye enzuzo. Ama-franchise athandwa kakhulu ama-franchise wezimpahla ahlotshaniswa nokuthengiswa kwe-pizza, ikhofi elenziwe ngomumo, okokugqoka, izicathulo, izinto zikagesi nezasendlini, izimoto, kanye nabathengisi bazo osomabhizinisi abavula izitolo zemikhiqizo nezitolo. Impumelelo yokuthengisa kuma-franchise wezimpahla ixhomeke kakhulu ekhonweni lobuchwepheshe lababonisi nabaphathi bezentengiso lokwethula umkhiqizo ophelile kumthengi ukuze bajabule, bazimisele ukuthenga izimpahla, futhi, benelisekile ngokuthenga ngempumelelo, bashiye ezitolo.

Ukuthola ukusebenza kahle kuma-franchise afunwayo kuhlotshaniswa nokuqeqeshwa okuqhubekayo kwabasebenzi, kwimishini efanelekile kakhulu namakhono atholakele, ngobuciko nangokwazi kwebhizinisi ukuthengisa umkhiqizo. Ukuqeqeshwa okuyimpoqo nama-webinars ngenqubo yokuqeqeshwa kwabasebenzi ababandakanyeka ekuthengisweni kwemikhiqizo, ekufinyeleleni ithalente nobizo lomsebenzi, ukuphoqa, ngobuciko nangobuciko ukuphoqa ikhasimende ukuthi lithenge, okuphinde kufakazele ubuqiniso bokuthi 'abasebenzi bayikho konke '. Ama-franchise afunwayo ayadingeka, ngoba ngendlela enengqondo, yenhlangano, ehlanganiswe nohlelo, bayakhokha masinyane, beletha imali efanelekile kosomabhizinisi-i-franchisee. Kuyindlela edidiyelwe nenenhloso yokuhlela iphrojekthi yebhizinisi lama-franchise, ngohlelo lwebhizinisi olwenziwe kahle, ucwaningo olunzulu, kanye nocwaningo lobudlelwano bemakethe, kanye nokuhlaziywa kwabathengi abafunwa ngempumelelo, okuletha ukubuyiselwa okusheshayo futhi okuletha ama-franchise isigaba nohlu lwezinto ezifunwayo. Ukwenza umsebenzi wokuqala wokuhlaziya kumandla wokugeleza kwemali okuvela kutshalo-mali olutshaliwe, ngokubalwa kwezomnotho, okubaliwe kwesibikezelo sebhizinisi, ekuhambeni kwemali, ukubalwa kwephrojekthi kwemali engenayo, izindleko, kanye nenzuzo kunika zonke izizathu zokwenza i-franchise ekhokhelwayo efunwayo. Ukwenza imigomo yokuhlela ngamasu nokuhlela imisebenzi efanelekile yokusabalalisa amasu, inani lotshalo-mali lokuqala, ukukhulisa inzuzo, ukugcina ibhalansi eqinile kanye 'nokulinganisa' phakathi kwezindleko zama-franchise nezindleko ezizayo zokwenza ibhizinisi, kungubufakazi nefomu isiphetho esizwakalayo sokuthi ukukhethwa kwama-franchise kwenziwa okulungile futhi kuthengwe ama-franchise athengiwe.

I-shawarma franchise izosebenza ngempumelelo uma uthenga izimpahla ezithile ngesikhathi sokuqaliswa kwazo. Kungenzeka uthole imithethonqubo ethile evela kumnikazi we-shawarma franchise, elawula ukuthengwa kwamasheya ezimpahla. Vele, izinsiza uzithenga ngokwakho emakethe noma ezitolo, noma kunjalo, kumele zibe sezingeni elifanele. Uma wenza i-shawarma franchise, lapho-ke kufanele wesabe ukuthi umuntu obizwa ngemfihlakalo shopper uza kuwe. Angazenza iklayenti lakho bese ethola bonke ubuthakathaka bephrojekthi yakho. Ngakho-ke, kuyadingeka ukukhonza ngokunembile ikhasimende ngalinye elingenayo ukugwema noma yiziphi izinkinga ezinkulu.

Ngemuva kwakho konke, i-franchise yokudla okusheshayo ingavele isuswe kuwe futhi yenze ukhetho ngokuvumelana nomhambisi ongcono. Uma unentshisekelo ku-shawarma, lapho uyithengisa, kufanele ukhethe i-franchise ehamba phambili. Lokhu kungumsebenzi othile, ngakho-ke, kuyadingeka ukukhetha uphawu lokuhweba oludume kakhulu emhlabeni wonke. I-Shawarma kumele yenziwe ngokuya ngemithetho eqinile ukuze ingayephuli. Kungakho udinga ukuthenga i-franchise. Ngaphezu kwalokho, uma usebenza nge-franchise yokudla, kufanele futhi ucabangele iqiniso lokuthi udinga ukwenza umnikelo othile ngenani le-9 kuye ku-11% eselivele likhona ekuqaleni kokwethulwa kwephrojekthi. Le mali ibizwa ngokuthi isamba.

Kwenziwa kungakhathalekile ukuthi uqhuba hlobo luni lwebhizinisi. Vele, i-franchise ingahlinzeka ngezimo ezihluke kancane. Konke kuncike ekutheni uxoxisana kanjani nokuthi yini oyilungisayo esivumelwaneni sokugcina.

Sebenza nge-shawarma franchise esezingeni eliphakeme kakhulu ukuze uzinikeze inzuzo engenakuphikwa ngaphezu kwezitha zakho. Udinga futhi ukwazi ukuthi udinga ukuthi ukhokhe cishe i-9% yenzuzo etholwa nyangazonke njengohlobo lwenkokhelo yokuqasha. Inkokhelo yokuqasha isho izinhlawulo nezimali zokukhangisa. Ukugcwaliseka kwenani lokukhangisa nge-shawarma franchise kusuka ku-1 kuye ku-3% wemali ongayithola. IRoyalty inani lemali, elisukela ku-6 kuye ku-9%, kuya ngokuthi uthole imali engakanani. Ukuze usebenzise i-franchise, kuyadingeka futhi ukwenza ukuhlaziywa kokuqala kwe-swot.

Ngayo, ungabona amathuba nezingozi inkampani yakho edalulwe kuzo. Ngaphezu kwalokho, ukuhlaziywa kwe-swot kuklanyelwe ukunquma amandla nobuthakathaka bento yebhizinisi lakho.

I-shawarma franchise ikunikeza ithuba lokwandisa izinsiza uma imigomo efanele inikezwe i-franchisor. Uma i-churn yakho yamakhasimende iqalile, le nqubo kumele ibonwe ngesikhathi. Ngakho-ke ungathatha isinqumo esifike ngesikhathi ukuze ungalahlekelwa amakhasimende ngokuphelele. Ukuphuma kwesisekelo seklayenti lapho kwenziwa i-franchise kungenzeka ngenxa yokuthengwa okungafanele kwe-inventory, noma ngezinye izizathu. Kufanele futhi uqaphele lokho okubizwa ngokuthi imfihlakalo shopper, angavela kuwe ecashile njengekhasimende. I-shopper eyimfihlakalo ingazama i-shawarma edayiswe egameni le-franchise eyaziwayo futhi inqume ukuthi iyahlangabezana yini nenqubo esezingeni lekhwalithi yomkhiqizo wokuqala.

Sebenza ngokuqongelelwa kwamabhonasi ekhasimende ukubakhuthaza ukuthi bathenge izinsiza nemikhiqizo yakho eminingi. Lokhu kusebenza nakwi-shawarma franchise, ngoba noma yiluphi uhlobo lwebhizinisi kufanele luhambisane namabhonasi amahle wamakhasimende.

Ukusebenzisana ne-frunkise yokudla okungenamsoco ngokuvamile akuhlukile kunoma iyiphi enye ikhefi yokudla okusheshayo. Umehluko kuphela okuqukethwe isithako, noma kunjalo, lokhu akuwona umehluko ophawuleka kangako. Ngakho-ke, uma usebenza nge-franchise uthengisa ukudla, kuzodingeka unqume ukuthi ngabe kunethuba lokuphumelela ngaphakathi kwedolobha lakho. Ibhizinisi kumele libe nokufunwa okusebenzayo lapho linakho, futhi uma ukhetha indawo engeyona yokuthengisa, unengozi enkulu yokuthi utshalomali aluyikhokhi. I-shawarma franchise izosebenza kahle uma ubheka zonke izici zesifunda futhi ungaphuli umthetho. Udinga ukwenza imali eningi kunabanye osomabhizinisi abangenawo amalungelo.

Ekugcineni, akudingeki ukuthi badonse iphesenti lemali etholwe kusetshenzelwa i-franchisor, kepha wena uyakwenza. Futhi, lapho wenza noma yiluphi uhlobo lwe-franchise, udinga nje ukubhajetha lezo zindleko ezihambelana nohlobo oluthile lwemali yokuqasha. Lapho ugcwalisa i-franchise, akukhona okuningi ngokuqashisa kepha kungenye indlela yokudlulisa ukusebenza komkhiqizo nemithethonqubo yemithombo yezimali. Njengoba kushiwo ngenhla, okokuqala usebenza ngomnikelo oyisamba, bese kuthi ngemuva kokudlula esigabeni sokuqala, ngezimali zasebukhosini kanye nenzuzo yokudonswa kokukhangisa komhlaba.

I-franchise eKherson yiphrojekthi ethembisayo, esadinga ukwenziwa ngokuqapha futhi kubhekwe zonke izingozi ezingasongela. I-franchise ayiyona nje inqubo yokuqasha umkhiqizo odumile ngokukhokha okulandelayo kwemali ethile. Ngaphezu kwalokho, esigabeni sokuphothula isivumelwano se-franchise, ukhokha u-11% wemali eyisamba. Inani lemali lingahluka ngokuya ngesivumelwano. IKherson yindawo ekhangayo yezivakashi, nayo okufanele icatshangelwe uma usebenza nge-franchise. Thuthukisa ilungelo ngezinga eliphezulu lokusebenza kahle, ekubeni ngaphambilini wenze izenzo zokuhlaziya.

Ukuhlaziywa kuhle kulokhu ukuthola kahle wonke amathuba nezingozi ezikhona. Osomabhizinisi abaningi kanye nezivakashi banesithakazelo kuKherson, ngakho-ke, unganikezwa isidingo esisebenzayo.

I-franchise eKherson ingabhekwa ngezinga eliphezulu lokusebenza kahle uma ucabangela izici zesifunda kanye nemininingwane yomthetho wendawo kusengaphambili. Vula i-franchise kuleyo nsimu bese unikeza izimpahla nezinsizakalo ezivela kumkhiqizo owaziwayo ukuqinisekisa ukungena kwamakhasimende njalo. Lapho usebenzisa ilungelo lokusebenzisa ilungelo elithile e-Kherson, kufanele ucabangele ukuthi, njengomthetho, ama-brand ahlinzeka ngesidingo salowo onelungelo lokuthengisa ukwenza umnikelo wokukhangisa, kanye nezimali zasebukhosini. Lokhu kufinyelela ku-6% wemali yakho engenayo noma inzuzo, okudingeka uyidlulisele kummeleli womkhiqizo njalo ngenyanga. Ilungelo endaweni enjalo lingahlinzeka nangesidingo sokudlulisa ama-3% wokukhangisa emhlabeni wonke. Ngosizo lwensizakalo ye-franchising, yenza imikhankaso yokukhangisa futhi ugcine izinga lokuqwashisa ngomkhiqizo ezingeni elithile.

I-franchise eKherson izosebenza ngokungenaphutha uma yonke imigomo yezomthetho ibonwa, futhi kubhekelwa imithetho yezokuziphatha yabasebenzi bakho.