Ama-franchise webhizinisi awabizi kumabhizinisi amancane noma aphakathi nendawo ngokufuneka kakhulu namuhla. Ama-Franchise ngokwawo angukuhlinzekwa kwamalungelo abasebenzisi okusebenzisa igama (brand), uphawu olunebhizinisi emkhakheni othile womsebenzi, osungulwe ngaphansi kwezimo ezithile, okungabizi noma okubiza kakhulu. Ukuthenga ama-franchise kunomthelela omuhle ebhizinisini lakho uma wazi ukuthi ungaqhubeka kanjani. Ama-Franchise angacatshangwa njengesivumelwano sokuqasha isikhathi eside ngemibono yebhizinisi, ukuqala kokuqala, namanye amalungelo. Namuhla, akukho okungenzeki, uma ngaphambili bekudingeka ukucabanga ngokuzimela, ukubonisana nokukhokhela imininingwane, namuhla, ngenxa yentuthuko ye-IT, kuyashesha impela futhi kuyasebenza ukuthola ama-franchise ebhizinisi afanele, kusetshenziswa ikhathalogu yama-franchises, ekhombisa izindleko ezingabizi . Ukutholakala kwethuluzi nokuhlukaniswa, ukuhlunga idatha yokusesha, kuyatholakala ukwenza lula futhi kuthuthukiswe idatha etholakele, kanye nokwandisa amahora okusebenza, ngenxa yesikhathi, imali.

Ngaphambi kokusesha, kufanele unqume ukuthi yini oyicabangayo njengebhizinisi lakho, yisiphi isihloko, imiphi imininingwane oyibonayo, abale imali yokuqalisa, ngoba ngokuthenga ama-franchise angabizi kungenzeka ukuthi ulahlekelwe. Uma, noma kunjalo, ungakasithathi isinqumo ngobubanzi bebhizinisi lakho, khetha ama-franchise kokukhethiwe okwethulwe, kukhona okungakuphendulela. Kulokhu, kunesiza esithile, esinikezwa ama-franchise amanje, imibandela, izinketho zokukhokha, ngokuhlunga izinhlobo ezibizayo nezingabizi. Ngemuva kokutholwa, ngokuzenzakalela uba ngumnikazi webhizinisi lakho nama-franchise, amele izintshisekelo endaweni esunguliwe. Lapho uthenga ama-franchise, uzothola imishini engabizi kakhulu noma uhlelo lwebhizinisi lwezimpahla, ngobungozi obuncane ebhizinisini lakho. Kungenzeka usebenze ngaphansi kwama-franchise osindisa ekukhangiseni, ekwenyuseni ibhizinisi. Ngemuva kwakho konke, njengoba wazi, iminyaka yokuqala inzima kakhulu futhi ibiza kakhulu ngokombono wezezimali.

Uma kunesidingo, ungasebenza nedatha ye-franchisor. Izinhlobo eziningi zebhizinisi ezidingekayo ngama-franchise emkhakheni wezokudla, izinqubo ze-cosmetology kanye ne-salon, ezohwebo, izinsizakalo, izinkampani zomshuwalense, njll., Kepha ungazijwayela ngemininingwane eminingi kuwebhusayithi. Ngaphezu kokubonisana, ungakhetha inkambu yomsebenzi oyifunayo. Bala imali engenayo yesikhathi esithile ngezinsizakalo ezingabizi ngezindleko eziphansi. Futhi, kufanele kukhunjulwe ukuthi lapho utshala imali ebhizinisini lama-franchise, udinga ukucacisa inkokhelo yesamba. Namuhla, lesi sihloko sithuthukiswe kabanzi, ngakho-ke kunezinto eziningi ongakhetha kuzo, lapho ufuna ibhizinisi elingabizi kakhulu, noma ama-franchise, kuneziphakamiso ezingaphezu kwekhulu namashumi ayisikhombisa.

Esizeni, ungajwayelana nje nokukhethwa kwebhizinisi, ama-franchise, izindleko, kepha futhi nezinkomba zansuku zonke zezibalo, masonto onke noma ngenyanga, bona izilinganiso, ujwayelane nemibono yebhizinisi, ucele uhlelo, funda izindaba nezindatshana zezigaba zokuthengisa ngama-franchise amasha, ukuthandwa, izinhlobo zebhizinisi ezifakazelwe, ngokukhokha okusheshayo. Futhi, kukhombisa inani lotshalo-mali (elingabizi, eliphakathi, futhi elibizayo), idolobha nedolobhana. Noma ngabe ukhetha kuphi, kufanele kukhunjulwe ukuthi ibhizinisi kufanele libe njengokuthanda kwakho. Kuyaqapheleka futhi ukuthi isiza alisebenzeli kuphela ukucinga ama-franchise ebhizinisi kepha futhi nokuhambisa umbono wakho, ungeza ama-franchise akho kukhathalogu usebenzisa imigomo yokubambisana enikeziwe. Kuyafaneleka ukukhumbula ukuthi amaphuzu amaningi ebhizinisi lakho ezweni lakho nakwamanye amazwe, ayanda isidingo, imali engenayo, isimo. Kuyafaneleka ukuqonda ngokunikeza ama-franchise ngohlobo oluthile lwesigaba eshibhile sebhizinisi. Ngokushesha ukukhokha, izindleko ziyanda.

Into esemqoka ukukhetha ipulatifomu efanele yokukhangisa yama-franchise nge-SEO traffic. Lapho sandisa ibhizinisi lakho, ingosi yethu izoba umsizi ongenakubuyiselwa endaweni iminyaka eminingi, njalo ngonyaka iheha abalingani abangaba khona (ama-franchisees) ebhizinisini lakho. I-franchiser isiza i-franchisee ekuqeqesheni, ithole amaklayenti, futhi ikutshele ngezici ezibalulekile zebhizinisi lakho.

Ukuze uthole imininingwane eyengeziwe, udinga ukuthumela isicelo nge-imeyili noma ushayele inombolo ukuxhumana nomxhumanisi. Ingosi yethu yethulwe hhayi abaqalayo kuphela kepha nabadlali bemakethe abanolwazi abadinga futhi abangadingi ukukhangisa okwengeziwe. Ochwepheshe bethu basiza ngokusekelwa ngezinsizakalo nezeluleko ubusuku nemini, besiza ngezinhlelo zokusebenza nokuthola ukucutshungulwa kwezincomo zabathengi abangaba khona. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yepulazi iphrojekthi enenzuzo ngokuhamba kwesikhathi, ekusetshenzisweni kwayo, kufanelekile ukukhumbula ukuthi uthathe izibopho ezithile. Okokuqala, lokhu kukhokhwa kwemali eyisamba ekuqaleni, futhi okwesibili, isibopho sokuthenga uhlu oluthile noma izinsiza ku-franchisor. Okwesithathu, uma ufaka imali epulazini, uzobe ukhokha izinhlobo ezimbili zeminikelo njalo ngenyanga. Eyokuqala ibizwa ngama-royalties, futhi ivolumu yayo iyahluka kusuka ku-2 kuye ku-6% wemali engenayo yenyanga noma inzuzo. Isitolimende sesibili ekufezekisweni kwe-franchise yepulazi yisidingo sokukhokha kusuka ku-1 kuye ku-3% wemisebenzi yokukhangisa emhlabeni wonke. I-franchisor isebenzisa lezi zinsizakusebenza zezezimali ukuqinisekisa ukuthi izinga lokuthandwa komkhiqizo alinciphi.

Ekugcineni, lezo zinkomba ezingakhuli, njengomthetho, zilulaza. Uma uthatha isinqumo sokuqala ipulazi, bese uthenga i-franchise efanele le nhloso. Kufanele futhi ukhumbule lapho usebenzisa lolu hlobo lwebhizinisi, udinga ukunaka ngokukhethekile imininingwane ehlukahlukene, noma ibonakala ingabalulekile. Lungiselela ipulazi lakho nge-franchise ukuze ube ngusomabhizinisi ophumelele kakhulu futhi oncintisanayo. Iphrojekthi yebhizinisi lakho kufanele ikhokhele, okusho ukuthi, yenza konke ukuqinisekisa ukuthi isebenza kahle. Ngalokhu, i-franchise itholwa ukuholwa yimithetho yenkampani ephumelelayo nokwakha ibhizinisi kusetshenziswa amaphethini asebenzayo naqinisekisiwe.

Lungiselela ipulazi lakho nge-franchise bese ukhiqiza imikhiqizo esezingeni eliphakeme. Lokhu kukusiza ukuthi wandise imali engenayo yesabelomali sakho ngokuheha amakhasimende amaningi. Ekugcineni, ngokusebenzisa i-franchise, ungaletha ibhizinisi lakho ezingeni elisha ngokuphelele lobuchwepheshe. Unobuchwepheshe, ukwazi, izinhlelo zebhizinisi, ulwazi mayelana nalawo maphutha avame ukuhlangabezana nawo ngesikhathi sokugcwaliseka, futhi ngaleyo ndlela ukwazi ukuwagwema. I-franchise yepulazi ikunikeza ukugeleza kwemali okuqhubekayo, ngakho-ke unezinga eliphezulu lokuheha. Inani elikhulu lamakhasimende liyayethemba inkampani esebenza nge-girder franchise ngoba abantu banezinga eliphakeme lokuthembana maqondana nemikhiqizo eyaziwa emhlabeni wonke.

Ngakho-ke wena, usebenzisa uphawu lokuhweba oludumile, okwazi ukukhulisa ipulazi lakho ehhovisi elimele inhlangano engaphandle. I-franchise ye-ranch izosebenza ngokungenasici uma ulandela ikhodi yokugqoka, ikhodi yokuklama, imithethonqubo kanye nemithetho. Kungakho uxhumana ne-franchisor ngakho-ke unikeza imininingwane ephelele yokuthi ungalwenza kanjani ibhizinisi. Yakha ipulazi usebenzisa izifanekiso ezinikeziwe bese ukopisha ngokunembile umkhiqizo wangempela. Lokhu kukusiza ukubhekana ngokuphumelelayo nanoma yiziphi izinselelo ezingase zivele ngesikhathi sokuqaliswa kwephrojekthi yebhizinisi.

I-franchise yesitolo somlimi izohlinzeka ngentuthuko ephelele yomsebenzi wasehhovisi ngokuhambisana ngokuqinile nemibhalo efakiwe. Lwela ukuthembeka ngangokunokwenzeka ukuze abathengi bathokozele insizakalo yakho esezingeni eliphakeme. Ngaphezu kwalokho, lapho usebenza nge-franchise, udinga ukukopisha amasu okuqala kukho konke. Akukhona ukubukeka nokugqoka kuphela kwabasebenzi, kodwa futhi, ngaphezu kwakho konke, insizakalo esezingeni eliphakeme kanye ne-pallet enhle yemikhiqizo. Insizakalo ye-franchise esezingeni eliphakeme ingahlinzekwa ngabasebenzi abahloniphekile nabazithobayo esitolo sakho. Kumele zihlale zilungile lapho zixhumana namakhasimende.

Noma ngabe beziphatha ngendlela engafanele futhi bengenanhlonipho, udinga ukuphendula ngokusobala ngaphakathi komthetho futhi akunakudicilelwa phansi uye ezingeni lomthengisi we-bazaar. Uma ungumlimi, yi-franchise isitolo sakho. Ngemuva kwalokho uzoba nethuba lokufinyelela ezingeni elisha ngokuphelele lapho uxhumana nabantu abafake isicelo. Uzokwazi ukubasebenzela ngekhwalithi ephezulu, unikeze ngezinsizakalo ezisezingeni eliphakeme futhi ezihlukile. Umlimi udinga ukwenza ibhizinisi ngaphakathi kwesitolo se-franchise ngendlela yokuthi angaphuli umthetho. Ngaphezu kwalokho, ukulandela ngokuqinile imiyalelo ye-franchisor nakho kuyimfuneko yokuphumelela.

Thuthukisa iphrojekthi yebhizinisi lakho ngendlela efanele nangendlela efanele, ngaphandle kokulahlekelwa yimininingwane ebaluleke kakhulu. I-franchise yakho yesitolo somlimi izofeza ngempumelelo yonke imisebenzi eyabelwe yona. Into esemqoka ukuthi wena uqobo akufanele uphazanyiswe yizinto ezingenangqondo futhi ulandele ngokuqinile izindinganiso nemithethonqubo enqunyiwe. Ukuthuthukiswa okunekhono kwemisebenzi eyabelwe akunikezi inzuzo kuphela ekulweni nezimbangi. Uzokwazi ukulawula kahle imakethe ngokuheha inani elikhulu lamakhasimende amasha. Uma isitolo sakho somlimi esinefriji sikusiza kahle amakhasimende akho ngemikhiqizo esezingeni eliphakeme, azofuna ukubuyela kuwe.

Leli igama elibizwa ngomlomo, elisebenza noma ungalingani nakwezokukhangisa. Abantu bazi nje ukuthi uma beya esitolo sakho sabalimi esinamalungelo, bangathembela ekuphathweni kwekhwalithi, ingxoxo enenhlonipho, kanye nezeluleko ezinengqondo ze-assortment. Abasebenzi be-Franchise esitolo kufanele bazi ngemikhiqizo yabo ehlukahlukene. Ngemuva kwakho konke, umlimi uhlinzeka ngezinhlobo ezahlukahlukene zemikhiqizo, ngakho-ke udinga ukucaciselwa kahle.