Imikhiqizo emikhulu ye-franchise enegama elaziwayo, ithatha isikhundla esiphambili emakethe, emhlabeni jikelele. Amadili amakhulu, inzuzo enkulu futhi lokhu akuyona imfihlo kunoma ngubani. Labo abanemali abachithi isikhathi ezintweni ezincane, bavula ngokushesha inethiwekhi enkulu yezindawo zokudlela, izitolo, izindawo zokucwala izinwele, izindawo zokugunda izinwele, izakhiwo zehhotela, amagalaji kaphethiloli, njll. Imikhiqizo edume kakhulu iMcDonald's, Holiday Inn, Subway, Chanel, Gucci UDior, uZara, nabanye abaningi. Nsuku zonke kuneziningi zazo. Kungani ukuthenga i-franchise eshibhile noma enkulu kudingeka kangaka? Konke kulula okuyisisekelo.

Akunasidingo sokuqala konke kusuka ekuqaleni, lokhu kusebenza ikakhulukazi kwabaqalayo abangazitholi isisekelo noma abaphathi bebodwa. Lapho uthenga i-franchise, enkulu, ephakathi, noma eshibhile, kufanele uqonde ukuthi ngaphezu kwalolu hlelo, uthola ukwesekwa kuma-franchisors, ongoti bethu, ngohlelo nemiyalo eyengeziwe, izeluleko zokukhushulwa, kanye nokukhangisa. Vula ibhizinisi, ungaqali ekuqaleni, kodwa ngokusekelwa kwebhizinisi loshaka. Ngasikhathi sinye, ngenzuzo enkulu, amaphesenti adonswa kuma-franchisor awasho lutho, abuyisa zonke izindleko kusukela ngenyanga yokuqala. Lapho ubambisana nekhathalogi ye-franchise, uzibeka engcupheni ngamaphesenti amancane lapho uhlola umsebenzi wenkampani ethile, ucabangela isikhathi somsebenzi emakethe, imali ekhokhwayo, neminye imingcele. Futhi, isitolo siyatholakala ukuthola imibiko yokuhlaziya nsuku zonke, masonto onke, njalo ngenyanga, minyaka yonke. Futhi, kukhathalogi kuyatholakala ukubona ukuhlukaniswa kwawo wonke ama-franchise amakhulu (kusuka kubiza kuya kushibhile), kucacisa indawo (isifunda).

Inkokhelo yokuqala, kucatshangelwa inkokhelo eyisamba kanye nemigomo yokuthengiselana nabasunguli, ukuhlola isidingo sesimo emakethe nenye idatha. Okunye ukuhlanganisa ekutholeni i-franchise enkulu ukuthi asikho isidingo sokuchitha isikhathi sisebenzisa izinsiza.

Ngeminye imininingwane, sicela uthinte ongoti bethu usebenzisa izinombolo zokuxhumana ezinikeziwe. Thumela isicelo nge-imeyili, kanye nokuya kukhathalogi ye-franchise enkulu ukuze ujwayelane nokunikezwa kwentengo, amagama e-franchise enkulu noma eshibhile, funda izibuyekezo zamakhasimende (ama-franchisees nama-franchisors). Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-franchise yokudansa yiphrojekthi yebhizinisi enenzuzo enkulu, okufanele ikhunjulwe ukuthi udinga ukuthola imali ethe xaxa kunabancintisana nabo. Inani elikhulu lemali engenayo livumelekile ukuthi ukhokha umnikelo othile, ivolumu yayo efinyelela ku-9% yenzuzo etholakele. Lapho usebenzisa i-franchise, kujwayelekile ukuthi ukhokhe ama-premium njalo ngenyanga. Ngaphezu kwalokho, uma uthenge umdanso noma enye i-franchise yemisebenzi, kufanele ukhokhe imali yesamba esigabeni sokuqala. Idlula kancane imali yobukhosi ehlanganisiwe nemali yokukhangisa futhi ifinyelela ku-11%. Leli inani lemali elitholwa i-franchisor ngokungenakuphikiswa kuwe.

Ukusebenza nge-franchise yokudansa kukunikeza inzuzo ebalulekile yokuncintisana ngenxa yokuthi unegama elaziwa futhi elisebenza kahle kwamanye amazwe onawo. Kuyadingeka ukukusebenzisa ngokunenzuzo nangokuzuzisa, ukugwema amaphutha abalulekile. Vele ulandele imithethonqubo ebekiwe bese-ke, ngeke ube nobunzima obukhulu. Ukusebenza nomsebenzi wokudansa kukunikeza onqenqemeni lomncintiswano futhi ungakwazi ukubhekana kalula nanoma imuphi kubaphikisi bakho. Uma unquma ukuthatha umdanso futhi ufuna i-franchise, ungaxhumana nesayithi elifanele kwi-Intanethi. Ukuhwebelana nge-Franchise nezitolo kukunika ithuba lokukhetha inketho efaneleke kakhulu. Ukudansa kungumsebenzi othile, ngakho-ke, lapho ukhetha i-franchise, kufanelekile ukutadisha ngokucophelela zonke izinketho ezihlongozwayo.

Ngokukhetha okungcono kakhulu, uziqinisekisa ukuthi unethuba lokwenza impilo ibe lula kakhulu ngokuzayo. I-franchise yokudansa ilandela isimo esifanayo nanoma yisiphi esinye. Lokhu kusho ukuthi akudingeki ukuthi usungule yonke into ngokwakho. Unephrojekthi yebhizinisi elenziwe ngomumo odinga ukuyikopisha nje, kunjalo, ucabangela imininingwane yesifunda. Ukusebenzisana ne-franchise yomdanso inqubo edinga ukuthi uqonde kahle ukuthi ziyini izinhloso zakho. Esigabeni sokuqala, ungcono ngokwenza ukuhlaziywa kwe-swot nokuhlaziya izimbangi zakho. Ukuba nokuqonda okusesikhathini kukusiza ukuthi uthuthukise i-ejensi yakho yokudansa ngokunikeza onqenqemeni ekusebenzisaneni kwamakhasimende akho.

Ekugcineni, uzobe uzilungiselele kusengaphambili ngezimo ezahlukahlukene, ezilula kakhulu. Ukuqhuba i-franchise yomkhakha wokudansa kufaka phakathi isidingo sokuhambisana ngokugcwele nemithethonqubo kanye namakhodi ahlukahlukene. Ikhodi yokugqoka nekhodi yokuklama kufanele kukopishwe futhi igumbi nezingubo zabasebenzi bakho kufanele kuhlotshiswe ngokunembile ngokuya nge-original eyingqayizivele.