Ayikho i-franchise yamahhala njengoba 'ayikho ibhulakufesi yamahhala'. I-franchise yamahhala isenzo sokumaketha esenziwa yinkampani yama-franchisor ukushesha ukuphothula isivumelwano sokuthengwa kwe-franchise nosomabhizinisi abasafufusa kanye nokuheha amakhasimende angenalwazi, athatheka kalula ukuze andise inethiwekhi yezentengiso yezitolo ukuze zisabalalise futhi zithuthukise uphawu lwentengiso lomthengisi. Kudalwe amabhizinisi amasha amasha anqume ukuqala umsebenzi wawo wezamabhizinisi nge-franchise biz futhi angenayo imali yokuqala, 'awele lesi sithiyelo', ngaphandle kokubheka futhi angafundi ngempela okuqukethwe yisivumelwano se-franchise, asayine ecabanga ukuthi ngenhlanhla emangalisayo, kunikezwa intandokazi enkulu nesaphulelo, ngaleyo ndlela 'kubekwa' isicupho 'esibekwe ngaphambi kwesikhathi. Lapho benza isivumelwano nge-franchise yamahhala, basho ukungabi bikho kwemali eyisamba, okuthi lapho uthi nhlá, ukuze uthole imizwa nenjabulo, ibukeke njengesipho esivivinya kakhulu. Kodwa-ke, empeleni, lokhu akwenzeki, ngoba wonke umthengisi wezimali uzokwenqaba ukulahlekelwa yimali engaguquki ezindlekweni ze-franchise. 'Ubuqili' bemodeli yokumaketha kanye neqhinga 'lokuhweba' ukuthi isamba semali siqale sidluliselwe entengo yokuthenga yenani eliphelele lomkhiqizo wempahla yonke noma inani lentengo ngayinye yomkhiqizo, elingadlula kakhulu inani lentengo , ukusebenza ngokomthetho, ngokomqondo, ngokomthetho 'wemikhumbi yokuxhumana', isuka kwenye indawo, yafika kwenye.

Futhi, i-franchisor, ngokwesibopho senkontileka esayiniwe, 'ingabopha' osomabhizinisi-i-franchisee, ithenge izimpahla nemikhiqizo kuphela ku-franchisor, isebenzisa izigaba nezinhlinzeko zezidingo zesivumelwano eziphelile, ingaphuli imigomo isivumelwano esisemthethweni. I-franchisor futhi ingasebenzisa indlela yokuhweba, isebenzisa ubuqili nokungazi kosomabhizinisi ngendlela efihliwe ye-franchise yamahhala, simnikeza ukwanda okuncane kwephesenti lama-royalties nezimali zokukhangisa, kusuka kwimali engenayo yemali etholwe yi-franchise ibhizinisi, lishiya inani elinqunyiwe, okuthi, lapho ivolumu yokuthengisa, ingakhuphula kakhulu inani lemali ebanjwayo. Ukufingqa lo mqondo, i-franchise yamahhala, isisho esaziwayo saseRussia esithi 'ushizi wamahhala wenzeka kuphela emgodini wamagundane' ufika engqondweni. Abamele amabhizinisi akumele bazithophise futhi 'bagijimele ikhanda' ukuze bavumelane nokunikezwa kwe-franchise yamahhala. Kuyadingeka ukuthi ufunde ngokucophelela yonke imisindo yokuqalisa, ukuthuthukisa ama-biz e-franchise asetshenzisiwe nokusetshenziswa okusebenzayo komkhiqizo wokuhweba womnikazi we-franchise, ubuchwepheshe bayo, nezindinganiso zebhizinisi ezisungulwe. Ngesigaba sokuqala sokusungula i-franchise biz, udinga ukufunda izisekelo eziyisisekelo zokwenza i-biz, uqeqesho olunzulu lobuchwepheshe, futhi okungenani nemali encane yokuqalisa. Kumele wazi ukuthi inkampani yama-franchisor ayihlanganyeli emisebenzini yokupha, inikela ngemodeli yebhizinisi elungiselelwe kahle noma eqediwe, ukubonisana, ukuhlinzeka okunye 'ukubambana', nokuziqalela ibhizinisi lakho akuyona mahhala.

Ukungabi khona kwe-franchise, imali eyisamba, noma ubukhosi esivumelwaneni akunikezi ilungelo labameleli bamabhizinisi amancane abafuna ukuba nebhizinisi labo, noma ngabe yini umnikelo oholela kahle we-franchise yamahhala, ukushesha ' abangazikhumbuli ngenjabulo 'ukusayina isivumelwano sokutholwa kwe-franchise. Ekuthuthukisweni okusimeme kwebhizinisi, ukulungiselela okulungisiwe nokuhlelekile kwenhlangano kuyadingeka, futhi kosomabhizinisi osafufusa osafufusa, kubalulekile ukwazi uhlobo lomkhiqizo alunikwayo, acwaningisise futhi ahlaziye inkampani yama-franchisor enikeza ukubambisana kwezebhizinisi nezohwebo.

I-franchise yezesekeli iphrojekthi ethile yebhizinisi, ekusetshenzisweni kwayo okudingeka ugxile kuzithameli ezihlosiwe. Ukuqaliswa kwalolu hlobo lwe-franchise kucabanga ukuthi amaklayenti akho amakhulu azoba ngabesifazane abathanda ubucwebe. Futhi kuya ngohlobo lwezesekeli ozozithengisa. Lapho ukhetha i-franchise, udinga ukukhetha izethameli ezihlosiwe ezikhethwe kahle. Uma uthengisa izesekeli ezibizayo, i-franchise kufanele ifaneleke. Uma uqondiswa izethameli eziqondiswe ngokwengeziwe ngokwenzuzo, i-franchise kufanele ikhethwe ukuze ingaphazami.

Ngemuva kwakho konke, impumelelo yakho yesikhathi eside incike kuyo. Lapho usebenzisana ne-franchise, kubalulekile futhi ukukhumbula ukuthi ubophezelekile ukwenza imisebenzi ethile. Ukuzibophezela kuvamile kuwo wonke ama-franchise, hhayi lokho kuphela okubandakanya ukuxhumana nezesekeli. Lo mkhuba ovamile osetshenziswa emhlabeni wonke. Lapho usebenzisa i-franchise yezesekeli, kufanele futhi ukhumbule ukuthi lolu hlobo lwephrojekthi yebhizinisi luzokhokha kuphela uma lwenziwe kahle. Kuyadingeka ukwenza ukuhlaziywa kokuncintisana kusengaphambili futhi uqonde ukuthi kuzofanele ulwele nobani izimakethe zokuthengisa. Ngaphezu kwalokho, kungasiza ukwenza ukuhlaziywa kwe-swot futhi uqonde nokuthi iziphi izethameli eziqondiwe ongafinyelela kuzo, nokuthi yiziphi izingxenye zamanani okufanele uhlanganyele nazo.

I-franchise yokufinyelela izobandakanya ukukhokhwa kwesamba ekuqaleni. Leli inani elithile lezinsizakusebenza zezezimali ozozibala njengephesenti lenani lotshalo-mali. Ngaphezu kwalokho, ngokusebenzisa lolu hlobo lwebhizinisi, futhi uzibophezela ukukhokha inani elithile lemali nyangazonke kwi-franchisor. Ukusebenza nge-franchise yesesekeli kungaba nemigomo nemibandela eyengeziwe. Isibonelo, kuzodingeka ukuthi uthenge inani elithile lezinto kusuka ku-franchisor njalo ngenyanga. Kungaba futhi ukuhlinzekwa kwezinsizakalo, hhayi izimpahla.

Lapho usebenza nge-franchise yokufinyelela, udinga ukukhumbula iqiniso lokuthi udinga ukuthola i-oda elikhulu kakhulu kunalokho uma uzenzela wena. Lokhu kungenxa yokuthi osomabhizinisi abazisebenzelayo abangasebenzisi insiza yama-franchise abahlanganyeli emholweni wabo futhi abakhiphi mali nyangazonke. Futhi abanazo izibopho ku-franchisor; ngakho-ke, kulula kancane ukuba benze. Kodwa-ke, i-franchise yezesekeli isakhokha, ngoba usebenza ngokuvumelana namaphethini womkhiqizo owaziwayo, futhi uthengisa imikhiqizo yakho kusuka kumkhiqizo odumile emhlabeni wonke. Lokhu kukodwa sekuvele kukwenza ube usomabhizinisi oncintisana ngokwengeziwe onamathuba okuphumelela emncintiswaneni wezimakethe.

I-franchise yesitolo esesekayo iyiphrojekthi yokubhala esesikhathini, ongabhekana nayo kalula nobunzima. Ukuze uzinqobe ngempumelelo, kuyadingeka ukwenza izinqubo eziningi ezifanele. Esigabeni sokulungiselela, lezi yizenzo zokuhlaziya ezizokuvumela ukuthi uzulazule ngokwenzekayo emakethe naphakathi kwenkampani. Sebenza nge-franchise ngokufanelekile, uqoqa njalo futhi uhlaziye imingcele yezibalo. Lokhu kuzonikeza umbono wesimo, okusho ukuthi kuzokwazi ukusebenzisa lolu lwazi ukuze kuzuze iphrojekthi yebhizinisi. Uma unesithakazelo ku-franchise, bese uya esitolo esikhethekile noma ikhathalogi.

Ngemuva kokuqhathanisa izinketho ezihlongozwayo, ungakhetha eyodwa ekufanele kakhulu. Uma uqhuba isitolo lapho uthengisa khona izesekeli ze-franchise, kuzodingeka ukuthi wenze kahle i-assortment. Kumele ihambisane ngokuphelele nezimfuno ezenziwa abathengi. Izinga eliphakeme lobuchwepheshe bengcweti yakho kufanele futhi linakwe futhi lilwele ukuzuza. Naka izesekeli ngaphakathi kwesitolo se-franchise, ngoba ikhwalithi yazo kufanele ihambisane nezibonelo ezinhle kakhulu zomkhiqizo wangaphandle.

Lapho wenza imisebenzi ngaphakathi kohlaka lwe-franchising, kuyadingeka ukuthi ukhokhe njalo ngenyanga ku-franchisor. Kukhona nomnikelo wokuqala, obizwa ngokuthi ukudonswa kwesamba. I-franchise eyenzelwe kahle futhi enekhono yesitolo esisekelayo iphrojekthi yebhizinisi, ngesikhathi sokuthuthuka ongahlangabezana nobunzima obuhlukahlukene. Isibonelo, izindlela zokungathembeki zokuncintisana zivame ukusetshenziswa kakhulu ezweni lanamuhla. Ukuze ulungele futhi unqobe ubunzima, kuzothatha ukuqeqeshwa okuseqophelweni eliphezulu, ukwenze kusengaphambili ukuze ulungele. Uzodinga nohlelo lokusebenza ongalwakha ngokubambisana ne-franchisor.

Ngesikhathi sokusebenza nge-franchise yesitolo esisekelayo, udinga ukuqonda ngokucacile ukuthi ungancintisana nabancintisana nabo kuphela lapho unethuba lale mpikiswano. Lolu hlobo lwenzuzo lungaqamba amanga kuphela lapho kukhona umkhiqizo ofanele. Kungabuye kube ubuchwepheshe obusezingeni eliphezulu, uhlelo lwebhizinisi olusebenzayo, ulwazi olwehlukile nolungenakulinganiswa. Lapho lezi zinzuzo zisetshenziswa ngokuhlakanipha, i-franchise yesitolo esezingeni eliphezulu izokhiqiza izinga eliphezulu lemali engenayo.

I-franchise yesitolo sesesekeli samaselula izokhiqiza kuphela imali ephezulu uma uqhuba ibhizinisi lakho kahle ngangokunokwenzeka. Ngokusebenzisa i-franchise, unethuba elihle lokuthola izinzuzo ezibaluleke kakhulu. Zizoqhamuka eqinisweni lokuthi uxhumana ngqo nosomabhizinisi ophumelelayo. Useyinyusile i-franchise yakhe, futhi uvula isitolo ngosizo lwakhe. Lokhu okuhlangenwe nakho okuyigugu kuzosisiza. Kuzokwenzeka ukusebenzisa i-franchise futhi ulethe isitolo sakho ezingeni elisha lobuchwepheshe.

Thatha izesekeli zeselula ziye ezingeni elilandelayo. Kuzoba nethuba lokudlula noma yimuphi umphikisi, noma ngabe angabonakala enamandla kangakanani ekuqaleni. Ngemuva kwakho konke, uzobe usebenzisa i-franchise. Ithuluzi elisezingeni eliphakeme elikuvumela ukuthi uliphindaphinde ngokunembile uhlobo lwangempela ngemali ekhokhwayo. Uma usebhizinisi lama-franchise, isitolo sidinga ukunakwa ngokufanele. Mayelana nokukhiqiza, abasebenzi bakho kufanele bahambisane nokwangempela. Isitolo esingumahamba nendlwana sinikeza ithuba elingaphezu kokukopisha nje uphawu.

Uthola futhi ithuba elihle kakhulu lokuhlela ngempumelelo yonke iqoqo lemithetho. Uzonikezwa uhlelo lwebhizinisi olwenziwe ngomumo, futhi uzokwazi ukunikeza izesekeli zakho zeselula ukunakwa okufanele. I-franchise izoqinisekisa ukubusa okuphumelelayo emakethe.

Uzoba nalo lonke ithuba lokuzuza impumelelo enkulu lapho ufaka i-franchise esitolo sezesekeli zamaselula. Sebenza kahle nangendlela efanelekile ngaphandle kokulahlekelwa yimininingwane ebalulekile. Lokhu kuzokwenza ukuthi ukwazi ukubhekana kalula nomsebenzi, kungakhathalekile ubunzima bawo. I-franchise yezesekeli zamaselula yenza kube nokwenzeka ukukhuthaza isitolo ngokuhambisana ngokuphelele nekhophi yoqobo yesitayela salo mkhiqizo, iba ngusomabhizinisi ophumelele kakhulu futhi onokuncintisana. Leli yithuba elihle lokubusa ngokuphumelelayo ngokusebenzisa izinzuzo eziningi ezibalulekile ngaphakathi kwe-franchise yesitolo sesesekeli seselula. Ubuhle ukuthi usebenza ngokuvumelanisa nosomabhizinisi onolwazi.

Futhi i-franchisor ihlala yabelana ngolwazi lwayo nezintshisekelo zayo. Ngemuva kwakho konke, kudingeka ukuthi ukhokhe imali ethile ngaphansi kwe-franchise yesitolo sezesekeli zamaselula. Lokhu kubaluleke kakhulu ngoba udinga ukuthola okuningi. Futhi ungathola kalula okuningi ngoba i-franchise izonikeza ukungena kwamakhasimende. Isitolo sakho sezesekeli zamaselula sizoheha abathengi ngokusebenza ngaphansi komkhiqizo owaziwayo.