Ama-franchise wamadoda - lesi sigaba siqukethe okunikezwayo kwabesilisa nalabo abathambekele ebhizinisini lamadoda. Lawa ma-franchise afaka phakathi amaphrojekthi ahlobene nama-workshops, izinsizakalo zezimoto, ukukhiqiza, ukwakhiwa. Njengomthetho, ukuze ube ne-franchise yamadoda, udinga ukuba nolwazi lobuchwepheshe noma amakhono ebhizinisini elithile noma ube nolwazi oluningi ngodaba oluthile. Yize isikhathi sikhombisa ukuthi amadoda awaphikisi ekwenzeni ukudla, ukulethwa kokudla, noma izindawo ezikhethekile kakhulu ekuhwebeni ngemikhiqizo, ngokwesibonelo, ukuthengiswa kwezibiliboco. Muva nje, amadoda asithanda kakhulu isihloko sokupheka ngobungcweti, ngokwesibonelo, izitaki noma imiqulu. Njengoba isikhathi sikhombisile, isigamu esiqinile sesintu sithanda amaphrojekthi wemfashini emkhakheni wezemidlalo nokuklama.

Lokhu kubandakanya ukuvulwa kwamakilabhu ezemidlalo, izikole zemidlalo zokugunda izinwele, ama-salon amadoda, ama-workshops okulalelwayo. Kukhona neziphakamiso ezingajwayelekile impela, ngokwesibonelo, i-franchise ye-'Stroytaxi 'noma insizakalo ye-'Dating'. Ama-franchise wesilisa afaka namathuluzi noma amaphrojekthi wesitolo sezinto zokusebenza. Noma ngabe ikuphi ukukhetha okwenzayo, khumbula ukuthi ukwabiwa kwamalungelo abantu besilisa kuyinzuzo enkulu kakhulu. Ukubona amandla akho kuyingxenye ebalulekile yempilo entofontofo. Indlela yesimanje yebhizinisi isiza kakhulu indlela eya empumelelweni. Eqinisweni, ungasebenzisa izindlela namasu asevele efakazelwe okwenza ibhizinisi.

Ukuheha kwama-franchise wabesilisa kungenxa yezici eziningi, uma usebenza nomkhiqizo ofakazelwe uthola ukuncipha okukhulu ezingozini zamabhizinisi, kungenzeka ukuqala okusheshayo ebhizinisini ngaphansi kwegama elaziwa kakhulu, ukwethulwa nokusetshenziswa kwezindlela ezifakazelwe ze-biz yomuntu , usizo oluvela ku-franchisor. Ngasikhathi sinye, awudingi ukuchitha imali eningi ekuthuthukiseni ibhizinisi lakho. Ngaphezu kwalokho, uthola izeluleko ezisebenzayo ngendawo ye-biz yakho nokuhlolwa kwayo okufika ngesikhathi. Futhi, amanye ama-franchisor ahlinzeka ngamathuba okubolekisa, umshuwalense namanye amabhonasi ozakwethu. Kukhathalogi yethu, uzothola ukunikezwa okuvela kumikhiqizo yamazwe aphesheya neyasekhaya. Ukubuka isiphakamiso esifanelwe kakhulu, udinga nje ukulandela isixhumanisi futhi uzokwazi ukufinyelela: imigomo yokubambisana, izindleko zodaba, ukubuyekezwa, nolunye ulwazi lwama-franchise alusizo. Sikuqoqele okunikezwayo kuphela kusuka kumikhiqizo ethembekile yama-franchise wamadoda, vula ibhizinisi lakho ngaphandle kwezingozi nokulahleka.

I-franchise yesitolo samabhuku yiphrojekthi ethembisayo, ekusebenziseni leyo, kufanele wazi ukuthi unezibopho ezithile ku-franchisor. Vele, futhi uzibophezela kuziphathimandla zikahulumeni ukwenza imisebenzi ngokuhambisana ngokuphelele nemithetho nezimiso. Ngokusebenzisa i-franchise, awuthathi kuphela ukukhokha imali, kepha futhi ungadinga ukukhipha ingxenye yemali yokuthengwa kwempahla eyingqayizivele, izinsizakusebenza, noma insizakalo. I-franchise yezincwadi kufanele isingathwe ngokuqapha, njengoba lolu hlobo lwebhizinisi lunemikhawulo ethile. Akubona bonke abantu abafunda izincwadi okwamanje, ngakho-ke, incazelo ecacile yezithameli ezihlosiwe izokunikeza ngezinga eliphezulu lokufunwa okusebenzayo. Uma uyisitolo samabhuku esine-franchised, kuzodingeka ukhokhe imali ekhokhwa nyangazonke ku-franchisor.

Ngaphezu kwalokho, lo mnikelo uhlukaniswe ngezinto ezimbili. Eyokuqala yalezi ngama-royalties, isitezi sesibili sokudonswa kwezikhangiso zomhlaba wonke. Isitolo samabhuku esine-franchised kumele sibe nokuhlukahluka okuhlukile. Ngemuva kwakho konke, kufanele wehluke kuwo wonke amanye amaphuzu wokusebenzisa wendawo.

I-franchise esebenza kahle esitolo sezincwadi kumele isetshenziswe ngokucacile nangekhono. Ukunakekelwa okukhethekile kufanele kukhokhwe ekuzenzekelayo kwezinqubo zebhizinisi. Izokuvumela ukuthi ugcwalise ngokushesha izibopho ezicatshangelwe futhi uvikele amaphutha ajwayele ukuvezwa yilabo basebenzi abenza ngesandla yonke imisebenzi engenziwa yikhompyutha. I-franchise ihlinzeka ngesidingo semali yesamba esigabeni sokuqala, kanye nokunye okuncishisiwe ngenkathi kwenziwa lo msebenzi. I-franchise yakho yencwadi izosebenza kahle uma wenza izibalo zokuqala ngaphambi kokuphromotha kwayo. Lokhu ukuhlaziywa kwe-swot kanye ne-analytics yokuncintisana namanye amathuluzi okungafanele anganakwa.

Ngokusebenzisa i-franchise yesitolo sezincwadi, ungagcizelela ukuthi uthengisa imikhiqizo ekhethekile engatholakali kulabo oqhudelana nabo. Ngaphezu kwalokho, kuzoba wusizo olukhulu ukwengeza izindawo zokugcina izimpahla ukuze ungazibeki ngokweqile futhi ngaleyo ndlela ugweme izindleko ezingezekile ezingatholakali.

I-franchise ePoltava ingaba yibhizinisi eliyingozi kakhulu, noma kunjalo, ubungozi kufanele ikhandlela. IPoltava yaziwa endaweni eyayiyiSoviet Union njengedolobha elihle impela, kepha kunzima kakhulu ukubiza iPoltava ngedolobha lezivakashi. Lokhu kusho ukuthi uma uphromotha ilungelo kuleyo nsimu, udinga ukuthembela kuphela ekufuneni okusebenzayo okuvela kubahlali bendawo. I-Poltava iyathandwa ngabantu bayo, ngakho-ke, uma uvula ilungelo lensimu yaleli dolobha, udinga ukucabangela izintandokazi zabo ukuze bakuphathe ngezinga eliphezulu lokuthembeka. Ilungelo elithile lilungelo elinjalo lokusebenzisa uphawu oludumile lokuhweba nolwazi lwalo, olunikezwa abasabalalisi bakwelinye izwe. Ngaphezu kwalokho, ngelungelo lokusebenzisa i-franchise, i-franchisee ayiphoqelekile ukukhokha isethi ephelele yezimali ezahlukahlukene.

Okokuqala, uma uvula i-franchise endaweni, udinga ukudlulisela kuma-akhawunti e-franchisor imali efinyelela ku-11% wevolumu yotshalo-mali edingekayo ukwenza le phrojekthi.

I-franchise ePoltava ingahlinzeka ngesidingo sokukhokha imali ebizwa ngama-royalties. IRoyalty inani lemali elibalwa njengephesenti, kusuka kwababili kuya kwabayisithupha, lenzuzo noma inzuzo etholakele. Ngaphezu kwalokho, uma usebenza nelungelo endaweni leyo, kungadingeka ukhokhe imali yokukhangisa. Iphinde ikhokhwe njalo ngenyanga njengama-royalties, ivolumu yayo isukela ku-1 kuye ku-3% wenzuzo. Sebenza nge-franchise edolobheni kahle ngaphandle kokwenza amaphutha, njengoba usuqede izinyathelo zokuhlaziya ngaphambilini. Izinyathelo ezinjalo zikusiza ukubhekana ngokushesha nangendlela efanele nefomethi yamanje yomsebenzi wehhovisi.

Ilungelo edolobheni yithuba lakho lokuthola imiphumela emihle emncintiswaneni ngezindleko eziphansi zezezimali. Inqubo yokusebenzisana nelungelo lapha ayikudali ubunzima uma unolwazi olusesikhathini samanje mayelana nezici zesifunda zalo mbuso. Sebenza nge-franchise ngaphandle kokwenza amaphutha-ke, uyakwazi ukunciphisa izindleko zakho ezingalindelekile.