Ama-franchise webhizinisi awabizi kumabhizinisi amancane noma aphakathi nendawo ngokufuneka kakhulu namuhla. Ama-Franchise ngokwawo angukuhlinzekwa kwamalungelo abasebenzisi okusebenzisa igama (brand), uphawu olunebhizinisi emkhakheni othile womsebenzi, osungulwe ngaphansi kwezimo ezithile, okungabizi noma okubiza kakhulu. Ukuthenga ama-franchise kunomthelela omuhle ebhizinisini lakho uma wazi ukuthi ungaqhubeka kanjani. Ama-Franchise angacatshangwa njengesivumelwano sokuqasha isikhathi eside ngemibono yebhizinisi, ukuqala kokuqala, namanye amalungelo. Namuhla, akukho okungenzeki, uma ngaphambili bekudingeka ukucabanga ngokuzimela, ukubonisana nokukhokhela imininingwane, namuhla, ngenxa yentuthuko ye-IT, kuyashesha impela futhi kuyasebenza ukuthola ama-franchise ebhizinisi afanele, kusetshenziswa ikhathalogu yama-franchises, ekhombisa izindleko ezingabizi . Ukutholakala kwethuluzi nokuhlukaniswa, ukuhlunga idatha yokusesha, kuyatholakala ukwenza lula futhi kuthuthukiswe idatha etholakele, kanye nokwandisa amahora okusebenza, ngenxa yesikhathi, imali.

Ngaphambi kokusesha, kufanele unqume ukuthi yini oyicabangayo njengebhizinisi lakho, yisiphi isihloko, imiphi imininingwane oyibonayo, abale imali yokuqalisa, ngoba ngokuthenga ama-franchise angabizi kungenzeka ukuthi ulahlekelwe. Uma, noma kunjalo, ungakasithathi isinqumo ngobubanzi bebhizinisi lakho, khetha ama-franchise kokukhethiwe okwethulwe, kukhona okungakuphendulela. Kulokhu, kunesiza esithile, esinikezwa ama-franchise amanje, imibandela, izinketho zokukhokha, ngokuhlunga izinhlobo ezibizayo nezingabizi. Ngemuva kokutholwa, ngokuzenzakalela uba ngumnikazi webhizinisi lakho nama-franchise, amele izintshisekelo endaweni esunguliwe. Lapho uthenga ama-franchise, uzothola imishini engabizi kakhulu noma uhlelo lwebhizinisi lwezimpahla, ngobungozi obuncane ebhizinisini lakho. Kungenzeka usebenze ngaphansi kwama-franchise osindisa ekukhangiseni, ekwenyuseni ibhizinisi. Ngemuva kwakho konke, njengoba wazi, iminyaka yokuqala inzima kakhulu futhi ibiza kakhulu ngokombono wezezimali.

Uma kunesidingo, ungasebenza nedatha ye-franchisor. Izinhlobo eziningi zebhizinisi ezidingekayo ngama-franchise emkhakheni wezokudla, izinqubo ze-cosmetology kanye ne-salon, ezohwebo, izinsizakalo, izinkampani zomshuwalense, njll., Kepha ungazijwayela ngemininingwane eminingi kuwebhusayithi. Ngaphezu kokubonisana, ungakhetha inkambu yomsebenzi oyifunayo. Bala imali engenayo yesikhathi esithile ngezinsizakalo ezingabizi ngezindleko eziphansi. Futhi, kufanele kukhunjulwe ukuthi lapho utshala imali ebhizinisini lama-franchise, udinga ukucacisa inkokhelo yesamba. Namuhla, lesi sihloko sithuthukiswe kabanzi, ngakho-ke kunezinto eziningi ongakhetha kuzo, lapho ufuna ibhizinisi elingabizi kakhulu, noma ama-franchise, kuneziphakamiso ezingaphezu kwekhulu namashumi ayisikhombisa.

Esizeni, ungajwayelana nje nokukhethwa kwebhizinisi, ama-franchise, izindleko, kepha futhi nezinkomba zansuku zonke zezibalo, masonto onke noma ngenyanga, bona izilinganiso, ujwayelane nemibono yebhizinisi, ucele uhlelo, funda izindaba nezindatshana zezigaba zokuthengisa ngama-franchise amasha, ukuthandwa, izinhlobo zebhizinisi ezifakazelwe, ngokukhokha okusheshayo. Futhi, kukhombisa inani lotshalo-mali (elingabizi, eliphakathi, futhi elibizayo), idolobha nedolobhana. Noma ngabe ukhetha kuphi, kufanele kukhunjulwe ukuthi ibhizinisi kufanele libe njengokuthanda kwakho. Kuyaqapheleka futhi ukuthi isiza alisebenzeli kuphela ukucinga ama-franchise ebhizinisi kepha futhi nokuhambisa umbono wakho, ungeza ama-franchise akho kukhathalogu usebenzisa imigomo yokubambisana enikeziwe. Kuyafaneleka ukukhumbula ukuthi amaphuzu amaningi ebhizinisi lakho ezweni lakho nakwamanye amazwe, ayanda isidingo, imali engenayo, isimo. Kuyafaneleka ukuqonda ngokunikeza ama-franchise ngohlobo oluthile lwesigaba eshibhile sebhizinisi. Ngokushesha ukukhokha, izindleko ziyanda.

Into esemqoka ukukhetha ipulatifomu efanele yokukhangisa yama-franchise nge-SEO traffic. Lapho sandisa ibhizinisi lakho, ingosi yethu izoba umsizi ongenakubuyiselwa endaweni iminyaka eminingi, njalo ngonyaka iheha abalingani abangaba khona (ama-franchisees) ebhizinisini lakho. I-franchiser isiza i-franchisee ekuqeqesheni, ithole amaklayenti, futhi ikutshele ngezici ezibalulekile zebhizinisi lakho.

Ukuze uthole imininingwane eyengeziwe, udinga ukuthumela isicelo nge-imeyili noma ushayele inombolo ukuxhumana nomxhumanisi. Ingosi yethu yethulwe hhayi abaqalayo kuphela kepha nabadlali bemakethe abanolwazi abadinga futhi abangadingi ukukhangisa okwengeziwe. Ochwepheshe bethu basiza ngokusekelwa ngezinsizakalo nezeluleko ubusuku nemini, besiza ngezinhlelo zokusebenza nokuthola ukucutshungulwa kwezincomo zabathengi abangaba khona. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni kwesikhathi eside.

I-gadget store franchise yiprojekhthi eyingozi kepha engaba yinzuzo. Kumele isetshenziswe ngendlela yokuthi i-franchisor ingenazo izimangalo ezibhekiswe kuwe nhlobo. Uma uhlangana ne-franchise, udinga ukuthi ulilungele iqiniso lokuthi ingxenye yenzuzo kuzodingeka yabelwe noma ikuphi. I-franchise yesitolo kumele isetshenziswe ngendlela engeke yephule ikhodi yokugqoka, kanye namazinga wokuklanywa kwendawo, ingaphakathi nengaphandle. Amagajethi azothengiswa esitolo sakho kahle nangempumelelo, inqobo nje uma inqubo yebhizinisi yakhiwe kahle. Abamele i-Franchise bangathumela i-shopper eyimfihlo kuwe nganoma yisiphi isikhathi ukuze unqume ikhwalithi yokuxhumana nabathengi.

Lo mkhuba usetshenziswa ngabamele abaningi bemikhiqizo eyaziwayo. Amagajethi adinga ukunakekelwa okufanele, futhi isitolo sakho sizodinga ukwamukela ukungena okukhulu kwezivakashi. Ngemuva kwakho konke, i-franchise iqinisekisa ukutholakala kwenani elikhulu labathengi kuphela ngaphansi kwesimo sokusebenzisana okuhle nezinkampani zokukhangisa. Ungenza ukukhangisa ngendlela efanele ngangokunokwenzeka uma uyisebenzisa ngokuvumelana nezifanekiso ezotholwa i-franchisor.

I-franchise yesitolo samagajethi esebenza kahle yiphrojekthi yebhizinisi lapho udinga ukukhumbula ukukhokha ama-premium kubamele abenzi njalo ngenyanga. Enye yezinkokhelo zanyanga zonke ze-franchise yesitolo segajethi yizinkokhelo. Kufika ku-6% wemali etholwayo noma inzuzo onayo ngenyanga. Ngaphezu kwalokho, lapho usebenzisa i-franchise yesitolo samagajethi, futhi udinga ukucabangela iqiniso lokuthi kusenemali ebizwa ngokuthi yimali yokukhangisa. I-franchisor isebenzisa le mali ekugcineni izinga eliphakeme lokuqwashisa ngomkhiqizo. Yenza izinqumo zokuphatha ezilungile futhi ube ngusomabhizinisi ophumelele kakhulu futhi oncintisanayo, weqa bonke abaphikisi abakhulu.

I-franchise yesitolo segajethi esebenza kahle yiphrojekthi yebhizinisi ezosebenza ngempumelelo kuphela lapho usulungiselele kusengaphambili ukuqaliswa kwayo. Ukuhlaziywa kwe-Swot kufanelekile kulokhu.

I-franchise yesitolo sezinto zobuchwepheshe iyinqubo yebhizinisi esesikhathini. Ekusebenziseni i-franchise enjalo, udinga ukunqoba izinhlobo ezahlukahlukene zobunzima. Okokuqala, laba bangabancintisana abangafuni ukuyeka lezo zikhundla zemakethe lapho bekwazile ukuzuza khona ngempumelelo. Okwesibili, udinga ukuhambisana nemithetho yezomthetho kuyo yonke i-franchise yakho yokuthengisa. Imithetho inqunyelwe umbuso, futhi awugunyaziwe ukuyiphula. Ngaphezu kwalokho, uma uthobela umthetho, awubeki engcupheni yokuthola izinhlawulo.

Franchise isitolo sakho sokuthengisa ukuze unikele ngaphezu kwanoma isiphi isizinda esincintisanayo. Ngemuva kwalokho, uzophumelela impela, ngoba abathengi bayakwazisa inzuzo abayitholayo ngokuxhumana nawe. Naka ngokucophelela isitolo esidayisa izinto ezithengiswayo kanye namagajethi athengiswayo, usebenzisana ne-franchise ngendlela efanele ngangokunokwenzeka. I-assortment yakho kufanele ibe namandla, futhi ukumbozwa kwezithameli ezihlosiwe kufanele kubanzi ngangokunokwenzeka. Ngemuva kwalokho, uyakwazi ukuhola kahle emakethe, ukwedlula ukwakheka kokuncintisana. Iphrojekthi yebhizinisi lakho izophumelela futhi ujabulele izinzuzo eziphezulu ezivela emisebenzini yakho.

Amagajethi kufanele abe nekhwalithi ephezulu. I-assortment nayo kufanele ikunake futhi ikhulise ukuze abathengi babe nokuzikhethela. Qalisa isitolo sokuthengisa bese uqinisekisa ukuthi izidingo ezingenhla ziyahlangabezana. Ngemuva kwakho konke, akukho namakhasimende azofuna ukuxhumana nawe uma engakutholi abekade ekufuna. Uma futhi ubeka amanani anele, ngakho-ke awapheli ukuphela kwezivakashi. Abantu bancoma inkampani yakho yokuthengisa kuyo yonke imindeni yabo nabangane.

Impela, lapho i-franchise yakho ingena emakethe yamagajethi, kufanele wenze ukulahlwa kwentengo. Lokhu kuwumkhuba ovamile futhi akufanele ulimaze inqubo yokukhiqiza. Kuyadingeka ukuhlinzeka ngamasheya ngokufanele, ngaphandle kokulahlekelwa yinzuzo. Ngokwenza i-franchise, uba usomabhizinisi ophumelela kakhulu futhi onokuncintisana. Lokhu kwenzeka ngenxa yokuthi wenza egameni lomkhiqizo owaziwayo, wona uqobo uzibuthe wabathengi. Ukuqwashisa ngomkhiqizo kudlala indima enkulu. Kodwa-ke, akwanele ukuheha abathengi esitolo sokuhweba samagajethi.

Udinga ukuzakhela empumelelweni yakho ngokunikeza insizakalo esezingeni eliphakeme.