I-franchise kabhiya yiprojekthi yebhizinisi efanele, uma uyisebenzisa kahle ngaphansi kwemithetho, lapho-ke ngeke kube khona ubunzima. Ukuze wenze lokhu, udinga ukulungiselela kahle, wenze izinyathelo zokuqala. Ukuqaliswa kwephrojekthi ye-franchise yebhizinisi ngokuhambisana ngokugcwele nemithetho namazinga anqunyiwe kunika inzuzo ebaluleke kakhulu okumele isetshenziswe ngezinga eliphezulu lokusebenza kahle. Unalo lonke ithuba lokunqoba noma yikuphi ukumelana nabaphikisi bakho. Unawo umkhiqizo osezingeni eliphakeme onezinga eliphakeme lokuthandwa, ubuchwepheshe obuthokozisayo nobusha, ukwazi okuhluke ngokuphelele futhi okungenakulinganiswa. Ngokusebenzisa konke lokhu, uqinisekisa ukubusa unomphela kunoma yiziphi izakhiwo ezincintisanayo.

Sebenzisa i-franchise ngokufanele, ngenkathi ugwema amaphutha ohlelo olubalulekile. Lokhu kukunika ithuba lokudlula konke ukuhlolwa ngemibala endizayo. Ngeke uhlolwe kuphela ngumbuso kepha futhi uzohlolwa yi-franchisor mathupha. Ngemuva kwakho konke, unentshisekelo yokuthi uzuze imiphumela emihle futhi uzuze impumelelo. Uma ungumthengisi kabhiya, kufanele uthobele imithetho kahulumeni. Uma uthengisa uphuzo oludakayo ngemuva kwesikhathi esithile sosuku, ungathola inhlawulo enkulu impela. Ngaphezu kwalokho, abanye abantu abangakafiki eminyakeni yobudala abaningi abakwazi ukuba amaklayenti akho.

Lapho wenza i-franchise kabhiya, udinga ukubheka imibhalo ngaphambi kokuthengisa. Kwamanye amazwe, ubhiya awuthathwa njengesiphuzo esidakayo, ubalwa phakathi kwempahla ejwayelekile yomthengi. Ukubhekana ne-franchise, udinga ukutadisha ngokujulile zonke izici zesifunda okufanele uhlanganyele nazo. Lokhu kunikeza inzuzo enkulu, futhi ungasebenza ngokuzethemba futhi uvikele amaphutha.

Njengengxenye yokusebenzisa i-franchise kabhiya, kufanele ukhokhe imali ekhokhwayo. Eyokuqala ibizwa ngokuthi isamba semali ekhokhiswayo. Kwenziwa vele ekuqaleni kwephrojekthi yebhizinisi. Iphesenti lemali ohlose ukuyitshala lizobalwa ukuthola umnikelo wesamba. Ngokuya ngayo yonke imithetho, isukela ku-9 kuye ku-11 kuye ku-hundredths yenani eliphelele. Impela, ungaxoxisana ne-franchisor ukuze uthuthukise ezinye izimo zokuxhumana.

Ngemuva kwezingxoxo, ungahlanganisa zonke izivumelwano ezifinyelelwe ngaphakathi kohlaka lwencwadi yetayitela. Uyakusiza ngokuzayo ukuze uma kwenzeka kunezimo eziphikisanayo ungazixazulula kalula. I-franchise uhlobo lokuqashisa uphawu lwentengiso. Kanye nesamba semali esiyisamba semali, osithatha njengesinyathelo esisodwa sokuqala, ubuye ukhokhe imali kwi-franchisor njalo ngenyanga. Kusuka ku-3 kuye ku-9% wemali ebanjwayo yenyanga, ebalwa njengephesenti lemali engenayo, yenziwa ngezitolimende ezimbili. Uma uthengisa i-franchise kabhiya, ukhokha kuqala imali yokuqala. Umnikelo uyahluka ngamaphesenti nobubanzi kusuka ku-2 kuye ku-6%.

Ngaphezu kwalokho, kusuka ku-1 kuye ku-3% wemali engenayo, ukhokha njengomnikelo obizwa ngokuthi ukudluliswa kokukhangisa komhlaba. I-franchisor isebenzisa le mali ukugcina ukuthandwa komkhiqizo ezikhundleni eziphezulu. Kukuzuzisile, phakathi kwezinye izinto, ngoba ukuthandwa komkhiqizo nakho kuyanda ensimini yedolobha lakho. Ngenxa yalokho, ungaheha amakhasimende amaningi ngaphandle kokutshalwa kwemali okwengeziwe. Bazokwazi nje ukuthi i-franchise yakho yobhiya kuwumsebenzi oshisayo. Ngakho-ke, baphendukela kuwe bathole okuthile. Uma ubakhonza kahle nangendlela efanele, khona-ke bafuna ukuxhumana nawe futhi futhi babe amakhasimende ajwayelekile.

Ukusebenza kwe-Word-of-mouth ngaphakathi kwe-franchise yobhiya kubaluleke kakhulu. Ekugcineni, awusebenzisi lutho ukuheha amaklayenti, eza kuwe ngokwawo asebenzise izinsizakalo noma athenge izimpahla. Ekugcineni, insizakalo esezingeni eliphakeme iqinisekisa izinkomba ezinhle zokwethembeka. Amakhasimende akho angahle abhekele kuwe, futhi ungaxhumana nawo ngemibandela ezuzisa bonke. Inqubo yokufeza i-franchise kabhiya ingabhekana nezinselelo ezahlukahlukene. Okokuqala, zingavela kuhulumeni.

Lokhu kungaba yizikhulu ezingenanembeza eziminyene nenkohlakalo. Ngaphezu kwalokho, izimbangi zakho zingahle zisebenzise izindlela zokuncintisana ezingalungile futhi ezingavumelani ngokuphelele lapho zithengisa ubhiya. Udinga ukulungela noma yini. Ngakho-ke, isabelomali sohlobo oluthile lwezezimali lokuphepha. Kuyadingeka ukuthi ube nemali esandleni ukunqoba izimo eziyingozi futhi uphume kuzo njengomnqobi. I-franchise kabhiya ivumela ukuvula ifektri noma ukuthengisa izimpahla ezivela phesheya. Uma uvula isitshalo, ungathembela ekutholeni imishini kuphela kepha futhi nencazelo eningiliziwe yazo zonke izinqubo zobuchwepheshe.

Ungathembela eqinisweni lokuthi njengengxenye yokufezekiswa kwe-franchise, ungathola ama-curators kusuka ku-franchisor. Abantu abaqeqeshwe ngokukhethekile beza kuwe ukusetha ukukhiqiza nokulawula izinga lekhwalithi.

I-franchise kabhiya ingahlotshaniswa hhayi kuphela nokukhiqizwa kepha futhi nokuthengiswa kweziphuzo ezidakayo. Thengisa imikhiqizo eyengeziwe ehlobene. Lokhu kukusiza ukuthi wandise imali engenayo yesabelomali ngokunweba ububanzi bomkhiqizo. Abantu bayakwazi ukuthenga yonke into kuwe, kusuka eziphuzweni zikabhiya kuya kumimoya. Ungathengisa nokudla okulula, ama-snacks, amachips, izinhlanzi zasolwandle ezomisiwe, amantongomane anosawoti namnandi, nanoma ikuphi okunye ukudla okulula. Konke lokhu kunenzuzo njengoba kukhulisa imali yakho.

I-franchise yobhiya ikunikeza onqenqemeni olukhulu lokuncintisana ukuze ulusebenzise ezingeni eliphezulu kakhulu lokukhiqiza. Yenza ngokushelelayo nangaphandle kokwenza amaphutha, ngaleyo ndlela uqinisekise izinga eliphezulu lokufunwa okumangazayo. Uma wenza imisebenzi ngaphandle kwamandla, khona-ke akekho ongakusongela. I-franchise kabhiya iphrojekthi yebhizinisi engakulethela imali engenayo enkulu. Kusebenzise kalula, ngenkathi uvikela amaphutha ohlelo olubalulekile. Uyakwazi ukwandisa ivolumu yemali engenayo ngokuya ngesabelomali sakho bese inkampani iphumelela ngokushesha. Njengengxenye yesithelo se-franchise, kufanele wazi kahle amandla akho nobuthakathaka bakho.

Ithuluzi elivumelekile elibizwa ngosizo lokuhlaziywa kwe-swot. Ngosizo lokuhlaziywa kwe-swot, uqoqa lonke ulwazi olutholakalayo futhi uqonde ukuthi iyiphi idatha engekho. Ungabathola bese, uhlinzekwa ngokusebenza okuqhubekayo ngezinsizakusebenza. Ngemuva kwakho konke, uzobe wazi ngobungozi namathuba we-franchise. Usebenzisa lolu lwazi, ungafinyelela imiphumela emangalisayo futhi ngaleyo ndlela uqinisekise ukuzinza kwesikhundla senkampani emakethe.

I-franchise yesitolo sikabhiya iphrojekthi yebhizinisi enezihloko futhi enenzuzo enkulu. Ukuze ekusebenzeni kwayo ungadingeki ubhekane nobunzima obungenakunqotshwa, udinga ukwenza ukulungiselela okuphezulu futhi okuphelele. Usebenza ngaphansi kwe-franchise, ngakho-ke, udinga ukuthobela imithethonqubo kanye nemithethonqubo enqunyiwe. Lokhu kulula kakhulu ukukwenza njengoba unalo lonke ulwazi oludingayo esandleni. Kuhlala kuphela ukukusebenzisa ngokwenza izenzo ezidingekayo. I-franchise kabhiya ikunikeza ngezinga eliphakeme kakhulu lemali engenayo ngenxa yokuthi unganweba ububanzi.

Lokhu kwenzeka njengoba unawo amasheya wezimpahla ezingenisiwe onawo. I-franchisor ikunikeza zonke iziphuzo okudingeka uzithengise. Kuyinto elula futhi esebenzayo ngoba ngaphakathi kohlaka lomkhankaso wokukhangisa ugcizelela ukuthi imikhiqizo yakho ihlukile futhi azikho nje ukufana emakethe yendawo. Ngakho-ke, ngaphakathi kohlaka lwe-franchise yesitolo sikabhiya, kungenzeka ukusetha izimpahla ezikhethekile ngamanani owabona efanelekile. Impela, akufanele uthatheke kakhulu, ngoba inani lakho kufanele lanele ngokwanele, ngoba abathengi abamane nje bathenge imikhiqizo yotshwala ngamanani aphezulu kakhulu. Uma ungumnikazi wesitolo sikabhiya, khumbula ukuthengisa uhlu lwakho lwezitolo ngezikhathi ezithile kuphela. Akunakwenzeka ukuhweba ku-assortment eyisitolo eyisisekelo ebusuku.

Ngempela, ngaphakathi kohlaka lwezifundazwe ezahlukahlukene, imikhiqizo kabhiya iwutshwala, ngakho-ke, ingathengiswa kuphela kubantu abaneminyaka engaphezu kwengama-21 ubudala futhi ngamahora athile kuphela. Ukuvinjelwa kuyahlukahluka, futhi i-franchise yakho yesitolo sikabhiya ingahle ibhekane nokuchazwa okuhlukahlukene kwale mithetho. Konke kuncike esimweni esithile nezinkambiso zalo zomthetho. Ngakho-ke, kufanele ufunde ngokucophelela yonke imingcele okufanele ubhekane nayo. Lapho-ke ngeke ube nezinkinga ezingenakunqotshwa ezitolo, futhi lezo zikhathi eziyimpikiswano ezisabonakala phambi kwakho zinganqotshwa kalula. Isitolo sikabhiya uhlelo lwebhizinisi olusesikhathini olukusiza ukuthi ucebe. Kodwa-ke, udinga ukuthi wazi kahle bonke ubunzima nezingozi ezingase zikuvelele.

Ukuzihlukanisa nokuzifunda, sebenzisa ithuluzi elibizwa ngokuthi yi-swot analysis. Ngosizo lwayo, i-franchise yakho izosetshenziswa ngendlela yokuthi usebenzise wonke amathuba ezitolo futhi unciphise ubungozi obukhulu. Ngenxa yalokho, uthola umphumela owandayo kusukela ekunciphiseni uhlangothi lokusetshenziswa kwemali nasekukhuphuleni imali engenayo evela emisebenzini eyenziwe. Umphumela wokuqoqwa ufana ne-jet ye-projectile eqoqekayo. Iphula izikhali zabo bonke abancintisana nabo futhi ikusize uthathe izikhundla eziholayo, ugxile kuzo ngokuqinile.

Nikeza i-franchise yakho yesitolo sikabhiya inani elifanele lokunakwa ngokukhulisa ibanga. Awukwazi ukuhweba kuphela ngezinto ezidakayo. Ukudla okulula okuhlukahlukene, amantongomane, ama-squid, i-roach eyomile, ama-chips, izinhlobo ezahlukahlukene zezinye izitsha. Konke lokhu kungatholakala ngaphakathi kohlaka lwesitolo sikabhiya ngaphansi kwe-franchise. Ngaphezu kwalokho, i-assortment ibanzi, abathengi abanakho baningi futhi ungabasebenzela kangcono. Okunezinhlobonhlobo ezisezingeni eliphakeme futhi kukunikeza amandla okuheha abantu abangenalo nhlobo ubhiya.

Abantu abaningi bathanda amantongomane, kanye nenhlanzi, kungani ungazijabuleli lezi zitsha ngokuzithenga esitolo sakho. Ubhiya noma enye i-franchise yesiphuzo kufanele iqinisekise ukutholakala kwesitoko esivela phesheya kwezilwandle. Impela, ukwakheka kwangaphakathi nangaphandle kwamabhodlela kufanele kwenziwe ngokuhlanganiswa okugcwele nokwasekuqaleni. Okufanayo kusebenza ikhodi yokugqoka yabasebenzi. Abantu bakho badinga okokugqoka okufana nokwakhiwa kwe-franchisor. Ungathembela ekutholeni kummeleli womkhiqizo, noma kufanele uthunge amasudi uwedwa. Vele, ngaphakathi kohlaka lweshabhu likabhiya, unikezwa izifanekiso ezifanele.

Zingasetshenziselwa ukugqokisa abasebenzi bakho ekuhlanganisweni okuphelele nomthombo oyinhloko. Lokhu kubaluleke kakhulu, njengoba ukubukeka kuyinto yokuqala umthengi ayibukayo ngaphambi kokuzama umkhiqizo wakho. Ngokuqinisekile, awunqunyelwe ekukopisheni kwangaphandle nje kwesithombe somkhiqizo. Njengengxenye ye-franchise, kuyadingeka futhi ukuletha ukugcwaliswa ngokugcwele ngokuya kokuqala, kubaluleke kakhulu, ngakho-ke ungawunaki lo msebenzi.

I-franchise yesitolo sebhiya esetshenziswe kahle ingakulethela izinga eliphezulu lemali engenayo. Imali etholakele ingasetshenziswa ngokubona kwakho. Noma kunjalo, okokuqala, kuyadingeka ukukhokha izibopho. Khokha intela, futhi udlulisele iminikelo kuma-akhawunti we-franchisor. Ulindele izitolimende ezimbili ezivela kuwe njalo ngenyanga. Lapho i-franchise isetshenziswa, enye yezitolimende zanyanga zonke ibizwa ngama-royalties.

Lokhu kusuka ku-2 kuye ku-6%, ebalwa njalo ngenyanga njengesabelo semali oyiholayo. Ngaphezu kwalokho, umnikelo wanyanga zonke we-1 kuya ku-3% udonswa ukukhangisa komhlaba wonke. I-franchisor isebenzisa le mali ukuqhubeka ithuthukisa imingcele yokuqwashisa ngomkhiqizo. Njengomsabalalisi wendawo okhethekile, uthola nemali engenayo engaqondile yokuthengisa emhlabeni wonke. Omunye umnikelo owenzayo esigabeni sokuqala sebhiya ubizwa ngokuthi ukukhishwa kwesigaxa. Le nkokhelo eyisamba ingahluka kusuka ku-9 kuye ku-11%. Inani libalwa njengephesenti lenani eliphelele elizotshalwa ekuthuthukiseni iphrojekthi.

Okusalungiswa kwemikhiqizo ehlukahlukene kwenza ukuthi kuthuthukiswe ngokushesha ibhizinisi kule ndawo. Isihloko esifanelekile namuhla phakathi kwama-franchise ukuhweba, iresiphi, ubuhle, nohlobo lomsebenzi osalungiswa. Lapho uvula ibhizinisi wedwa, kufanele uqale ucabange ngazo zonke izenzo ezihleliwe, izindleko nemizamo, ngoba asikho isiqinisekiso samaphesenti ayikhulu sokuthi inkinga yezomnotho noma abancintisana nabo abakusindisi emakethe. Kunzima impela ukuqala ibhizinisi ekuqaleni, ulwazi nesipiliyoni kuyadingeka, okuza ngokungangabazeki eminyakeni edlule. Kungani ukufakwa kwamabhodlela kusebenza ngempumelelo futhi kudingeka kakhulu? Ngokuthenga i-franchise, ulungiselela ngokuzenzakalela zonke izindleko zesikhathi, imali, amandla nokuqhubekela phambili, ugcwele imizwa yekusasa elichumayo. Namuhla, akukho okungenzeki, ngakho-ke kungenzeka ukuvula isitolo samabhodlela, ibha yokufaka amabhodlela, nangezindleko ezingabizi.

Ngemuva kokudabula ikhathalogi bese ukhetha i-franchise, uhlola amathuba okuhlinzekwa okuphakanyisiwe kusengaphambili, qhathanisa okunikezwayo okunenzuzo enkulu, uhlaziye izindleko nezimali ezibuyisekayo, nolunye ulwazi olungaba nentshisekelo. Uma ungazazi izimiso zomsebenzi, ochwepheshe abanolwazi basiza bobabili ngokulungiselela imibhalo nangokuqala komsebenzi ebhizinisini lokufaka amabhodlela. Ukuqala ibhizinisi lakho lamaphupho ngebhizinisi loshaka kubalulekile ngokwanele. Yini efakiwe kumigomo ye-franchise? Ake sibheke. Ngokuthenga i-franchise, ukhokha izindleko zalokho okunikezwayo, ubheka inani lemali eyisamba, esuselwa kuzo zonke izindleko. Ngaphandle kwalokho, imali yesamba semali kanye namaroyalties kufanele akhokhwe ngesikhathi sokusayina isivumelwano, okuxhasa isivumelwano ngokuzibophezela okuqinile esenzweni. I-franchisor yona ihlinzeka ngosizo oluphelele lokweluleka, ukuvakashela ukuvulwa kwamaphoyinti amasha, usizo ekukhetheni izakhiwo ezidingekayo ezifanele zonke izindlela (ukutholakala kwezokuxhumana, i-Intanethi, inani lezindaba, i-quadrature, ukufika okulula nokupaka) .

Ukuthuthukiswa kokuklanywa kwephrojekthi yokuhlinzeka indawo, ukuthuthukiswa kwewebhusayithi kanye nokugcinwa kwayo kumodi ephelele, okukhombisa zonke izinkampani zama-franchise ezikuyo, ngakho-ke amakhasimende abona ukuthuthukiswa nokwakhiwa kwesifunda komkhiqizo. Ukuqashwa kwabasebenzi kungenziwa ngokuhlanganyela, ngokuqeqeshwa kochwepheshe okulandelayo, kucatshangelwa isidingo solwazi, ukuhlinzekwa kwamakhono ezinhlobonhlobo zamabhodlela, ngakho-ke nabo beluleka amaklayenti ngomlando webhizinisi lamabhodlela nokuhlelwa kahle kwama-racks . I-franchise yithuba eliyingqayizivele lokuqala ibhizinisi ngezindleko eziphansi, kepha inzuzo enkulu kuwo wonke umuntu. Ngokuthola ibhizinisi lokubhodlela noma enye i-franchise, uthola ilungelo lokusebenzisa igama, ilogo, uphawu lwentengiso, nokungeniswa kwemikhiqizo. Okubalulekile, i-franchisor inikeza isisekelo samakhasimende esiphelele nolunye ulwazi. Lapho uvuselela okunezinhlobonhlobo, ikesi le-bottling linikezwe egameni olifunayo, ngokushesha futhi kucatshangelwa idatha yokuhlaziya ngokufunwa esifundeni esithile. Lapho uvula kakhudlwana izikhungo ngokubhodlela okusalungiswa kwamabhodlela, i-bottling kvass, i-bottling cider, nezinye iziphuzo, maningi amathuba okuthi lo mkhiqizo uyathandwa futhi ubonakale.

Ngemuva kokungena kukhathalogi, ukuze kube lula ngokwengeziwe, kukhona injini yokusesha engokomongo enikezela nge-franchise enenzuzo ngokucela kwakho. Ungakhohlwa ngochwepheshe okuthi, ngenkathi usesesigabeni sokukhethwa, basize naye, banikeze noma yiluphi usizo. Sithanda ukukubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni okukhiqizayo.

Ukufakwa emabhodleleni kwemikhiqizo kabhiya kuyisihloko esishisayo namuhla. Ngokuthengwa kwe-franchise, unganciphisa izindleko zakho zezezimali, isikhathi nomzamo. Kuzokwenzeka ukuthenga i-franchise yamabhodlela ngamanani akhokhelekayo kuwo wonke umuntu, konke kuya ngohlobo lomkhiqizo nesilinganiso salo. Kungenzeka uhlaziye inani elidingekayo lokutshala imali kwi-franchise ngaphambi kwesikhathi. Amaphepha nesifiso sokuqala ibhizinisi lakho ngaphansi kokuqondiswa kochwepheshe abanolwazi. I-franchisor ithembisa ukwenza uhlelo lwebhizinisi kanye ne-design project ngesitayela esifanayo lapho ikhetha indawo eqashiwe, icabangela izindlela ezithile, ukuze amakhasimende abone umkhiqizo wakho.

Ukuqashwa kwabasebenzi nokuqeqeshwa kuwo wonke amakhono ukuze ukwazi ukweluleka amakhasimende ngamabhodlela, ujwayelane nomlando wemvelaphi nokukhiqizwa kukabhiya othile, bese wethula umkhiqizo. Ungacabangi ukuthi ukuthengiselana ngamalungelo kungukudluliswa kwawo wonke amalungelo enkampanini. I-franchise yithuba lokusebenzisa igama lomkhiqizo othize ekuthuthukiseni ibhizinisi esifundeni esithile. Lapho uqala ibhizinisi lakho lokufaka amabhodlela kusukela ekuqaleni, kuzofanele ufunde konke ngokwakho, wakhe oxhumana nabo futhi uzuze amakhasimende. Kunzima ukulawula amaphuzu ukude, ngakho-ke akunakwenzeka ukwenza ngaphandle kozakwethu abanentshisekelo. Lapho kunezitolo eziningi, imigoqo, izindawo zokudlela ezinkantini zikabhiya osemabhodleleni, lo mkhiqizo unenzuzo enkulu futhi uyalibaleka. I-franchisor, ngokususelwa kwimigomo ye-franchise, ithembisa ukuhlinzeka lonke uhla lokufaka amabhodlela ngobuningi obunemibandela, igxile ekufunweni kwabathengi.

Kukhathalogi enama-franchise, kungenzeka ukuthi kuhlolwe okungenzeka, imigomo yenkampani emakethe, amabhizinisi e-franchise akhona, amathuba, izindleko ezengeziwe (okokusebenza, imali ekhokhelwa, imali yesamba semali). Izikhathi zokukhokha kanye nemali yokuqala etholakalayo nayo iyabhalwa. Imali eyisamba ilingana nenani lezindleko ze-franchisor futhi yi-guarantor, ekhokhwa ngesikhathi sokusayina isivumelwano. Ngasikhathi sinye, usizo ekuhlelweni nasekukhetheni izakhiwo, luvakashela ukuvulwa kwamaphoyinti amasha, izeluleko ngokuhleleka okulungile kwe-assortment nge-bottling, ukuze kube lula nohlobo oluphelele lomkhiqizo, okwenza sikwazi ukuqonda konke ukwehluka. Zonke izindleko ezidingekayo zokuvula indawo yokufaka amabhodlela zikhonjisiwe kukhathalogi, ukuqhathanisa okunikezwayo okunenzuzo, ongoti bezitolo bangasiza, abazonikeza imininingwane yokuhlaziya futhi bakuphelezele ukuya emihlanganweni. Siyajabula ukukubona futhi sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise yesitolo sebhiya esalungiswa iyisihloko esishisayo kulezi zinsuku. Ungathenga i-franchise yesitolo sikabhiya esalungiswa ngamanani akhokhelekayo, konke kuya ngesikali nomkhiqizo owukhethayo. Futhi, kubalulekile ukuthi uqale ubale inani lesabelomali esitholakalayo, udwebe imibhalo edingekayo, futhi i-franchisor izosiza ekukhetheni izakhiwo eziqashiwe, ukukhethwa kwabasebenzi, nokuqeqeshwa ngoba kubalulekile ukutshela ngomlando imvelaphi yeziphuzo, ukubonisana nokwethulwa. Lapho uthenga i-franchise, uthola uhlelo lwebhizinisi olwenziwe ngomumo, umbono wokuthuthukiswa kwebhizinisi njengommeleli womkhiqizo othile, endaweni yesifundazwe esithile. Kungani kunenzuzo ukusebenza nge-franchise? Konke kulula okuyisisekelo. Akunasidingo sokuvula amaphuzu amasha uwedwa, ucabangela isidingo sokuphathwa nokulawulwa kwansuku zonke, lapho ikhwalithi kungafanele yehle.

Lapho kuvulwa izitolo eziningi zikabhiya osalungiswa, kunenzuzo enkulu, ngakho-ke udinga ukwandisa futhi ufise ndawonye. Zonke izinhlobo zikabhiya ongazibhala zizokwethulwa esitolo, ngokusho kokukhethwa kwabathengi, kanye nangokuya ngendawo. Ikhathalogu enama-franchise izoqukatha imininingwane ephelele ngomenzi, ukusebenza emakethe, izinkampani ezikhona zama-franchise, izikhathi zokukhokha, njll. I-franchiser izobe ikhona lapho kuvulwa izitolo ezintsha, inikele ekusungulweni kwamabhizinisi ahlukahlukene. Imibandela yokulethwa kwempahla enebhiya engakapheli esitolo ixoxiswana kusengaphambili, ezimweni eziningi ngezigaba, ngokulethwa okungaphazanyiswa okulandelayo, ukonga isikhathi nezimali, nokwenza ngcono izindleko zezinsizakalo zokuphathwa kwezinto. Futhi, i-franchisor izokweluleka i-franchisee kanye nabasebenzi ekukhonjisweni okulungile kwamagama anemikhiqizo esalungiswa, esiza amaklayenti ukuthi ahambisane nezinhlobonhlobo zezinto abazikhethayo. Ngokukhetha i-franchise kuqala, uzokwazi ukulinganisa inani lotshalo-mali, ucabangela ukuqashwa kwendawo yesitolo, umsebenzi wokuvuselela, ukuhlelwa kwendawo, igama lomkhiqizo, ukukhokhwa kwesamba, njll.

, ukugcinwa kwesiza kunikezwa yi-franchisor. Ukujwayela okunikezwayo, iya kukhathalogi futhi ufunde, khetha okunikezwayo okukuthandayo. Siyajabula kukheli lakho futhi sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise yeziphuzo yiprojekthi yebhizinisi ehehayo, lapho kwenziwa khona kuyadingeka ukuthi ulandele ngokuqinile incwadi yomthetho. Lokhu kuzokusiza ukuthi ugweme izimo ezingathandeki lapho uxhumana neziphathimandla zikahulumeni. Ukusebenzisana ne-franchise akukukhululi ikakhulukazi ezithwalweni zobugebengu noma zokuphatha, ngakho-ke, umthetho kufanele ucwaningwe ngokucophelela ngaphambi kokuqala ibhizinisi. Sebenza nge-franchise yesiphuzo kahle, ngaphandle kokwenza amaphutha, bese konke kuzolunga nawe. Uzokwazi ukugcina ilungelo lokusatshalaliswa okukhethekile ne-franchisor ongene nayo esivumelwaneni sobambiswano. Iziphuzo zizodinga ukunakwa ngokufanele, zibheke impilo yazo eshalofini kanye nokuqala kwayo.

Vele, uma uzithenga kummeleli we-franchise, ngencazelo kufanele zilunge. Hlanganisa neziphuzo kahle ngokuskena amabhakhodi ngamathuluzi azenzakalelayo. Vele, usebenza nge-franchise, ungathembela ekutheni uzonikezwa isoftware efanelekile. Ukuhlelwa kwesistimu kwezinqubo zebhizinisi kuyisihluthulelo sempumelelo, ukusetshenziswa kwakho okuzoholela ekutheni uthole imiphumela emihle emncintiswaneni.

Uma usebenzisa i-franchise yesiphuzo, kufanele futhi ukhumbule ukuthi kunesamba semali ye-franchise. Ngaphezu kwalokho, uzodlulisela isamba semali kuma-akhawunti e-franchisor ngokushesha ngemuva kokuphothula isivumelwano, futhi nenani lotshalo-mali lizocaca. Kuzoze kufike ku-11% wenani lezinsizakusebenza ofuna ukuzisebenzisa esigabeni sokuqala. I-franchise yesiphuzo esebenza kahle izoqinisekisa ukuthi unemali eyanele yokwenza okungaphezu kokuhlangabezana nje nezidingo zakho. Ungakhokha futhi i-franchisor efinyelela ku-9%, engayidinga kuwe. Lokhu kusho izinzuzo nezimali zemisebenzi yokukhangisa.

I-Royalty ifinyelela ku-6% weholo lakho lenyanga, futhi umnikelo wemisebenzi yokukhangisa usuka ku-1 kuye ku-3%. Ngaphezu kwalokho, iphesenti lingabalwa kokubili kusukela enanini lemali engenayo nakwinzuzo. Konke kuncike ezivumelwaneni zomuntu ngamunye nommeleli we-franchise. Sebenzisa i-franchise yesiphuzo ngamathuluzi owathola kulo mkhiqizo. Lokhu kungaba uhlu lwamakhodi wokugqoka wabasebenzi bakho. Ngaphezu kwalokho, kukhona futhi nethuba lokuhlobisa izakhiwo ngokuya ngobunikazi benkampani.

I-Franchise kabhiya wasemabhodleleni ikuvumela ukuthi uvule ibhizinisi lakho ngokusetshenziswa okuncane kwezinsizakusebenza zezezimali nesikhathi, kucatshangelwa ukusetshenziswa komkhiqizo odumile, ngokukhethwa kwamagama eziphuzo zobhiya ezisezingeni eliphakeme nezithandwayo. I-franchise yindlela yokudlulisa amalungelo wokusebenzisa igama lomkhiqizo, umkhiqizo, negama, esikhathini esithile. I-franchise isetshenziselwa ukwandisa isikhundla sesifunda ukukhulisa isisekelo samakhasimende nokuhlala endaweni ethile emakethe. Vele, abakhiqizi bangakwazi ukuvula ngokuzimela amaphuzu amasha esifundeni esithile emhlabeni jikelele, kepha ngokujika okuphezulu, izimpahla, nokuthengisa, ngeke sibe khona isikhathi esanele sokulawulwa kwekhwalithi, okungaholela ekwehleni kwekhwalithi nokwehla kwamakhasimende . Emakethe, kukhathalogu yama-franchise, kunenani elikhulu lokunikezwayo okuhlukile okwehlukile ekunikezelweni kwabo, imigomo yomsebenzi, i-assortment ehlukahlukene yobhiya, izindleko ze-franchise, imali ekhokhwayo kanye nemali ekhokhwayo. Ngaphezu kokuhlanganiswa okunezinhlobonhlobo zobhiya, kuzoba nokukhethwa kwabakhiqizi be-cider, iPoiret, iCzech kanye neJalimane.

Futhi, nge-franchise yokuthuthukiswa kwebhizinisi labo, usizo, ukubonisana, ukuqeqeshwa kwabasebenzi kuzonikezwa ukuqonda ubhiya kangcono nakakhulu. Ukuhambela ukuvulwa kwezitolo ezintsha, izitolo zobhiya, noma imigoqo enebhiya empompini. Isisekelo samakhasimende sifakiwe kwiphakeji enikeziwe. Ukuthola eminye imininingwane, shesha uqale ibhizinisi lakho ngobungozi nezindleko ezincane. Qala ukwenza imali ngokufaka amabhodlela namuhla!.

I-Franchise yamanzi okuphuza okubhodlela ikuvumela ukuthi uvule ibhizinisi lakho emkhakheni wezobuchwepheshe obusha, esigabeni sokuthuthukiswa kwemvelo kanye nokongiwa kwemithombo. Kunokukhethwa okukhulu kwama-franchise ahlukene emakethe afanele umuntu othile, womabili ngokomsebenzi nangezindleko. Emanzini asemabhodleleni noma kubhiya, uwoyela, nolunye uketshezi, kukhona ama-nuances okudingeka wazi. Uma usaqala, khona-ke kufanele uthintane nochwepheshe noma uqale ukusebenza ngokuchitheka kwamanzi noshaka bebhizinisi, ngokohlelo oseluvele lwakhiwe, ukhokha kuphela ilungelo lobunikazi kanye nemali yesamba, ekhokhwa ngesikhathi okwenziwayo. Kungani kunenzuzo ukusebenza nge-franchise? Konke kulula okuyisisekelo. Akunasidingo sokuqala phansi, ukwakha isisekelo samakhasimende, ukusebenzisa imali ekukhangiseni.

Nge-franchise namanzi asemabhodleleni, ungashesha ukufinyelela ezingeni lesifunda ngokubambisana nomkhiqizo noma okunye, ongakubona kukhathalogi ye-franchise. Futhi, kungenzeka ukuthi uhlaziye yonke imakethe bese uqhathanisa izindleko, izinkathi zokukhokha zezimali ezitshaliwe, idatha kumakhasimende nasezinkampanini zama-franchise. Ochwepheshe bethu bazohlala bexhumana, beluleka futhi banikeze izeluleko kwezokukhangisa, baphinde banikeze usizo lwezomthetho ngokusekelwa kwamadokhumenti. Sikubonga kusengaphambili ngentshisekelo yakho futhi sibheke phambili ekubambisaneni okukhiqizayo.

I-franchise yesitolo esidayisa ubhiya izoba inqubo yangempela yebhizinisi uma isetshenziswa ngolwazi lolo daba futhi ngokuhambisana nemikhuba, imithetho kanye nemitheshwana ebekiwe. Ngaphakathi kwe-franchise, uzophendula ku-franchisor. Uthola imibiko yanyanga zonke evela kuwe, futhi futhi umkweleta imali. Lapho usebenzisa i-franchise yomkhakha kabhiya, khumbula ukuthi ukuthengiswa nokukhangiswa kotshwala kungahle kubhekane nemikhawulo emikhulu kahulumeni. Ngemuva kwakho konke, uhlobo olunjalo lomsebenzi lungenziwa kuphela ngokuya ngamazinga abekiwe. Nikeza isitolo sakho sikabhiya esingakapheli ukunakwa okufanele.

I-Ir ikunika ithuba lokukhulisa uhlangothi lwakho lwemali engenayo. Uyakwazi ukukhulisa imali engenayo yesabelomali iye phezulu, ngaleyo ndlela uqinisekise ukusebenza okuzinzile kwephrojekthi yebhizinisi. Uma uthengisa okusalungiswa ngaphakathi kwesitolo sakho sikabhiya, usizo lwe-franchise lusetha umsebenzi wasehhovisi. Idizayini ekhangayo nehlukile iyatholakala kuwe. Ngaphezu kwalokho, lokhu akusebenzi ezakhiweni kuphela kepha nasekubonakaleni kwabasebenzi. Abasebenzi bagqoka umfaniswano oyingqayizivele. Uma uhweba ngokuthepha, futhi i-franchise yakho yobhiya esalungiswa isebenza ngaphandle kobunzima, khona-ke izinga lokuhola lizoba likhulu.

Ukufeza lokhu, thinta i-franchisor yakho ukuze uthole usizo. Kungenzeka uthengise ngobungako inani elikhulu lempahla usebenzisa ubukhona bophawu lwentengiso oludumile noludumile. Nikeza isitolo sebhiya esalungiswa ukunakwa okudingekayo. I-franchise ivumela ukwenza ukuthengiswa kwezimpahla ezikhethekile. Ungabathola ngqo kusuka phesheya, njengezinto ezivela ku-franchisor. I-franchise esebenza kahle idinga ukwenziwa ngephrojekthi yebhizinisi lokunakekela. Okokuqala, izimbangi zakho ziphapheme futhi ziphupha nje ukuthi akukho okusebenzayo.

Ekugcineni, uyimbangi enkulu yokuhlalwa ngempumelelo nokuxhashazwa isikhathi eside sezikhundla zemakethe zesikhathi. Ngokunjalo, abafuni ukuhlanganyela imali ethokozisayo ukuyithola. Kufanele ukhethe ngamandla ukuthi ulethe ileveli enhle kakhulu yemali engenayo. Ukuze ukwenze, unakho konke, i-high-class beer franchise, ubuchwepheshe, ilebula elivelele, njalonjalo. Ukufaka konke lokhu, unganqoba ngokuzethemba ukuncintisana okuncintisanayo, udlule noma yimuphi wabancintisana nabo.

I-franchise yekhathalogu yesitolo sikabhiya yinqubo yangempela yokubhala okufanele yenziwe ngokusobala nangokufanelekile. Ukuze wenze lokhu, kufanele unamathele kulawa mazinga inhlangano yakho eyithola ku-franchisor. Lapho usebenzisa i-franchise kabhiya, kufanele wazi kahle ubungozi obukusongelayo nokuthi yimaphi amathuba onawo ukuze ungawanciphisi. Yenza i-franchise yesitolo sikabhiya kahle nangendlela efanele, ufunda njalo izibalo zakamuva. Ukuze ukwenze, kuyadingeka ukuyiqoqa futhi ugxilise imininingwane ngendlela yokuthi ingafundelwa kalula ngokuhamba kwesikhathi. Izindlela zesimanje ezibizwa ngamagrafu nemidwebo zilungele ukutadisha.

Lezi zibuko ezisezingeni eliphakeme zisiza isitolo sakho ukuletha imisebenzi esezingeni eliphakeme yokubhala. Ekugcineni, ungacwaninga yonke imininingwane edingekayo, ngoba ikhonjiswe ngokusobala futhi ngokusobala esikrinini, ilula futhi iyasebenziseka, ngakho-ke, lelo thuba akumele linganakwa. Ngemuva kwakho konke, ukuba nemininingwane esesikhathini kukunikeza isikhundla esiqinile emakethe njengomholi ongenakuphikiswa. Lungiselela ikhathalogi efanele ngokukhipha ikhathalogu yesitolo sikabhiya.

Uma usebenzisa isitolo sikabhiya ngaphansi kwe-franchise, kuzodingeka ukuthi ulandele ngokuqinile wonke amazinga owathola kumnikazi womkhiqizo. Ikhathalogu enemikhiqizo kabhiya nayo kufanele ifundelwe ukuze ibe nolwazi olusesikhathini. I-franchisor izinikele ngokuphelele ekuqinisekiseni ukuthi ibhizinisi lakho liletha imali ephezulu. Ekugcineni wabelana ngenzuzo ne-franchisor. Uthola kuwe izinzuzo zanyanga zonke, ezibalwa njengephesenti lemali engenayo noma inzuzo etholakele. Kuyasebenza kakhulu, ngakho-ke, lelo thuba elisezingeni eliphakeme akumele linakekelwe.

I-franchise esebenza ngokunembile yithuba lokuzuza inzuzo ebalulekile futhi ebaluleke kakhulu yokuncintisana. Ngaphezu kwalokho, kufanele uyikhokhele ngokungabizi kakhulu, kuze kufike ku-9% wemali yakho engenayo yenyanga. Kepha ngokujwayelekile, inani lingahle libe lincane, konke kuncike ezivumelwaneni ezithile okwazile ukufinyelela kuzo ngokugcwalisa i-franchise yekhathalogi. Sebenzisa i-franchise yesitolo ngakho-ke azikho izimangalo ezivela kuhulumeni. Ukwenza lokhu, utshwala kufanele buthengiswe kuphela emini bese kuphela kulabo bantu asebefinyelele eminyakeni yobudala. Ngemuva kwalokho i-franchise kabhiya izochuma, igweme izinhlawulo ezahlukahlukene ezivela ezinhlanganweni zikahulumeni. Ikhathalogu izogcwala imikhiqizo emisha.

I-franchise yesitolo sobhiya wuhlelo lwebhizinisi olusesikhathini. Ukuyithuthukisa ngendlela efanele, udinga ukuqeqeshwa okuseqophelweni eliphezulu futhi okusebenzayo. Ngesikhathi sokusebenza nge-franchise, ungahlangabezana nobunzima obuhlukahlukene. Zizodinga ukunqotshwa ngempumelelo, zenze zonke izenzo ngendlela yokuthi zingabhekani nobunzima. Sebenza nge-franchise yomkhiqizo wobuciko bese isitolo sakho sizoba nawo wonke amathuba wokuwina lo mncintiswano ngokusebenzisa umkhiqizo owaziwayo nezixazululo zobuchwepheshe ezisezingeni eliphakeme. Umzabalazo wokuncintisana kungenzeka ungakhuli ngokuya ngesimo obusicabangile.

Abaphikisi bangaphendukela kalula ezindleleni zokungathembeki nezezinhlekelele ukuze bakunqobe. Ngakho-ke, udinga nje ukulungiselela lokhu. Uma uqhuba isitolo se-franchise futhi uthengisa ubhiya wobuciko, kuzodingeka unikeze izethameli eziqondiwe ezifanele. Yenza ukukhetha okufanele futhi uzame njalo, ngaleyo ndlela ukhulise izinga lokusebenzisa. Uma uthatha isinqumo sokuthwebula ubhiya wobuciko esitolo sakho, nikeza ukukhetha okuhle. Vele, ikhwalithi yemikhiqizo kufanele futhi ifane nezibonelo ezinhle kakhulu.

Ubhiya wobuciko esitolo esine-franchised udinga ukucatshangelwa ngokufanele, ngoba kufanele ube sezingeni eliphakeme kakhulu. Ungahlolwa yi-franchisee uqobo ngokuthumela umthengi oyimfihlakalo. Lo kuzoba ngumuntu okhethekile ozosebenzisa insiza yakho futhi ayihlole, bese enikeza ukubika ku-franchisor. Uma ungathengisi kahle ilungelo lobuchwepheshe besitolo sikabhiya, amalungelo akho okusabalalisa ayomane athathwe kuwe. Ukuphambukiswa kwelungelo lokwenza imisebenzi egameni lomkhiqizo akuvamile ukusetshenziswa, kepha-ke, uma ungenzi ngokuhambisana nemithetho, ubungozi bukhulu. Ngakho-ke, lapho uthengisa i-franchise yesitolo sobuciko, hlala ulandela imithetho futhi ungalokothi uyiphule.

Ngemuva kwalokho uzophumelela ngokuhamba kwesikhathi ekuthengisweni kwezimpahla zobuciko. Uzokwazi ukuthengisa ubhiya wobuciko, ukwandise isitolo ngokuya ngezidingo ze-franchise bese uthola imali engenayo ephezulu. Ukuhlinzeka ngokufunwa okusebenzayo njalo kuzokunika ithuba lokukhokha kalula yonke imali.

I-franchise yesitolo sokuphuza isiphuzo iphrojekthi yebhizinisi lesimanjemanje. Ukuze usebenze ngayo kahle, udinga ukuqonda ngokusobala ukuthi iziphi izingozi ezikusongelayo, nokuthi yimaphi amathuba akhona ukuze uzuze impumelelo. Lapho uthengisa i-franchise yesiphuzo esalungiswa, futhi udinga ukukhumbula ukuthi unesibopho kwinxusa lomkhiqizo. Ulindele ukuthi ulandele ngokuqinile imithetho nezimiso. Njengengxenye ye-franchise, isitolo sakho sokuphuza okusalungiswa sizosebenza ngokungenaphutha ngokugeleza okuqhubekayo kwemali. I-franchise yesitolo samabhodlela iphrojekthi yebhizinisi esesikhathini.

Ukuze uyithuthukise kahle, udinga ukuthi wazi kahle zonke izingozi ongahle ubhekane nazo. Lapho usebenza ne-franchise yesitolo seziphuzo esingakapheli, qaphela imikhawulo okushiwo lolu hlobo lomsebenzi. Ngemuva kwakho konke, uthengisa leyo mikhiqizo yotshwala engathengiswa kuphela ngezikhathi ezithile zosuku. Naka ikhwalithi yeziphuzo, uqinisekise ukuthengiswa okuhle kwesitolo.

Uma usebenza ngokuthengisa iziphuzo zompompi, hlela iphrojekthi yebhizinisi lakho ngendlela yokuthi kungabibikho ubunzima obubonakalayo. Ukuze wenze lokhu, udinga ukuqonda ngokucacile ukuthi usebenza endaweni yesifundazwe esithile. Kunemithetho yokuziphatha engaqondakali kakhulu namakhodi amasiko. Akufanele uwaphule ukuze ungaphuli isimo esikhona. Hlela i-franchise yakho engaphuthiwe yeziphuzo ngendlela yokuthi kube lula ukudlula bonke abaphikisi abakhulu ngokuya ngekhwalithi yesevisi. Lokhu kuzokunikeza ithuba lokubusa ngokunikeza ukufunwa okusebenzayo njalo.

Uzoba ngusomabhizinisi osebenza kahle kakhulu futhi okhiqizayo. Ngemuva kwakho konke, i-franchise izokunikeza amathuluzi afanele. Nge-franchise yesitolo sotshwala, kudingeka wazi ukuthi usebenza amahora athile kuphela emini. Ngaphandle kwalokho, kungahle kube nosongo ngendlela yenhlawulo noma ezinye unswinyo. I-franchise yesitolo samabhodlela izosebenza kahle, ikunikeze ukumbozwa okugcwele kwezidingo zephrojekthi yebhizinisi. Yenza ngendlela efanele nangendlela efanele, ngenkathi ungazinaki izibalo ezibalulekile. Zingahlolwa uma uthatha ithuba.

Kuyadingeka ukuqoqa imininingwane, uyihlaziye ngamathuluzi bese usebenzisa imininingwane oyitholile.