I-franchise yamakha ibhizinisi elifanele namuhla, futhi udinga ukuqonda ukuthi ubunzima obuhlukahlukene bukhona. Ukunciphisa ubungozi nezinsongo, kuyadingeka ukuthi ulandele ngokuqinile izindinganiso nemithethonqubo enqunyiwe. Njengoba usebenzisa i-franchise yakho, udinga ukugxila ekugcineni izinga eliphezulu lokuhlonipha lapho usebenza namakhasimende. Abasebenzi bakho kufanele banele futhi baphendule ngokusobala imibuzo ebuzwe yiklayenti. Uma uthatha isinqumo sokubhekana namakha, khona-ke thola okungcono kakhulu kokukhethwa kukho okuhlongozwayo. Ungaqhathanisa izinketho ngokuthinta ikhathalogi noma isitolo se-franchise.

Lezi yizinsizakusebenza ezikhethekile kwi-Intanethi, kuphela lapho uthola khona ukunikezwa kwe-franchise yangamuva. Isibonelo, uma ufuna ukuthengisa amakha, bese ukhetha inketho ehambelana negama. Kungenzeka uqhathanise okunikezwayo okusemakethe okwamanje. Ngemuva kokukhetha izimo ezihamba phambili, qhubeka nokwenza i-franchise yamakha. Kufanele uqale ngokwenza amalungiselelo athile okuqala. Njengengxenye yale misebenzi, kuzodingeka ukuthi kugxilwe ekuhlaziyweni kwe-swot. Leli thuluzi lekhwalithi ephezulu linikeza ukuqonda ngobungozi, amathuba, ububi, kanye nezinzuzo zephrojekthi yebhizinisi.

Ngaphezu kwalokho, ngesikhathi sokutholwa kwe-franchise yamakha, udinga ukuqonda ngokucacile ukuthi uzibophezele ekusebenzeni ngokuzibophezela nangokufanelekile ekufezekiseni izibopho zakho. Okokuqala, ukopisha ngokuphelele isitayela esihlukile somkhiqizo. Lokhu kuyadingeka ukuze ungangeni esimweni esinzima kamuva. Ngaphezu kwalokho, lapho usebenzisa i-franchise yamakha, udinga ukusebenzisa kuphela izinto ezinelayisense nezingafani nezinye. Izinsizakusebenza zinikezwa yi-franchisor, edala iziqu ezifanele. Yenza i-franchise yamakha ngembuyiselo ephezulu yezimali ukuze ukwazi ukukhokhela ozakwenu. Isibonelo, i-franchisor ilindela kufika ku-9% kusuka kuwe njalo ngenyanga njengohlobo lwenzuzo.

Ngokuqondile, lezi zinzuzo ezivela ekuthengisweni kwe-franchise yamakha zibizwa ngokuthi yimali yobukhosi kanye nokudluliselwa ekukhangisweni komhlaba wonke. Ngokwama-royalties, lesi isitolimende esikhulu kunazo zonke ngenyanga. Inani lalo lingahluka futhi lisuka ku-2 liye ku-6%. Le phesenti ibalwe njengesabelo semali okwazile ukuyithola phakathi nenyanga.

I-franchise yamakha izosebenza kahle kakhulu uma ugxila ekusetshenzisweni kwayo futhi unganaka izinkomba zezibalo. Ukufunda njalo imininingwane yamanje kukunikeza umbono wokuthi ungaqhubeka kanjani. Uyakwazi ukuphatha ngempumelelo futhi ubambe abaphikisi abakhulu, ngaleyo ndlela uhlanganise isikhundla sakho njengomholi ophelele. Ukwenza ibhizinisi lamakha kungabhekana nezinselelo ezahlukahlukene. Ukuze bangabi bengenakunqotshwa, bafunde njalo izibalo, bese-ke, uzokwazi ukufinyelela indlela yokusebenza. Uma ungakwazi ukusabela ngokushesha esimweni esingaba yingozi, uvimbela inhlekelele.

Ngemuva kwakho konke, ukutholakala kwemininingwane kuyithuba elihle kakhulu lokuhamba ngesikhathi. Ukuqalisa i-franchise yamakha iphrojekthi okufanele isetshenziswe ngaphansi kwemithetho yombuso. Ungaphuli umthetho futhi lapho-ke ngeke kudingeke ukhokhe izinhlawulo nanoma yiziphi izimangalo. Ungumsabalalisi okhethekile we-franchise yamakha. Ngokunjalo, lolu hlobo lomhambisi lubizwa nge-franchisee. Uzakwenu ophethe ibhizinisi, i-franchisor, uzokubuyekeza. Angabheka i-franchise uma ebandakanya umthengi oyimfihlakalo.

Lolu uhlobo olujwayelekile lokuqinisekisa lapho kufezwa iphrojekthi yebhizinisi. Cishe wonke ama-franchisor asebenzisa indlela yokuthenga eyimfihlakalo. I-franchise yakho, lapho uthengisa khona amakha, hhayi okuhlukile. Ngulo muntu othenga okuthile kuwe noma ngasiphi isikhathi ecabanga ukuthi ungumthengi. Okulandelayo, uzakhela owakhe umbono wokuthi bazosebenza kanjani abasebenzi bakho. Ngaphezu kwalokho, uhlola ikhwalithi yomkhiqizo ngokushiya isibuyekezo. Mane ukhonze ikhasimende ngalinye ngaphakathi kwe-franchise sengathi bekuyinto eyimfihlakalo.

I-franchise yezilwane iba ngumbuzo oqhubeka ngokuya ezinjini zokusesha. Kungani lokhu kwenzeka? Kunezizathu eziningi, esizoxoxa ngazo ngezansi. Kepha sekuvele kucaca ukuthi izihloko ezihlobene nezilwane seziya zithandwa kakhulu, kanye nohlobo lokwakha ibhizinisi ngokususelwa ku-franchise. Iningi losomabhizinisi lifinyelela esiphethweni sokuthi kunenzuzo enkulu ukuthola ibhizinisi elenziwa ngomumo, hhayi ukulihlanganisa zisuka nje, ukweqa izingibe eziningi nokulahlekelwa okukhulu ngenxa yokungabi nalwazi, ukungaqiniseki, ukuncintisana, nezinye izinto eziningi ezenza ukungena imvelo yebhizinisi ibhizinisi elinzima ngempela.

Ngakho-ke, emuva kokuthi kungani ama-franchise athandwa kangaka. Iqiniso ukuthi cishe ama-80% amaRussia agcina lezi noma lezo zilwane emakhaya abo, futhi indilinga yezilwane ezifuywayo iyanda: lawa amakati nezinja ezijwayelekile, nezinhlanzi, nezidalwa eziyinqaba njengezinyoni, izicabucabu, nezibankwa. Zonke lezi zidalwa zidinga ukudla, okokusebenza, umuthi, nokunye ukuze zikunakekele. Inani labanikazi bezilwane landa kuphela. Ngakho-ke, ukutholwa kwe-franchise yezilwane kungabizwa njengokuthambekela eminyakeni yamuva, ngoba kuyadingeka ngempela. I-franchise yezilwane isiza nokwakha isitolo esikhulu futhi esiyingqayizivele kanye nendawo encane yokuthengisa okungenzeka ukuthi izofa.

I-franchise yezilwane esezingeni eliphakeme inikeza izindlela ezahlukahlukene zokukhulisa ibhizinisi lakho. Ukwazi ukuthola imali njalo, futhi ngemuva kwesikhashana, ukhokhela ngokuphelele utshalomali lokuqala. Endabeni yebhizinisi lezilwane, lokhu kubaluleke kakhulu njenganoma iyiphi enye indawo. I-franchise ekhethiwe efanelekile emadolobheni amaningi, womabili amakhulu (lapho kudingeka khona njalo kukhulu) futhi amancane (lapho kungahle kungabi khona ukuncintisana khona, ikakhulukazi ngegama elaziwa kakhulu, kanye nokufunwa, kucatshangelwa izibalo, kuzohlala kunjalo). Ngenxa yazo zonke lezi zimo ezincane, umqondo we-franchise yezilwane uya ngokuya ukhanga ngokwengeziwe.

I-franchise yezilwane, njengoba sishilo ekuqaleni, ingabonakala njengomqondo omuhle. Kepha usomabhizinisi osemusha ubhekene nombuzo obucayi ohlobene nokuthola ama-franchise athembekile. Ngenhlanhla, ungaxhumana nabachwepheshe bethu ababa ngabalamuli bakho. Usitshela ngezifiso zakho, ubuke okunikezwayo okuningi bese ukhetha lezo ezibonakala zikhanga kakhulu kuwe ngentengo nangezici. Inkontileka iphethwe ngabasebenzi bethu ethembekile futhi iphephile. Ungaqiniseka ukuthi awukhohlisiwe, futhi i-franchise yakho ngokusemthethweni inelungelo lokuba khona futhi ilethe imali okuvunyelwene ngayo.

I-franchise yesitolo samakha ingakunothisa uma unamathela emithethweni nasemithethweni. Banikezwa i-franchisor futhi bahambelana nemodeli ayisebenzisayo ukuthola impumelelo. Uma usebenza ngaphakathi kohlaka lwe-franchise, lapho-ke kufanele wazi ukuthi ubophezeleke ngokuphelele hhayi kuhulumeni kuphela ngokuhambisana nomthetho kepha naku-franchisor. Ulindele ukuthi usebenzise ngokufanele iphrojekthi yebhizinisi. Akunasimo, akufanele ulimaze isithunzi somkhiqizo, ngoba cishe awunakulungiswa. Ngenxa yalokho, ngenxa yokungaziphathi kahle okunje, i-franchisor ingahle iphucele ilungelo lomnikazi we-franchise ilungelo lokuba ngumsabalalisi okhethekile endaweni yaleli dolobha.

Uma usebenzisa i-franchise ukwenza imisebenzi yedepho yamakha, kuzodingeka wazi ukuthi kufanele uthenge izinto kusuka kulo mkhiqizo ngqo, ngoba akunakwenzeka ukuthi ukwazi ukuzikhiqizela wena noma ukuwuthenga kwenye indawo. Izinsizakusebenza ezihlukile zingatholwa kuphela kumnikazi wophawu lwesitolo. Nikeza isitolo sakho samakha e-franchise inani elifanele lokunakwa. Kufanele ihambisane ngokuphelele nesikhungo sokuqala. Lokhu kusho ukuthi kuyadingeka ukwamukela ngokuphelele ikhodi yokwakhiwa kwesitolo. Impela, ikhodi yokugqoka yabasebenzi nayo ibaluleke ngendlela emangalisayo. Ngokugcinwa okufanele, awuzivikeli kuphela kwizicelo ezivela ku-franchisor.

I-franchise yakho yesitolo samakha nayo iyakwazi ukuheha inani elikhulu labathengi besitolo. Bazi ngokuqinisekile ukuthi basebenzisana nelebuli eyaziwayo eyazisa idumela layo. I-franchise yakho yamakha izodonsela amakhasimende ngokwenza egameni lesikhungo esaziwayo, esidumile nesiphumelelayo. Umkhiqizo udlala indima ebalulekile, noma kunjalo, i-franchise shop shop ayigcini ngokukwazi ukusebenza ngaphansi kophawu lwenkampani ephumelelayo. Uthola nezinye izinzuzo eziningi. Isibonelo, lapho usebenzisa i-franchise yamakha, uyakwazi ukusebenza ngemishini eyingqayizivele, ngokungeziwe, unolwazi olumangalisayo noluthuthuke kahle olutholakalayo. Isitolo se-franchise esenzelwe kahle sikunikeza amandla okubhekana nanoma ibuphi ubunzima.

Uyabanqoba, ngakho-ke, inhlangano ngokuqinisekile iyaphumelela. Ibhizinisi lakho lizoletha izinga eliphezulu lemali engenayo bese ibhizinisi likwazi ukubhekana nanoma yiziphi izinkinga. Ukhokha kalula amaholo, izintela, nokuncishiselwa i-franchisor. Lokhu kudonswa kwemali kwenza ingxenye enkulu yeholo lakho. Ngemuva kwakho konke, ngokuthengisa amakha, uthatha kuwe isibopho sokukhokha amaroyali. Ngaphezu kwalokho, kanye nama-royalties, udinga futhi ukukhokha imali enkulu yemikhankaso yokukhangisa. Kepha inani lezinzuzo, lapho wenza i-franchise, lidlula ubunzima obuncane odinga nje ukububheka.