Ayikho i-franchise yamahhala njengoba 'ayikho ibhulakufesi yamahhala'. I-franchise yamahhala isenzo sokumaketha esenziwa yinkampani yama-franchisor ukushesha ukuphothula isivumelwano sokuthengwa kwe-franchise nosomabhizinisi abasafufusa kanye nokuheha amakhasimende angenalwazi, athatheka kalula ukuze andise inethiwekhi yezentengiso yezitolo ukuze zisabalalise futhi zithuthukise uphawu lwentengiso lomthengisi. Kudalwe amabhizinisi amasha amasha anqume ukuqala umsebenzi wawo wezamabhizinisi nge-franchise biz futhi angenayo imali yokuqala, 'awele lesi sithiyelo', ngaphandle kokubheka futhi angafundi ngempela okuqukethwe yisivumelwano se-franchise, asayine ecabanga ukuthi ngenhlanhla emangalisayo, kunikezwa intandokazi enkulu nesaphulelo, ngaleyo ndlela 'kubekwa' isicupho 'esibekwe ngaphambi kwesikhathi. Lapho benza isivumelwano nge-franchise yamahhala, basho ukungabi bikho kwemali eyisamba, okuthi lapho uthi nhlá, ukuze uthole imizwa nenjabulo, ibukeke njengesipho esivivinya kakhulu. Kodwa-ke, empeleni, lokhu akwenzeki, ngoba wonke umthengisi wezimali uzokwenqaba ukulahlekelwa yimali engaguquki ezindlekweni ze-franchise. 'Ubuqili' bemodeli yokumaketha kanye neqhinga 'lokuhweba' ukuthi isamba semali siqale sidluliselwe entengo yokuthenga yenani eliphelele lomkhiqizo wempahla yonke noma inani lentengo ngayinye yomkhiqizo, elingadlula kakhulu inani lentengo , ukusebenza ngokomthetho, ngokomqondo, ngokomthetho 'wemikhumbi yokuxhumana', isuka kwenye indawo, yafika kwenye.

Futhi, i-franchisor, ngokwesibopho senkontileka esayiniwe, 'ingabopha' osomabhizinisi-i-franchisee, ithenge izimpahla nemikhiqizo kuphela ku-franchisor, isebenzisa izigaba nezinhlinzeko zezidingo zesivumelwano eziphelile, ingaphuli imigomo isivumelwano esisemthethweni. I-franchisor futhi ingasebenzisa indlela yokuhweba, isebenzisa ubuqili nokungazi kosomabhizinisi ngendlela efihliwe ye-franchise yamahhala, simnikeza ukwanda okuncane kwephesenti lama-royalties nezimali zokukhangisa, kusuka kwimali engenayo yemali etholwe yi-franchise ibhizinisi, lishiya inani elinqunyiwe, okuthi, lapho ivolumu yokuthengisa, ingakhuphula kakhulu inani lemali ebanjwayo. Ukufingqa lo mqondo, i-franchise yamahhala, isisho esaziwayo saseRussia esithi 'ushizi wamahhala wenzeka kuphela emgodini wamagundane' ufika engqondweni. Abamele amabhizinisi akumele bazithophise futhi 'bagijimele ikhanda' ukuze bavumelane nokunikezwa kwe-franchise yamahhala. Kuyadingeka ukuthi ufunde ngokucophelela yonke imisindo yokuqalisa, ukuthuthukisa ama-biz e-franchise asetshenzisiwe nokusetshenziswa okusebenzayo komkhiqizo wokuhweba womnikazi we-franchise, ubuchwepheshe bayo, nezindinganiso zebhizinisi ezisungulwe. Ngesigaba sokuqala sokusungula i-franchise biz, udinga ukufunda izisekelo eziyisisekelo zokwenza i-biz, uqeqesho olunzulu lobuchwepheshe, futhi okungenani nemali encane yokuqalisa. Kumele wazi ukuthi inkampani yama-franchisor ayihlanganyeli emisebenzini yokupha, inikela ngemodeli yebhizinisi elungiselelwe kahle noma eqediwe, ukubonisana, ukuhlinzeka okunye 'ukubambana', nokuziqalela ibhizinisi lakho akuyona mahhala.

Ukungabi khona kwe-franchise, imali eyisamba, noma ubukhosi esivumelwaneni akunikezi ilungelo labameleli bamabhizinisi amancane abafuna ukuba nebhizinisi labo, noma ngabe yini umnikelo oholela kahle we-franchise yamahhala, ukushesha ' abangazikhumbuli ngenjabulo 'ukusayina isivumelwano sokutholwa kwe-franchise. Ekuthuthukisweni okusimeme kwebhizinisi, ukulungiselela okulungisiwe nokuhlelekile kwenhlangano kuyadingeka, futhi kosomabhizinisi osafufusa osafufusa, kubalulekile ukwazi uhlobo lomkhiqizo alunikwayo, acwaningisise futhi ahlaziye inkampani yama-franchisor enikeza ukubambisana kwezebhizinisi nezohwebo.

I-franchise yokuthengisa ikunikeza ithuba elihle kakhulu lokulawula ngempumelelo noma yimuphi umuntu oncintisana naye emakethe. Lokhu kwenzeka ngoba wena, ngokusebenzisa i-franchise, unethuba elibaluleke kakhulu empikiswaneni yokuncintisana. Okokuqala, i-franchise yokuthengisa ikunika ithuba lokwenza imisebenzi egameni lenkampani eyaziwayo, ephumelelayo nedumile. Lokhu impela. Ikakhulukazi uma ithandwa emhlabeni wonke, kufaka phakathi nasendaweni yesifundazwe sakho. Thola okuningi ku-franchise yakho futhi izokuvuza.

Ungajabulela ukuthi izinga leholo lakho likhula kanjani. Uyakwazi ukukopisha ngokuphelele umkhiqizo wokuqala futhi uwusebenzise ukuze ube ngusomabhizinisi oncintisana kakhulu. Ukusebenza lapho usebenzisana ne-franchise akuhlangabezani nobunzima obukhulu. Ngaphezu kwalokho, ungabanqoba kalula uma bevela. Noma yiziphi izinkinga azisakubangeli isidina, njengoba zingaxazululwa ngosizo lwamathuluzi atholakalayo. Uthola amathuluzi avela ku-franchisor, zenzele ngokwakho ngokususelwa kulwazi onalo. Usebenza kwi-franchise futhi uzibandakanya ekuqaphelisweni kobuchwepheshe ukuze ukhuphule izinga lezinzuzo kulo msebenzi.

Udinga ukucabangela iqiniso lokuthi i-franchise ibiza imali. Ekuqaleni, lokhu kungumnikelo wesamba, kwenziwa esigabeni sokuqala. Ivolumu yayo isukela ku-9 kuye ku-11%, ngaphezu kwalokho, ibalwa njengephesenti lenani eliphelele. Ngaphezu kwalokho, uma uthatha isinqumo sokubandakanyeka ku-franchise ukuze ugcwalise, kuzodingeka uqonde kahle ukuthi ubophezelekile ukukhokha imali ku-franchisor njalo ngenyanga. Ulindele izinkokhelo ezivela kuwe ezibalelwa ku-3 kuya ku-10% njalo ngenyanga. Kushiwo iminikelo emibili yaphakade. Eyokuqala futhi ebaluleke kunazo zonke ibizwa ngama-royalties, isitolimende sesibili sokuthengiswa kwe-franchise sibizwa ngokuthi ukukhishwa kwezikhangiso zomhlaba wonke.

Sehlangene, le minikelo emibili ifaka umthwalo omkhulu kwisabelomali.

Ngaso sonke isikhathi yenza kuphela ngemuva kokuthola ulwazi olusesikhathini futhi ukwazi ukulusebenzisa. Ukuba ne-franchise yokuthengisa kukunikeza ithuba elifanele. Kuyadingeka ukuthi wenze kuphela ngomcabango onekhono, ngakho-ke, amaphutha azobe engajwayelekile. Kumele wazi kahle ukuthi udinga ukuba nolwazi lokuhlaziya onalo. Ukuhlaziywa kwe-Swot ekuthengisweni kwe-franchise kuyasiza. Kuyithuluzi elizuzisa kakhulu futhi eliphumelelayo.

Awudingi ukuyikhokhela noma yini uma uyenza ngaphandle kokusebenzisa izinhlelo ezifanele. Kusizinda somphakathi futhi akufanele ube nobunzima ekuyenzeni. Ngakho-ke, i-franchise iletha izinga eliphakeme lemali engenayo uma uhlaziya imininingwane yezibalo nayo yonke imininingwane efanele etholakalayo ngaphambi kwesikhathi. Ngemuva kwakho konke, noma ngubani oxwayiswayo uhlome ngezikhali. Lesi sisho sisebenza futhi lapho usebenza nge-franchise yokuthengisa.

I-franchise yomkhiqizo ngumsebenzi ofanele kakhulu, ngesikhathi sokuqaliswa kwayo ongabhekana kalula nobunzima obuhlukahlukene. Kodwa-ke, njengomhambisi okhethekile womkhiqizo owaziwayo ophumelelayo, uyakwazi ukuwanqoba. Ukuze wenze lokhu, unakho konke okudingayo, kusuka kubuchwepheshe obusezingeni eliphakeme nomkhiqizo owaziwayo kuya ekwazini okungajwayelekile nakwimishini engenawo ama-analog emakethe yasendaweni. Yenza imisebenzi yomkhiqizo wakho ngezinga eliphezulu lobuchwepheshe, ngakho-ke ngokuhamba kwesikhathi awunabo ubunzima. Unawo wonke amazinga adingekayo onawo ngokuphelele. Banikezwa yi-franchisor futhi okusalele ukuzisebenzisa kahle.

Uphawu lokuhweba lohlobo olwaziwayo ngokwalo selivele luphawu lwempumelelo. Ngakho-ke, ngosizo lwayo, kungenzeka ukuheha inani elikhulu labathengi. Kepha, njengoba kungenzeka uqagele, lapho wenza i-franchise yomkhiqizo, akwanele ukuheha ikhasimende. Usadinga ukukhonzwa ezingeni eliphezulu lobuchwepheshe ukuze abe nesifiso sokuqhubeka nokusebenzisana nesikhungo sakho se-franchise. Ukuze wenze lokhu, kufanele uqeqeshe abasebenzi kahle, ubanikeze yonke imininingwane edingekayo. Kuyadingeka ukuqhuba ukuqeqeshwa kwabasebenzi ngakho-ke ngesikhathi sokutholwa kwe-franchise yomkhiqizo awunabo ubunzima obuhlukahlukene. Yenza ngendlela efanele kulesi simo futhi unake ukutadisha izibalo zama-franchise.

Ikunikeza umbono wokuthi siyini isimo sangempela ngaphakathi kwalesi sikhungo nokuthi yini okudingeka yenziwe ukuze kubuse ngempumelelo, ukuthola isikhundla esiphambili emakethe.

Lapho uxhumana nomkhiqizo owaziwayo, i-franchisor ikubeka izibopho ezithile. Awubophezelekile ukwenza izitolimende zenyanga kuphela. Udinga futhi ukwazi kahle ukuthi ungadala umonakalo ongalungiseki kusithunzi senkampani uma wenza imisebenzi oyabelwe ngokunganaki. Ngemuva kwakho konke, izindleko zedumela azijabulisi neze. Kunzima ukungathathi hlangothi, ngokungafani nokulahleka kwezezimali. Ngakho-ke, kuyadingeka ukwenza okuthile, ukufeza zonke izibopho ezikhona.

Lapho usebenzisana ne-franchise yomkhiqizo, ungahlaselwa ngabancintisana nabo. Kungaba kokubili okwejwayelekile, ukubambana kwendabuko, kanye nokusetshenziswa kwezindlela ezahlukahlukene zezindlela ezingezona ezendabuko. Uma ulungiselela kahle, khona-ke ngisho nosongo olunjalo lungamiswa ngempumelelo. Lapho ugcwalisa icala lomkhiqizo, udinga ukuthi wazi ukuthi iholo lakho kufanele libe phezulu ngangokunokwenzeka. Akudingeki nje kuphela ukuqinisekisa impilo enhle yakho. Nge-franchise yomkhiqizo, unezibopho ezithile kulo mkhiqizo. Kufika ku-9% wemali engenayo yenyanga kufanele idluliselwe ku-franchisor.

Impela, leli nani liyahlukahluka futhi alincikile kuphela enanini lemali yakho engenayo kodwa nasezimeni okwazile ukuzizuza.