Ama-franchise ezingane emhlabeni wanamuhla asesidingo esikhuphukile, ikakhulukazi ngenxa yokuqina okuncane kwempahla yezingane uma kuqhathaniswa nemikhiqizo yabantu abadala. Ngemuva kwakho konke, kufanele uvume ukuthi izingane zidinga izingubo nezicathulo ezintsha kaningi kakhulu kunabantu abadala. Okokuqala, zikhula ngokushesha, futhi, okwesibili, zihlukaniswa nomsebenzi owandisiwe, zisheshe zizenze zingasebenziseki. Ngakho-ke abazali bavame ukuvakashela izitolo futhi bavuselele ikhabethe lezingane zabo abazithandayo. Ngaphezu kwalokho, ukusebenza nama-franchise ezingane akukhawulelwanga okokugqoka nezicathulo. Namuhla, ibhizinisi elihlotshaniswa nemfashini yezingane selithuthukile impela, ngakho-ke izikhwama, amabhande, ubucwebe, njll.

Ezinganeni zisesimweni esifanelekile. Lokhu kusho ukuthi isitolo sezimpahla ezinjalo zezingane noma i-franchising yenethiwekhi yokuthengisa cishe iqinisekisiwe ukuthi izoletha i-franchisee, uma ingeyona eyeqisayo, bese kuba yinzuzo eyamukelekayo impela yenzuzo. Okubalulekile, ngokushesha okwanele kulawo macala uma kukhulunywa ngohlobo oludumile, olukhangisiwe olunabalandeli abaqhubekayo. Mayelana nomdlalo, asikho isidingo sokusho. Mayelana nalokhu, ifantasy yabakhiqizi ayivinjelwe ngempela. Izinhlobonhlobo zonodoli, izimoto, amarobhothi, amadivayisi ahlukahlukene owenziwe ngomshini nangama-elekthronikhi, amathoyizi ezingane ezifundisayo, njll. Ngokunjalo, inani lama-franchise ahlukahlukene emkhakheni wokunikezwa kwamathoyizi likhula ngokushesha njalo ngonyaka.

Ngokwehlukile, kufanelekile ukuthinta ama-franchise ezingane emkhakheni wezikhungo zasenkulisa, izikhungo zentuthuko nezemfundo, izinhlelo zolimi, amakamu ehlobo, kanye nezinye izinsizakalo ezihlobene nenhlangano yokukhuliswa nokufundiswa kwezingane. Ngokusho kochwepheshe, intshisekelo kukho konke okuphathelene nokukhula kwezingane ngokomzwelo nangokwengqondo ikhula kakhulu minyaka yonke. Yize kunenkinga, ukwehla okujwayelekile emholweni wabantu abaningi, ukungasebenzi, njll., Abantu bakulungele ukutshala imali emfundweni yezingane. Empeleni, konke ukuthambekela okungekuhle okukhulunyiwe kunomthelela kule nzalo, ngoba ngokwemvelo kuholela ekwandeni komncintiswano emakethe yezabasebenzi. Ukuze ingane ithole ithuba elingcono kunontanga yayo futhi ibe ngungoti ofunwayo, ulwazi lwayo, amakhono, namakhono kufanele kudlule ngokweqile labo abangaba izimbangi zabo.

Ngeshwa, ikhwalithi yemfundo ejwayelekile yesikole (kanye nemfundo ephakeme nayo) ibilokhu yehla ngokuqinile emashumini eminyaka amuva nje futhi ayinikezi izingane lokho ezikudingayo. Iningi labazali liyakuqonda lokhu namuhla. Ngokwamandla abo onke, bazama ukunikeza izingane zabo amathuba emfundo eyengeziwe nokutholakala kwamakhono adingekayo ezikhungweni ezahlukahlukene zemfundo, zobuciko, zezilimi, njll. Emkhakheni wokukhuliswa kwezingane nemfundo, izivumelwano zama-franchise zidingeka kakhulu, ngoba ngaphakathi kohlaka lwama-franchise, umnikazi womkhiqizo uvame ukuhlinzeka ngezifundo ezenziwe ngomumo, izinsiza-kufundisa, isoftware ekhethekile, ubuchwepheshe bokufunda (umdlalo, i-projective, ikhompyutha, njll. ), kuholela ezinhlelweni zokuhlola, okokusebenza okwengeziwe, njll. Lokho, ukuxhaswa kwenhlangano nokwaziswa kwenqubo yezemfundo kuhlinzekwe ngokuphelele. Ngaphezu kwalokho, imvamisa abaphathi bama-franchise wezemfundo wezingane bavinjelwe ngqo ekusebenziseni emsebenzini wabo noma yiziphi izinto zokwakha nobuchwepheshe ngaphandle kwalezo ezivunyelwe yi-franchisor.

Vele, okuningi kuncike emibandeleni yesivumelwano, kepha, njengomthetho, izindleko zama-franchise zixhomeke ngqo ezingeni lekhwalithi lomkhiqizo (imikhiqizo nezinsizakalo, ubuchwepheshe nokwazi, amamodeli webhizinisi, nezinhlelo zebhizinisi ). Uma i-franchisee ithatha isinqumo sokuthola ama-franchise ohlobo lwezingane oludumile, ungowokuqala ukungabi nasifiso sokushintsha nganoma iyiphi indlela ukukhiqizwa kwempahla okufakazelwe futhi kufakazelwe kahle nokunikezwa kwezinsizakalo ze-algorithm (kufaka phakathi ezemfundo) nganoma iyiphi indlela.

Ezweni lesimanje, ama-franchise (kufaka phakathi izimpahla zezingane kanye nezinsizakalo) aya ngokuya esabalala futhi efuneka kakhulu. Lokhu kuyaqondakala impela, ngoba ukuhlela ukukhiqizwa nokuhlinzekwa kwezinsizakalo zebhizinisi ngaphansi kwegama lomkhiqizo lowaziwayo, osevele 'unyuselwe' akunabungozi kangako futhi kubiza ngokwezinsizakusebenza uma kuqhathaniswa nomkhiqizo wakhe, njengoba besho, 'kusuka ukuklwebha '. Akunasidingo sokuchitha imali nesikhathi ucwaninga imakethe yabancintisana nabo nezinto ezithandwa ngabathengi, ukuthuthukisa uphawu lokuhweba, ukwethula umkhiqizo (noma isevisi) emakethe, ukuxhaswa kwamakhasimende okuqhubekayo, ukuthuthukisa nokuqapha ukuhambisana nezinqubo zebhizinisi, amasu okuthengisa, njll. Konke lokhu sekuvele kudaliwe, kwahlolwa ekusebenzeni, futhi kwafakazela ukusebenza kwaso. Abathengi sebevele bayalazi uhlobo lomkhiqizo (okungenani iqembu elihlosiwe), bayalithemba, futhi abadingi bufakazi obungeziwe bekhwalithi yalo. Vele, ngakolunye uhlangothi, kunezindleko.

Okokuqala, kufanele ukhokhele noma yimaphi ama-franchise (nezingane), ngoba sikhuluma ngebhizinisi elenza inzuzo (akekho othenga ama-franchise emabhizinisini angenanzuzo). Ukukhokhwa kwemali kunqunywa futhi kulungiswe yisivumelwano sama-franchise. Empeleni, lokhu ukukhokha kusengaphambili okwenzelwe ilungelo lokujoyina uhlelo oluthile lwama-franchise. Kungaba ngamanani amancane ngokuqhathaniswa nezigidi zamaRandi ngoba kuncike ngqo entengweni yomkhiqizo. Ezimweni lapho inkokhelo yokuqala inkulu ngokwanele, amanye ama-franchisor anikeza abalingani babo ithuba lokuyikhokha kancane kancane. Ngaphezu kwalokho, i-franchisee kufanele ikhokhe imali yanyanga zonke.

Njengomthetho, zinqunywa njengephesenti lenzuzo yezohwebo, kepha futhi zingalungiswa. Njengoba izingane nezinye izinkontileka zama-franchise ziphothulwa isikhathi esithile, uma i-franchisee ifuna ukunweba ubudlelwane bebhizinisi, inkontileka entsha iyaphothulwa. Kulokhu, ukuvuselelwa kwemali ye-franchise kuyakhokhwa esikhundleni seyokuqala. Usayizi wayo unqunywa ngesivumelwano samaqembu futhi kuncike ezintweni eziningi.

I-franchise yezimbali iyindlela ejwayelekile futhi efunwayo yokuqala ibhizinisi. Ibhizinisi lezimbali likhula unyaka wonke, abantu banikezana izimbali nganoma yisiphi isizathu, izimbali zihlobisa izimpilo zethu. Lokhu kusho ukuthi inzuzo ye-franchise yezimbali iyakhokha. Izimbali zingabonakaliswa ngezinhlobo ezahlukene zezingoma nezinhlobonhlobo. Awukwazi ukuthengisa kuphela ama-bouquets kepha futhi nezitshalo zasendlini. Muva nje sekuqalisiwe ukuthengiswa kwezimbali ezidliwayo.

Ukuheha kwebhizinisi lezimbali kungenxa yokutshalwa kwemali okuncane, ukukhokha okusheshayo, ukuqala okusheshayo komsebenzi. I-franchise yezimbali inikeza izinzuzo ezithile: ukwesekwa okuvela kumlingani onolwazi, ukutholakala kwamakhasimende amaningi njalo, isoftware yokubalwa ezenzakalelayo, ukutholakala kwabahlinzeki abathembekile. I-franchisor icabangisisa futhi inikeze ama-algorithms ama-oda enziwe ngomumo, ukulethwa, izaziso, nezinye izikhathi zokuphatha izimbali ezisebenzayo. Inkampani yabalingani inakekela ukunikezwa nokuhlanganiswa kwezimbali, iphothula izinkontileka, futhi ingakwazi ngisho nokunakekela ukwakheka kwezingoma. Lapho uthenga i-franchise yezimbali, uthola ilungelo lokusebenzisa igama lenkampani, uhlelo lwebhizinisi olwenzelwe iphuzu lokuthengisa, ukuqeqeshwa kwabasebenzi, ukulungiselela ukuthengiswa kwemikhiqizo yokuphromotha, ukuqeqeshwa, nokunye okuningi. Ngiyithola kanjani i-franchise yami? Kungcono ukucinga i-franchise ezinsizakalweni ezethembekile, ngakho-ke ngeke uwele ezandleni zabakhwabanisi. Izinhlu ezingamanga zihambisana ne-franchise evela ezinkampanini ezingekho.

Lapho isisulu sithakwe, abakhohlisi babathengisela izindlela zebhizinisi ezingenzi lutho. Uzobheka ini lapho ukhetha i-franchise? Imibandela yokubambisana akumele ingacaci futhi yenziwe ibe yinto ejwayelekile, wonke amaphuzu kufanele acace, agqoke izinombolo. Lapho wenza isivumelwano se-franchise, cela amakhophi wamalayisense, izitifiketi nezinye izimvume. Funda isithunzi senkampani, thola abasebenzisi bangempela be-franchise, uthole izibuyekezo, uthole iziqinisekiso, uvalwe ngezimpawu. Funa iseluleko sommeli ukuze uthole isinxephezelo ngokuhamba kwesikhathi uma wehluleka. Enye yezinsizakusebenza ezifakazelwe ikhathalogi yethu, ngokusesha ezigabeni ungathola iziphakamiso ezifunwayo kunoma yimuphi umkhakha wezamabhizinisi. Unganqikazi ukuvula ibhizinisi lakho, qala usesho lwakho njengamanje.

I-Flower franchise izohlala ifunwa njalo, ngenzuzo enhle 'ngaso sonke isikhathi'. Ibhizinisi lokuthengisa imbali alidingi imali eningi ukuqala. Izimbali ezintsha ziyohlala njalo zithengiswa, zithengwa futhi zinikezwe abantu yonke indawo - lesi yisisekelo sebhizinisi lezimbali futhi le nqubo ayipheli. Imakethe yezimbali yamanje ukulethwa konyaka wonke kwenani elikhulu lezinhlobonhlobo zezimbali ezivela ezingxenyeni ezihlukene zomhlaba. Izindiza zezindiza zanamuhla ziletha izimbali ezintsha nezinhle, ezinemibala ehlukahlukene nezinqwaba zamagama, nganoma yisiphi isikhathi sosuku. Imishini emisha yezimbali zobuchwepheshe iyakwazi ukugcina imbali 'isesimeni esigcwele', ngisho nasemakhazeni amabi kakhulu, yakha i-microclimate ekhethekile, ngombuso wokushisa olawulwayo endaweni yokuthengisa, ukuvimbela ukulimala kwempahla.

I-franchise yezimbali, enemodeli yebhizinisi eyenziwe ngomumo - ayihehi osomabhizinisi abasafufusa kuphela kepha ibuye ibe nosomabhizinisi abanolwazi abafuna ukukhulisa ibhizinisi labo. I-flower franchise yithuba elihle lokukhulisa ukuthengisa kwakho kwezimbali futhi wandise ikhasimende lakho. Ukuthola i-franchise yithuba elithembisayo lokuthola imali ezinzile nebhizinisi elinenzuzo enkulu. I-franchise yophawu lokuhweba oludumile ivumela ukonga imali kwezokukhangisa nokunikezela ngembali emaphakathi, engaphazanyiswa yimbali evela kozakwethu be-bonafide nabathembekile. I-franchise inikeza imiyalo ecacile nokuqedela ngokuphelele ukuthengisa imiyalo yezimbali, ukuqeqesha abasebenzi ngokushesha 'ezinkingeni' zokumaketha, kunikeza ubunikazi bokudweba bezimbali zezinkampani. Yize kunomncintiswano omkhulu, ibhizinisi lezimbali likhokha ngokushesha kungakapheli izinyanga ezintathu kuya onyakeni owodwa, ngenzuzo engaphezu kuka-25%, ngomkhiqizo ofinyelela kuma-300%. Kepha noma ngabe kunenzuzo kangakanani ukuthengiswa komkhiqizo, asikho isidingo sokujaha ukusayina isivumelwano nabathengi abangaba namandla kakhulu bohlobo oludumile.

Kufanele uhlakaniphe kakhulu, usondele ekukhetheni i-franchise futhi ufunde zonke izici zayo emininingwaneni emincane, uhlolisise ubuhle nobubi bomlingani - i-franchisor. Ukukhethwa ngempumelelo kwe-franchise yokwakha isitolo sezimbali ezinamaphrofayili amaningi, okunamathela ngokuqinile nokulandela ngokuqinile imithetho ebekiwe ye-franchisor, ngokushesha kuletha inzuzo enkulu yemali ezinyangeni eziyisithupha.

I-franchise yesitolo sezimbali izosetshenziswa kabanzi ngokwakhiwa kwebhizinisi lakho, ozolithuthukisa ngendlela yosuku lwanamuhla. Ama-franchise shop shop azokwazi ukuheha amakhasimende ngenkuthalo ngoba lolu hlobo lomsebenzi webhizinisi ufuneka njalo. Ungasebenzisa i-franchise enezitolo zezimbali emabhizinisini amancane, aphakathi nendawo namakhulu adingeka unyaka wonke. Ngeke kube khona ubunzima ngokuthola umphakeli ngoba ungakhetha umlingani ofanelekile kungxenyekazi ekhethekile ehlangabezana nayo yonke imingcele yakho. Mangisho ukuthi izindleko ze-franchise zizoncika esikalini somkhiqizo inkampani engaphansi kwayo ngoba uzokwazi ukusebenzisa iphrojekthi evumelana nephakethe lakho. Izinzuzo zokuthenga umbono osulungele ukunciphisa izingcuphe nezingibe ezingaba khona ekwakheni ibhizinisi zisuka nje.

Ukutholakala kwezinsizakusebenza zezezimali kuzosiza ukuqonda ukudalwa kwenzuzo yephrojekthi ngoba izimali ezitshaliwe zizokwanda njengoba inkampani ithuthuka. Kunoma imiphi imibuzo ephakamayo, kufanele uqhubeke ngokuxhumana nomenzi wosizo ukuze uthole usizo ngokuvumelana ngokuhlanganyela ngalesi simo. Uma kudingeka ulwazi olwengeziwe maqondana nephrojekthi, lapho-ke abathuthukisi bazobandakanyeka kule nqubo, futhi bazosiza ukuxazulula le nkinga ngokushesha okukhulu ngokubamba izingqungquthela zokumaketha nezokukhangisa. I-franchise yesitolo sezimbali izoba nesicelo esikhulu ongasiqondisa ngokubonisana nomlimi, njengoba unepulani elungiselelwe elenzelwe ukusebenza. Ngemuva kwesikhathi esithile usichithe wenza i-franchise yebhizinisi lezimbali, uzodinga okungeziwe kuphrojekthi abalimi abazosiza ukuyisebenzisa. Uma unquma ukuqala ibhizinisi lakho ngokuthenga i-franchise yesitolo sezimbali, uzobe uphumelela ekufezeni izinhloso zakho. Ngokushintshela ku-franchise yesitolo sezimbali, uzoba nentshisekelo yokwazisa umbono wakho owukhethile, ngoba kulula ukusebenza ngecebo elihlanganisiwe.

Kunenzuzo enkulu kakhulu ohlangothini lwezezimali ukusebenzela i-franchise eyenziwe ngomumo yesitolo sezimbali kunokushintshela ekusebenziseni ibhizinisi lakho kusuka ekuqaleni.

I-flower row franchise iyi-franchise yefomethi yesitolo esikhulu. Ohlangothini lwezimbali, kukhona uhlobo oluthile lwebhizinisi, ukuthengisa imbali ilandelana akuyona umsebenzi olula. Ngakho-ke, kungcono ukuthenga i-flower row franchise enezincomo ezenzelwe ukwakhiwa kwesuphamakethe. Kungani lesi kuyisinqumo esifanele? Ngoba inkampani, ezimise njengomhlinzeki wekhwalithi wezintambo zezimbali, isebenza ngecebo eliyimpumelelo eliletha imali engenayo, futhi inabahlinzeki abathembekile noma ubuchwepheshe bokukhiqiza. Uma uqala ibhizinisi lezimbali kusukela ekuqaleni, yilokhu okudingayo kakhulu. Ungavula isitolo kusuka ku-zero, ungaguqula indawo esivele ikhona.

Ungayikhetha kanjani i-franchise futhi ungacabangi kabi noma ulahlekelwe yinhloko-dolobha yakho? Kuyafaneleka ukunaka isithunzi senhlangano nokusebenza kwayo kwezezimali, imininingwane evela emithonjeni evulekile ingakusiza ngalokhu. Ungacwaninga nokubuyekezwa okuvela kubathengi bangempela. Ngaphambi kokuphothula inkontileka, kufanele unake kakhulu imigomo yokubambisana. Inkontileka akufanele iqukathe imishwana engacacile kanye nemiqondo ejwayelekile. Sikumema ukuba uzijwayeze ukuthola izinhlinzeko zamanje ze-franchise ohlangothini lwezimbali lwango-2021. Sisingatha izinkampani zemikhiqizo yasekhaya neyangaphandle. Ukuzula okulula kuvumela ukuhamba ngokushesha phakathi kweziphakamiso.

Kukhona nezinye izinketho zebhizinisi le-franchise ongazithola.

I-Franchise eBrazil ilwela ukusebenza ezingeni eliphezulu kakhulu uma usomabhizinisi oqale ukukhuthazwa kwakhe engaqondi kusengaphambili ukuthi amandla akhe nobuthakathaka bakhe yini, kanye namathuba nezingozi ezingamsongela kuphela uma usebenza ku-franchise futhi unentshisekelo yokuyithenga, ungaya kumafomu akhethekile, ezitolo nakumawebhusayithi. Ilungelo eBrazil lingakhuthazwa ngokuya ngomthetho okhona ensimini yalesi sifundazwe, lo mkhuba usetshenziswa emhlabeni wonke, futhi akukho lutho olukhethekile ngawo. Ilungelo endaweni enjalo lingakhuthazwa kahle futhi ngokushesha, okusho ukuthi awunankinga. Kuyadingeka ukufaka intshisekelo ngesikhathi esifanele ukusetshenziswa kwe-franchise esivuna inkampani ngakho-ke ungene esivumelwaneni sobambiswano. IBrazil yidolobha nezwe, kuya ngokuthi usho ukuthini. Idolobha laseBrazil lisendaweni engaphansi kwesifundazwe esinegama elifanayo futhi ama-franchise nawo asebenza ngempumelelo kuyo, avumela osomabhizinisi abenza lo msebenzi ukuthi bandise kakhulu ivolumu yemithombo yabo yezimali.

Abantu abahlala ngaphandle bayaziqhenya ngendawo futhi bayawazisa amasiko abo. Kungakho i-franchise kumele inyuswe ngokulandela okutholwe yimithetho yezikhulu zendawo, vele, nemithetho nemithetho yelungelo elisedolobheni kumele ibhekwe nayo ukuze ungavumeli i-franchisor yakho yehle. Ukwenza ilungelo elithile eBrazil kulula impela ngoba leli lizwe linolwazi olunzulu lokuxhumana nalolo hlobo lwamalungelo ezingeni elifanele lekhwalithi, ukufeza zonke izimo oxoxisana ngazo ne-franchisor bese ubhala phansi inkontileka.