I-franchise agency ilungele abantu abafuna ukuvula amabhizinisi abo, kepha abanayo imali yokwenza lokhu noma abafuni ukuvezwa engcupheni yezohwebo. Umqondo wokuthi 'umenzeli' - ungaba nencazelo ebanzi, kepha ngezinjongo zokuhweba, kubandakanya uhlobo oluthile lokulamula phakathi komthengisi nomthengi. Kulesi sibuyekezo, sizokhuluma ngama-ejensi wezezakhiwo kanye nokutholwa kwama-franchise kulolu hlobo lwebhizinisi. Kuyaziwa ukuthi imakethe yezindlu engalindelekile futhi ingathonywa yizimo ezahlukahlukene zezezimali. Ngakho-ke, kubaluleke kakhulu ukuba nomqondo othile wokuphatha i-ejensi futhi ucele ukwesekwa kuzimo zamandla amakhulu. Kepha kuthiwani uma ulwazi kule ndawo lungekho ngokuphelele?

Ukuncintisana emkhakheni wezezakhiwo kuphezulu, kunzima ukuqala phansi, isixazululo esihle kunazo zonke, kulokhu, kungaba ukuthenga i-franchise ye-ejensi. Yimaphi ama-franchise okufanele uwanake? Ama-franchise wempahla angamelwa yi-ejensi yezezindlu, ama-ejensi wokwakha, nezinkampani zokulungisa; amabhizinisi emkhakheni wokubonisana nokuqasha. Kungani izinkampani ezinjalo kufanele ‘zinikeze’ ama-franchise azo? Lawa mabhizinisi akulungele ukukhulisa ibhizinisi labo futhi athuthukise umkhiqizo wabo. Kubo, idumela, ukuqashelwa, nokuthandwa kubalulekile. Iphinde inikeze imali engenayo, ngaphandle kokutshalwa kwemali okuningi, okuyinzuzo enkulu kubo bobabili abathintekayo. Ukuze kuqale ukubambisana, umuntu onelungelo lokwenza imali kudingeka akhokhe imali eyisamba bese ekhokha nyangazonke (amaroyalties).

Kwezinye izimo, i-franchisor inqunyelwe ekukhokhweni kwesamba semali kuphela.

Kungani kunenzuzo ukuthenga i-franchise? Ngokuyinhloko ngoba awudingi ukutshala imali eningi, okusho ukuthi awudingi ukubeka engcupheni utshalomali lwakho. Kunconywa ukuthenga i-franchise ye-ejensi lapho usunayo ibhizinisi elincane. Lokhu kusebenza kangcono ngoba usuvele usebenza, udinga kuphela ukukhuthaza i-franchise futhi wandise inani lamakhasimende asebenzisa izinsizakalo zakho. Ukusebenza ngaphansi kwegama elaziwayo kuzokhokha ngokushesha okukhulu kunokuqala kusuka ekuqaleni futhi ngaphandle kwedumela elithile. Kusebenza kanjani ukubambisana ku-franchisor-franchisee chain? I-franchisor inika umphathi we-franchisee umphathi, futhi lonke iqembu lochwepheshe liyakwazi ukusiza nganoma yisiphi isikhathi. Okulandelayo, uthola ukufinyelela kwempahla eyenziwe ngomhlaba eyenziwe ngomumo, lapho amaklayenti nabathengisi bezindlu bevakasha nsuku zonke.

Ngomsebenzi osebenzayo, uzokwazi ukuthola umhlahlandlela wesinyathelo ngesinyathelo wokuphatha i-ejensi. Amathuba angeziwe wokubambisana namabhange nabathuthukisi azokwandisa amathuba okuthola inzuzo ephezulu, futhi i-franchisor nayo ingasiza kulokhu. Inkampani eyaziwayo yandisa kakhulu amathuba okuphumelela kwezamabhizinisi. Inkampani yabalingani izohlala ihlola imakethe, ilungiselele iziphakamiso, futhi isungule ubudlelwane nabathuthukisi. Ukufunwa kwe-franchise nokutholwa kwayo kufanele kwehliswe kusiqubulo esithi: 'Thola ungalahli'. Kusho ukuthini?.

Ukuze uthole umlingani ofanele webhizinisi, udinga ukusebenza kanzima, ngaphandle kwalokho, ungawela ogibeni lwabakhwabanisi. Njengomthetho, bathembisa izintaba zegolide, imigomo yokubambisana engacacile, kepha lapho nje uthenga i-franchise, iyanyamalala, ikushiye newebhusayithi engasebenzi noma ikhasi elingenalutho ku-Intanethi. Ungakugwema kanjani lokhu? Iya kuphela kumasayithi athenjiwe nezikhombisi-ndlela eziku-inthanethi. Ukuthola i-franchise kwenziwa ikakhulukazi ngezikhombisi-ndlela ezikwi-inthanethi. Kumakhathalogi, ungakhetha isigaba esifanele noma usethe indawo yokusesha. Ngaphezu kwalokho, ukunikezwa kungahlukaniswa ngokunyuka noma ukwehla kwe-oda lokutshalwa kwezimali.

Lapho usukhethe i-franchise, kufanelekile ukuhlola idumela le-franchisor. Lokhu kungenziwa ngemithombo evulekile yolwazi. Ukuthandwa komkhiqizo kufanele kube nenhloso futhi kufinyeleleke. Ukuthandwa manje sekungabhekwa nge-Intanethi. Uma kungekho lwazi ngale nkampani kwi-Intanethi, khona-ke umbuzo uyaphakama, yini inzuzo yokubambisana nayo? Kufanele kube nokubuyekezwa kwi-Intanethi mayelana nemisebenzi ye-franchisor, kepha futhi badinga ukuphathwa ngokucophelela. Ngaphambi kokuphothula isivumelwano se-franchise, naka amaphuzu abalulekile wemigomo yokubambisana. Dlula entweni ngayinye ngokuhlukile uma udinga usizo.

Ungayisayini inkontileka uma iqukethe imigomo ejwayelekile nengacacile. Ukuthola ukuthula kwengqondo okuphelele, cela inkampani amakhophi amadokhumenti alawulayo bese ubheka isitifiketi nezinombolo zelayisense. Thembela kuphela izinombolo nezinkomba, ungazinaki izithembiso zezintaba zegolide nengcebo engaziwa. Ikhathalogi yethu ingakusiza ekukhetheni i-franchise, emthonjeni wethu uzothola yonke iminikelo enenzuzo kakhulu esatshalaliswa ngokulingana nokutshalwa kwemali. Simele izinkampani zakwamanye amazwe nezikazwelonke. Imakethe ye-real estate agency ayishintshi kodwa inenzuzo enkulu. Ngokubeka yonke into endaweni yayo ekuqaleni kohambo futhi ube nozakwethu onokwethenjelwa nawe, ungazibhalela indlela eya empumelelweni ngaphandle kwengozi noma izinhlekelele zezezimali.

Ama-Franchise aseSaudi Arabia anemvelo emikhulu, ehlose ukudala ibhizinisi lakho ngomqondo osulungile. Ngaphansi kwe-franchise, izinketho ezithembisa kakhulu zamaphrojekthi ezenziwe ngomumo namasu anezimpawu zokuhweba zesikhathi eside nemikhiqizo efakazelwe izothutheleka eSaudi Arabia. Uma sikhuluma nge-franchise, khona-ke iSaudi Arabia ithuthukisa isikhundla sayo sezomnotho, ngokuxhaswa maqondana nokuqondiswa kokuqaliswa kwe-franchise. Ekwenziweni kwebhizinisi elenziwe ngomumo ezweni laseSaudi ukuthola i-franchise, ngohlelo lwezinyathelo ngezinyathelo, ngaphezu kwakho konke, uzokwazi ukuthola izingqungquthela ngezinqubo zokumaketha nezokukhangisa ezizosiza ukusungula ukuthengisa . I-franchise yesimanje eSaudi Arabia iyindlela eyingqayizivele yokwakha ibhizinisi lakho, okumele lidlule ezigabeni ezahlukahlukene zentuthuko ezingeni eliqhubekayo. Ngemuva kokudlulisa ingxoxo, uzokwazi ukunquma ngesidingo sokwakhiwa kwezivumelwano zokufinyelela ezindabeni zobambiswano.

Kunzima ukucabanga ngobunzima bokuthuthukiswa kwe-franchise entsha eSaudi Arabia ngoba kunezinzuzo ebungozini obuncane ngokuba khona kwenguqulo ethuthukisiwe yecebo elikhethiwe.