Ukuqashwa kwe-Franchise kuyisiphakamiso sokubambisana ezindaweni ezahlukahlukene zokusetshenziswa kwesikhashana kwempahla, izimoto, okokusebenza, okokugqoka, izinsiza, njalonjalo. Ukuqashwa kubonakaliswa ukusetshenziswa kwesikhathi eside noma kwesikhathi esifushane sento eqashisiwe. Ungaqasha ingcebo, izimoto, amathuluzi, izinto zikagesi, izinsiza, izingubo, ngokuvamile, noma yini, into esemqoka izidingo zabathengi. Ukuvula isitolo sakho kubiza kakhulu: udinga ukutshalwa kwezimali kuzimpahla, ekutholakaleni kwezitolo, izindleko zokusetshenziswa, ukuqasha abangaphansi. Ngasikhathi sinye, uma ungakhethi indawo elungile yesitolo, izinto kungenzeka zingahambi kahle, ngaphandle kwalokho, udinga ukuthi utshale imali njalo ekumaketheni, uvuse ibhizinisi lakho ekuqaleni. Ngokuqashwa kwe-franchise, izinto zihluke kancane.

I-franchisor ithatha ingxenye yezindleko zakho futhi isiza ekukhuthazeni isitolo. Njengoba i-franchisor inolwazi oluningi ekuphathweni kwebhizinisi, uhlelo lwebhizinisi olunikeziwe luzoba yimpumelelo. Ngokubuya kwakhe, uthola imali eyisamba nesamba senyanga. I-franchise yokuqasha ingahlukaniswa ngokuya ngezici ezithile: ezezimali, imigomo yokubambisana, ukubuyiselwa kwemali, nokunye. Kungani ukuba ne-franchise yokuqasha kudume kangaka? Lokhu kungenxa yendlela yesimanje yokuphila kwabantu. Umuntu wesimanje ufuna ukuzama okuningi, ukubona umhlaba, ukuthola amakhono ahlukahlukene. Ukuze enze lokhu, udinga izinsizakusebenza eziningi, kepha noma ngabe zikhona, akuwona wonke umuntu othanda ukuqongelela impahla.

Ngakho-ke, ukuqasha kuthola ukuthandwa okukhulu. Ungalenza kanjani ibhizinisi lokuqasha? Okokuqala, udinga ukunquma emkhakheni womsebenzi. Ngakho-ke kufanele ukhethe ini? Ukuqasha izimoto, amafulethi, izinsiza, amathuluzi? Noma ngabe yini oyikhethayo, kungenzeka ukuthi udinga ukuzifaka kulo msebenzi ngekhanda lakho, ufunde ubuqili nempumelelo, ukushiyeka kwalabo ongahle ube nabo. Ake sibheke isibonelo semishini ekhethekile ye-franchise imishini. Yini i-franchisor engayinikeza? Umongo we-franchise wukuhlinzekwa kwemishini yokwakha nokuqasha imigwaqo. Isiqubulo senkampani sithi ‘amanani angabizi, amagama amafushane’. Iklayenti lithola okokusebenza ngamanani aphansi, ngokushesha, futhi lisesimweni esihle.

Kulokhu, okokusebenza kuhlinzekwa ngumshayeli onamalayisense nezimvume zokusebenza. Kulindeleke ukuthi amaklayenti abe yilezi: izinhlangano ezahlukahlukene (kufaka phakathi uhulumeni), izinsiza, mhlawumbe abantu abazimele (bemisebenzi emincane), njll. usize ukuyikhangisa. Ngaphezu kwalokho, unikezwa njalo ukuqeqeshwa ukuthuthukisa amakhono okuphatha enhlangano enjalo, ukucwenga isakhiwo sayo. Phakathi kwezinsizakalo zama-franchise owatholayo: ukubonisana okugcwele, umphathi owengamele ukukhula nokuthuthuka kwebhizinisi, uhlelo lwebhizinisi, izixazululo zokumaketha ukukhuthaza izinsizakalo kanye nesithombe senkampani, usizo ekuqashweni nasekuqinisekisweni kwabasebenzi, ukwethulwa kwebhizinisi kwebhizinisi (uhlobo , isitayela), ukwesekwa okuvela kwinkonzo yezomthetho, ukuqeqeshwa okuhlobene nokuthengiswa kwezinsizakalo, ukwandisa amasu okugcinwa kwamakhasimende, ukuphathwa kwangaphakathi kwabangaphansi. Kungani kungcono ukusebenza nge-franchise? Ukuqala okusheshayo emsebenzini ngenxa yesipiliyoni somunye umuntu esiphumelelayo. Azikho izingozi zokungafuneki nokuqothuka.

Ukutshalwa kwemali okuncane akudingekile ukuthenga izimpahla, kunikezwa yi-franchisor. Abanye ama-franchisor abahlinzeki ngezinkokhelo zanyanga zonke (izibonelelo). Ukwesekwa kokumaketha nokuningi. Ubuhle nobubi bokubambisana buxhomeke ngqo kwimigomo yesivumelwano. Ngakho-ke, lapho uphetha inkontileka, kufanelekile ukuchitha isikhathi esiningi ukubekela eceleni izikhathi ezingezinhle zokubambisana. Kulokhu, kungcono kakhulu ukunaka amagama ezigatshana ezisenkontilekeni. Imigomo nemibandela esenkontilekeni kufanele ibhalwe ngokucacile, ngaphandle kokwenza okujwayelekile.

I-franchise yebhizinisi ilula ngoba utshala imali encane, kepha uzibophezela ukufeza imibandela ebekwe yinkampani yi-franchisor. Kubalulekile ukuphothula inkontileka ne-franchisor ethembekile. Kunezikhathi lapho, ngokukhokha imali eyisamba, umthengi engalitholi ibhizinisi aselilungiselele, kepha uthole ikhasi kuphela kwi-Intanethi nokufiphaza kwezokuxhumana. Ukugwema lokhu, hlola umlingani wakho. Ungakwenza kanjani? Emithonjeni evulekile, idumela liyazikhulumela. Zizwe ukhululekile ukucela amakhophi wamalayisense nezitifiketi. Ngabe uthola kanjani ukufanela i-franchise yakho oyithandayo? Kulula kakhulu, vele uvakashele ikhathalogi yethu eku-inthanethi.

Lapha uzothola ukunikezwa kwe-franchise ezindaweni ezahlukahlukene kanye nenani lotshalomali oluhleliwe. Sibeka ama-franchisors athembekile anedumela elihle phesheya nakwizwe lethu. Sebenzisa ithuba lokuzulazula okulula futhi wenze izinqumo zakho ezibalulekile endleleni eya empumelelweni.

I-franchise eshibhile ayihlukile kokunikezwa okukhulu, okubizayo ngoba izingozi ziyafana yonke indawo. Ukuze ungazibeki engcupheni futhi uthenge i-franchise enesiqinisekiso esingu-100%, kukhona isitolo esiveza zonke izinketho, okunikezwa ngamanani akhokhelekayo nokuningi, kuzo zonke izindawo zomsebenzi namuhla. I-franchise, eshibhile noma ebizayo, engxenyeni emaphakathi, imele ukuhlinzekwa kwezintshisekelo zomkhiqizo othile, igama esifundeni esifanayo noma ngaphesheya, ukwandisa inethiwekhi yesifunda, zombili izingilazi ezishibhile namagatsha amakhulu. Ukuqala ibhizinisi ngokuthola i-franchise kuphumelela impela, kuyadingeka ngoba kulesi simo asikho isidingo sokuqala kusukela ekuqaleni, imikhiqizo eyaziwayo iyezwakala futhi nesisekelo samakhasimende sesivele sakhiwe. Nge-franchise eshibhile, le ndaba yehluke kancane, kepha ikhathalogi yethu yelungelo elinongoti isiza kuzo zonke izindaba, ama-franchisor ayala futhi anikeze uhlelo lwebhizinisi, ngama-chips nemibono yokuqhubeka komsebenzi.

Kungani kunenzuzo ukuthenga i-franchise eshibhile? Okokuqala, asikho isidingo sokwenza lokhu kutshalwa kwezimali okukhulu. Okwesibili, kukhona usizo lochwepheshe nabaqeqeshiwe kulo mkhakha. Okwesithathu, njalo ngenyanga amakhulukhulu ezinkulungwane zamakhasimende nosomabhizinisi badlula kule ngosi, abangafuni nje ukuqala ibhizinisi labo kepha futhi bafuna abalingani nabahlinzeki. Kulula kakhulu ukuthi ama-franchisees nama-franchisor asebenze ndawonye, athuthukise ibhizinisi labo emhlabeni wonke, alethe amaphrojekthi ezingeni lesifunda, andise isimo sawo nenzuzo yawo. Ukusetshenziswa kwe-franchise, eshibhile lapho uqala ukuyibona, ngezindlela eziphumelelayo, kuholela ekwakhiweni kwenkampani enkulu yokubamba iye ezingeni eliphezulu kakhulu. Inhloso yekhathalogu ye-franchise ukusiza osomabhizinisi bemikhiqizo eshibhile noma enkulu ukuthi baye emazweni aphesheya ngokwethula nokungenisa izimpahla nezinsizakalo ngokuqhubekayo.

Kunenzuzo enkulu ukuthatha i-franchise eshibhile emkhakheni wezohwebo, izinsizakalo, ukuhlinzekwa kwezokwelapha, ezokuthutha, izinsizakalo zezimonyo, okhetha wena ukuthi zikuphi. Futhi, ikhathalogi ye-franchise inikeza ukuxoxisana, usizo nochwepheshe, kanye nokuhlinzekwa kwesikhathi esithile semibono yebhizinisi ukuheha amaklayenti, ukukhulisa ukufunwa nenzuzo. Ukufinyelela kwe-SEO nokubukwa kungakhuphula ukufunwa nokubonakala. Lapho ungena esitolo, ungakhetha okudingayo. Uma ungazi ukuthi ufuna ukuvula ibhizinisi ngakuphi indawo, lapho-ke ungavele uzijwayeze ngokunikezwa, inqubomgomo yamanani (kusuka eshibhile kuye eqolo), kukhona ukuhlukaniswa kwedolobha nezwe, ngezigaba nezigaba ezingaphansi, okukhombisa nokubala ukukhokhwa kwemali ephansi, isamba semali ngaphandle kwesamba semali, ngotshalo-mali olushibhile futhi ngaphandle kwazo. Kukhona ngisho nesikhathi sokubuyisela ukuze ekuqaleni ungazi kuphela inhlokodolobha yokuqala kepha nemigomo yemali engenayo yokuqala. Isinesikhathi esingakanani inkampani isemakethe? Yini efunwayo? Izibalo zansuku zonke, zamasonto onke, zenyanga zisiza ukuhlaziya izibalo.

Kukhona iphaneli etholakalayo yama-franchisors yokusingatha i-franchise yabo eshibhile. Ochwepheshe bethu bakusiza kuzo zonke izindaba. Ukusekelwa kochwepheshe ubusuku nemini kusiza kunoma yiliphi ibhizinisi, elishibhile nelibizayo.

Ukuthola eminye imininingwane, thintana bese uthola uhlelo, sicela uxhumane nezinombolo zokuxhumana ezichaziwe. Futhi, kukhathalogi yethu yama-franchise ashibhile, ungazijwayeza ukubuyekezwa kwamakhasimende, izilinganiso ze-franchise eshibhile, izindaba, nemibandela, ukukhushulwa, njll. Siyakubonga kusengaphambili ngentshisekelo yakho, ubheke phambili ebudlelwaneni besikhathi eside bokusebenza .

I-Franchise eBrazil ilwela ukusebenza ezingeni eliphezulu kakhulu uma usomabhizinisi oqale ukukhuthazwa kwakhe engaqondi kusengaphambili ukuthi amandla akhe nobuthakathaka bakhe yini, kanye namathuba nezingozi ezingamsongela kuphela uma usebenza ku-franchise futhi unentshisekelo yokuyithenga, ungaya kumafomu akhethekile, ezitolo nakumawebhusayithi. Ilungelo eBrazil lingakhuthazwa ngokuya ngomthetho okhona ensimini yalesi sifundazwe, lo mkhuba usetshenziswa emhlabeni wonke, futhi akukho lutho olukhethekile ngawo. Ilungelo endaweni enjalo lingakhuthazwa kahle futhi ngokushesha, okusho ukuthi awunankinga. Kuyadingeka ukufaka intshisekelo ngesikhathi esifanele ukusetshenziswa kwe-franchise esivuna inkampani ngakho-ke ungene esivumelwaneni sobambiswano. IBrazil yidolobha nezwe, kuya ngokuthi usho ukuthini. Idolobha laseBrazil lisendaweni engaphansi kwesifundazwe esinegama elifanayo futhi ama-franchise nawo asebenza ngempumelelo kuyo, avumela osomabhizinisi abenza lo msebenzi ukuthi bandise kakhulu ivolumu yemithombo yabo yezimali.

Abantu abahlala ngaphandle bayaziqhenya ngendawo futhi bayawazisa amasiko abo. Kungakho i-franchise kumele inyuswe ngokulandela okutholwe yimithetho yezikhulu zendawo, vele, nemithetho nemithetho yelungelo elisedolobheni kumele ibhekwe nayo ukuze ungavumeli i-franchisor yakho yehle. Ukwenza ilungelo elithile eBrazil kulula impela ngoba leli lizwe linolwazi olunzulu lokuxhumana nalolo hlobo lwamalungelo ezingeni elifanele lekhwalithi, ukufeza zonke izimo oxoxisana ngazo ne-franchisor bese ubhala phansi inkontileka.