I-franchise ejensi yedijithali ivumela ukuqala ngokushesha ukusebenza ebhizinisini lakho, ngobungozi obuncane, ukulahleka kwesikhathi nemithombo yezimali. I-franchise ukunikezwa kwamalungelo okusebenzisa igama, uphawu lokuhweba, ubuchwepheshe namanye amakhono onawo umkhiqizo othile. Ukuthengisa noma ukuthenga i-franchise kuvumela ukwandisa ukuthengisa kwakho noma ukulethwa kwezinsizakalo emhlabeni wonke ngaphandle kokunciphisa ikhwalithi noma izinga lobudlelwano bamakhasimende. Inkampani ye-digital agency, isebenza ekwakhiweni kwamasayithi, inikezela ngamakhasimende amasevisi ngendlela ehlanganisiwe ukukhuthaza, ukugcina nokwenza lula ipulatifomu. Amabhizinisi edijithali aphatha ukuthuthukisa ibhizinisi eliku-inthanethi. Ukuba ngumdlali odlala indima enkulu ekukhuthazeni i-ejensi yokuthengisa okunomqondo ku-Intanethi.

Abaqambi, abaklami bezakhiwo, abahlaziyi, abahleli bohlelo, abathengisi, ababhali bamakhophi namanye amalungu eqembu le-ejensi basebenza kanzima kwi-ejensi yedijithali. Kubalulekile kumakhasimende amaningi ukuthi inkampani idume, ngakho-ke baphendukela ezinkampanini ezethembekile. Ukuze ungachithi isikhathi ngokwazisa igama lakho, ukuqala ukusebenza ebhizinisini lakho, ulithuthukise ngempumelelo ekukhuthazeni izimpahla nezinsizakalo kwi-Intanethi, lapho-ke udinga i-franchise. Kunama-franchise amaningi ahlukene emakethe, ahlukaniswa ngesigaba futhi anezindleko ezahlukahlukene. Imali yesamba semali iyehluka kuye ngenani le-franchise uqobo, kanye nokubheka konke ukutshalwa kwemali kwe-franchisor. Kuba lula kakhulu kumuntu onelungelo lokuhweba ngentuthuko ukuyithuthukisa, kucatshangelwa uhlelo olwenziwayo olwenziwe ngomumo, usizo ekuqasheni nasekuqeqesheni abasebenzi, ukuhlinzeka ngesisekelo samakhasimende, njll. Ngaphandle kwalokho, kukhathalogi yama-franchise, ungahlaziya okunikezwayo okunenzuzo enkulu, bheka inzuzo yanyanga zonke, inhloso yokusungula kanye nosuku lokuthengiswa kwama-franchise, amagatsha e-franchise, kanye negama lonke lama-ejensi edijithali emhlabeni jikelele, esifundeni esithile.

Kungani kunenzuzo ukuthenga nokusebenzisa i-franchise? Konke kuyaqondakala ngokwanele. Izinkampani ezizibonakalisile emakethe ziyamelana kakhulu nezinkinga, ikakhulukazi endaweni yamanje.

Ukuze uthole imininingwane engaphezulu, kufanele uye kukhathalogi ye-franchise bese uhlaziya amagama atholakalayo wokunikezwayo. Ngokufanayo, kuyatholakala ukufunda izibuyekezo zamakhasimende ethu bese ubuza imibuzo kochwepheshe bethu. Siyajabula ukukubona usezingeni lamakhasimende ethu futhi sibheke phambili ebudlelwaneni obuhlangene obuzuzisayo isikhathi eside.

Ama-Franchise eTurkey athola ukuthuthuka kwawo kokuqala kusukela maphakathi namashumi ayisishiyagalombili wekhulu leminyaka elidlule futhi aqala ukuthola umfutho wokukhula okusheshayo, anqoba izimakethe zaseYurophu nase-Asia. Ukukhula okusheshayo kwe-franchising eTurkey kuhlotshaniswa nokuqala kokubusa kukaMongameli Turgut Ozal, umsekeli wobudlelwano bezimakethe, ogama lakhe nguyise 'wesimangaliso saseTurkey', owalahla ngempumelelo amashumi ezigidigidi zamadola ezimali zangaphandle ezomnotho, kusebenza inqubekela phambili yamabhizinisi nama-franchise athengiwe. Amandla okuthuthuka kwebhizinisi lama-franchise eTurkey ekwakhiweni kwezitolo zama-franchise enze ukuthi kube lula ngokwengeziwe ukudala imisebenzi eminingi, ukuletha imboni yendawo nokukhiqiza ezingeni eliphakeme kakhulu, eliphezulu. Azikho izimiso zama-franchise eTurkey, izintshisekelo zabosomabhizinisi bama-franchisee zivikelwe yi-Turkish Franchise Association. Inhloso enkulu yeNhlangano ukukhulisa izindawo ezivulekileyo zamafranchise nokwenza ngcono impahla yezimboni ezigcina impahla nemikhiqizo, ukusiza nokugcina ukwakheka kwama-franchisor, ukunikeza izincomo, ukubonisana ngezezimali nomthetho. Ukwesekwa kombuso kuyasiza ekutholeni abalingani futhi kusiza ekuqedeni izingqungquthela zama-franchise, ekhaya, nakwamanye amazwe, ezimakethe zomhlaba.

Izidingo ezijwayelekile zokuhlinzekwa ngohlobo lwenkontileka echazwe kwiKhodi Yezentengiselwano yaseTurkey kanye neKhodi Yezibopho ZaseTurkey ziyasebenza nasezinkontilekeni zama-franchise ebhizinisi. Ama-franchise aseTurkey anezici zawo, njengokuzanelisa kwe-franchisee evela ku-franchisor, ukuqashwa kolwazi, ukufana kwezinto nezinto, ukubhekisela kokusebenza kanye nokusetshenziswa kwelebula nesithombe sokuhweba, inkokhelo yama-royalties yanda abathengisi be-franchisee kanye nokusebenza njalo yenqubo yokuthengiselana neyokukhiqiza. Okwamanje, ngosizo lwe-Franchising Association, ama-transborder marks angu-130 asebenza kuma-franchise biz, futhi njalo osomabhizinisi besibili bangathanda ukusebenza ebhizinisini elenziwe kahle nama-franchise atholakele futhi sebevele benomkhiqizo okhushulwe kahle futhi othuthukisiwe.

I-franchise ye-ejensi ye-Intanethi izodingeka kuwo wonke usomabhizinisi osemusha ukudala ibhizinisi lakhe ngaphansi kwegama lomkhiqizo eliphakanyiswe kahle. I-franchise ejensi ye-Intanethi ingasetshenziswa ngezinga elikhulu, ngokufinyelela ezingeni lamazwe omhlaba, uma kwenzeka kuthuthukiswa ngempumelelo umcabango webhizinisi olungiselelwe. Ama-franchise kuma-ejensi aku-inthanethi athathwa njengokutholwa okunenzuzo enkulu okungasetshenzwa ngamathuba okususa izingozi, ngokungafani nebhizinisi elikhiqizwa ekuqaleni lodwa. Uma nikwazi ukuvumelana ngobambiswano, lapho-ke kufanele uye ekusayineni amaphepha, lapho uthola imvume yokuthuthukisa ibhizinisi lakho ngaphansi komkhiqizo okhona. Ngokutholwa kwe-franchise yenkampani yakho, abasebenzi bakudala abanolwazi bazokusiza ukhululeke ngokuqhuba izingqungquthela ezikhethekile nezingcezu zoqeqesho ezizokusiza ukuthi uthole amakhono ekusebenzeni namakhasimende. Uma unemibuzo, kufanele uxhumane nomkhiqizi, ozokusiza ukuthi uyiqonde ngendlela efanele ngokushesha okukhulu.

Inketho ethembisa kunazo zonke kuzoba ukwenza i-franchise ye-ejensi ye-Intanethi, lapho kutholwa inzuzo oyifunayo ngokuzayo.