Ama-franchise anenzuzo aya ngokuya efuneka kakhulu emphakathini wethu lapho kungekho muntu ofuna ukubeka engcupheni ibhizinisi lakhe futhi aqale ibhizinisi elisha kusuka ekuqaleni. Kungalezikhathi lapho zonke izinhlobo zabasebenzisi zifuna indlela yokuthenga ama-franchise anenzuzo. Ngale ndlela, ukuqaliswa kwezinhloso zokuvelela kuba lula kakhulu, ngoba usuvele unebhizinisi elilungiselelwe hhayi lonke uhlu lobunzima kwabaqalayo ukuxazulula imisebenzi.

Ziyini izinzuzo zokuthola ama-franchise, kunokuba wakhe ibhizinisi kusuka ekuqaleni? Uhlu lwamathuba lubanzi kakhulu, noma ngabe abaningi bephatha okunikezwa okunenzuzo enjalo ngohlamvu lukasawoti. Lokhu akumangazi, ngoba emakethe ungathola inani elikhulu lezinsolo ezisolisayo futhi ezingagunci ezisezingeni eliphansi. Ukugwema ukushayisana nabo, ungaphendukela kumthengisi othenjiwe onomlando omuhle nokuxhuma okusungulwe okunenzuzo. Yilezi zinkonzo inkampani yethu enikela ngazo kubathengi abangaba khona bama-franchise anenzuzo.

Ngakho-ke, ake siqhubekele ezinzuzweni ezingaba khona zokuthola amabhizinisi anenzuzo ngaphandle kweshelufu.

Okokuqala, uthola ithuba eliyingqayizivele lokungaphinde uvuselele isondo, hhayi ukuthi uhlupheke ngokukhetha ukunikezwa kwamanje. Usuthathe okuthengiswayo, okudingwayo, futhi okunenzuzo. Umbono onenzuzo kusengaphambili usiza ukugwema ukukhungatheka futhi kwenzeka lapho umbono ‘ungashi’ ukulahleka. Imibono enganikeli ngemiphumela ethe xaxa ayisiqedi isifiso sokwenza ibhizinisi labo isikhathi eside futhi ishiye izikweletu ngemuva. Lokhu akukhona ukukhetha kwethu.

Okwesibili, ukuthola ibhizinisi elinenzuzo kukusindisa emisebenzini eminingi yokukhangisa. Kunoma ikuphi, igama lomkhiqizo selivele liyaziwa, izinto zokukhangisa zenziwe, iziteshi zikhethiwe. Usuvele unalo lonke ulwazi oludingayo ukukhuphula ngempumelelo ama-franchise akho. Kumele nje uqale ukuphindaphinda izinto ezenziwe ngokugcwele ukwandisa ukuthengisa okunenzuzo. Ukusebenzisa amasu afakazelwe ochwepheshe abanolwazi kukusindisa emaphutheni amaningi aqala, nawo aletha ukulahleka futhi angahlinzeki ngezinto ezanele. Ngaphezu kwalokho, cabanga ukuthi ungonga kanjani ngokunenzuzo ekuqashweni kwabaklami ukuze bathuthukise izinto ezihlukile: amalogo, imibala yenkampani, izincwajana, amabhanela, njll.

Okwesithathu, uzothola ibhizinisi elilungiselelwe ngokuphelele ngobuchwepheshe obufakazelwe. Imvamisa, osomabhizinisi abafisayo bayadideka ngokwakhiwa kwecebo elisebenza kakhulu, befuna izindlela zokwehlisa izindleko, izimali zokuqala, nokunye okuningi, okuthi, ngeshwa, kuza nesipiliyoni kuphela. Ama-franchise avelele kulokhu kusuka kwi-biz yawo. Uzakwethu uzokujabulela ukuhlanganyela nawe zonke izimfihlo zokusebenzisa le mboni ngempumelelo ukuze imiphumela ebalulekile izokujabulisa kusukela ezinyangeni zokuqala zokwenza i-biz.

Zonke lezi zinzuzo ezicacile zokusebenzisa ama-franchise zivame ukuphaphatheka phambi kokwesaba kosomabhizinisi abafisayo, okuthi ngamehlo abo ethukile kusibekele izinzuzo ezingaba khona. Lokhu akumangazi, ngoba ukuthenga ama-franchise womkhiqizo owaziwayo futhi onenzuzo kubiza kakhulu, futhi ukuthenga enkampanini eyaziwa kancane kugcwele ukulahleka ngokuya ngokungasebenzi kahle nokwaziwa okuncane. Kulokhu kuxhumana sinikeza izinsizakalo zethu njengabalingani nabagcini benqubo yokuthola ilungelo lokuthola amalungelo.

Ngokungenelela komuntu wesithathu, umuntu othembekile onolwazi oluningi nodumo, ungaqiniseka ukuthi awukhohlisiwe. Ochwepheshe bethu benza isifundo esiphelele sayo yonke iminikelo futhi bakhethe kuphela abalingani abathembeke kakhulu. Uyakwazi ukuzizwa uvikelekile ekukhetheni isisombululo esifanele. Ekuphetheni kokuthengiselana okubhekiwe, unikezwa izeluleko nosizo lokwenza ukhetho, uma kukhona okuvelayo phambi kwakho. Uyakwazi ukugwema hhayi kuphela amaphutha ekwakheni i-biz kepha futhi namaphutha ekukhetheni kwayo.

Ekugcineni, ungahle ube nomuzwa wokuthi kunzima ukuthola ama-franchise wesabelomali anenzuzo. Ababonisi bethu bakusiza ukuthi wenze ukuhlaziywa kwekhwalithi ephezulu kwamasu ahlongozwayo futhi ukhethe ukuqala okulingana kahle kubhajethi yakho. Ngendlela, ngisho nokukhethwa kwenketho yesabelomali esitholakalayo kungumsebenzi onzima kakhulu esizokusiza ukuwuxazulula.

Ngesikhathi esibucayi, ukwesekwa okuphelele kungadlala indima enkulu. Ezimweni zesifo esiwohlokayo, abantu abaningi babona ithuba lokuqala ukusebenza kumabhizinisi abo futhi baye emsebenzini wabo ojwayelekile. Ukutholwa kwe-biz eyenziwe ngomumo okubonakala kuyindlela engcono kakhulu kulabo abangajwayele ukuzenzela okwabo, uma sebeshisiwe ngomzamo ongaphumelelanga, noma abafuna ukungatshali umzamo omkhulu ekunyuselweni kusukela ekuqaleni.

Ngokumangazayo, yisimo samanje esivumelana kakhulu ekuqaleni kwesithembiso sakho. Izinkampani eziningi azikasindi kule nkinga, kuvulwe ama-niches amasha, futhi amandla okuthenga ayakhula futhi. Ukubamba igagasi nokukhuphuka intaba kuyinto ebaluleke kakhulu ongayenza manje. Lokhu yikho kanye okufanele kwenziwe yiwo wonke umuntu ofuna ukukhuphula izinga lokuphila ngokweqophelo nokwandisa imithombo engenayo.

Ukuthenga ama-franchise ngosizo lomuntu wesithathu, osebenza kangcono ekusizeni ezindabeni ezivela ngaphambi kwakho, kukusondeza kakhulu emalini engenayo nasekusebenzeni ngokunenzuzo kwebhizinisi lakho. Uyakwazi ukugwema inani elikhulu kakhulu lazo zonke izinhlobo zamaphutha nokulahleka. Uthola ukwesekwa kokukhangisa okunekhono. Ngakho konke lokhu nokutshalwa kwezimali okuqala okuncane, uzoqhubeka ube ngumnikazi webhizinisi lakho!

Iphupho lakudala lokuzisebenzela, hhayi elenzelwa ‘umalume womunye umuntu’, okuyinto kwabaningi engakwazi ukufezeka, lisondela kakhulu futhi libe ngokoqobo ngokwengeziwe lapho sisebenzisa ukulamula kwethu nokunikezwa okulusizo kozakwethu abathembekile. Ukuqaliswa kwezinhlelo ezinesibindi kakhulu akukude, uma utshala imali ngendlela efanele kusukela ekuqaleni, khetha okunikezwayo okunenzuzo, futhi uvikele ukuthembeka kozakwethu.

Lokhu yilokho ama-franchise anenzuzo akunikeza wona: abasebenzi abakhethwe ngokucophelela kanye nosomabhizinisi abathembekile.

Ama-franchise anenzuzo enkulu ngumbuzo othokozisa kakhulu kosomabhizinisi abaningi abafisayo. Akukho okumangazayo! Ngemuva kwakho konke, into enzima kunazo zonke ukukhushulwa. Ngisho nosomabhizinisi abanolwazi kakhulu kwesinye isikhathi bayabona ukuthi ngaphansi kwezimo ezithile kungaba nzima kakhulu noma kube nzima ukwengeza umkhiqizo osanda kudalwa. Kukuzimo ezinje lapho abantu banaka isixazululo esinje ngama-franchise anenzuzo enkulu. Ngemuva kwakho konke, banikezela ngesiqalo esithembeke kakhulu senketho yomuntu siqu yebhizinisi.

Ngakho-ke, ake sicabange ukuthi ufuna ukuqala ngebhizinisi lakho, kepha ngasikhathi sinye nquma ukunaka uhlobo oluthile lwama-franchise. Ngemuva kwalokho kuyacaca ukuthi kunzima ukukhetha inzuzo eningi kunazo zonke. Imikhiqizo edumile isivele ikubingelela ngamanani aphezulu kakhulu. Labo phathina abanikela ngebhizinisi ngemali ephansi kubonakala kuwe njengabakhohlisi ngokuphelele nabakhohlisayo. Ezimweni ezinjalo, ukukhetha kuba nzima kakhulu. Kulokhu, isinqumo esihlakaniphe kakhulu kungaba ukunaka izinketho ezenziwe ngomumo kanye nokulamula komuntu wesithathu onentshisekelo yempumelelo yazo zombili izinhlangothi.

Ungathola ama-franchise anenzuzo enkulu uma othile ekucebisa ngawo. Inkampani yethu yenza ukweluleka ngokugcwele ekukhetheni ama-franchise, inikeze ukukhetha kwabalingani abaningi abanokwethenjelwa futhi abafakazelwe. Uthola izeluleko eziningiliziwe zokwenza i-biz, ukubuka izinketho ezihlongozwayo, bese ukhetha isabelomali esihle kakhulu somqondo wakho. Ngaphezu kwalokho, udlulisela ingxenye yokuhlelela izibopho zezinqubo eziyinhloko kubasebenzi bethu. Uthola izinto ezenziwe ngomumo, igama lomkhiqizo, nakho konke okudingayo ukuze uqale ngempumelelo ibhizinisi lakho elinenzuzo!.

Ngokuthenga ibhizinisi eligcwele ngokusebenzisa ama-ejenti athembekile, ungaqiniseka ukuthi wenze ukhetho olunenzuzo enkulu. Ngakho-ke, kulula kakhulu ukufeza lokhu okucabangile okudlula kakhulu izimbangi ezisebenza emkhakheni ofanayo ngoba uzothola kusengaphambili igama lakho nobuchwepheshe obekufanele bakwenze iminyaka. Isiqalo esisheshayo siqinisekisa inzuzo esheshayo yokuqala. Lolu hlobo lwe-biz luhle kakhulu kosomabhizinisi abasafufusa abafuna nje ukuzizama kulo mkhakha.

Ngaphezu kwalokho, ngenxa yalokhu, ungaqiniseka ukuthi ukhetha isisombululo esifanele, noma ngabe usuvele unolwazi lokwakha umkhiqizo wakho kusuka ekuqaleni. Cishe uyazi ukuthi kungabiza umsebenzi ongakanani. Kungakho inketho enenzuzo enkulu ingabizwa ngokuphepha ukuthengwa kwama-franchise aselungile, lapho iningi lomsebenzi oyinkimbinkimbi wenziwa ngabantu abanolwazi! Lokhu akugcini nje ngokonga imali kepha futhi kusheshisa nenzuzo yokuqala. Ngokusobala, indlela enjalo icebisa kakhulu ulwazi futhi ivumela ukufunda masisha izisekelo zokusebenzisa inkampani yakho. Izixazululo ezifakazelwe ezivela kozakwethu, ezisekelwa ukubambisana kwethu, zisiza ukuqala ukuthuthukisa ibhizinisi lakho ngokuphepha nangempumelelo!

Ama-franchise anenzuzo enkulu ayindlela enhle yokwandisa ikhono nokufeza impumelelo ebonakalayo ekwakheni nasekuthuthukiseni ibhizinisi. Kunama-franchise amaningi manje, kepha hhayi wonke anenzuzo, futhi abalingani abaningi abakwazi ukuziqhayisa ngokuthembeka. Ukunikezwa kwenkampani yethu enomlando ocebile nokusizwa kwamakhasimende okunqwabelene kwenza ukhetho olufanele futhi kuzuzwe imiphumela emihle kuzo zonke izigaba zendlela ekhethiwe. Mhlawumbe leli yithuba elihle lokushiya umsebenzi ongathandwa futhi ekugcineni uqale ukuzisebenzela wena kuphela!

I-franchise esemqoka iphrojekthi yebhizinisi okufanele yenziwe ngokulandela imithethonqubo. Uthola ku-franchisor, okuhlinzeka ngesethi ephelele yamathuluzi ahlukahlukene ngefomethi yamanje. Ungasebenzisa isipiliyoni sokuqala se-franchisor futhi usebenzise i-franchise ngendlela ephumelela kakhulu. Akudingeki wenze wonke amaphutha abenziwa osomabhizinisi abasafufusa. Ngemuva kwakho konke, uzobe usuthole inani eliphelele lemininingwane efanele, kanye nayo yonke imibhalo edingekayo yokuqalisa kwephrojekthi ekhulelwe. Cishe noma yimuphi usomabhizinisi angahlanganyela kwi-franchise, inqobo nje uma enesibalo esifanele semithombo yezimali.

Ngemuva kwakho konke, uzokhipha i-franchise yezinkinobho uwedwa, ngaphezu kwalokho, uzokhokha nemali efinyelela ku-11% esigabeni sokuqala. Le mali ibizwa ngokuthi isamba semali, engabukwa njengezindleko zerenti, okumele zikhokhwe noma ngabe ikuphi.

Ngaphezu kokukhokhwa kwesamba semali, lapho uthengisa i-franchise yezinkinobho, kuzodingeka ukuthi udonse inani elithile lemali njalo ngenyanga ukuze uvune i-franchisor. Lokhu yikho okubizwa ngeminikelo yemisebenzi yokukhangisa, nemali yasebukhosini. Amaroyalties nezimali zokukhangisa zingaba umxhwele impela, kuze kufike ku-9% wenzuzo yakho noma umholo wakho. Konke kuncike ekutheni yiziphi izimo ongazinqumela zona ngemuva kokuxoxisana ne-franchisor. Uma usebhizinisini lokhiye, ukusebenzisa i-franchise kuzonikeza ithuba elihle lokusebenzisa umkhiqizo odumile. Umkhiqizo owaziwayo awuyona nje inzuzo ebalulekile ekulweni nokuncintisana, kodwa futhi uphethe nomthwalo wohlelo lwekhwalithi, ngoba ilogo edume umhlaba wonke ayinakusetshenziswa kanjalo nje.

Ukuze wenze lokhu, kufanele uphethe isivumelwano se-franchise. Ngaphezu kwalokho, noma ngabe usebenzelana nokhiye noma ezinye izimpahla, i-franchise izosebenza ngokuya ngemodeli eyodwa. Vele, ezinye zezici zingacaciswa nohlobo lomsebenzi owenzayo. Kodwa-ke, uma usebenza nge-franchise eyisihluthulelo, kuzodingeka ulandele imithethonqubo eqinile ozoyithola lapha kummeleli osemthethweni womkhiqizo.

Izikhiye nokuqaliswa kwazo kudinga ukunakwa kakhulu uma usebenzisa i-franchise. Lokhu kubaluleke kakhulu ngoba kufanele uhlangabezane nezimfuneko zomkhiqizo kuwe. Wenza isibopho sokusebenzisa i-franchise esemqoka ngendlela ehlangabezana nezinga lomhlaba wonke lekhwalithi. Uma ungathobeli, ungalahlekelwa yilungelo lokusatshalaliswa okukhethekile. Izonikezwa omunye umuntu ozokopisha imisebenzi yokubhala ngokuphelele. I-franchise yezikhiye ihlinzeka ngesidingo semali yokukhangisa, ezokwenziwa yi-franchisor.

Angayilahla le mali njengoba ethanda, kepha-ke, njengomthetho, iya ngenhloso eyenzelwe yona, ukukhuphula izinga lokuthandwa komkhiqizo emakethe yomhlaba. I-franchise esemqoka nayo ingahlinzekwa ngemigomo nemibandela yokuthengwa kwempahla ethile noma ngisho nezinsizakalo ezivela ku-franchisor. Lokhu futhi kuwumkhuba ojwayelekile wawo wonke ama-franchise.

Uma usaqala iphrojekthi yebhizinisi, kuzofanela ukhumbule isidingo sokwenza isamba semali. Le mali ingacatshangwa njengemali yokuqala yemithombo yezimali oyikhokhela ilungelo lokusebenzisa i-franchise esemqoka. Ngaphezu kwalokho, uzokwenza, njengokungathi, izinkokhelo zokuqasha, kodwa, ezixhomeke ngqo emholweni wakho. Amaroyalthi nezimali zokukhangisa zibalwa ngokususelwa kwinani lezinsizakusebenza zezezimali oselizuzile. Kungaba yimali engenayo kanye nenzuzo. Konke kuncike ezimeni ongazinquma esivumelwaneni ngokwenza isinqumo esinomthwalo wemfanelo esiqondiswe ku-franchisor.

Sebenzisa i-franchise esemqoka ngokuya ngemithetho evame ukwamukelwa futhi ulandele ngokuqinile imithethonqubo ozokunikezwa ngummeleli womkhiqizo odumile. Ngakho-ke, ungazivikela ekuqhamukeni kwezimo ezingemnandi.

Uma usebenza nge-franchise eyisihluthulelo, kufanele uqaphele isheke lekhomishini noma lokho okuthiwa ukuthenga okuyimfihlakalo. Lo shopper oyimfihlakalo angavela kuwe ecashile njengekhasimende, futhi ngeke uze usole nokuthi uyakubheka. Yingakho kufanele uhlale ugcina umkhiqizo wakho futhi ugcine ikhodi yokugqoka eqinile, futhi unikeze ngezinsizakalo ezisezingeni eliphakeme futhi uthengise izimpahla ezisezingeni eliphakeme kuphela. Kungakho i-franchise esemqoka kumele isetshenziswe ngokuhambisana ngokuqinile nezivumelwano ocacisayo lapho uphetha isivumelwano.