Namuhla, akukho okungafinyeleleki, futhi ne-franchise ngaphandle kwezimali nayo iyafaneleka. Yebo, uzwile kahle. Thenga i-franchise ngaphandle kokutshala imali eyisamba noma kumaroyalties kuyatholakala. Lawa ma-franchise ahlanganisa izinkampani ezithengisa izimpahla. Eqinisweni, kunenzuzo, kepha kunokunikezwa okuhlukahlukene kakhulu kukhathalogi ye-franchise ukuthi kungenzeka ukuthi uthole ukunikezwa ngentengo ephansi nezimo ezinhle, kepha uzoba namalungelo aphelele okuhlinzeka izintshisekelo kunoma yisiphi isifunda, ngokususelwa isivumelwano sokuqala. Ngenxa yomncintiswano okhula njalo, ama-franchisor amaningi asebenzela inzuzo yokubuyiselwa kwemali nokuthuthukiswa kwamabhizinisi, angena ezingeni lesifunda, ngakho-ke iningi alinayo imali eyisamba, okungukuthi ngaphandle kokutshalwa kwemali okwengeziwe.

Ukutshala imali kwi-franchise kunenzuzo enkulu kunokuqala ibhizinisi ekuqaleni, kucatshangelwa izindleko zentuthuko, ukutholakala kwamathuluzi, imishini, izimpahla zemikhiqizo engaziwa, ukuqeqeshwa, njll. ukufeza ukuphakama ngokutshalwa kwezimali ezincane, kepha kukhona abantu abafuna ukuvula ibhizinisi, kepha alukho utshalomali olwanele maqondana nokutshalwa kwezimali, futhi. Ngakho-ke, i-franchise iyadingeka nje ukuze ungakhuphuli ibhizinisi lakho ekuqaleni, unikezwe umncintiswano okhula njalo nokwehla komnotho. Kukhona izinkampani ezinkulu ezinedumela lomhlaba wonke ezidinga ukutshalwa kwezimali ezinkulu, kepha ungaqala ngama-franchise ashibhile futhi uvule izindawo ezimbalwa zokuthengisa izimpahla, izinsiza, izindawo zokudla, izikole zokudansa, izikhungo zezokwelapha, kanye namalabhorethri, nokunye vula.

Oshaka bezebhizinisi bazokutshela ngayo yonke imikhakha ekuqaleni komsebenzi ne-franchise nezinye izinto odinga ukwazi ngazo, futhi usize ekukhetheni indawo futhi usize ekukhetheni abasebenzi ngaphandle kokutshalwa kwemali okwengeziwe, uhambo lokuvula amaphuzu nokunikeza usesho lwamakhasimende amasha. Kukhathalogi yama-franchise, inani lotshalo-mali, izinkomba zezibalo, idatha yenzuzo, umsebenzi wesikhathi eside emakethe, kanye neminye imininingwane edingekayo yokubambisana izobonakala. Ikhathalogi yama-franchise ivumela ama-franchisor nama-franchisees ukuthi atholane, asindise ekukhangiseni, andise ukufunwa kuzo zonke izindawo zomsebenzi ezimakethe eziseduze nezikude phesheya. Ukusebenza ngokubambisana, inethiwekhi izokhula, ihehe abathengi abangaba khona kakhulu. Futhi, asikho isidingo sokutshala imali ekukhangiseni, ngenxa yokutholakala kokubukwa kwesiqondisi. Ngokuthenga i-franchise, usayina isivumelwano seminyaka eminingi yokusebenza ngokuhlanganyela.

Isitolo sinokukhetha okuningi kokunikezwa kwama-franchise ahlukaniswe ngezigaba nezigaba ezingaphansi. Imininingwane ivuselelwa njalo ukuqinisekisa ulwazi olunembile nolunemininingwane. Ama-Franchisors kanye nama-franchisees bazobandakanyeka ngokuphelele kuyo yonke imigomo yokusebenza, bathuthukise umqondo wezinhlelo ezintsha.

Inkokhelo kanye nenzuzo kungabalwa ngokushesha. Ukutholwa kwama-franchise okungekho-mali nakho kungathatha ibhizinisi liye ezingeni eliphezulu ngokwakha inkampani enkulu. Inhloso enkulu yekhathalogu yama-franchise ukusiza osomabhizinisi bemikhakha eyahlukahlukene yokusebenza ukuthi bangene ezingeni lamazwe omhlaba, abamele izintshisekelo nokuthengisa, ukungenisa impahla, ukuhlinzeka ngezinsizakalo ngokuzayo. Usizo lwe-Round-the-clock oluvela kochwepheshe luzosiza ezindabeni ezahlukahlukene. Ngokutshala imali kwi-franchise, wandisa amathuba okuphumelela nokukhokha ngokushesha, ukuheha amakhasimende, ukwandisa isidingo nemali engenayo. Kepha lapho uthenga i-franchise, kufanelekile ukukhumbula ukuthi kukhona ubungozi kuwo wonke amabhizinisi.

Isibonelo, kwi-franchisor, lokhu kungukuncipha kwezimfihlo zenkampani, ngamasu wokumaketha, ama-chips wokukhangisa, kanye nezimfihlo zokuhweba. Kuyafaneleka ukubheka ukwethembeka nokuqonda kwama-franchisees abo abanesifiso sokwenza ibhizinisi, abangathathwa, futhi abangajahi imali ngendlela elula.

Futhi, udinga ukuthi ukhumbule ukuthi i-franchise inesivumelwano senkontileka, okungathi ngemuva kokuphela kwaso kungafaka izinkinga eziningi ezingalindelekile, ezinjengokuncintisana, nomncintiswano onolwazi owazi zonke izinselele zale ndawo. Ngakho-ke, lapho uphetha isivumelwano, ukuthola i-franchise, udinga ukwakha inkontileka ngokufanele, ucabangele konke okuhle nokubi, uqhathanisa ubungozi nemali engenayo, ngenxa yobukhona bezingibe. Kulokhu, ngeke zibe khona izimo ezingqubuzanayo, futhi nemali engenayo izokhula ukuze kusizakale izinhlangothi zombili. Ngaphezu kwalokho, lapho uthenga i-franchise, ama-franchisees kufanele akhumbule futhi aqonde ngokusobala ukuthi ama-franchisors azonikeza imininingwane, isisekelo samakhasimende, nosizo, kepha kusadingeka ukusebenzela ukuthuthukiswa kwebhizinisi, ukwandisa imali, ukwenza isu labo, ukugxila ekusebenzeni . Akudingeki ukuthi ube ngumxhasi wezezimali ukubala izindleko, ucabangela isamba semali nenani elikhokhelwe, izikhathi zokukhokha, kanye nenzalo. I-franchisor izokwazi ukwengeza i-franchise kukhathalogi ngokuzimela noma ngosizo lwababonisi.

Ukuze uthole eminye imininingwane edingekayo, ukujwayelana nokubuyekezwa kanye namathuba ekhathalogi yama-franchise, kufanelekile ukuxhumana nezinombolo ezibonisiwe, ngokubonisana nochwepheshe abazosiza nganoma yisiphi isikhathi ngezenzo nangamazwi. Futhi, ikhathalogu iqukethe okunikezwayo okuzuzisa, ngamanani amisiwe ngokukhokhwa kwesamba noma ngaphandle kwenkokhelo yesamba, ngemigomo yesivumelwano nemibandela. Izindaba ze-Franchise zizobonakala futhi zivuselelwe ngokuzenzekelayo. Ayikho imikhawulo ekutholakaleni i-franchise, ungabambisana nenani elingenamkhawulo lezinkampani, into esemqoka ukungakhohlwa ngezibopho kanye nokutshalwa kwemali. Ngokubhalisela kukhathalogu yama-franchise, uzobona izindaba nokunikezwa kwamanje ngezimo ezithandekayo kanye nokutshalwa kwemali, kucatshangelwa ukwahlukaniswa nokuhlukaniswa kwamagama ngezigaba nezigaba ezingaphansi. Ukuze unqobe, ungalahli, ekutholeni i-franchise, qala ufunde izindatshana ezihlobene nalokhu kutshalwa kwezimali, kanye nomlando wokuvula ama-franchise okuqala, ukuthi uvula kanjani nokuthi ungaqala kuphi, ukunciphisa izingozi, ukwandisa imali engenayo, nokwenza ngcono amahora okusebenza.

I-franchise ye-ejensi yezentengiso isiza ukwandisa indawo yokusebenza, ithuthukise ikhwalithi nemali engenayo yebhizinisi. uma ufuna ukuqala ibhizinisi lakho emkhakheni wokumaketha, kufanele ubheke kumikhiqizo edumile enikezela ngezinsizakalo ezahlukahlukene. Uhlelo lokumaketha lusho ukwenziwa kwamawebhusayithi nokufakwa kwemikhiqizo, ukwenziwa kwezinhlobo ezahlukahlukene zamadizayini, kanye nokuhlaziywa kwe-SEO. Lapho kunwetshwa, abakhiqizi bayaqonda ukuthi kunzima ukubhekana nenzuzo nokusebenza ngokuzimela, ngakho-ke bathola abalingani (ama-franchisees) abamele izintshisekelo, bazisebenzele futhi, ngasikhathi sinye, bezama ukwenza ngcono ibhizinisi ukuze kuzuze zombili izinhlangothi. Ayikho imikhawulo yendawo lapho uthenga i-franchise. I-franchise ilula ngoba asikho isidingo sokuqala ibhizinisi elisha kusukela ekuqaleni, asikho isidingo sokuthuthukisa nokutshala imali ekukhangiseni, kwanele ukwenza ngokuvumelana necebo elinikezwe i-franchisor.

Izindleko ze-franchise zikhonjisiwe kukhathalogi, elula kakhulu lapho kubalwa izindleko eziphelele zebhizinisi. Ngaphandle kwalokho, kufanelekile ukucubungula imali yesamba semali noma amaroyali, kanye nokutshalwa kwemali kuzinto zokusebenza noma ukuqasha indawo. Ngokuthenga i-franchise, kunikezwa isisekelo samakhasimende, kanye nezeluleko nosizo lwezomthetho zihlala zinikezwa. Iwebhusayithi yenkampani ingamela wonke ama-franchisees futhi ikhombise amaphuzu wokuxhumana nezinombolo zokuxhumana. Idatha yezibalo iyabonakala ukuze ukwazi ukuhlaziya amandla nokukhula kokuthengisa, ukukhula kwamakhasimende, nezinye izinkomba. Ikhathalogi ye-franchise ibonisa imininingwane ephelele enkampanini ethile, imigomo yomsebenzi emkhakheni wokumaketha, amagatsha akhona nomsebenzi, imali engenayo yenyanga, njll. control, ukuhlaziywa.

Iwebhusayithi yenkampani yokukhangisa ingavumelanisa wonke amagatsha ukuze amakhasimende akwazi ukubheka esifundeni esikhethiwe. Ochwepheshe bekhathalogi bahlala bathintana, belulekwa, banikezwa izeluleko kwezokumaketha, futhi bangaya nasemihlanganweni, balamule phakathi kwe-franchisor kanye ne-franchisee, futhi, uma kunesidingo, banikeze ngemibhalo ukwesekwa kwemibhalo. Ukuze ufunde kabanzi nge-ejensi yezentengiso noma enye i-franchise, xhumana nochwepheshe bezinkomba. Siyajabula ukukubona phakathi kwamakhasimende ethu, sibheke phambili ekubambisaneni okukhiqizayo nokwesikhathi eside.

I-franchise ye-ejensi yezentengiso ihlinzeka inkampani yakho ngezinga eliphezulu lenzuzo ekusetshenzisweni kwale misebenzi. Khipha i-franchise ngokugcwele, ngoba ukhokha imali eningi ngokusebenza kwayo. Esigabeni sokuqala, lokhu kusuka ku-9 kuye ku-11%. Umnikelo onjalo ubizwa ngokuthi ukudonswa kwesamba. Sebenzisa i-franchise ngendlela efanele ngangokunokwenzeka bese inhlangano yakho yokumaketha izohola umkhakha wokumaketha ngobubanzi obubanzi. Akekho noyedwa wabaqhudelani ongasondela kuwe ngokusho kwezinga lokusebenza kahle kwehhovisi okwenziwayo.

Nikeza i-ejensi yakho yezentengiso ye-franchise inani elifanele lokunakwa. Okokuqala, udinga ukuhlanganisa ukubukeka kwendawo yakho. Sebenzisa amakhodi wedizayini walokhu. Ngaphezu kwalokho, unekhodi yokugqoka onayo. Yisebenzise ukwenza abasebenzi bakho babukeke 100%. Uma usebenzisa i-ejensi yezentengiso futhi uyisebenzisa njenge-franchise, uhlobo olunjalo lomsebenzi wokumaketha kufanele lukhiqize imali engenayo. Ngemuva kwakho konke, awudingi nje kuphela ukukhokhela izibopho zakho ezijwayelekile.

I-franchisor nayo ilindele ukudluliswa kwenyanga kusuka kuwe. Le yimali yasebukhosini neyokukhangisa eyenziwa yi-franchisor enkundleni yomhlaba. Ngakho-ke, amaphuzu aphezulu okuthandwa ngumkhiqizo agcinwa.

Esikhathini sokwenza i-franchise ye-ejensi yezentengiso, kungahlangabezana nobunzima obuhlukahlukene. Ukuze uzinqobe kalula futhi ngokunenzuzo, udinga ukulungiselela okuphelele kokuqala. Ekugcineni, uma unohlelo lwebhizinisi olwenziwe ngomumo onalo, udinga ukulusebenzisa ukuze ngokuzayo ungabi nobunzima bohlelo olukhulu. Ungahlala ubheka ngezinkomba ozihlelile futhi uqonde ukuthi uqhuba kahle yini imisebenzi yakho. Uma kungenjalo, kuzothathwa izinyathelo ezifika ngesikhathi. Ngaso sonke isikhathi yenza ngendlela yokuthi ungalimazi igama lomkhiqizo.

Ngokuvamile kungcono ukulahlekelwa yimali kunokunyathela isithunzi sakho emgodini. I-franchise ye-ejensi yezentengiso ikunikeza ukugeleza kwemali okungaguquguquki okuya kocashier. Zingasetshenziselwa izinhloso ezahlukahlukene, kufaka phakathi ukukhokha izibopho. I-franchisor ngokuqinisekile ilindele kuwe inani elinqunyiwe lokudonswa okuzolungiswa ngaphansi kwenkontileka.